The Italian Baker Sdn Bhd Maintains Price of Staple To Aid Malaysian Households
KUALA LUMPUR, 13 October 2022 – The price of the Massimo White Sandwich Loaf will not increase thanks to The Italian Baker Sdn Bhd’s initiative to help ease inflationary pressure on Malaysian households by maintaining the price of its popular staple unchanged.
In a statement, The Italian Baker Sdn Bhd, makers of Massimo breads and baked goods, confirmed that the prices of its 400g and 600g White Sandwich Loaf would not be increased from the current RM2.80 and RM4.00, respectively.
Chairman of The Italian Baker Sdn. Bhd., Jeremy Goon
Chairman of The Italian Baker Sdn. Bhd., Jeremy Goon stated, “Bread, specifically white bread, has become an anytime, anywhere staple food among all Malaysians. As a caring and concerned corporate, The Italian Baker Sdn Bhd has decided to maintain the price of our popular White Sandwich Loaf as white bread should remain affordable and accessible to all, especially during economically challenging times. We would like to assure consumers that they will enjoy the same great taste and the same excellent quality at the same affordable price.”
The Italian Baker Sdn Bhd acknowledged global and local inflationary pressures are affecting the company, as it has affected the rest of the industry. The company cited escalating logistics costs, and the rise in raw material prices, including all bakery ingredients, as the main factors.
“We have held out from raising prices for as long as we could, and will maintain the price of the Massimo White Sandwich Loaf for the foreseeable future. However, effective 15th of October the price of all other Massimo bread products will increase from between RM0.10 to RM0.60, and the approach is in tandem with the rest of other bakery brands.” he said in closing .
SINGAPORE 12 October 2022 — In Japan, autumn is said to be the best time for feasting due to the abundance of harvesting crops in the season. Known in Japan as “食欲の秋” (shokuyoku no aki) which translates to “appetising autumn”, there are plenty of delectable foods that you can only enjoy during this season – juicy persimmons, salt-grilled mackerel pike and aromatic pine mushroom rice to name a few.
NEX, in collaboration with ISETAN, celebrates the rich deep flavours of autumn by bringing back the iconic ISETAN Momiji Matsuri Fair after a two-year hiatus. Shoppers can indulge in a smorgasbord of yatai delicacies, sweet treats and premium fresh produce from 25 renowned Japanese brands. Happening from 18 to 30 October, the fair will be held at NEX Atrium Level 1 where shoppers can look forward to various seasonal food flavours from Japan.
Here are some of the highlights of this year’s fairs to keep an eye out for.
New Brands to Watch
Making their debut this year at the fair are heritage brands such as Kurikoma Chaya, TOKIO and KINOKUNIYA.
Fruit Dango (Kurikoma Chaya)
Kurikoma Chaya upholds their traditional-style appeal while connecting with the younger generation by appealing to their Instagram aesthetics with traditional sweets that elegantly incorporate a mix of colourful fruits and trendy elements. Their Fruit Mochi Cake is a very popular dumpling set that combines the well-balanced sweetness of specialty red bean paste and fresh seasonal fruits with mascarpone cream (5 sticks for S$25).
TOKIO’s Banana Crepe
If you prefer something easy to eat on-the-go, TOKIO’s Banana Crepe is a delectable bundle of whipped cream and banana, and comes individually packed for your convenience (S$3/pc)! These sweet Japanese crepes are Harajuku’s most popular street food, and are sold with various fillings and toppings such as seasonal fruits. The 57 year old fruit parlour brand offers the freshest fruits and fruit products, be sure to try their famed Fruit Almond Pudding and Fruit Jello, available in mixed fruits and strawberry versions.
Another highlight to look out for is KINOKUNIYA’s signature American-style Apple Pie (S$24.90), a long-time bestseller since 1959. First established in 1910 as a fruit merchant in Aoyama Tokyo, KINOKUNIYA has since expanded and now houses 34 stores mainly in the Tokyo metropolitan, offering well-loved ready-to-eat foods and specialty bakes. KINOKUNIYA’s signature American-style Apple Pie features a generous amount of Japanese apples with a hint of cinnamon, and a pie crust with a crisp texture. Warm it up in the toaster to bring out the robust flavours even more, and enjoy it with your favourite toppings such as vanilla ice cream, fruit or whipped cream!
Yatai Fare Not to be Missed
Takoyaki (Nakayama Shokuhin)
Enjoy Takoyaki by Nakayama Shokuhin (1 pkt of 6 pcs for S$8) — delicious grilled octopus balls made of wheat flour-based batter and filled with diced octopus from Hakata, Kyushu. Topped with takoyaki sauce, mayonnaise, green laver and dried bonito flakes, this is one of Japan’s best-known street foods that you don’t want to miss out on.
Taste the essence of the sea with Ijima Shoten’s wide array of seafood items, such as octopus, scallops, squid and shellfish. Sweet and full of umami, the characteristic seafood from Kumamoto is served in both braised and deep-fried style (S$8.80 for 100g braised, S$7.80 for 100g deep-fried) – perfect for seafood lovers to indulge in.
Experience a piece of Japanese food culture with classic comfort foods such as Omurice (S$13.80 for one serving) and beef skewers (S$13) from Tekiya. Savoury fried rice flavoured with ketchup and topped with a thin layer of fluffy omelette, Omurice is a popular favourite amongst children and adults alike. Complemented with soft and juicy beef skewers, these dishes are bound to keep you craving for more.
Premium Japanese Speciality Produce
nonomo brings you unique local produce from all over Japan by small lesser-known manufacturers ranging from region-specific agricultural produce, novel sweets and snacks and sake. The 157 year-old Dewatsuru sake brewery located in the southern part of Akita Prefecture boasts a quaintly designed cup sake. Apart from the small capacity which makes it easy for beginners to try sake, the Dewatsuru Junmai Sake Cup (180ml) is available in assorted designs that are perfect to be re-used as drinking glasses (S$13.90 per cup).
Dewatsuru Junmai Sake Cup 180ml Assorted Designs (nomono)
The Shio Koji (Salty Fermented Rice) Miso (S$30 for 450g) from Takazawa Jozo is a world-class all-purpose seasoning that goes well with any kind of cuisine. This miso is made from Koshihikari rice and water from Noto with traditional manufacturing methods, resulting in a deep and unique flavour.
Make sure to head down to NEX from 18 October to 30 October for a mouthwatering good time at this year’s fair! Visit NEX’s website and Facebook for more information about the ISETAN Momiji Matsuri Fair.
Take a bite of “something different” from Marrybrown’s Korean-inspired K-Crunch Menu
MALAYSIA, 13 OCTOBER 2022 – Calling all foodies, it is time to embark on another delicious food trip as Malaysia’s most popular and largest homegrown Halal Quick Service Restaurant, Marrybrown invites you to say Sarang-K on their latest Around the World journey! Available nationwide at all Marrybrown outlets, Malaysians can now say annyeong to Marrybrown’s K-Crunch menu – a flavourful Korean-inspired meal that will leave your tastebuds with a fiery yet sweet surprise.
With decades of experience serving quality food to its Memang Best fans, Marrybrown has been upholding its mission of offering “something different” and delicious that cater to the tastebuds of Malaysians. This October, Marrybrown is pleased to present an exciting menu of their famous succulent crispy chicken coated with tantalisingly sweet and spicy Gangjeong sauce. Fans can expect nothing less than top-tier quality meals on top of experiencing the excitement of K-culture when indulging in Marrybrown’s K-Crunch menu!
“Modern Korean culture has steadily gained momentum in Malaysia. From this wave, Malaysians have found their way of creating their own K-pop-related moments. Similar to how Malaysians love integrating Korean culture into their own, at Marrybrown, we’re also embracing the Hallyu wave in our food with our own Malaysian twist to make it extra inviting,” said Dato’ Joshua Liew, Chief Executive Officer of Marrybrown.
Like Korea’s electrifying pop culture, the K-Crunch menu is nothing short of sensational made from the finest quality of ingredients that encapsulates the Korean taste perfectly. Fans can now be transported to the heart of Seoul with just a bite of the crispy 2-pc K-Crunch Chicken combo accompanied by their well-seasoned french fries, and their special K-Fizz drink infused with refreshing flavours of yuzu and passion fruit, priced from RM20.90. For those looking for that comforting taste of a good burger, sink your teeth into the warm toasty bun of K-Crunch’s Chicken Burger combo served with a side of french fries and a K-Fizz drink priced from RM16.90.
K-Crunch Box Meal
Alternatively, if you’re yearning for something hearty, the Kimchi Rice Bowl combo priced from RM13.10 is the way to go thanks to the addictive K-Crunch sauce. If you can’t decide and are eager to have a bit of everything, the K-Crunch Box Meal is the ideal choice! Priced from RM26.50, Malaysians can indulge in the K-Crunch Chicken Burger, 1-pc K-Crunch Chicken, 2-pc Chicken Dumpling, French Fries and a cup of K-Fizz to quench your thirst. Fans can also add on the K-Crunch Chicken Dumpling and Cheesy Sausage priced from RM7.90 for a more wholesome meal.
Kimchi Rice Bowl Combo
“With the goal of always doing something different that wows the world, we are pleased that Malaysians are always onboard to try anything new! We are confident that Malaysians will not only go Sarang-K with our K-Crunch Menu, but we will always inspire them to recreate their own K-pop moments when indulging in the menu,” said Dato’ Joshua.
Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for the perfect dining experience.
For more information on Marrybrown, their Around the World meals, MB App, promotions and delivery services, please visit:
From left_ Dato’ Azizul Awang, Gardenia Breakthru Brand Ambassador, Ena Suhaila Abas, the Marketing Manager of Gardenia Bakeries (KL) Sdn. Bhd., and Mr. Mohd Azhari Bin Mohammad, Director General of Nationa
Gardenia imbuing a healthy lifestyle amongst Malaysians through the Gardenia Breakthru Funwalk
KUALA LUMPUR 9 OCTOBER 2022 – Gardenia Bakeries (KL) Sdn. Bhd. today organised a fun walk in conjunction with the National Sports Day 2022. The Gardenia Breakthru Funwalk was officiated by Mr. Mohd Azhari Bin Mohammad, Director General of National Youth and Sports Department , witnessed by Ena Suhaila Abas, the Marketing Manager of Gardenia Bakeries (KL) Sdn. Bhd., and the brand ambassador for Gardenia Breakthru, Dato’ Azizul Awang. The fun walk gained an overwhelming response from consumers across Peninsular Malaysia.
“Now that we are able to hold healthy outdoor activities such as this, the continuous support we gain from fellow Malaysians is just profound. The energy and enthusiasm are what bring all Malaysians closer together. Keluarga Malaysia has come together to strive towards a healthier nation,” said Mohd Azhari.
Apart from the main fun walk, the fun filled event was packed with ongoing activities including aerobics, Zumba, Jazzercise, and Tabata throughout the event, catered to those who are more into dance workout. According to Ena, the main goal of the event is to encourage participants to move in order to maintain a healthy lifestyle regardless of their exercise preference. Gardenia strives to call out to Malaysians from all walks of lives to together embark on the journey of a healthy lifestyle involving physical activities.
The Gardenia Breakthru Funwalk began with an aerobic exercise to warm up the muscles. The two kilometres fun walk then kickstarted at 8:30 am with a flagoff released by Mr. Mohd Azhari, alongside Dato’ Azizul and Ena. The walk ended at 10.00am and participants received a Gardenia Breakthru loaf at the end of the course. Not only that, a Gardenia Breakthru Funwalk jersey and a Gardenia Breakthru drawstring bag were already given upon event registration. The fun does not end there, a Lucky Draw session was also included in the agenda where participants were surprised with awesome prizes including Garmin Venu SQ Watch; an air fryer; a pair of yoga mats and ten sets of premium Gardenia Breakthru goodie bags.
“Due to the unexpected response gained for the Gardenia Breakthru Funwalk this year, we at Gardenia are hoping to work closely with the Ministry of Youth and Sports to plan more prodigious events for the National Sports Day in years to come. It is also in line with Gardenia’s effort in forming a healthier society for the future of a better nation,” added Ena.
The Gardenia Breakthru series involves the two grain breads which are the Whole Wheat Bread and the Wholemeal Bread with Canadian Purple Wheat. These two have been recognised as the most healthy options in Gardenia’s line of breads and have been selected as the perfect choice for those who decide to break through their eating habits towards a better option. The Breakthru series appeals with its nutritional value, introduced as the 8CTIVE™. The 8CTIVE™ consists of eight best features a bread could offer including high in Vitamin E, high in Vitamin A, no cholesterol, source of fibre, low in fat, high in protein, no trans fat and finally, high in iron. The Breakthru series are packed with nutritional goodness. The bread series is freshly made and is widely available for consumers throughout Peninsular Malaysia at a reasonable price.
KUALA LUMPUR, 12 October 2022 – Did the 10.10 sale feel too short? We heard you so it’s time to mark your calendar for another exciting round of food offers and free deliveries from ShopeeFood.
Starting from the 12th – 17th October, users from various locations such as Klang Valley, Penang, Johor Bahru, Ipoh, and Sabah canorder their favourite dishes while earning cool rewards when making payments via ShopeePay. So where do you start? Here’s our top tips for navigating some of the best deals:
Free Delivery with Zero Minimum Spend
[All Day: 12 – 17 Oct]
Ever wanted to try new types of food or a new restaurant or simply re-order your favourite food from your most loved restaurant? Then ShopeeFood free deliveries with zero minimum spend is the perfect excuse to explore the many cuisine options available on the Shopee App. Here are some of our favourite merchants and top picks:
You heard us right and considering that it’s almost the weekend, there’s no better excuse to round up friends and host a house party with ShopeeFood. Here’s a list of merchants to order your October party meals from:
ShopeeFood connects Shopee users to various eateries, from popular joints to local street food stalls, at the best value. Launched in 2021, ShopeeFood offers users a convenient and seamless food delivery experience while helping merchants digitalise and widen their reach.
Integrated into Shopee’s ecosystem, which includes the mobile wallet, ShopeePay, ShopeeFood provides users with a seamless, secure, and rewarding payment and delivery experience.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.
Singapore, 12 October 2022 – Unwinding in a cafe or the coffee joint is always a pleasure as one of the best aromas to enjoy is the tantalising smell and taste of a cup of freshly brewed coffee. Cradling a delightful cup of joe not only uplifts the spirits in the morning, it is also a comfort to many, anytime of the day. The heart becomes full with every satisfying sip. One of the highly sought-after choices among the array of coffee drinks is Latte which is now conveniently available in a pack with the all-new FARMHOUSE Café Latte Low Fat Coffee Flavoured Milk made from Arabica coffee.
Made from the beans of the Coffeaarabica plant, Arabica coffee is considered to be the world’s most popular selection and possesses rich hints of chocolate, nuts, caramel, and sometimes fruits and berries, depending on the harvest. The delicate beans are then roasted, grounded and brewed before becoming a comforting cup of coffee on its own, or with milk, like Latte. Today, Arabica coffee is grown in different regions around the world, especially in tropical regions such as Africa, Latin America, Indonesia, and Brazil.
Latte, or Café Latte in Italian, is a coffee beverage of Italian origins that is made with a shot of espresso, steamed milk with a touch of foam. When served in a glass, the beverage is a visual treat with a beautiful sight when the coffee and milk slowly blend. Like the FARMHOUSE Café Latte Low Fat Coffee Flavoured Milk, it is a beverage which can be enjoyed in the comfort of your home, in the office, or on the go, conveniently in a pack. Let’s not forget to mention that the FARMHOUSE range of products is made with Australian fresh milk, is lower in sugar, low-fat, and has no preservatives.
From now, coffee lovers can find the absolutely irresistible brand-new FARMHOUSE Café Latte Low Fat Coffee Flavoured Milk at all leading supermarkets, hypermarkets and convenience stores. Available in 946ml packs, the silky and indulgent milk retails at a recommended selling price (RSP) of S$4.75 and is Halal-certified. Indulge in this mainstay favourite coffee drink which brings the joy of coffee moments anytime, anywhere.
McDonald’s Malaysia remains committed towards providing customers with the best beef burger experience by making small changes that pack a big difference to its line-up of classic beef burgers.
Experience Beef Perfection with 100% imported pure halal beef
SUBANG, 12 OCTOBER 2022 – McDonald’s Malaysia is inviting Malaysians to taste the change in its line-up of classic beef burgers after making small changes that pack a big difference in every bite! With changes to preparation and cooking methods, McDonald’s is excited to introduce an elevated beef perfection experience that is guaranteed to be hotter, juicier and tastier!
The pursuit to provide customers with the best tasting beef burger goes beyond just the meal. In fact, McDonald’s has spared no expense in ensuring that every facet involved in the preparation and cooking of the beef patties meet the highest standards. This includes updating the kitchen equipment in more than 300 McDonald’s restaurants across Malaysia.
Additionally, extensive trainings have been delivered to every McDonald’s crew member so that they familiarise themselves with the new cooking and preparation process for the beef burgers, to ensure they are gold standard, every time.
Among the small yet significant changes McDonald’s has made to its classic beef burgers include:
Softer, glazed buns that are toasted to a golden brown and for heat retention
Beef patties that are seasoned, grilled, and seared to perfection in smaller batches for mouth-watering juiciness
Adding onions directly to the patties on the grill to intensify flavour
New Zealand imported cheese slices softened to perfection at an average of 17.5°C for a meltier sensation
Using smaller containers to keep vegetables fresher and crispier, and
Adding more legendary Big Mac sauce to Big Mac to boost flavour from the first bite to last
What’s more, McDonald’s iconic beef burgers are brimming with flavour because the patties are made from 100 percent pure halal beef imported from Australia, New Zealand and Brazil.
“We’re always listening to our customers, and the changes we made to our classic beef burgers are intended to deliver on customer cravings for making their favourite burgers that much hotter, juicer and tastier. The small changes in the way we cook and prepare our classic burgers does really add up to a big difference that our customers can truly taste,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.
Members of the media and influencers were invited to an Open Kitchen session, where they were given the opportunity to witness the process of making the classic beef burgers from preparation to cooking.
“McDonald’s classic beef burgers are iconic, core menu items that are the heart of our business and what our customers return to again and again – they’re the burgers you can enjoy at any McDonald’s all around the world. As a pioneer in beef burgers, what we are introducing today is our commitment to our loyal beef burger fans that we will always strive to provide that beef perfection experience,” added Melati.
Members of the media and influencers participated in a Tasting is Believing Session, where they had the opportunity to witness the changes and taste the differences that McDonald’s made to its classic beef burgers.
As a thank you to Malaysians for their support, McDonald’s will be introducing a special one-day promotion on 15 October where beef burger fans can purchase a Double Cheeseburger Medium McValue Meal for only RM10.95, during which McDonald’s will also attempt to set a record for ‘The Most Beef Burgers Sold in 24 Hours’ in Malaysia Book of Records.
This promotional offer is available at all McDonald’s restaurants nationwide through all channels – Dine-in, Drive-thru, and Delivery.
For more details on McDonald’s iconic beef burgers, please visit www.mcdonalds.com.my
Kuala Lumpur — Tuesday, 11 October 2022 – For a limited time only, Local bakery Elevete Patisserie is introducing new seasonal treats for the upcoming Halloween season. Elevete Patisserie introduces three exclusive treats; Halloween Skull Cake, Halloween Fatcarons and Halloween Nutella Brownies.
The Halloween Skull Cake is a Salted Caramel Chocolate Cake, the brand’s signature flavour. It is layered with homemade salted caramel buttercream that will envelope your taste bud with a delicate balance of sweet and savoury taste. The cake is covered with Callebaut Dark Chocolate and decorated with halloween decorations in icing and chocolates.
The Halloween Fatcarons is Elevete Patisserie’s rendition of the famous Korean Fatcarons. This Halloween season, customers will be introduced to new flavours Biscoff, Pink Guava Lime and Poison Apple. The collection also includes Elevete Patisserie Fatcaron classics; Cookie Monster, Ispahan, Ondeh Ondeh, Sunrise, Tiramisu and Zen.
The Halloween Nutella Brownie is rich with flavour of nutella decorated with gummy candies. Suitable for nutella and chocolate lovers, the texture of the Nutella brownie is chewy and irresistible in every bite.
Availability
The Halloween collection is available from 11 to 31 October 2022, exclusively on elevete.com.my.
The Halloween Fatcarons and Halloween Nutella Brownies are available for same day delivery.
The designer cake, Halloween Skull Cake requires 24-hour pre-order and can be delivered the next day.
Each dessert comes with a handwritten message card and special halloween ribbon.
Tuesday 11 October 2022 – Tetra Pak, a world-leading processing and packaging solutions company, held an event dedicated to the launch of the “Food Has a New Home” campaign to help producers meet consumer’s demands for healthy, sustainable and convenient products. At the launch event, the company hosted a panel discussion with experts from Food Innopolis, and Thailand Chef’s Association to exchange views on industry insights and consumer perspectives in a world where disruptions to supply chains require a radical adjustment.
“Food Has a New Home” campaign highlights Tetra Pak’s one-stop-shop of solutions – from packaging and processing expertise, to consumer insights and more to enable new growth opportunities. The campaign also puts in a spotlight Tetra Recart — an innovative, future-proof packaging solution for shelf-stable foods which serves the evolving needs of consumers, producers, and retailers. Besides the food packaging, “Food Has a New Home” campaign also showcases Tetra Pak’s complete end-to-end solutions to support the whole value chain, from food production to packaging and after-sales services.
Singapore, 11 October 2022 One of the most special elements about ice cream is the endless number of flavours to choose from, which makes us spoilt for choice. Adding to the perennially-loved classics, are the continuous creations of new and unique flavours, making ice cream a favourite dessert for most, undoubtedly. This month, we welcome new additions to the EKSELENCEⓇrange of products for even more satisfying experiences in the colourful world of ice cream.
Made with the finest ingredients, the brand new EKSELENCEⓇ Apricot Sorbet with Rhubarb Ice Creamfrom the Sorbet Ice Cream Collection is a pleasant surprise because of its interesting choice of ingredients. Rhubarb, a fleeting spring vegetable with bright pink stalks and a tart flavour is commonly used in desserts such as pies, tarts, cakes and cookies. On the other hand, the fragrant and desirable Apricot which is typically soft and juicy when eaten as a fruit, balances the tartness of Rhubarb, making it a truly appeasing combination.
Liberating and indulging, best describes the all-new and exclusive treat, EKSELENCEⓇ Riga Black Balsam & Brownie ice cream on a stick. Crafted with passion since 1752 and often considered to be the national drink of Latvia, Riga Black Balsam is a traditional Latvian herbal liqueur made from made from 24 natural ingredients, including 17 botanicals. Robust herbs like Valerian, Wormwood, Black Pepper, and Ginger, as well as rare ingredients such as Gentian and Peruvian Balsamic Oil contributes to the complex and versatile flavour of the liqueur. The combination of Riga Black Balsam with Brownie is divine – the delicate bitterness from the wine is balanced with the richness of the brownie and coated with a layer of crunchy chocolate. A dessert for those who appreciate the finer things in life. The EKSELENCEⓇ Riga Black Balsam & Brownie has an alcohol content of 3% in each stick.
With ingredients carefully sourced from Europe, and crafted in the lush green country of Latvia in Northern Europe, the fine frozen desserts from EKSELENCEⓇwill be a remarkable gastronomic experience one will never forget. The EKSELENCEⓇApricot Sorbet with Rhubarb Ice Cream is available in 500ml tubs with a recommended selling price (RSP) of S$12.90, and the EKSELENCEⓇ Riga Black Balsam & Brownie Multipack of three has a RSP of S$12.90 per box. Perfect for any occasion, grab your favourite flavours at any FairPrice or Cold Storage outlets.
For more information on EKSELENCEⓇand its current promotions, please visit the following official webpage of social media accounts:
Well loved local bakery brings back festive favourites
Singapore, 08 November 2023 - Family and friends gathered together, joyous laughter and chatter fill the atmosphere...
