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YUZU GROUP Invests 100 Million Baht to Introduce 2 Popular Food Brands, KOGORO Katsu and Chicken Club Thailand

By
Tan Heng Hong
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YUZU GROUP, a renowned Thai premium food chain operating under the concept of “Happiness comes in tastes… Like no others” has recently made a 100 million baht investment in the restaurant market. This investment comes as a result of deals with KOGORO Katsu, known for its original Japanese recipe of Katsudon, and Chicken Club Thailand, a provider of authentic Korean Fried Chicken. These newly added food chains align with the strong Japanese and Korean food trend that has been consistently popular among customers from various segments.

Additionally, YUZU GROUP is in the process of launching a new product brand in the third quarter of this year to further accelerate its sustainable growth. The company has set a sales target of 20% growth for 2023.

Mr. Poramin Pruangmethangkul, Founder & CEO of YUZU GROUP at Sompasook Co., Ltd., commented, “2023 is an exciting year for the food and beverages market in Thailand. The demand for Japanese and Korean cuisine has been steadily increasing. With the reopening of borders after Covid-19 pandemic that enables import of high-quality food products from Japan and Korea, new opportunities have emerged for menu innovation. The Katsudon and Korean Fried Chicken markets still have untapped potential, as these menus are currently popular and can be expanded to cater to customers of all age groups. We expect this expansion to contribute to the growth and profitability of our company in the short and long term.”

The addition of the two brands, KOGORO Katsu and Chicken Club Thailand, is believed to strengthen YUZU GROUP’s bargaining power and enhance cost management significantly. It will also create new business opportunities in the food industry and support sustainable growth throughout the entire organization. YUZU GROUP plans to leverage its expertise in effectively managing premium-grade raw materials to develop new food products that offer customers a unique dining experience.

As for the newly added brands, KOGORO Katsu is a unique restaurant that exclusively serves a special Tonkatsu recipe directly imported from Niigata, the City of Golden Pear. Operating under the concept of “Living a Crisp Life,” KOGORO Katsu offers sweet and juicy pears that are unlike any others. The pear is one of the main ingredients used in KOGORO Katsu’s menu, delicately paired with over 20 carefully selected katsu dishes to deliver the authentic taste of Niigata to customers during their special meals.

The restaurant takes pride in using rice sourced from Iwate Prefecture, where the rice is grown under perfect water and climate conditions. This soft and fragrant rice is served in clay pots designed to keep the rice warm for a longer period. The breadcrumbs used for the Tonkatsu are made from freshly baked bread, resulting in a crispy coating that doesn’t absorb excess oil. KOGORO Katsu also offers an original Niigata sauce with a sweet and sour flavor, made from 17 ingredients including fruits, vegetables, and herbs. Additionally, the restaurant boasts a Signature Katsu Pear Sauce, a secret sauce made from pear fruit that sets their Tonkatsu apart. These sauces complement various food items on the menu.

Currently, KOGORO Katsu operates at three branches: Siam Square Soi 7, Central World, and Mega Bangna.

YUZU GROUP has further expanded its business by venturing into fast-service Korean food with the brand Chicken Club Thailand. Chicken Club Thailand offers street food-style fried chicken from Korea, following the concept of “Walk Out with Wings.” The restaurant adds a slight twist to the recipe to cater to local preferences. Alongside the popular fried chicken, the menu also includes pan-fried dishes, noodles, and various types of Korean street food. Diners can savor the authentic flavors of Korea that make them feel like dining in the streets of Myeong-dong. The restaurant’s first and only branch as of now is located at Siam Square Soi 7.

Mr. Poramin also emphasized the group’s investment in and continuous development of its CRM system. The focus is on comprehensive customer engagement and fostering loyalty. The group’s loyalty program, which offers three levels (silver, gold, and platinum), can be accessed through its LINE@ Official account. In addition to receiving the latest information, members can accumulate points and redeem rewards at any of the restaurants under YUZU GROUP.

Previously, YUZU GROUP operated seven brands, including Yuzu Omakase, Yuzu Suki, Yuzu Ramen, Yuzu Sushi Delivery, Yuzu Honey, Thai Thai Boat Noodles, and Yuzu Ramen Express. The group had a total of 13 outlets in Thailand and four outlets overseas as of May 2023. With the addition of KOGORO Katsu and Chicken Club Thailand, the group now operates a total of 17 outlets and aims to open another 10 outlets by the end of 2023, resulting in a total of 27 outlets and projecting a 20% growth. Mr. Poramin also revealed the group’s plan to launch a new brand within Q3 of this year, expanding its product line to meet the demands of customers across all market segments.

The business turnover of the YUZU GROUP in 2022 was 430 million baht, with a profit of over 80 million baht. The proactive marketing plan in the food industry for 2023 aims to increase the group’s business turnover by more than 20%.

For more detailed information, please visit www.yuzugroup2018.com.

Alce Nero™ Enlists Artificial Intelligence for Creative Organic Menu By Kids This Parents’ Day

By
Tan Heng Hong
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Sparkling Apple Cider Mocktail

Shah Alam, June 28, 2023- Artificial Intelligence (AI) is revolutionising many aspects of our lives. For this Parents’ Day that falls on the 23rd of July, Alce Nero™ enlisted a popular AI powered search to suggest an organic and creative three course menu that kids can make for their parents using its products. 

Alce Nero™’s AI-prompted initiative empowers kids to take charge in the kitchen, so that they are confident in their capabilities while fostering creativity and experimentation. Cooking is a valuable life skill that kids should learn early on, and Parents’ Day is the perfect occasion for kids to gift parents and grandparents with a meal that they have made mostly by themselves with just a little help from their proud parents. 

Alce Nero™’s farm-to-table concept is made possible by working with its network of organic farmers, making the produce much healthier as they are grown without pesticides or synthetic chemicals, non-polluting and with no Genetically Modified Organisms (GMOs) to meet global organic certification standards. All Alce Nero™ products are certified organic displaying European Organic Certification and the Japanese Organic Certification. Malaysians can use Alce Nero™ products with confidence as it is certified Halal by official certification bodies recognized by JAKIM. 

Ready for this AI-powered organic three-course meal that looks fancy, tastes delicious and is simple enough for kids to prepare for parents or grandparents? It’s time to add AI to “I Love You” and “我爱你” (I love you in Mandarin) this Parents’ Day, with Alce Nero™ organic products. The products featured are Alce Nero™ Organic Whole Wheat Spaghetti, Alce Nero™ Organic Pasta Sauce with Vegetables, Alce Nero™ Organic Unfiltered Apple Cider Vinegar, Alce Nero™ Organic Wildflower Honey and Alce Nero™ Organic Extra Virgin Olive Oil. 

Drink: Sparkling Apple Cider Mocktail

Kids can mix up this impressively pretty and healthy drink in minutes. Thinly slice an orange, a lime, and a grapefruit. Place 1 slice of each citrus fruit in a glass. Pour one teaspoon of Alce Nero™ Apple Cider Vinegar and one teaspoon of Alce Nero™ Wildflower Honey over the fruit. Top with chilled sparkling water, and garnish with a sprig of rosemary. Enjoy immediately. 

Prep time: 10 minutes, serves: 3-4 pax 

Appetiser: Saucy Rainbow Crostini

Saucy Rainbow Crostini

This saucy rainbow crostini looks stunning and tastes even better, yet is simple to make. 

Slice a baguette diagonally to about 1 to 2 centimetres thickness – thinner slices will be crispier, thicker slices will be heartier. If you do not have access to baguettes, regular sliced bread will work, but won’t be as crisp. Heat oven to 200C. Line a baking sheet with parchment paper. Brush Alce Nero™ Extra Virgin Olive Oil on both sides of each slice. Sprinkle minced garlic on each slice. Toast for 7 minutes on each side. Remove from the oven. 

For the saucy base, mix Alce Nero™ Organic Pasta Sauce with 1 to 2 tablespoons of Alce Nero™ Apple Cider Vinegar. Generously spread sauce bread on each slice. Add a layer of grated cheese so toppings can adhere. Load up each saucy slice with some Ayam Brand™ Sweet Corn, Ayam Brand™ Processed Peas, black olive slices, and sliced cherry tomatoes. Finish with another sprinkle of grated cheese. 

Increase the oven temperature to 220C on the grill function. Pop the tray back into the oven for 5 to 7 minutes or until the cheese is melty and gooey. 

Garnish with some fresh basil and dig into Saucy Rainbow Crostini, healthy, colourful, crunchy and scrumptious.  

Prep time: 10 minutes, cook time: 25 minutes, serves: 3-4 pax 

Mains: Meatballs in Spaghetti Nests

Meatballs in Spaghetti Nests

How cute is this dish? Add one large meatball for each family member into the nest for a symbolic and adorable main course. 

Prepare meatballs by adding minced onion, black pepper, cornflour, salt and the minced meat of your choice (we used chicken) then form into balls. Coat with breadcrumbs. Bake at 180C for 25 to 30 minutes. While the meatballs are baking, cook Alce Nero™ Whole Wheat Spaghetti following the instructions on the packet, packet drain and allow to cool. Spray an oven-proof bowl with cooking spray. Add the grated cheese into the cooled Alce Nero™ Whole Wheat Spaghetti, toss well until well combined.  Set aside.

Mix the Alce Nero™ Pasta Sauce with Vegetables with the Ayam Brand Baked Beans. Pour the pasta sauce mixture into the middle of the nest. Arrange the baked meatballs atop the pasta sauce mix. Sprinkle more grated cheese if desired. Cool slightly, decorate the meatballs to form bird faces, garnish with chopped basil and it is ready to serve.

Prep time: 15 minutes, cook time: 45 minutes, serves: 3-4 pax

 Availability

Alce Nero™ products are available at AEON, Ben’s, Cold Storage, Giant, Jaya Grocer, Village Grocer, TF Value and via the Ayam Brand Shopee Official Store & Ayam Brand Lazada Official Store.

 For more time and effort saving recipes that you can enjoy, please visit https://alcenero.asia/recipes.html and Facebook page https://www.facebook.com/AlceNeroMalaysia/

A TASTY ADVENTURE: PIZZA HUT X GENSHIN IMPACT COLLABORATE FOR AN EPIC FOOD AND GAMING EXPERIENCE

By
Tan Heng Hong
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KUALA LUMPUR, 28 JUNE 2023 – Pizza Hut Malaysia, in an exciting collaboration with the award-winning mobile game Genshin Impact, announced a new campaign for its recently launched Pizza Hut Melts with the official slogan “A Tasty Adventure with Pizza Hut”. The campaign which spans across six weeks will offer fans exclusive merchandise, captivating store designs, and an in-game treat.

The collaboration will be marked with Pizza Hut inspired characters dressed in Genshin
inspired outfits. The two brands first collaborated in 2022 where the campaign by Pizza Hut China was extremely well received. Consecutive campaigns in both Taiwan and Japan also saw tremendous success.

Pizza Hut Malaysia Chief Marketing Officer Emily Chong says that the introduction of Pizza Hut Melts is the perfect opportunity to bridge gaming and food, as it is a handheld crunchy wrap, prefect to be enjoyed when gaming.

The Pizza Hut x Genshin Impact campaign will unfold in three phases, each offering unique Genshin Impact merchandises, paired with the newly launched Melts meal set. From 5th July to 18th July, fans will be able to collect limited-edition merchandise featuring the character Ningguang. The second phase, running from 19th July to 1st August, will showcase merchandise centered around the character Yelan and finally, from 2nd August to 15th August, featuring the character Xiangling. The MyBox Melts collaboration combo sets will come in a Standard Meal Set priced at RM 27.90 containing photocards & sticker packs, while the Premium Meal Set will be priced at RM 47.90 containing a photocard, sticker pack and a notebook.

Furthermore, Pizza Hut will transform three of its stores into enchanting havens for Genshin Impact fans. These Flagship Stores will be adorned with captivating Genshin Impact characters and scenery, providing the perfect backdrop for fans to enjoy the game and a delicious meal.

Exclusive fan events will be hosted in these Flagship Stores starting with Pizza Hut Sunway Pyramid on 8th July, followed by Pizza Hut Queensbay Mall in Penang on 15th July and finally the final leg at Pizza Hut Midvalley Southkey in Johor Bahru on 22nd July.

Tickets to the event are priced at RM 60 and includes a MyBox Melts Genshin Impact Premium Meal Set worth RM47.90, a limited-edition merchandise, in-game inspired beverage and the opportunity to meet and greet cosplayers. Attendees will also have the chance to participate in activities to win exclusive prizes. The event will be an immersive experience, allowing fans to indulge in their love for Genshin Impact while savouring the delicious Pizza Hut Melts. Entrance tickets are available for purchase from 30 June onwards at Pizza Hut WhatsApp number at 016-7552525.

For more information and updates on the Melts campaign and Fan Event, fans and gamers
are encouraged to follow Pizza Hut Malaysia’s official Facebook, Instagram pages and its
website at https://www.pizzahut.com.my/

 

Lazada Intensifies Commitment to Empower Malaysian Youth Through Rakan Muda, in Collaboration with Ministry of Youth and Sports

By
Tan Heng Hong
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Rakan Muda youth and students interacting with Lazzie, Lazada's official mascot

Kuala Lumpur, 28 June 2023 – Lazada Malaysia has been announced as one of the strategic partners of Rakan Muda – Nafas Baharu under the Ministry of Youth and Sports during the launch of the revitalised programme by the Prime Minister, YAB Dato’ Seri Anwar Ibrahim, Minister of Youth and Sports, YB Hannah Yeoh and the former Minister of Youth and Sports, YBhg. Tan Sri Dato’ Abdul Ghani Othman, who first introduced the Rakan Muda programme back in 1994. Adding inspiration to the youth of Rakan Muda, world badminton champion, Datuk Lee Chong Wei and world No. 1 Keirin track cyclist, Dato’ Azizulhasni Awang were also present at the launch that took place at University Kebangsaan Malaysia, Bangi on 25 June 2023, along with over 3,000 youth and volunteers.

Lazada announced strategic partners with Rakan Muda – Nafas Bahru under the Ministry Of Youth and Sports.

In support of the Ministry of Youth and Sports’ objective to engage one million young Malaysians between the age of 15 to 30 to join Rakan Muda, Lazada will offer a slew of incentives on its platform. As an eCommerce partner that values diversity and acknowledges the importance of inclusivity across its local consumer-base, Lazada is in a strong position to engage the younger generation through three out of ten Rakan Muda main pillars, namely – Rakan Niaga (Entrepreneurial), Rakan Digital (Technology) and Rakan Aktif (Sports).

“Malaysian youth are passionate about their place in the world, as they seek to make a difference, while charting their own path. As the pioneer eCommerce platform in Southeast Asia, Lazada is a dynamic organisation with a young workforce that is vested in the growth of the nation’s digital economy. We are committed to create more job opportunities and to develop future-ready talents across our eCommerce ecosystem. Our collaboration with the Ministry of Youth and Sports under the Rakan Muda programme is synergistic, as we work together to uplift the next generation in the years to come,” said Alan Chan, Chief Executive Officer of Lazada Malaysia.

Lazada Malaysia CEO, Alan Chan; CPO, Azlan Ahmad and Head of Government Affairs, Daryl Teo welcomes the Prime Minister at the launch of Rakan Muda

Resonating the strong spirit of inclusiveness, Lazada will be engaging thousands of sports enthusiasts, including hundreds of youths through Lazada Run, the first-ever initiative to champion fitness and sports for all by an eCommerce platform in the region. The Malaysia leg of Lazada Run will take place at Persiaran Flora, Cyberjaya on 16 July 2023. In the effort to add greater value and contribute towards the activation of Rakan Aktif, Lazada will sponsor the participation of more than 40 para-athletes, along with 1,000 complimentary Lazada Run tickets for the youth and students of public universities to join the run. Hundreds of Satria volunteers under the Ministry of Youth and Sports’ Skuad Sukarelawan will also partake in the event as cheerleaders, supporters and assistants to the para-athletes. On top of that, Lazada will make a charitable donation to the Paralympic Council of Malaysia (PCM).

Rakan Muda was launched in 1994 as a unifying platform for youth development across the country, as well as to foster multiculturalism. As one of the official partners of Rakan Muda, Lazada will offer a one-off voucher package worth up to RM15 for youths that sign-up for the programme. To find out more, visit https://www.kbs.gov.my/rakanmuda.

In its effort to promote digital entrepreneurship amongst local youth, Lazada has also launched  Lazada4Youth in 2022 through an MoU with Universiti Teknologi Mara. To date, the series of Lazada4Youth hybrid workshops that have been organised via online and face-to-face engagements across UiTM campuses nationwide has engaged over 36,000 students, enabling them to explore digital commerce opportunities and sparking their interest to be Lazada’s online sellers or LazAffiliates partners. Recently, the Lazada x Asia Pacific University ASBX Business Challenge has also successfully engaged 105 students, where they pitched AI tech-driven innovative ideas and entrepreneurial solutions that can be adopted for eCommerce business operations.

Lazada will continue to collaborate with the Ministry of Youth and Sports to contribute and add value to the Rakan Muda pillars of Rakan Niaga and Rakan Digital in the future.

New La Cremeria Hazelnut with chocolate coating, hazelnut and peanuts

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Nestlé Malaysia has unveiled its latest La Cremeria ice cream with the new La Cremeria Hazelnut. This is a vanilla and chocolate flavoured ice cream with chocolate coating, hazelnut and peanuts. The total sugar content on a per serving of 76ml is 15g.

WONDA COFFEE AND FOOTBALL ASSOCIATION OF MALAYSIA (FAM) JOIN FORCES TO IGNITE UNITY AND PROPEL HARIMAU MALAYA TO NEW HEIGHTS

By
Tan Heng Hong
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Amy Gan, Vice President, Marketing with Mr. Joehari Ayub, FAM Vice President and Mr. Noor Azman Haji Rahman, FAM General Secretary

A partnership to promote national pride, unity, and empower Harimau Malaya to achieve international recognition

14 June 2023, KUALA LUMPUR – Wonda Coffee Malaysia, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can have announced an exciting partnership with Football Association Malaysia (FAM), in showcasing the brand’s dedication to the sport and aspirations of supporting Malaysia’s national football squad, Harimau Malaya to achieve yet another remarkable milestone in the history of football.

As the first coffee brand partner in Malaysia to collaborate with Harimau Malaya, the partnership sets sights on providing greater support and inspiring the nation to support Harimau Malaya in getting one step closer to achieving the collective and evergreen dream of competing at the FIFA World Cup.

No stranger to the Malaysian football fan, Wonda has actively promoted football-focused efforts over the years. Committed to continuing to make history in this most-loved Malaysian sport, this partnership marks a significant step towards fostering unity amongst Malaysian football fans and propelling the Malaysian national football squad to achieve new heights on the international stage.

Announcing the partnership today ahead of the friendly match between Malaysia and
Solomon Islands at the Sultan Mizan Zainal Abidin Stadium in Terengganu where Malaysia
won 4:1, the partnership is hoped to also boost the preparations undertaken by the Harimau Malaya squad for the 2023 Asian Cup. This would be the first time where Malaysia qualifies to compete based on merit for the first time in 43 years, following the last time Malaysia competed on merit in 1980.

Wonda Coffee Malaysia announces partnership with FAM

The partnership uniting Wonda’s culture of excellence and FAM’s pursuit of elevating the
Malaysian football industry is also hoped to be a driving force in inspiring young, budding
footballers and all of Malaysia to unite under one common interest and continue reaching for the stars as we support the national team in achieving their aspirations of competing at FIFA World Cup.

Etika’s Chief Executive Officer, Santharuban T. Sundram said “We believe in the power of
dreams and that anything is truly possible. With that said, we are thrilled to partner with FAM in hopes of igniting a football revolution in Malaysia and inspiring the nation to dream big. Through our joint efforts with FAM, we hope to unite communities in Malaysia and lay the foundation for our Malaysian national football team to one day stand the chance to compete at the biggest international stage, the FIFA World Cup.

He also added “With this partnership, Wonda Coffee hopes to connect with every Malaysian with their enthusiasm to unite in a common passion which is football, especially when it comes to supporting our national team. As the 12th man supporting our national team every step of the way, we hope to continue fuelling the spirit of the national football squad in continuing to create significant milestones in our national football history.”

FAM’s President, Datuk Haji Hamidin Haji Mohd Amin said “FAM would like to welcome
Wonda Coffee Malaysia as our official coffee partner. We are glad to be given an opportunity to work with a brand that has similar goals and principles. This association marks the beginning of a new era for Malaysian football. By nurturing a strong love for the game among Malaysians, we hope to build a strong football ecosystem. We aim to motivate the country to dream big and achieve greatness by working together.”

The partnership will encompass a variety of activities including fan engagement
programmes, exclusive meet-and-greet sessions with the national team players, promotional campaigns, and other initiatives aimed at deepening the connection between the national team and its passionate fan base.

Wonda Coffee and FAM are eager to embark on this remarkable journey, uniting coffee
enthusiasts and football fans alike. Through this partnership, both brands seek to harness
the power of unity and passion to strengthen the bond between Malaysians and their
national football team, bringing them closer than ever before.

5th Edition of Speciality Food & Drinks Asia to Reunite and Reinvigorate Fine Food and Drinks Sector

By
Tan Heng Hong
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Co-located with Food2Go, SFDA 2023 introduces an exciting lineup of events and competitions, including the inaugural Big Idea Food Competition organised by Big Idea Ventures

Singapore, 26 June 2023 – Asia’s premier fine food and beverage show, Speciality Food & Drinks Asia (SFDA) 2023 is touching down in Singapore for its fifth edition from 26 to 28 September 2023 at Marina Bay Sands Expo & Convention Centre. Previously known as Speciality & Fine Food Asia (SFFA), SFDA 2023 will bring together the entire F&B industry and include restaurants, pubs and bars; meat and poultry; and speciality coffee and tea. Co-located with the second edition of takeaway and delivery show Food2Go, SFDA is expected to host up to 8,000 trade visitors and over 200 exhibitors from across the region.

SFDA organiser Montgomery Asia has also partnered with Big Idea Ventures (BIV) – the most active FoodTech investor in the world – to host the international finals of the first-ever Big Idea Food Competition at SFDA 2023. Focused on identifying the best in alternative protein, this is one of three competitions set to elevate the atmosphere at SFDA 2023.

Christopher McCuin, Managing Director of Montgomery Asia, said, “Following four highly successful editions, SFDA will once again bring the F&B industry together at a brand-new venue with a larger show floor for an unparalleled opportunity to source and network among industry players from across the region. With more international brands and products coming on board as exhibitors, and more onsite demonstrations, trade visitors can expect to be exposed to the latest and most innovative developments within the market. Our partnership with Big Idea Ventures will open new doors and spur robust conversations on alternative and sustainable protein sources.”

Exciting line-up of demonstrations, innovations and products

Embark on a journey at the Fine Food Live Stage to indulge in exhilarating presentations and awe-inspiring chef demonstrations on the latest food preparation techniques and catch the highly anticipated inaugural ASEAN Butchery Competition.

The Innovation Stage boasts a carefully curated three-day programme on the latest trends and breakthroughs in food delivery and takeaway innovations, featuring panel discussions with thought leaders from industry players such as Grab, foodpanda and Deliveroo, among others.

The Tap Room will be a refreshing pitstop for visitors to taste the industry’s finest and newest brews.

 A series of exciting competitions
SFDA 2023 will house a total of three competitions, each focusing on varying aspects of speciality food and drink.

Big Idea Ventures (BIV), the global leader in early-stage investments in the alternative protein sector, is holding the Big Idea Food Competition (BIFC) Finals in partnership with Montgomery Asia this year. The BIFC is an initiative focused on building new entrepreneurial ecosystems, identifying world-class talent and investing in the future of food entrepreneurs across Asia. It has brought together corporates, food leaders, experts and investors working in the alternative protein sector in 6 different countries over the past year: Singapore, Japan, South Korea, Thailand, Indonesia and China. The BIFC winner from each country will be travelling to Singapore in September 2023 to compete for the Grand Prize – a US$200,000 investment package – and automatic inclusion into Big Idea Venture’s Cohort #8 accelerator program.

“As the global leading investor in alternative protein, we are excited to be pioneering the first competition dedicated to plant-based innovation in Asia. The Big Idea Food Competition has helped us discover great new alternative protein companies, showing the strength of business and innovation in Asia. We thank all our partners in Asia for joining us on this journey and look forward to seeing everyone at the final competition in Singapore in September,” said Andrew D. Ive, Big Idea Ventures Founder and General Managing Partner.

The Singapore National Coffee Championship is back once again to showcase the country’s top talents in coffee-making and advance the barista profession. Organised by the Singapore Coffee Association in partnership with Speciality Coffee & Tea Asia (SCTA), the must-attend championship comprises the Singapore National Latte Art Championship, Singapore Cup Tasters Championship, Singapore National Barista Championship and the Singapore National Brewers Cup. The competitions are predicted to be fierce, with winners representing Singapore in the World Coffee Championships held worldwide in 2024.

Victor Mah, President of the Singapore Coffee Association, said, “Last year’s edition of the Singapore National Coffee Championship was a huge success, with our Singapore National Brewers Cup winner Elysia Tan even going on to clinch 2nd Runner Up at the World Brewers Cup 2022 in Australia! We’re excited to host the four competitions at SCTA once again, to provide a platform for the next generation of baristas to present their innovative ideas and push the coffee industry to the next level.”

The inaugural ASEAN Butchery Competition, hosted by Montgomery Asia and the Meat Traders Association Singapore (MTA), will witness the gathering of meat professionals from across the region to showcase their fine workmanship skills in meat carving and presentation. Register by 16th July to stand a chance to stand on stage with fellow butchers and compete for the title of ASEAN’s best butcher and the grand prize of S$5,000. Applications are open here from now till 16 July for aspiring competitors.

Alvin Kwek, President of the Meat Traders Association Singapore, said, “Our plan to launch the first-ever ASEAN Butchery Competition has been in the works since 2021. We’re thrilled to bring our efforts to fruition and look forward to witnessing meat professionals from the region congregate on the competition stage. It is encouraging to see SFDA providing a rare platform for the meat industry across ASEAN to gather for the first time in years and we’re looking forward to seeing major players from the region together on the same exhibition stage.”

Backed by leading industry associations and sponsors

As the region’s leading F&B trade event, SFDA 2023 is supported by leading industry partners. Strategic Partners include the Singapore Coffee Association, Singapore Food Manufacturers’ Association, Meat Traders Association, and the Singapore Manufacturing Federation – which is also the leading partner of Food2Go. Supporting Partners of the event include the Club Managers Association of Singapore, Association of Catering Professionals Singapore, and many more. The event is also supported by the Singapore Exhibition & Convention Bureau.

Pre-registration is open!

To express interest in attending as a visitor, pre-register here.

Apply to participate as a sponsor or exhibitor here.

 

Celebrate the Gift of Art with 313@somerset’s Colours of Summer Event

By
Tan Heng Hong
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From Splatter Painting sessions to irresistible shopping deals, gather your friends and families to enjoy an exciting list of perks and rewards at 313@somerset from now to 2 July 2023.

Singapore, 26 June 2023 – The end of June is looking exciting for all shoppers and visitors at 313@somerset as Lendlease brings a series of fun activities and exciting perks to the mall! Celebrate the gift of art with the Colours of Summer Unleashed event, happening from now to 2 July 2023.

Visitors can look forward to a thrilling list of perks and rewards that will be sure to paint a fun and memorable experience for guests of all ages.

Splatter Painting Art Therapy 

Splatter Painting Art Therapy Session

Unleash your creativity and celebrate the gift of art at 313@somerset’s Splatter Painting Art Therapy event! With a minimum of S$120* spent at 313@somerset, Lendlease Plus members can simply head down to L1 Atrium to redeem a session of the Splatter Painting Art Therapy where you get to ignite the inner Picasso in you.

What’s more? Participants who share their Splatter Painting Art Therapy experience on Instagram can redeem 16,000 Plus$ (worth $8) instantly by simply following these instructions:

  • Follow @313somerset on Instagram
  • Post an Instagram Story/ Reel/ Post of your Splatter Painting experience, tag @313somerset and hashtag #313splatterpaint
  • Show your exciting post to the event crew on site and the 16,000 Plus$ is yours instantly!

* Maximum of 3 same-day combined receipts. Redemption of painting session is subject to slot availability.

Hottest shopping perks in town

Shopping has never been more exciting! This summer, enjoy a list of deals and steals not to be missed, only at 313@somerset.

  • Enjoy 5x Plus$* when you spend a minimum of S$30 in a single receipt.
  • Receive 10,000 Plus$** with a minimum nett spend of S$200 in a maximum of 3 same-day combined receipts.

* Bonus Plus$ are capped at 30,000 Plus$ per Basic Member and 60,000 Plus$ per Premium Member per day.

** Limited to first 5,000 redemptions and 1 redemption per member per day.

New Lendlease Plus Member Exclusive

If you’re not a Lendlease Plus Member yet, we’d love for you to join in the fun with us! Simply download the Lendlease Plus mobile app and sign up as a member to enjoy the following perks below.

  • Exclusive for new members, receive 10,000 Lendlease Plus$* when you sign up with promo code “313SUMMER23” via the Lendlease Plus mobile app or lendleaseplus.com.
  • If you’re between 16 and 25 years old, refer your squad using your unique member referral code to receive a $10 Lendlease E-Voucher. What’s more? Spend $120** to unlock an additional 24,000 Plus$ (worth $12) reward!

* Limited to the first 300 successful sign-ups.

** Maximum of 2 same-day combined receipts.

For the full information about 313@somerset’s exciting campaign this summer, visit their website here.

Lendlease is proud to bring you the most vibrant of summers with Colours of Summer Unleashed this end of June. Celebrate the gift of art with 313@somerset at 313 Orchard Road, Singapore 238895.

EAT LIKE A-BOS WITH AYAM BAKAR OH-SEMM AT THE CHICKEN RICE SHOP!

By
Tan Heng Hong
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The Chicken Rice Shop launched its the all-new Ayam Bakar Oh-Semm in conjunction with its 23rd anniversary.

The Chicken Rice Shop’s Ayam Bakar Oh-semm is returning for all to indulge in its oh-semmness! 

Kuala Lumpur, 26 June 2023 – The Chicken Rice Shop (TCRS), renowned for its delectable array of authentic Malaysian flavours, is thrilled to announce the highly-anticipated return of Ayam Bakar Oh-Semm (ABOS) as a permanent menu item, in conjunction with its 23rd anniversary! Following overwhelming fan demand, this special menu item is now available nationwide, allowing Malaysians to savour its deliciousness with friends and family all year round.

Ayam Bakar Oh-Semm is now available at The Chicken Rice Shop nationwide.

Ayam Bakar Oh-Semm is a culinary masterpiece crafted with a tantalising blend of aromatic spices, perfectly grilled to achieve a mouthwatering taste and irresistible aroma. Paired with the signature ‘Ayam Bakar Oh-Semm Sauce’, this iconic dish promises an unforgettable dining experience that will leave your taste buds craving for more.

To cater to various dining preferences, Ayam Bakar Oh-Semm is now available in three different sets, perfect for both group and individual diners. Whether you’re enjoying a meal with friends and family or seeking a satisfying solo indulgence, this menu guarantees a delightful and satisfying meal option for all.

Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that this year holds a special significance as the home-grown restaurant celebrates 23 years in the F&B industry. To further add to the excitement, TCRS seized this opportunity to reward its customers by making their wishes come true by re-introducing its highly sought-after menu.

“At TCRS, we value our customers’ feedback and are committed to delivering exceptional dining experiences. The overwhelming demand for Ayam Bakar Oh-Semm has led us to make it a permanent addition to our menu. We are thrilled to bring back this iconic dish and allow our customers to ‘eat like a boss’ with ABOS,” said Kah Yong.

In celebration of the 23rd anniversary, The Chicken Rice Shop invites customers to visit their nearest outlet and savour the flavours of Ayam Bakar Oh-Semm. With a minimum spend of RM30 in a single receipt, you could also stand a chance to win remarkable prizes in the ongoing Ayam Bakar Oh-Semm contest from 12 June to 6 August 2023!

Together, let’s indulge in the rich heritage of Malaysian cuisine and experience the joy of dining like a boss with ABOS!

For more information on the latest Ayam Bakar Oh-Semm menu & contest, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/.

LG TRANSFORMS LIVES FOR 65 YEARS WITH INNOVATION, UNVEILS EXCITING SURPRISES FOR MALAYSIANS

By
Tan Heng Hong
-

LG Celebrates 65 years of elevating lives with unmissable promotions for customers

Kuala Lumpur, 26 June 2023 – LG Electronics (LG), the leading home appliances and consumer electronics brand, proudly celebrates a remarkable milestone of 65 years dedicated to transforming lives through its innovative products and services. Since its inception in 1958, LG has consistently delivered groundbreaking solutions, generating a consolidated revenue of 83.5 trillion KRW[1] (RM300256391655.00) as of 2022.

In celebration of its 65th Anniversary and also its tumultuous success, LG is offering its supportive Malaysian customers a series of promotions and special initiatives that are guaranteed to be something special for all. Customers can expect a rebate of up to RM1,650[2] for selected products. Customers can stand a chance to win a free unit of LG’s 65” TV[3] upon purchase of selected products.

Justin Choi, Managing Director of LG Electronics Malaysia, expressed gratitude for LG’s 65-year journey and emphasised the brand’s commitment to pursuing innovation for a better life and place.

“Life’s Good is not merely a slogan, but our core belief and what we strive to achieve through every product and service,” said Justin.

“In celebration of LG’s 65th Anniversary, we are excited to offer our supportive Malaysian customers a series of promotions and special initiatives that are guaranteed to be something special for all, from our innovative TV range to the remarkable Objet collection. We believe these promotions showcase our commitment to delivering cutting-edge products and creating an exceptional customer experience.”

Recently, LG was awarded Gold by the prestigious Reader’s Digest Trusted Brands Awards under the television and washing machine categories – affirming that LG products are not only innovative but also a worthwhile investment. Customers can visit their nearest LG authorised retailers to level up their home with LG’s award-winning products such as LG OLED TV, LG Styler™, LG WashTower™, and LG InstaView Door-in-Door™ Refrigerator*.

To redeem your Touch ‘n Go eWallet and submit your lucky win entries, be sure to complete the online submission form at https://www.lg.com/my/promotions/lgrewards-65anniversary-2023 by 11.59PM on 31 August 2023.

For more information about LG and their promotions, please visit LG’s official website https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia for the latest updates, news and promotions.

[1] https://www.lgcorp.com/media/release/25868

[2] Purchase-with-purchase (PWP) with SC9S sound bar for rebate up to RM1,000

[3] The free LG’s 65” TV are limited to 10 units only on a first come first serve basis:

  1. Grand Prize: 1 unit of 65” OLED65C3 worth RM14,999/unit (limited to 1 unit only)
  2. First Prize: 1 unit of 65” OLED65A3 worth RM11,999/unit (limited to 2 units only)
  3. Consolation Prize: 1 unit of 65” QNED81 worth RM8,099/unit (limited to 7 units only)
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