Healthy Meal Co., Ltd. has launched healthy salad dressing in Thailand. The new products comprise Japanese Style Shoyu Yuzu Salad Dressing with Berries and Vitamin A and Japanese Style Shoyu Yuzu Salad Dressing with Honey Mustard and Kale. The new salad dressing (200ml) uses high quality ingredients and offer health benefits from kale (lutein and zeaxanthin) and berries (vitamin A and C).
Yoshinoya in Thailand is going spicy to suit the palate of Thai consumers. The new Thai-style spicy rice bowl range comprises Mala Don, Jim Jaew Don, Spicy Stir-fried with Holy Basil and Red Hot Aka Karami Don.
To celebrate the launch of the new menu, Yoshinoya is organising a spicy challenge “YOSHINOYA HOTTEST DON CHALLENGE” at one of its outlets on 27 June 2023.
Vinamilk has recently launched Probi Pedia+ fermented milk drink in Vietnam. Probi Pedia+ targets children to provide them with 65 billion of L. Casei 431 probiotics, B group of vitamins, lysine and zinc to stimulate appetite and improve nutrients to help them gain weight.
Weight and height gain is still an important purchase driver as Vietnamese children are not getting enough nutrition from their everyday diet.
The dairy company has also launched less sugar yogurt products in line with the sugar reduction trend.
Vietnam’s Nutifood has introduced Värna Elite, a food for special medical purposes to be used by patients under medical supervision. Varna Elite is specially formulated to provide a comprehensive physical health enhacement with ingredients to support brain health, heart health and bone and muscle.
This product is researched & developed by NNRIS (Nutifood Nutrition Research Institute in Sweden), specially formulated for the Vietnamese.
Varna Elite contains Ngoc Linh ginseng, which is described as a national treasure in Vietnam. This precious ginseng contains up to 52 saponin compounds, 17 amino acids and more than 20 micro-minerals, helping to increase immunity, fight fatigue and recover health.
Nutifood has a 51% stake in Ngoc Linh ginseng farm (Quasapharco) in the central province of Vietnam. Quasapharco had grown 47,000 ginseng plants on 7.1 hectares as of 2021. Having a majority stake in the ginseng company provides Nutifood with a stable source of Ngoc Linh ginseng to offer Vietnamese consumers with high-value, ginseng-based nutritional products.
Vietnamese consumers especially the older ones are familiar with the health benefits of oriental medicinal herbs such as Ngoc Linh ginseng and cordyceps. We have seen how dietary supplements turn to trusted and familiar ingredients to appeal to the older audiences, while also combining with Western nutritional science to create a more comprehensive and nutritious product.
In Indonesia, Kalbe Farma’s Entrasol Platinum contains the Pro-Fit Advance formula, which is fortified with olive oil, lower in sugar, low in lactose, high in protein and fibre, omega 3 and omega 6 as well as having 11 vitamins and 8 minerals. Olive oil is a well-known sunnah food or food mentioned as part of the Islamic eating practices.
In Vietnam, the users of Varna Elite are:
Varna Elite is available in 3 SKUs – 850g can, 400g can and 237ml bottle.
Indonesia’s Orang Tua has expanded its Amani Yogurt range to include a squeezable pouch format. Known as Amani SIP, the ambient yogurt drink, described as rich and thick, is made from real fruit juice and real fruit pieces. Amani SIP is available in Original and Mixed Fruit.
Orang Tua first launched Amani ambient yogurt drinks in a plastic bottle packaging. The latest launch is seen as a push towards targeting the younger crowd including young adults. The pouch format makes the yogurt drink fun to consume.
TCP Group has launched Red Bull Energy Soda in Thailand to offer a ‘delightful combination of fizziness and fruity flavors,’ according to the company’s press release. The company mentions the ‘launch of this product aims to capitalize on new growth prospects within the Refreshment Booster segment, which merges energy drinks with refreshments.’
The new Red Bull Energy Soda can be described as a hybrid drink, which combines two beverage categories into one. This hybrid drink has the upperhand in taste and functionality with the purpose of making energy drinks more acceptable by consumers who are wary of the taste of traditional energy drinks but still desire the benefits of energy drinks specifically energy boosting.
In Southeast Asia, we have already seen brands combining energy drinks with coffee to launch various coffee-flavoured energy drinks with TCP’s Red Bull Cold Brew stretching the flavour concept to the furthest. The Coca-Cola Co has rolled out its very own Energy Coke, which was a flopped. Undeterred by the failure of Energy Coke, the beverage giant tried again with Sprite Lemon+ with vitamin B3 but this time focusing on the more subtle approach of using vitamin B3. With the inclusion of brain-beneficial vitamin B3 and the zesty lemon flavour, the new Sprite Lemon+ is able to claim that it encourages people to ‘think zesty’ and refresh mentally.
Now, TCP is taking Red Bull into the carbonated soft drink territory to connect with the wider carbonated soft drink consumers who are typically young and may not be the traditional energy drink consumers. Red Bull Energy Soda’s fruity taste Green Apple and Muscat Grapes and carbonation have strong appeal among young consumers. Red Bull Energy Soda is formulated to be a sugar-free drink in line with the current health demand.
TCP is also using Red Bull Energy Soda to play in the premium energy drink category by pricing each can at THB 20/250ml.
To connect with younger audiences, TCP has appointed the 26-year-old Thai actor, singer and songwriter JJ-Krissanapoom Pibulsonggram as the brand ambassador.
Ultimately, refreshment still has the bigger share of throat in the drinking occasions compared to functionally driven consumption. By blurring the line between carbonated soft drinks and energy drinks, Red Bull Energy Soda has a good chance to tap into more occasions.
Suntory PepsiCo Beverage (Thailand), the distributor of Pepsi-Cola in Thailand, has recently launched Boss Cafe on the ground floor of Siam Centre, reported Bangkok Post. This is the second overseas Boss Cafe outside of Japan. The first overseas store is located in Australia. The cafe serves specialty coffee drinks and foods.
This minimalist cafe will operate until 31 August 2023. Boss Cafe is designed to improve brand awareness and to connect the RTD coffee brand with the new generation of coffee drinkers who also love to enjoy the cafe experience. Essentially, the purpose of Boss Cafe is to showcase the RTD coffee’s premium, cafe-like quality. Boss coffee in RTD format was first launched in Thailand in 2021.
Suntory PepsiCo Beverage has given Boss RTD coffee a new look to be more modern, attractive and aspirational. The 34-year-old Thai actor Sean Jindachot is the new face of Boss coffee in Thailand.
The top of the packaging highlights the word Flash Brew to remind consumers of the unique technique used by Boss coffee to deliver an aromatic, smooth, and well-rounded with no bitter taste.
The coffee brand is looking to conquer the morning occasion with the bundling of Boss coffee with 7-Eleven’s Ezy sandwiches at both Boss cafe and 7-Eleven outlets.
Crossmax Retail Co., Ltd., the Thai functional food and beverage manufacturer, has launched Hooray! Shake Protein. The new Hooray! Shake Protein is made from New Zealand grass-fed milk offering 30g of protein. The drink is available in two flavours Kyoto Matcha and Rich Chocolate and is free from added sugar. The protein-rich beverage is designed to help weight watchers lose weight.
Hooray! Shake Protein has whey protein concentrate for muscle building, 500mg of L-carnitine for fat burning, 3,000-5,000 mg of fiber to promote bowel movement and casein protein to control hunger by promoting satiety.
1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion
PETALING JAYA, 21 JUNE 2023 – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia’s most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.
Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement. Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining E-Commerce Pictionary, to break the ice and create memorable value-based learning experiences.
In his keynote speech, Shopee Malaysia’s Director, Cheng Xun Chua unveiled major 2023 platform initiatives focused on enabling Malaysian sellers’ growth. Firstly, Shopee is enhancing capabilities across logistics and payments, and prioritising brand protection to enable better shopping experiences for value-based customers. Secondly, Shopee is maximising customer lifetime value from its large user base by building cross-category synergy and deepening the connection between sellers and their customers, increasing shopper engagement and maximising sellers’ reach.
According to him, “In today’s e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand. With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales.”
Khairul Aming, winner of Shopee Super Award 2022 Best New Seller and Best Customer Service awards, led the call to stay relevant during his panel discussion. He was joined by esteemed fellow sellers Roy Sam of PerySmith, Kim Yeo of Ecobb, Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty Malaysia, who spoke about meeting the needs of value-based consumers to drive long-term loyalty.
He introduced Sambal Nyet on Shopee in 2021 and has made over RM 21.5 million in sales since, selling his millionth bottle last August. By constantly refreshing and customising content for Malaysians’ local preferences, he has over 3.7M followers on Instagram and consistently maintains an average of 5.0 stars ratings on Shopee with over 392.2k followers. Hailing from Kelantan, Khairul’s growing business is a model of creating inclusive employment opportunities in his hometown for over 50 staff and 150 household dependents.
Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Every year, thousands of sellers network and learn new things to grow at our Seller Summit. This year, I had the privilege of facilitating first-hand (in my panel forum) very proactive value-based marketing strategies that I’m sure will drive societal and business impacts by industry. Not forgetting, I wanted to thank all the brand sponsors for contributing to the success of Seller Summit 2023: Commerce.Asia, Intrepid, Kumoten, Mono & Co, PayRecon, Red Dino, SiteGiant, and Toyo, among others.“
Exemplifying how Made-in-Malaysia stores on marketplace can drive local economic inclusion while meeting the demands of value-based shoppers through Shopee’s ecosystem were: Ooi Zhi Wei of Zhiwei Herb, Felix Lee and Tee Ying Fui of Beehaus, Karen Tee of RPM (Racing Passion Moto), Eelin Lim of BeNourish, Leon Wong of Samview, Mohd Zaid of Lampu Cherita, Edward Wong of HomeDecoStore, Khairil Adhzaha of Tokey Sambal Hitam, Patricia Marin of Mamami Shoppe, and Hafiz Oon of Mr Bentong.
Last year, Shopee upskilled and integrated over 250,000 new sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in sales in the first 12 months online. In line with Shopee’s ongoing efforts to leverage the transformative power of technology to create a more inclusive digital economy, Shopee’s Seller Summit provides tools to upskill and empower sellers to achieve online success and build a sustainable future for themselves.
The first of a series of UNWIND @ Raffles Place 2023 events keeps the whole family
entertained with an exciting lineup of activities for the evening
Singapore, 19 June 2023 – End the June Holidays on a high note with the return of
UNWIND @ Raffles Place! Themed “Come Home to Raffles Place”, we round up the
holiday month and bring you an evening of fun experiences by Raffles Place Alliance. The
one-day event features a variety of games on the lawn, live DJ sets and even an outdoor
movie screening – all happening at the heart of Singapore’s Central Business District on 23 June.
Get Active with Adrenaline Pumping Lawn Games
Have a ball of a time with some Lawn Games after work! Happening from 4pm to 9:30pm,
try your hand at croquet, pétanque, badminton and spikeball and stand a chance to collect exclusive vouchers upon completion of each lawn game! *While stocks last, terms and conditions apply
● Pétanque: Score points by throwing or rolling boules closer to the small target ball or
by hitting the opponents’ boules away from the target. After the game, get a $5
voucher from Drips Bakery to enjoy some tasty cakes and pastries.
● Croquet: Hit the balls with a mallet through hoops embedded in the grass playing
court and score points with every successful hit. Once the game is completed,
redeem vouchers that grant you 15% off your food and drinks from VIBE Bistro to
replenish your energy
● Spikeball: In teams of 2, hit the ball into the net and start a rally without letting it hit the floor. If the opposing team cannot return the ball, the point would go to the player’s team. Receive drink vouchers for coffee, tea or housemade drinks from VIBE Bistro too to celebrate the end of an adrenaline-fuelled game.
● Badminton: Strike a shuttlecock using racquets over the net and into the opponent’s court to score points. Redeem Natural Immunobooster shots from EGA Juice Clinic as a pick-me-up after the game.
Wind Down to the Beat with DJs El Professionel and The Weatherman
Wind down after your games from 4pm to 7:30pm with live DJ sets played from Nomad Solar Sound’s solar-powered DJ console and sound system by DJs El Professionel and The Weatherman.
Soak in the vibrant groovy ambience over Raffles Place and lounge on the #RPchairs in Raffles Place Park. Reminiscent of social spaces in the home, #RPchairs feature armchairs and recliners, bean bags and swings. Take your pick of the #RPchairs and turn the park into your little home away from home!
Catch A Relaxing Movie Screening of The Greatest Showman
As the sun sets, settle down with your families and friends for an outdoor movie screening of The Greatest Showman, featuring Hugh Jackman, Zendaya and Zac Efron. Be enthralled by show-stopping performances for a memorable evening between 7:30pm to 9:30pm. Cosy up in the Chair One L, Helinox’s ultra-lightweight camping chairs that do not compromise on comfort.
Take part in an Instagram Contest and Stand a Chance to Win Vouchers
Raffles Place Alliance is holding an exciting Instagram contest where you can stand a
chance to win a $10 voucher from Gloria Jean’s Coffees at Republic Plaza. Simply follow
@RafflesPlaceSG to participate in the giveaway!
Don’t miss out on all these fantastic games and activities! Visit Unwind @ Raffles Place at
the very heart of Singapore’s central business district.
