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Go For Gold By Joining Julie’s Cheese! I ‘Nut’ Emas Contest

By
Tan Heng Hong
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Over 30 pieces of 10g and 100g gold with total worth of RM150k up for grabs!

Kuala Lumpur, 19 June 2023 – Would you believe it if we told you that buying biscuits for RM5 can potentially get you gold? Yes, you heard it right! Your chance to win 100g or 10g of Julie’s custom gold starts today. In response to the overwhelming positive feedback from last year’s contest, Julie’s is thrilled to bring back their nationwide Cheese! I ‘Nut’ Emas contest for the second year running. This year’s contest is bigger and better than before with more prizes up for grabs and a higher total prize amount of RM150,000.

All you need to do is to purchase Julie’s Peanut Butter and/or Cheese Sandwich Biscuit for RM5 minimum and be in the running to achieve your goal for gold. There are over 30 prizes up for grabs, with 30 10g gold prizes worth RM3500 each and the grand prize of one 100g gold worth RM35,000. The Cheese! I ‘Nut’ Emas contest is open to all Malaysians from 15 June to 31 July 2023.

Tzy Horng Sai, Director of Julie’s Biscuits said, “We are delighted to bring back our Cheese! I ‘Nut’ Emas contest for the second consecutive year. This contest is designed to reward our valued customers who have been with us throughout the years of our success, by giving them an unforgettable chance to own a unique piece of gold crafted exclusively for them. We believe in creating memorable experiences, and what better way to celebrate our brand’s 39th year in Malaysia by giving away something as precious and timeless as a Julie’s customised gold biscuit!”.

The custom gold prize takes inspiration from the shape and golden appearance of Julie’s signature Sandwich Biscuits. This contest also serves as the brand’s creative outlet with its tagline ‘I Nut Emas’ playfully resembling the Bahasa Malaysia word of ‘I Nak Emas’ (I want gold) in a homophonous manner. The word ‘Nut’ and ‘Cheese’ used in the tagline is also incorporated to pay homage to the brand’s long-standing popular Sandwich Biscuits in Pea’nut’ Butter and Cheese flavour.

Gear up for gold and participate in Julie’s Cheese! I ‘Nut’ Emas contest.

Step 1: Purchase Julie’s Peanut Butter Sandwich and/or Cheese Sandwich. Spend a minimum of RM5 in a single receipt and join the contest between 15 June to 31 July 2023.

Step 2: Scan the QR code from the point-of sales material that will lead you to the contest microsite. Or visit the microsite here: https://juliescheeseinutemas.com/

Step 3: Upload a clear picture of your receipt and key in details of the receipt.

Step 4: Customers will be asked to join a game. The game will require customers to chant the sentence, Cheese! I ‘Nut’ Emas and hold the chant for as long as they can.

Step 5: Once the game/chant is completed, you will be in the running to win GOLD! The customer who can hold the chant the longest will walk away with the 100g gold prize. *

*Contest terms and conditions apply. Visit https://www.julies.com.my/julies-cheese-i-nut-emas/ for more information.

The Cheese! I ‘Nut’ Emas contest will run for six weeks with five winners announced weekly. The grand prize winner for the 100g gold will be announced on the sixth week of the contest. Details of the prizes and winner announcement are as below:

Prizes

Dates for participation

Prize announcement date

Week 1 Prizes – 5X10g gold

15 June –21 June 2023

30 June 2023 (Fri)

Week 2 Prizes– 5X10g gold

22 June –28 June 2023

7 July 2023 (Fri)

Week 3 Prizes– 5X10g gold

29 June –5 July 2023

14 July 2023 (Fri)

Week 4 Prizes– 5X10g gold

6 July –12 July 2023

21 July 2023 (Fri)

Week 5 Prizes– 5X10g gold

13 July –19 July 2023

28 July 2023 (Fri)

Week 6 Prizes– 5X10g gold

20 July –31 July 2023

4 Aug 2023 (Fri)

Grand Prize – 1X 100g gold

15 June –31 July 2023

4 Aug 2023 (Fri)

Get started on your hunt for gold by purchasing the Julie’s Peanut Butter and/or Cheese Sandwich Biscuits from your nearest retail stores or online at the official Julie’s Shopee and Lazada flagship store. Both Sandwich Biscuits are presented in an array of enticing packaging options where customers can experience the ultimate convenience for various occasions. One of the popular packaging options is a packet that contains 12 individual mini biscuit packets, perfect for easy sharing among colleagues or family members. Alternatively, the biscuits are also available in smaller packets providing customers on-the-go with the ideal sustenance to fuel them throughout the day.

Get continuous updates on Julie’s latest promotions, contests, and activities, by visiting our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

Worldwide Launch of Callebaut’s Ruby RB2 Chocolates in Malaysia and 100% Dairy-Free Chocolates, NXT

By
Tan Heng Hong
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Kuala Lumpur, Malaysia, June 15 – Callebaut, the chocolate maker preferred by artisans and chefs around the world is thrilled to debut its ground-breaking and innovative gourmet chocolates – ruby RB2, NXT Dark and NXT M_lk – in Malaysia.

Callebaut produced its first bar of chocolate in 1911 and began exporting its finest Belgian chocolates in 1950. Renowned for its commitment to quality, sustainability, and innovation, Callebaut has become the preferred choice of renowned chefs, chocolatiers, and artisans worldwide. Callebaut’s extensive range of chocolate products set the industry standard for taste, craftsmanship, and creative possibilities. And today, Callebaut is made from traceable cocoa beans and is 100% sustainable.

Ruby RB2

Callebaut Ruby RB2, NXT Dark and NXT M_lk Chocolates

Ruby is the 4th chocolate after dark, milk and white. It has a distinctive intense fruitiness and fresh sour notes, along with its remarkable ruby color. Dedicated to artisans, ruby is a gift of Mother Nature. Callebaut ruby RB2 unleashes spark and takes chocolate indulgence to a new high. Its unique colour and taste of ruby RB2 originate from the ruby cocoa bean and has no artificial colorants or berry-like flavourings. Ruby RB2 is nature at its most indulgent.

The worldwide launch of Callebaut ruby RB2 in Malaysia underscores Callebaut’s confidence that the chocolate market in the country is also driven by emerging trends. As consumers look for more intense taste experiences, ruby RB2 satisfies their cravings for new chocolate sensations. Research shows that ruby resonates strongly with a new generation of consumers – mainly millennials (18–35 years old) who balance a healthy lifestyle with the quest for extreme pleasure. RB2 will also be most attractive to leading hotels, restaurants, cafes as well as bakery and pastry outlets in Malaysia.

NXT

Callebaut Ruby RB2, NXT Dark and NXT M_lk Chocolates

Similarly, Callebaut’s NXT is made for the next generation of chocolate lovers who want to do good, feel good and indulge better. 100% dairy-free, plant-based and vegan, NXT retains the same authentic taste and quality of traditional chocolates.

Today, we are launching NXT dark chocolate and NXT M_lk chocolate in Malaysia. Crafted with utmost care, NXT is inspired by and created for all chefs, chocolate lovers, as well as a growing community of vegan and plant-based foodies to surprise their taste buds with better ingredients for our planet and our wellbeing.

NXT is made from 100% plant-based ingredients without any detectable traces of milk or dairy – yet bringing you all the indulgence of traditional chocolates. Especially for NXT M_lk, its creamy mouthfeel comes from chufa, or the tiger nut, which is often referred to as a plant-based ‘milk’ that has a naturally sweet taste; it is also a sustainable ingredient with significantly lower carbon emissions compared to cow’s milk.

Complying with the strictest food standards in the industry, NXT is produced in a dedicated facility where no dairy ingredients are processed, and where NXT is made with sunflower lecithin and free of any artificial additives, flavourings or colourants.

(from left) Chef Lawrence, Chef Amanda, Robert Kotuszewski & Plinio Freitas at the Callebaut launch

According to Robert Kotuszewski, Managing Director of Barry Callebaut in Malaysia, the introduction of Callebaut ruby RB2 and NXT signal a renaissance for Malaysia’s chocolatiers, pastry chefs, artisans, bakers, hotels, restaurants, and caterers.

“Malaysians have an increasing desire for unique food experiences as well as health and wellness. Furthermore, more than half of the working population in Malaysia is Gen Zs and millennials. These young consumers bring a new level of spending power, snacking behavior and taste preferences. So, I am excited that we are launching Callebaut’s RB2 and NXT dark and m_lk chocolates today. We are equipping our customers with a new generation of chocolate inspiration and innovation which responds to the needs of the younger generations of consumers: taste good, feel good and do good!” said Robert.

Malaysian-born chocolatier and the Head Chef at the Chocolate Academy™ in Singapore, Chef Amanda Lim, said, “In the bakery and pastry world, Callebaut’s ruby RB2 and NXT dark and m_lk chocolates are a game changer. It sets a high standard in beautiful and dairy-free chocolate innovations and creations. I am excited to see innovative creations coming forward from these new Callebaut products and I can’t wait to see the prospects and opportunities they offer to Malaysian chefs and artisans.”

Award-winning Chef Lawrence Cheong, explained, “Ruby and NXT have opened up a whole world of creative possibilities in the chocolatiering world. Chefs are able to bring fresh and revamped creations that provide that intense indulgence that the consumers today crave for. I already see the potential of both sweet and savory pairings for Callebaut ruby RB2 while NXT Dark and M_lk chocolates have provided more versatility in creating great-tasting recipes for the growing demand in vegan and plant-based diets.”

For more information, please visit www.callebaut.com

 

Power Root and Sappe join force in coffee and Mogu Mogu

By
Tan Heng Hong
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Image credit: Sappe

Power Root Berhad (Power Root) has signed a co-investment agreement with Thailand’s Sappe Public Company Limited (Sappe). The deal will see Sappe contributing USD 233,000 towards the initial investment amount of USD 582,500 or 40%, while Power Root will contribute the remaining USD 349,500 or 60%.

The deal will see Power Root leveraging its marketing and distribution network to strengthen Sappe’s nata de coco drink Mogu Mogu presence in Malaysia. Sappe will bring Power Root’s popular premixed coffee brand Frenché Roast into Thailand. Sappe currently has premixed coffee under the Maxtive brand. We feel Sappe’s collaboration with Power Root will be help the former to further increase Mogu Mogu’s sales in Malaysia.

South Korean music sensation Jang Han Byul is the official ambassador for Mogu Mogu. Image credit: Sappe

At the event, South Korean music sensation Jang Han Byul was appointed the official ambassador for Mogu Mogu in Malaysia.

CP-Meiji releases Meiji Milk Coffee Latte without sucrose

By
Tan Heng Hong
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CP-Meiji has launched Meiji Milk Coffee Latte without sucrose in Thailand. Consumers can now enjoy milk coffee in the morning or in the afternoon without having to worry about sugar. Consumers are taking an excess amount of sugar from their coffee drinks. This latest product is a solution for sugar-wary consumers, while getting the benefits from the goodness of milk.

EzyWasiat – A COMPREHENSIVE DIGITISED WASIAT FOR ISLAMIC ESTATE PLANNING

By
Tan Heng Hong
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Incorporating Faraid algorithm & Shariah advisory – Wasiat writing completes within 30 minutes!

KUALA LUMPUR, 14 June 2023 – Maybank Islamic Berhad today launched an innovative and efficient Wasiat writing service for the Muslim community in Malaysia, called EzyWasiat. The new digital service allows customers to easily plan and prepare their Wasiat in an efficient manner and within Shariah and Faraid (Islamic inheritance) principles.

The EzyWasiat platform is based on a unique assisted model where customers will be directly assisted by Maybank Islamic’s wealth management advisors or relationship managers who will utilize the build-in Faraid algorithm to simplify the wasiat writing process. Customers must have their proper documents ready, and from as low as RM600, their wasiat writing can be completed within just 30 minutes.

EzyWasiat provides peace of mind when it comes to estate planning and ensures the estate is administered accordingly upon one’s demise. It is targeted but not limited to Muslims who have long harboured intentions to prepare a Wasiat but have been held back due to the perceived complexities, the cost involved and lack of convenience.

Estate and legacy planning is important to an individual and his/her beneficiaries. It has been widely reported in the media that Muslim properties or assets worth more than RM70 billion are pending distribution. This is due to the lack of awareness among the public on the importance of planning for the distribution of their assets prior to their demise.

To create this convenience for customers, Maybank Islamic collaborated with fintech platform provider, CreateWills Sdn Bhd, combined with the advisory support of Maybank Islamic’s dedicated customer relationship personnel.

Launch of Maybank Islamic EzyWasiat Making it easy for the public to move From Niat to Wasiat (L – R) Raymond Dinesh Gabriel, Group CEO of CreateWills Sdn Bhd
Dato’ Mohamed Rafique Merican, Group CEO, Islamic Banking, Maybank
Ahmad Shareza Abdul Rahman, Head of Islamic Wealth Management, Maybank Islamic

Maybank Islamic CEO, Dato’ Mohamed Rafique Merican said the introduction of EzyWasiat is in line with the Bank’s aspiration to develop new and innovative propositions that addresses the needs of the wider community.

“We remain steadfast to spearhead Islamic banking in this region and beyond. With the right partners, we are well-placed to do so and pave the way for the next phase of growth in Islamic finance. Beyond delivering on our promise of sustainability through Islamic finance, we are also putting efforts to digitize our product offerings and delivering solutions to our customers, hence the partnership with like-minded partners such as CreateWills.”

“The partnership between Maybank Islamic and CreateWills marks a significant advancement Wasiat writing services for the Muslim community, particularly within the Islamic Estate Planning space. It also builds on Maybank Islamic’s commitment to make its services accessible to all members of the Muslim community,” added Dato’ Rafique.

“With EzyWasiat, Muslims benefit from a Wasiat-writing service that caters specifically to those who hold their faith dear and are thinking ahead for their loved ones. Simply put, we help you realise your intention to move from Niat to Wasiat,” said Maybank Islamic Berhad Islamic Wealth Management and Business Development Head, Ahmad Shareza Abdul Rahman.

He added that the Bank’s mission is to empower customers to plan for the future efficiently, while ensuring their intention to abide by Islamic beliefs is easily fulfilled.

“The whole process of getting it done within just 30 minutes and the affordable pricing structures ensures that no one is excluded from receiving high-quality legal assistance in estate planning. Taking into account the dynamism of life and that circumstances may change over time, EzyWasiat being digitally-led makes it easy to be amended as well,” Ahmad Shareza pointed out.

EzyWasiat is one of the new offering under Maybank Islamic’s Islamic Wealth Management Shariah-backed holistic solutions which covers all 5 pillars of wealth management – wealth creation, accumulation, protection, purification and distribution.

Just recently, under the wealth purification pillar, it launched an online service called EzQurban to facilitate Aidiladha’s annual ritual practice among its customers while at the same time, promoting financial planning for their future Qurban obligations.

30 PARALYMPIC ATHLETES TO PARTICIPATE IN LAZADA RUN

By
Tan Heng Hong
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In support of Lazada’s commitment to champion fitness and sports inclusivity for all, Malaysia’s Minister of Youth and Sports, YB Hannah Yeoh will be flagging off our participating Paralympic athletes at the Lazada Run Malaysia on 16 July 2023.

Lazada partners with the Paralympic Council of Malaysia to promote inclusivity and sports for all 

Kuala Lumpur, 16 June 2023 – In a significant move to promote a healthy lifestyle and raise awareness for athletes with disabilities, Southeast Asia’s pioneer eCommerce platform, Lazada is proud to announce the participation of the Paralympic Council Malaysia (PCM) in the Malaysian leg of the Lazada Run. Over 30 talented and celebrated Para-Sports athletes representing the three major disability categories of the Paralympic Sports, i.e. physical, visual and intellectual disabilities will be participating in a special 1km route, which will be flagged off by YB Hannah Yeoh, Minister of Youth and Sports; demonstrating the event’s commitment to inclusivity and support for athletes with disabilities.

YB Hannah Yeoh, Malaysia’s Minister of Youth and Sports signs the Lazada Run Malaysia tee, marking her participation and support in promoting sports for all.

YB Hannah Yeoh said the Lazada Run will promote fitness and empower individuals to embrace an active lifestyle. “By joining forces with Lazada to promote a healthy lifestyle, we are not only celebrating Paralympic Council Malaysia’s participation, but also demonstrating our commitment to athletes with disabilities. As the Minister of Youth and Sports, I believe that all individuals should have access to sports, and this event is an example of bringing together people of different backgrounds”.

To further show support for our Paralympians, Lazada will also be presenting a donation to the Paralympic Council Malaysia during the event. This momentous occasion will be witnessed by YB Hannah Yeoh, highlighting the shared goal of promoting sports among disabled individuals and expressing support for PCM’s initiatives and efforts, especially in their mission to secure more gold medals during Paris 2024 Paralympic Games under the TambahEMAS crowd-funding initiative.

Dato’ Sri Megat D. Shahriman, President PCM and First Admiral Dato’ Subramaniam Raman Nair (R), Secretary-General of PCM highlighted how sports serve as a unifying force that helps us recognise, celebrate, and embrace our differences. “Events like Lazada Run remind us that individuals with disabilities have the right to participate in sports. Our participation goes beyond demonstrating unwavering support for athletes with disabilities; it aims to raise awareness and highlight the importance of uplifting Paralympics, showcasing the remarkable abilities of our thirty talented athletes.” Both thanked the corporate sector for their support of the Paralympic Movement and understanding of the needs of 15% of the population worldwide categorised as persons with disabilities (#WeThe15).

The Lazada Run is a first-of-its-kind regional running event to be organised by an eCommerce platform, aiming to inspire and empower local consumers to add fitness to their lives. The running event will tour over six Southeast Asian cities, kicking off in Ho Chi Minh on 23 April 2023, followed by Jakarta, Bangkok, Manila, and Kuala Lumpur, before finishing in Singapore on 23 July 2023. Lazada Run presents an interactive opportunity for customers and runners to engage with a variety of their favourite brands cross-categories including Sports, Fashion, Beauty, Electronics, and more, all of which will be brought to life in fun and engaging Experiential Zones.

The Malaysian leg of the Lazada Run will take place on Sunday, 16 July 2023, from 3.30 am to 10.00 am, at Persiaran Flora, Cyberjaya. It features three race categories – 5km (for both kids and adults), 10km, and 21km, with over RM20,000 in cash prizes to be won. All Finishers who complete the run will also receive a medal. First place finishers for both male and female runners in the 10km and 21km Open Categories will receive an opportunity to be flown to Singapore for the Lazada Run finale on 23 July 2023, where they will compete with other winners from the other five cities for the title of ‘Ultimate Winner’.

Apart from this, there will also be a Kid’s Dash for younger runners, as well as an optional Cart Dash, in which all Finishers can take part in. For just RM30, Finishers can take part in a 30-meter sprint, where they can grab as many prize boxes in 20 seconds. These boxes contain amazing prizes ranging from discounts to vouchers, exciting offers, and freebies from Lazada and Lazada Run brand partners.

After completing their run, runners can make their way to the Lazada Village to enjoy food, drinks, games, and access exclusive deals. The public may also enjoy the fun activities and carnival festivities at the Lazada Village on 16 July 2023 from 7.00 am – 10.00 am.

Tickets for the Lazada Run can be purchased directly through the Lazada app – just click on the ‘Lazada Run’ icon on the ‘Home’ tab or type ‘Lazada Run’ in the search field. Tickets for the Lazada Run are priced as follows:

 

5km Kids 5km Adults 10km Competitive 21km Competitive
RM54 RM69 RM84 RM99

 

Participants in the Lazada Run must be 13 years of age or older, while participants in the 5km Kids category must be within the ages of 4 – 12 years old. Apparel for the Lazada Run is sponsored exclusively by PUMA.

Hurry up, get your tickets on the Lazada app, and start training for the Lazada Run! Click here to register and find out more.

The all-new innovative Scotch™ Unboxing Scissors from 3M for an exceptional unboxing and cutting experience

By
Tan Heng Hong
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Petaling Jaya, Malaysia, 14 June 2023 – Scotch™ Brand from 3M launched its innovative unboxing scissors range – a dual-purpose designed scissors that allow users to swap into either boxcutter or scissors mode within seconds, offering consumers the convenience of unboxing their boxes and parcels faster and with ease. This new product range comes in two versions – the Stainless Steel with Non-Stick Coating (green) and the Standard Stainless Steel Scissors (purple).

Following the e-commerce trend, packaging and unboxing have become a frequent routine for most Malaysians and Singaporeans – from students to online shoppers and business owners. While unboxing items, it can be frustrating when the packaging tape gets wrapped or stuck on the scissors, blades or knives. At the same time, some may also resort to using more than one tool to unbox or tear open their parcels. Inefficient tools may also damage their items during the process.

Every day at global science company, 3M, employees continuously innovate in ways big
and small to meet the shifting needs and values of people around the world. Recognising the need to provide an exceptional unboxing and cutting experience for everyone, 3M launched the all-new Scotch™ Non-Stick Coated Stainless Steel Unboxing Scissors and Scotch™ Stainless Steel Unboxing Scissors.

“Innovation has always powered new product developments at 3M, and with more than 130,000 patents globally, we are continuously transforming what we deliver and how we work to drive next-generation ideas forward. Turning science into meaningful applications, the new Scotch™ Unboxing Scissors range from 3M addresses consumers’ and business owners’ pain points so they can have the best experience using this innovatively designed and versatile cutting tool,” said Stephanie Ng, Product Marketing Manager, 3M Malaysia and Singapore.

The Scotch™ Unboxing Scissors from 3M – Designed with innovation at the core

  1. Dual-purpose design

Unboxing and cutting can be challenging if the tools damage packed items or are too blunt to cut through different materials. The innovative and versatile Scotch™ Unboxing Scissors from 3M can swap into two modes: boxcutter mode and scissors mode. Simply push the right handle down for boxcutter mode and push the right handle up for scissors mode. The 2-in-1 Scotch™ Unboxing Scissors from 3M allow users to swap between both modes within seconds.

  1. Cut with confidence

Unpacking or unboxing your latest purchase is like opening presents on your birthday all over again, and it can be truly exciting. However, it would be a frustrating experience if the blades accidentally scratch or damage any packed items. Worry not, as the Scotch™ Unboxing Scissors’ boxcutter mode has an exposed blade of less than 6mm. The blade is sharp enough to cut through different packaging materials, without damaging the items inside. When the scissors are in boxcutter mode, its handle is locked to ensure your safety. By using the new Scotch™ Unboxing Scissors from 3M, you can now unbox at ease with less risk of damage to your valuable items.

  1. Cuts through different materials easily

Scotch™ Unboxing Scissors from 3M has also been specially engineered to cut through materials like plastic, cardboard, and more. The Scotch™ Non-Stick Coated Stainless Steel Unboxing Scissors (green) from 3M have sturdy stainless steel with a non-stick coating variant to provide a seamless cutting experience overall. The non-stick coating prevents materials such as tape from sticking, leaving only clean blades with no residue behind.

The new Scotch™ Non-Stick Coated Stainless Steel Unboxing Scissors 7’’ from 3M comes in green and retails at RM36.90 and the Scotch™ Standard Stainless Steel Unboxing Scissors 7’’ from 3M comes in purple and retails at RM30.90.

Creating solutions that improve people’s lives is at the heart of what 3M does, with the new Scotch™ Unboxing Scissors joining the extensive Scotch™ scissors range. From unboxing your purchases to food preparation, the Scotch™ scissors range accommodates everyone’s needs. Here are some of the innovative Scotch™ scissors from 3M that you can find at popular retailers:

  1. Scotch™ Anti-Bacterial Premium Kitchen Scissors from 3M
  2. Scotch™ Detachable Titanium Kitchen Scissors from 3M
  3. Scotch™ Multi-Purpose Portable Baby Food Scissors from 3M

Scotch™ scissors from 3M are available at selected stores in Malaysia, such as Ace Hardware, Ben’s Independent Grocer, Mydin, Village Grocer, and the Popular Bookstore. Online shoppers may visit the official online stores of Malaysia on Lazada and Shopee.

For more information on Scotch™ Brand products, please check out the catalogue – www.scotchbrand.com.my.

3M and Scotch are trademarks of 3M.

CP Foods showcases its Vision for a Sustainable Kitchen of the World at ISERPD 2023

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods), a leading integrated agro-industry and food business, proudly participated in the 8th International Symposium on Emerging and Re-emerging Pig Diseases (ISERPD 2023), organized by the Thai Swine Farm Veterinary Association in collaboration with the 5th International Workshop on Streptococcus suis (IWSs).

The symposium, held under the theme “Healthy Pigs, Hygienic Pork, Happy People,” served as an international academic forum that brought together esteemed experts in emerging pathogens and swine disease management. CP Foods took this opportunity to showcase its unwavering commitment to producing safe, sustainable, and high-quality food products.

During the event, CP Foods provided a comprehensive overview of its responsibilities throughout the entire food chain, presenting its innovative concept of “CP Foods Sustainable Kitchen of the World towards Net-Zero.” The company highlighted its groundbreaking approaches to production and packaging development.

At the same forum, CP Bio from CP China exhibited the innovative products developed through fermentation and green technology.

Within the framework of the SMART Process, CP Foods presented sustainable innovations in its Smart Feed-Farm-Food production process. In line with its achievements, SMART Product presented food products that utilize modern production technology, meeting the highest standards of quality. These advancements have earned CP Foods’ products recognition for their quality and safety among domestic and international consumers, consequently enhancing the company’s ability to respond promptly and accurately to market demands.

Dr.Payungsak S.tanagul, Deputy Director of Standard and Regulation at CP Foods, delivered a special speech titled “CP Foods Kitchen of the World,” emphasizing the company’s best practices in sustainability and animal farming. CP Foods’ model is built on principles of animal welfare, employing innovative technology and smart farming techniques to ensure global food production remains safe, and sustainable and upholds the Five Freedoms Principle in its animal welfare practices, guaranteeing food safety.

As an integrated agro-industry and food business, CP Foods operates in 17 countries and supplies high-quality, safe food products to over 4 billion people across more than 40 other countries. The company demonstrates its dedication to sustainability through its 2030 ‘Sustainability in Action’ strategy, aligning with the United Nations Sustainable Development Goals (SDGs). This strategy encompasses three pillars: food security, a self-sufficient society, and Balance of the Nature.

“Ensuring the quality of animal feed is a top priority for CP Foods. Our smart factories operate with a comprehensive computer system, enabling us to deliver Carbon Footprint Reduction and Carbon Footprint certified pig and chicken feed,” Dr. Payungsak explained.

CP Foods’ Smart Factory for animal feed is fully computerized, producing pig and chicken feed certified by the TGO with Carbon Footprint Reduction and Carbon Footprint labels. The factory focuses on food safety and quality control, avoiding growth stimulants and animal protein sources in the feed.

CP Foods prioritizes biosecurity and cooperates with government agencies and Thai swine producers to prevent ASF and avian influenza. The company uses advanced biosecurity systems in pig farms, implementing stringent measures like pre-entry showers for staff and visitors, and strict separation of rearing and living areas to reduce contamination risks.

CP Foods adopts Smart Farming with AI and IoT, controlling operations remotely and in real time. This approach enhances productivity, reduces disease risk, and conserves energy.

The company’s “One Health” policy ensures responsible use of antimicrobials and collaboration with stakeholders to safeguard human, animal, and environmental health. CP Foods develops healthy, antibiotic-free products like Benja Chicken and Cheeva Pork, and low-carbon certified green products.

International standards compliance, including animal welfare, food safety, occupational health, and Halal approval, is pivotal to CP Foods. The company is the first non-European producer to receive Germany’s “QS Standard Scheme for Food”.

CP Foods is dedicated to achieving Net-Zero emissions through its “Sustainable products of the World …Towards Net-Zero” initiative, which innovates in areas such as Smart Process, Smart Sourcing, Smart Production, and Smart Consumption. This commitment has earned CP Foods a place in the Dow Jones Sustainability Indices for eight consecutive years (2015-2022), a recognition of its performance in areas such as innovation management, human rights, health and nutrition, packaging, and data security.

 

CPF pledges to manage food loss and waste sustainably.

By
Tan Heng Hong
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Mrs. Kobboon Srichai, Head of Corporate Affairs & Investor Relations of Charoen Pokphand Foods Public Company Limited or CPF, said that under the company’s “CPF 2030 Sustainability in Action Strategy,” the company places importance on efficient resource utilization and waste management throughout the value chain, aiming to achieve zero waste to landfill and incineration. The company has announced food loss and food waste policies, aligning with the United Nations’ Sustainable Development Goals (SDGs), which target a reduction of food surplus and food waste by over 50% at the retail and consumer levels.
“CPF is embracing the circular economy principle to foster sustainable food production and consumption, support food security goals, and mitigate the impacts of climate change,” said Kobboon Srichai.
CPF has implemented various initiatives to improve food loss management in the production process as well as reduce the amount of food waste. For instance, the company has initiated the smart egg conveyor system project, an automated egg handling system, to minimize egg damage during transportation from the farm to the egg sorting plant and during the egg sorting process. As a result, the system has enabled the company to reduce more than 1 million damaged eggs in 2022. This year, CPF plans to install the smart egg conveyor system at the company’s 7 egg complexes across the country.
Meanwhile, CPF strives to add value to animal parts and components, such as innards, pig heads, and shredded meat, by selling them as fresh food or processed foods. This approach not only enhances the value of these products but also ensures their safe consumption, as seen with products like pasteurized pork blood cubes and lard.  CPF utilizes animal innards, feathers, and eggs that are damaged during production as feed raw materials in a bid to reduce the amount of waste from production lines.
Additionally, the company also turns waste from production processes into value. This includes transitioning waste to energy by installing a biogas system to treat wastewater containing organic matter from animals, thereby producing biogas energy. They also utilize used vegetable oil to produce biodiesel.
CPF has made significant strive in reducing surplus food through collaborations with the Scholars of Sustenance Foundation (SOS) and GEPP Sa-Ard Company (GEPP). Since June 2020, CPF has pioneered the Circular Meal program, which focuses on transforming surplus food into ready-to-eat, delicious, clean, and safe meals, while also managing post-consumer plastic packaging. From January 2022 to May of this year, the program has provided food to vulnerable groups, including elderly, disabled individuals, and low-income families in Bangkok and its metropolitan area, totaling over 130,000 meals.
The meals provided by CPF are more nutritious and healthier, containing a high level of protein, accounting for 92.5 percent of a meal, which ensures health and wellness. The program has resulted in the reduction of 31.19 tons of food waste and the mitigation of greenhouse gas emissions by 23.84 tons of CO2e. Additionally, the program also collects and recycles 7,000 pieces of post-consumer plastic packaging within a closed-loop system. It also manages unrecycled packaging properly and effectively./

Boldly Step into the Tiger Den with Tiger Beer

By
Tan Heng Hong
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The entrance to the Tiger Den at Pavilion Bukit Jalil

Tiger, the globally acclaimed Asian lager, invites fans to explore the Tiger Den, the home of all things Tiger filled with curated immersive experiences paying tribute to its bold journey.

KUALA LUMPUR, 14th June 2023 – Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans.  This is why the bold lager has brought to life the Tiger Den – dubbed as the home of all things Tiger – for guests to join the brand to celebrate its bold stride since the beginning and to continue roaring into the future.

The entrance to the Tiger Den at Pavilion Bukit Jalil

From learning more about Tiger’s origins since the early 1900s to bask in the nostalgia of its evolution at Heritage Street, to going on a journey through a series of interactive experiences via AI at the AR-ffiti Street and Crystal Cold Room, the brand has set itself apart as a distinctly Asian lager with the remarkable Tiger Den.

A guest taking their photo at the highly Instagrammable Tiger Den, at Pavilion Bukit Jalil

Over the years, the brand has collaborated with homegrown designers through its innovative campaigns. At Hype Street, guests can purchase their very own exclusive Tiger x PMC T-shirt and get it customised with stickers to walk away with personalised streetwear merchandise, but that’s not all. Sneakerheads can walk away with their very own limited-edition sneakers designed by Edmond Looi – only 18 pairs are available at the Tiger Den pop-up with the special pricing of RM999.

The limited-edition Edmond Looi x Tiger sneakers at the Tiger Den, at Pavilion Bukit Jalil

Upon completing the trail of experiences at the six unique zones, guests who have collected all five stamps can enjoy an ice-cold Tiger Beer and Tiger Crystal at the Tiger Bar all while enjoying live DJ and band performances. The first 100 people per day who show their completed stamp collection also stand to receive their very own customised Tiger bottle, but more giveaways await fans of the brand. At the immersive experience, those who document their journey and post an Instagram Reel of their experience can use the hashtags #TigerBeerMy #TigerDen and tag @tigerbeermy to stand to win a trip for two to Singapore worth RM30,000.

Guest checking out exclusive artwork at the Tiger Den, at Pavilion Bukit Jalil

“The Tiger Den is the ultimate portrayal of the brand’s bold journey. As an Asian lager that defied the odds, we wanted to share our rich history and future aspirations with the people who made this all possible: our loyal fans. We curated a selection of activities and experiences based on what the brand stands for – that is all things bold – all while paying homage to our past journey while celebrating our future,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

The Tiger Brewery zone at the Tiger Den, at Pavilion Bukit Jalil

The six zones – Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, the Crystal Cold Room, and the Tiger Bar – are available for fans of the brand to explore from the 15th of June 2023 until the 9th of July 2023 from Wednesdays to Sundays at Pavilion Bukit Jalil.

A guest taking photos at the curated Tiger Den, at Pavilion Bukit Jalil

For more information on the ‘Boldly Asian, Globally Acclaimed’ campaign, the Tiger Den, as well as the contest and giveaways, check out https://tiger2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.

Guests enjoying ice-cold Tiger products at the Tiger Den, at Pavilion Bukit Jalil
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