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FRIED WITH PRIDE: Everyone has a seat at the table with KFC

BANGKOK, June 15, 2023 – (ACN Newswire) – KFC Thailand loaded its buckets with three important ingredients at the “Proud To Be Pride Parade 2023”: Love, Respect and Equal Opportunity. A trio of deep-fried values that’ve been coming in hot for KFC fans since 1952 – and this year’s rainbowed streets of CentralWorld Square, were no exception.  

A pride parade unlike any other, “Proud To Be Pride” lit up Bangkok as a love fest spectacular on 1 June. 

Presented by Muse by Metinee x CentralWorld x The United Nations Development Programme, this was one gathering of minds that certainly needed no introduction. KFC Thailand was front and centre, with its Pride placard quoting the Colonel’s very first testimony from back in the day: ‘Everyone gets a seat at the table.’ And this year, everyone did. The Colonel’s 2023 Thai team bucketed forth and joined hearts with their pledge for diversity, inclusion, and equality, specifically in the workplace. KFC took to the bright-striped avenues with life-size recruitment buckets, in support of equal opportunities for all. 

Spectators, marchers and even musicians were embraced and ushered by zealous KFC-stars to the KFC Walk-In Recruitment Buckets – where the table was duly laid with the freedom to be your best self, no matter what. Everyone was invited to step in and apply for some of the hottest KFC job vacancies this side of the menu. This was undoubtedly a proud moment for the KFC squad.

“At KFC Thailand, we’re not just about chicken; we’re about people – and encouraging people to bring their best selves to the party,” says Sakechai Choomuenwai, General Manager of KFC Thailand. “We’re an inclusive organization that goes above and beyond to cultivate a workplace where human values like Love, Respect and Pride are always dished up first.” 

With its zero-discrimination policy, and an all-time customer promise to serve its patrons with friendship, KFC Thailand makes no bones about its uncapped celebration of LGBTQ+ rights, applying the essence of diversity and equality to every touchpoint in and outside of its business. For KFC, Pride is not only reserved for the month of June, but rather, “Pride is a way of service and a way of life,” adds Choomuenwai, “and so too is individualism. If we can continue to provide an environment where our team members feel safe and comfortable to openly express themselves, then we’re doing our jobs, and we’re doing them well.”

By affording equal and fair career opportunities, KFC Thailand continues to stand strong against the backdrop of diversity and inclusion and holds true to its deeply-ingrained wishbone: to nourish a nation of dreamers, doers and achievers – and to do it with a whole lot of zing!

DagangHalal’s Fresh vs Frozen Fruits & Vegetables: A Corporate Buyer’s Best Bet

Promoted by DagangHalal

How often have we heard the phrase “Eat your vegetables” or “Don’t forget to include fruits and vegetables in your diet”? I think we can all collectively agree that it’s a lot. It’s one of those golden rules implemented in every household, irrespective of geography or race and even lifestyle. It’s so much engrained into us that we’re taught to eat our greens even as toddlers.

The need to include fruits and vegetables into our diets, and even more so the never-ending search of sourcing Halal-based fruits and vegetables, has ultimately sparked the debate of what is the ideal choice; fresh or frozen fruits and vegetables, that has been raging on for the past few decades.

Patently speaking, frozen fruits and vegetables have continued to dominate the industry of protective foods, the common classification of all fruits and vegetables. However, fresh fruits and vegetables are not one to be tossed aside in haste as well.

When it comes to looking at fresh and frozen fruits and vegetables, it’s important to critically view each aspect between the two before making an informed decision. What exactly are the differences between the two fundamentally different processes? How do they ensure the quality of the produce?

1.Frozen Fruits & Vegetables

Fruits and vegetables for freezing are often selected at their peak maturity when they are the most nutritious. Within a few hours of being harvested, the veggies are frequently washed, blanched, sliced, frozen, and packaged.

Fruits are rarely blanched since it alters their texture significantly. To avoid spoilage, they can be treated with ascorbic acid, which is a variant of Vitamin C, or additional sugar. Before freezing, no chemicals are usually added to the produce.

In general, we are aware of the fact that freezing helps Halal-based frozen fruits preserve their nutritional value. However, we might overlook other aspects during the dehydration of fruits and vegetables, such as a series of quality changes that may occur. These changes include chemical changes such as browning, lipid oxidation and discolouration, physical changes such as rehydration, cracking, arrangement and loss of aroma and changes in nutrients.

Vegetables intended for commercial freezing are also picked at peak ripeness, but unlike fruit, they are blanched before freezing, in which they are exposed to hot water temperatures ranging from 90 to 95 degrees Fahrenheit, which destroys enzymes that cause discolouration, browning, and flavour loss.

A good example of this would be peppers. The dehydration of domestic hot peppers through-flow drying experiments, and the research on hot air drying characteristics of several vegetables such as chopped carrots, red dates, garnishes, and shiitake mushrooms, are proof of the significant role of heat in the freezing and preservation of Halal-based frozen fruits and vegetables.

During the blanching process, you can lose up to 50% of vitamin C, which is heat-sensitive and several nutrients are also lost. In fact, this is when the most nutrients are lost. Blanching occurs prior to freezing and entails immersing the produce in boiling water for a brief period of time – usually a few minutes.

This destroys any unwanted germs and prevents flavour, colour, and texture loss. However, it also causes a loss of water-soluble substances such as B vitamins and vitamin C. This does not apply to frozen fruits, which are not blanched.

Certain nutrients may be present in higher concentrations in frozen vegetables. This is especially typical in studies that compare frozen products to fresh produce stored at home for a few days. For example, frozen peas or spinach may have more vitamin C than fresh peas or spinach purchased at a supermarket and preserved at home for several days.

When compared to its fresh variants, flash freezing is said to have resulted in enhanced vitamin C content for various fruits. Furthermore, one study suggests that the freezing techniques used to preserve fresh fruit may boost fibre availability by making it more soluble.

2. Fresh Fruits & Vegetables

The majority of Halal-based fresh fruits and vegetables are selected before they are fully mature. This gives them enough time to fully develop while being transported. It also provides them less time to produce a full complement of vitamins, minerals, and natural antioxidants. Fruits and vegetables in the United States can spend anywhere from 3 days to several weeks in transit before arriving at a distribution centre.

However, according to the U.S. Department of Agriculture (USDA), some produce, such as apples and pears, can be stored under controlled circumstances for up to 12 months before being sold. Fresh food is typically maintained in a cold, controlled environment and treated with chemicals to avoid spoilage during transportation.

A Consumer’s Slant 

Making the choice between buying Halal based frozen or fresh fruits and vegetables may look like a no-brainer but don’t be fooled by the implied, plain sailing decision making. A lot can go into deciding what works best for us and our family. Getting the best out of our grocery list can be tricky, but here are a few factors that buyers often look at before making a beeline to that cash register: 

  • Affordability – It is no secret that frozen fruits and vegetables tend to have the edge with the unpredictable highs and lows of pricing systems, especially with seasonal greens. Frozen vegetables like peas and corn, as well as freeze-dried fruits all are known to cost significantly less than their fresh counterparts, all the while allowing those with a limited budget to also have variety in their meals.

  • Shelf Life – This right here, might just be the number 1 reason why frozen fruits and vegetables, and just frozen food in general is more preferred by shoppers – the extended shelf life that comes with freezing fruits and vegetables. Fruits and vegetables may spend an additional 1-3 days on display once they arrive at the grocer. They are then saved in people’s homes for up to seven days before being consumed.

    Not having to worry about our leafy greens turning orange over time or forgetting about a pack of strawberries that have turned into a mush of slime, keeping things frozen offers us more time to work with what we have.

    Planning for special occasions weeks ahead is also possible by quite simply freezing our greens as fruit and vegetables can be frozen for 8 to 12 months before they begin to deteriorate in quality.

  • Nutritional Value – Contrary to popular belief, frozen can actually have an advantage over fresh when it comes to nutritional value and overall health properties. This is because, when fruits and vegetables are about to be frozen, they’re picked when at the peak state of freshness and quality and are frozen shortly after harvesting to preserve the nutritional quality and taste.

    It is important to note, however, that this is also largely agreed upon according to multiple studies conducted over the years, including one from study author Ali Bouzari, who is a culinary scientist and author of ‘Ingredient: Unveiling the Essential Elements of Food’. Many other similar studies have also been undertaken to prove the argument, and all of them determined that the nutritious content of frozen and fresh vegetables is more of less the same (source: CNN News.com).

So in actuality, we’re probably better off buying frozen fruits and vegetables than trying to buy them fresh. It’s the more cost-efficient option, they lose minimal nutritional value during freezing and they taste pretty much the same.

How Do Businesses Ensure Continued Trust in Frozen Greens? 

As the spark of this debate carried through over the years, the ones affected the most, business owners, have diligently been working behind the scenes to continuously provide trust and assurance over their frozen goods, down to the manufacturing process, inclusive but not limited to preservation methods and packaging materials.

1.Preservation Techniques: The technology of food preservation and freezing is also at an all-time high of needing to be efficient in both cost and usage, as well as effective. Here are a few food freezing and preservation methods commonly used by suppliers and wholesalers of frozen goods, including frozen fruits and vegetables:

  • Flash Freezing – One of the most used ways of food preservation is flash freezing. Flash freezing with lower temperatures hastens the freezing process and makes the product retain its natural flavours, hence preserving the taste and texture.

    This technology employs a pressurised brine and water solution to quickly freeze vegetables for transportation, enabling manufacturers to sell their frozen goods across the country.

  • Tunnel Freezing – Tunnel freezing is a type of air-blast freezing in which food is placed on trolley racks and transported through a tunnel filled with cold air that is constantly pumped.

2.Packaging: It is vital for frozen food packaging such as frozen fruits and vegetables to remain intact during filling, sealing, freezing, storage, shipping, thawing, and, in some cases, cooking. With this in mind, manufacturers have devised packaging that can go directly from the freezer to the microwave or stove, to allow for easy and effortless cooking. These packages are made with some of the following materials enabling a secure manufacturing and storage process: 

  • Polyethylene (PE) Film – PE films have strong mechanical strength and can survive temperatures as low as -40°F, making it ideal for storing frozen greens and proteins as well. 
  • Polyethylene Terephthalate (PET) – This material can survive sudden temperature fluctuations and is commonly used in microwaveable or boil-in-the-bag items.

Most frozen foods can expand by up to 9% depending on their moisture content. As a result, the frozen food packing material must adapt to these changes. Furthermore, the container must be able to:

  • Withstand freezing conditions of -40°F or -40°C
  • Have a food package design that is visually appealing.
  • Maintain the sealing, freezing, storing, and transportation operations, as well as the cooking pressure in some situations.

In a nutshell, it is safe to say that people have many misconceptions and misunderstandings when it comes to frozen fruits and vegetables. Despite what researchers and studies might propel us to think, it is important to recognise and identify the different eating habits and requirements of those within our own households. By knowing this, we can perpetually make informed and aware decisions when it comes to shopping for our daily dose of protective foods.

Frozen or not, both types of suits and vegetables are sure to serve their purpose of providing us with the amount of nutrients and vitamins that we need, and therefore focusing on a combination of both fresh and frozen foods can provide you with the benefits of both, including convenience, cost, and nutrition.

And finally, don’t forget to eat your vegetables.

 

Celebrate Dad With Handsomely Delicious Desserts By Elevete Patisserie

KUALA LUMPUR, 12 JUNE 2023 – Malaysian brand, Elevete Patisserie launches exclusive desserts for Father’s Day with handsomely-looking and deliciously-taste desserts for dads who appreciate decadent and artisanal cakes. The exclusive collection is now available until 18 June 2023 on https://www.elevete.com.my/collections/fathers-day-2023

 It has often been said that the way to a dad’s heart is through his stomach. Let dad know how much you appreciate all that he’s done for you with The Tirami-Suit cake for dads who enjoys a taste of coffee, The Monsieur Chéri Black Forest Gâteaux for dads with a sophisticated taste, or a bitter chocolate mousse entremet called A Father’s Muse.

The Tirami-Suit

Price: RM 140

Serving size: 900gm

Allergen ingredients: Wheat, Dairy, Eggs, Almond

The Tirami-Suit Cake is gluten free for dads to enjoy a guilt-free dessert.

The foundation of the cake is made with gluten-free ladies finger cake bathed with irresistible coffee syrup. Layered with creamy mascarpone cream and coated with grey-colour chocolate velvet spray.

The cake is styled in a suit to match our handsome and charming dads.

The Monsieur Chéri Black Forest Gâteaux

Price: RM 160

Serving size: 1kg

Allergen ingredients: Wheat, Dairy, Eggs, Almond

The Monsieur Chéri Black Forest Gateaux is a fan favourite. With a generous amount of juicy cherry goodness in one hearty bite. It is topped off with rich chocolate mousse and light mascarpone cream. This superior dessert strings together contrasting flavours in perfect harmony, much like our dads who unified every member of the family as one.

Monsieur Chéri Black Forest

A Father’s Muse

Price: RM 150

Serving size: 1kg

Allergen ingredients: Wheat, Dairy, Egg, Hazelnut

Much like this dessert, it is an ode to dads who have gifted us with bitter and sweet life with our daily antics. We may be dad’s muse but they are our inspiration too.

This cake is drizzled in bitter chocolate creméux with silky coffee chantilly cream. Layered on top of a hazelnut praline base, it offers a refreshing crunch complemented with a tang of sweetness from its salted caramel sauce.

Father’s Muse

Availability 

‘Fanta’ joins with Tasto for the first time, launching ‘Fanta’ x Tasto Duo Campaign, to unleash Playfulness in Snacking for an Unforgettable Experience

Wednesday 14 June 2023 – ‘Fanta’, the vibrant and playful brand under the Coca-Cola Thailand beverage portfolio, partnered with ‘Tasto’, one of the leading potato chips brands in Thailand, to launch the most joyful ever campaign, ‘Fanta’ x Tasto Duo.

The collaboration aims to thrill the playful-at-heart Gen Zs to break new ground by pushing snacking moments to the new boundaries. This campaign full of thrill can well resonate ‘Fanta’ ‘s burst of happiness, with unhurried indulgence in each sip. With the distinctive fizzy and delicious taste, this iconic multi fruit-flavored soft drink will create a never-before ‘Snacksperiments’, together with the cool snacks as its duo.

The snacking moments are even more fun, as the campaign dares the bold youngsters to express their creative ideas and creativity for the new heights of ‘Fanta’ x ‘Tasto’ snacking moments, via the participation in fun and exciting ChampionCHIP challenge which they can share on social media with the heaps of cool weekly prizes await.

Mrs. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos, said about the partnership: ” ‘Fanta’ has always represented a burst of happiness and indulgence in each sip. Very much like the people who enjoy drinking flavored soda and are playful-at-heart, ‘Fanta’ continues to be an icon of joyful consumption. With its vibrant colors and distinctive tastes, ‘Fanta’ ‘s range of flavors dancing on our taste buds, complemented by the multi-sensory experience, provides a much-needed contrast to the monotony of daily life. It reinvigorates snacking sessions with spontaneity, fun, and excitement, ensuring that every moment spent with ‘Fanta’ is an adventure in itself. This year, we have embarked on a mission to spread the message of savoring delightful snacking experiences. ‘Fanta’ is thrilled to collaborate with ‘Tasto’, a leading potato chips brand in Thailand which the fun is engraved in its DNA while striking the taste buds with its bold flavors, ranging from classics to signature creations. Through the partnership of the leading fruit-flavored carbonated soft drink brand and the leading potato chips brand in Thailand, this ‘Fanta’ x Tasto collaboration will help leverage the snacking moments for Gen Zs to be more fun, fizzier, and more savor than ever.”

‘Fanta’ ChampionCHIP challenge urges Gen Zs to participate in ‘Fanta’ x Tasto Duo Campaign, the first-time ever gamified activities on social media platform. The youngsters are encouraged to join snacking moments through the ChampionCHIP challenge which will become more fun as the level gets harder. To bring more vibes and playfulness to the snacking moments, the missions will be joined by Thailand’s popular snack hackers and content creators. Join the activities now until July 2023, only on ‘Fanta’ Thailand and ‘Tasto’ Club social media channels, to win weekly cool prizes, such as ‘Fanta’ x ‘Tasto’ Fun Snack Sack and PlayStation(R)5 console.

With a blast of fun, ‘Fanta’ kickstarts the first mission of ChampionCHIP challenge, part of ‘Fanta’ x Tasto Duo Campaign, by exclusively inviting Gen Zs to participate in join by getting as creative as they can by photographing themselves with the snacking duo: ‘Fanta’ in any flavor and ‘Tasto’ Extra Nori Seaweed Flavor and upload the most creative, vibrant photos on social media platform from June 1-18, 2023, with the hashtags #ภารกิจคู่ซ่าแฟนต้าคู่เทสโต and #FantaTH. The top 15 winners will be invited to join an exclusive event with the popular Gen Z duo, Pond-Naravit Lertratkosum and Phuwin-Phuwin Tangsakyuen, at the Atrium,1st floor, Siam Center.

Enjoy more Snacking Moments with ‘Fanta’, the favorite flavored fizzy drink in four flavors: ‘Fanta’ Orange, ‘Fanta’ Grape Pop, ‘Fanta’ Fruit Punch, and ‘Fanta’ Strawberry, and ‘Fanta’ Sugar-Free variants available at the convenience stores, supermarkets, and hypermarkets nationwide and on different e-commerce websites. Share your ‘Fanta’ Yummy Snacking Moments and follow more information by visiting us at official Facebook, https://www.facebook.com/FantaThailand

A Match Made in Dessert Heaven: Häagen-Dazs and Pierre Hermé bring the French flair to Malaysia

Beat the summer heat with a touch of luxury and ‘The Picasso of pastries’

KUALA LUMPUR, 15 MAY 2023 – France has arrived in Malaysia in the form of a brand-new Macaron Ice Cream Collection from luxury ice cream maker Häagen-Dazs and world-renowned pastry chef Pierre Hermé. To celebrate this partnership, Häagen-Dazs is also running a free scoop campaign at the Sunway Velocity Mall and Autocity Penang outlets!

“I am very excited to partner with Haagen-Dazs in developing this new range. For the past twenty years, I have been constantly creating and reinterpreting my macaron recipes, which is my favourite creative terrain. Whether it is the texture, the presentation, or the possibilities of expressing the ‘taste’, the macaron offers an ideal territory of expression for creativity,” said Pierre Hermé.

The Macaron Ice Cream Collection is a combination of Pierre Hermé’s handiwork and the iconic ice cream of Häagen-Dazs given form as a summer treat. The collection features three unique flavours that combine the crunchy chewy mini macaron shells which are added to the creamy ice cream. The blend brings the dreamy taste of Häagen-Dazs’ ice cream and the Pierre Hermé macaron’s signature almond flavour to perfect harmony.

The range includes three different flavours of ice cream: Strawberry & Raspberry for a sweet and summery flavour, the personification of French dessert richness that is the Double Chocolate Ganache, and the sweet and zesty Yuzu and Lemon.

Be on the lookout for the special limited-time menu at Häagen-Dazs’ shops, which serve exclusive recipes in collaboration with Pierre Hermé!

Macaron Parfait

Have a sundae-te of your dreams with the Strawberry & Raspberry or the Double Chocolate Ganache parfait. The parfait will be matched delectably with either Raspberry Sorbet or Salted Caramel ice cream, crunchy macaron shells, coulis or sauce, whipped cream and toppings.

Macaron Kiss Cone

Elevate your experience with cone delights with the Häagen-Dazs’ Macaron Kiss Cone! Choose any macaron ice cream flavour and match with a sorbet or ice cream and top it off with macaron shells, coulis, or sauce. If you’re looking for something Instagrammable and gorgeous, this is the treat for you!

Crush, Frappe or Smoothie, or all three!

Häagen-Dazs is also offering limited-edition beverages at their shops this season to match the macaron ice cream flavours! Pick the Yuzu Macaron Crush for all things zesty and citrus, a refreshing choice to stay cool for the summer. Those with a sweet tooth can revel in the Berry In Love Macaron Smoothie to savour the delightful mix of berries with ice cream and sorbet, topped with fresh strawberries. For a rich and luxurious choice, The Mocha Macaron Frappe makes for an indulgent beverage, filled with the Double Chocolate Ganache Macaron ice cream and salted caramel cappuccino ice cream, mixed with iced coffee.

La Vie En Rose Creation

Fall in love with the La Vie En Rose dessert, a regional exclusive treat for sharing! The delightful dessert is a burst of flavours starting with a mini ice cream cake centrepiece, embellished with Strawberry & Raspberry macaron ice cream scoops and Raspberry Sorbet, crunchy macaron shells, and fresh strawberries.

Celebrate with Le Macaron Cakes!

Share the fancy Le Macaron Cakes which come in two favourite flavour combinations: Double Chocolate Ganache Macaron and Cookies & Cream; and Strawberry & Raspberry Macaron and Raspberry Sorbet. A treat not only for the tongue but also visually, the cakes are exquisitely decorated with macaron shells and a glazed finish. Elevate your summer experience this year with Le Macaron Cakes!

Free Scoop Event

Mark dates June 15 to June 30 on the calendar as Häagen-Dazs’ Sunway Velocity Mall and Autocity Penang outlets are hosting a free scoop event while stocks last!

To redeem the free scoop:

  • Head over to Instagram @haagendazsmy
  • Use the “Which Macaron Ice Cream Flavour Are You” filter
  • Share and tag @haagendazsmy on your Instagram stories
  • Present the story to the Häagen-Dazs store team to redeem a free scoop based on the results!

‘Shopping Challenge’ kicks off ‘Amazing Thailand Grand Sale 2023’

Key opinion leaders and influencers from Asia took part in a treasure hunt-style shopping competition to mark the opening of Thailand’s much anticipated annual shopping season

Bangkok, 13 June 2023 – The Tourism Authority of Thailand (TAT) staged the “Shopping Challenge” to mark the opening of the much-anticipated Amazing Thailand Grand Sale 2023. The activity saw 12 teams made up of key opinion leaders (KOLs) and influencers from China, Japan, South Korea, and Taiwan compete for a special prize by racing around Bangkok’s most famous malls to find great bargains.

Each team was given 10,000 Baht and the task of live streaming while hunting within two hours for the best products at great bargains at the MBK Centre, CentralWorld, Siam Discovery, Gaysorn Village, EmQuartier, and Terminal 21 – all located along the BTS Skytrain Sukhumvit Line. TAT awarded a 100,000 Baht prize for the winning teams.

Mr. Yuthasak Supasorn, TAT Governor, said “The Shopping Challenge is a fitting introduction to the Amazing Thailand Grand Sale, which has been instrumental in reinforcing Thailand’s long-standing positioning as one of the world’s top six popular shopping destinations. We look forward to welcoming the world to this year’s sale to find great bargains on a variety of goods as well as great savings on tourism products, such as accommodation, health and wellness, and travel experiences.”

The Amazing Thailand Grand Sale 2023 with the concept of ‘Hunting Season’ will be held from 15 June to 15 August in Bangkok, Chiang Mai, Phuket, Udon Thani, Chon Buri (Pattaya), and Songkhla (Hat Yai) offering more than 10,000 shopping deals at over 10,000 participating stores.

As well as special deals and up to 80% discounts at major department stores, airlines, hotels, spas, and shopping platforms, there are privileges for foreign and Thai tourists under the ‘3 Get’ campaign.

Get Treasures: For every 500 Baht spent at participating stores, shoppers can get the chance to win weekly prizes, such as a five-star accommodation package, gold ornaments, iPhone 14, round-trip domestic air tickets, and more. There are a total of 200 prizes worth more than 2.5 million Baht.

Get Thai Craft: For foreign tourists when spending at least 5,000 Baht at the stores displaying the VAT Refund for Tourists sign, TAT is giving away 20,000 Thai craft souvenirs from five local communities. Tourists can get the souvenirs at the VAT Refund counters at six international airports – Suvarnabhumi, Don Mueang, U-Tapao-Rayong-Pattaya, Chiang Mai, Phuket, and Hat Yai.

Get Im Jai: For tourists when spending at least 3,000 Baht at participating stores in all six locations, TAT is giving away 10,000 shopping bags with a chic print created by Artstory By AutisticThai, a social business for children with special needs and people with autism.

Other sale promotions include the TikTok Creators Challenge, See Post Get Code, LIVE Flash Sale, and Pay Day (8.8) via online platforms and Troop giving-away activity at six locations.

This project was held in collaboration with the Revenue Department and others key partners in various sectors. The partners included department stores: Asset World Corporation, Big C, Central Group, Diana Hat Yai, Gaysorn Village, Jungcylon Phuket, King Power, Lotus’s, Maya Chiang Mai, MBK Group, Siam Piwat, Terminal 21, The Mall Group, UD town Udon Thani and, Odean Hat Yai. The airline and car rental: Thai Airasia, Bangkok Airways, Thai Smile, Thai Vietjet, Biz Car Rent, Chic Car Rent, Thairoute. Online platforms: Lazada, Shopee, Agoda, Airasia super app, Traveloka, UTU application, YAKS application. The leading hotels: Cape & Kantary Hotels, Centara Hotels & Resorts, Cross Hotels & Resorts, Dusit Hotels & Resorts, Hotel MOCO, Tolani Hotels and the hotels under Asset World Corporation. Health and Wellness: DERMASTER, Let’s Relax, PAN Clinic and PRIVÉ by DR.TOY. Credit card; KTC, UnionPay and VISA card. Other partners included Blu-O Rhythm & Bowl, FIT Auto, FIXX-Care for Car, Major Cineplex, Otteri, Siam Niramit and      Sub-Zero Ice Skate.

“The Amazing Thailand Grand Sale 2023 is expected to attract over 200,000 shopping-loving foreign tourists to Thailand generating at least 100 million Baht in direct sale revenue for participating stores and at least 75 million Baht in travel and tourism spending,” Mr. Yuthasak concluded.

For more information on the Amazing Thailand Grand Sale 2023, visit the Facebook page Amazing Thailand Grand Sale, LINE Official Account: Amazing Thailand Grand Sale, or website: www.amazingthailandgrandsale.com.

IMFeD’s ‘Growth Watch Month’ To Address Increasing Child Stunting In Malaysia

Key collaborators launching the IMFeD's Growth Watch Month 2023

Petaling Jaya, 12 June 2023 – Growth Watch Month was inaugurated today to bring healthcare professionals and parents together to prevent stunting in children and adolescents so they may attain their full growth potential for a brighter future.

The Malaysian Paediatric Association (MPA) initiated this annual nationwide event under its IMFeD For Growth programme which began in 2012.

Growth Watch Month was jointly launched today by the MPA and its partners, namely, the Malaysian Medical Association, Malaysian Family Medicine Specialists’ Association, Malaysian Association of Kindergartens, and Malaysian Association of Registered Early Child Care and Development.

ADDRESSING THE PROBLEM OF STUNTING

According to Professor Dr Lee Way Seah, Chairman of IMFeD For Growth Programme, Growth Watch Month is largely dedicated to identifying children and adolescents who are either stunted or at risk of stunting.  Through relevant activities, the organisers will advise their parents on the appropriate nutritional interventions and support needed to get their children’s growth back on track.

He said: “While the majority of Malaysian children and adolescents are growing normally, childhood stunting remains a concern for the rest of them.”

By the age of 5 years, children are supposed to attain 60% of their adult height.  Sadly, based on the National Health and Morbidity Survey (NHMS) 2022, 21.2% or 1-in-5 was stunted.

NHMS 2022 also reported that 6.8% of our adolescents were stunted.  These individuals were not experiencing the full benefit of growth spurts that would bring them another 15 to 20% closer to potential adult height.

The short and long-term effects of stunting are clear.  Stunted children tend to fall sick more often, miss opportunities to learn, perform less well in school, and have lower self-esteem.  They are also at risk of becoming stunted in adulthood as well – a condition that is associated with an increased risk of chronic diseases, decreased economic productivity, and lower lifetime-earning potential.

Professor Lee remarked: “We need to nip stunting in the bud.  It always starts with growth faltering.  This is when children are not receiving enough nutrition so their growth rate literally ‘slows’ down.

“Without adequate energy, protein, fats and micronutrients, including calcium, vitamin D and so on, their bones and muscles will not be able to develop at a healthy rate.”

Growth faltering can occur at any time during childhood and adolescence, and tends to be so gradual that it often goes undetected.  Over the time, the children may never be able to recover their height and end up becoming permanently stunted adults with a significant disadvantage for life.

Professor Lee stressed that optimal growth can only be achieved when certain fundamentals are present, namely, good feeding practices, optimal nutrition, adequate physical activity that are appropriate for age, and regular growth monitoring from young.

He added: “We also encourage parents to bring their children aged 1 to 17 years old to get their growth checked by a healthcare professional who has been trained to use our M-I-M approach.”

The first M refers to ‘Measure’. This step involves taking the children’s weight and height, and plotting the measurements onto WHO growth charts to ascertain whether the children’s growth fall in the normal, at-risk, or stunted ranges.

The letter “I” comes next.  If the children are stunted or experiencing growth faltering, we need to ‘Identify’ the underlying cause.  Common factors causing growth faltering in children are malnutrition, unhealthy lifestyle habits, underlying medical conditions, poor parenting skills, or a combination thereof.

Finally, the healthcare professionals would be ready to ‘Manage’ the situation.  Interventions may involve adequate and appropriate nutrition, improving parenting skills, and encouraging healthy lifestyle behaviour.

GROWTH WATCH MONTH ACTIVITIES

According to Dr Selva Kumar Sivapunniam, President of the Malaysian Paediatric Association (MPA), Growth Watch Month provides the opportunity to focus parents’ attention on growth.

He said: “We will work with all relevant stakeholders to conduct educational activities.  These will include media write-ups and interviews.  Parents and caregivers will also be able to enjoy a series of four lively Parents Forums, broadcast live over Zoom, https://www.facebook.com/MPAEDS/ and https://www.youtube.com/@mpaeds

Featuring a celebrity host and members of the IMFeD For Growth Expert Panel, the forums will cover topics including:

  • Feeding, Nutrition And Growth For Tiny Tots
  • Helping Children Shine In School
  • Nurturing Growth Through The Teenage Years
  • Parenting Tips For Healthy Children

Dr Selva remarked that another major highlight of Growth Watch Month will be the IMFeD For Growth Annual Screening Campaign happening from August to November 2023 in all IMFeD clinics listed on https://clinics.imfed.my/.  IMFeD has screened 127,000 children since 2018.

The Growth Watch Month launch ceremony today featured a forum discussing the theme ‘Stunting in Children & Adolescents: Nature or Nurture?’. Celebrity host Daphne Iking moderated the session in which IMFeD For Growth members shared valuable insights and advice.  The experts comprised Dr Yong Junina Fadzil, a Consultant Paediatrician and Paediatric Cardiologist; Prof Dr Firdaus Mukhtar, a Clinical Psychologist; and Ms Rozanna M Rosly, a Clinical Dietitian.

CP Foods has launched Thailand’s historic first export of cooked duck meat into Australia

Charoen Pokphand Foods Public Company Limited (CP Foods) has been the first company in Thailand to send cooked duck meat to Australia, marking a significant collaborative trade achievement between the two countries. Around 500–600 tons of cooked duck meat, are expected to be shipped from CP Foods to Australia this year. 

The historic import of cooked duck into Australia took place after seven years of negotiation. The approval from Australia’s Department of Agriculture, Fisheries, and Forestry came into effect on May 16. 

On June 12, 2023, Mr. Prayoon Inskul, the permanent secretary of the Ministry of Agriculture and Cooperatives, Dr. Somchuan Ratanamungklanon, director general of the Department of Livestock Development (DLD), and Mr. Prasit Boonduangprasert, the Chief Executive Officer of CP Foods, participated in the historic launch ceremony held at CP Foods’ Minburi Poultry Processing Plant 2. The ceremony was attended by management members from both organizations, including Dr. Sopat Chavalkul, the deputy director-general of DLD, and Mr. Ekpiya Ua-wutthikrerk, Head of International Trade Business of CPF Global Food Solution Public Company Limited (CPFGS). 

Dr. Somchuan said that Thailand is the first country in the world to successfully export cooked duck meat to Australia, where the highest level of sanitary and biosecurity measures for food and agricultural goods are implemented. This first export batch is the result of collaboration between related government agencies and private sectors to develop the quality standards of duck meat production throughout the supply chain, as well as the 7-year-long negotiation that began in 2016. This achievement demonstrates that Thailand’s duck meat quality and safety have been well-accepted at the international level and are ready for the global market arena. 

Congratulations to CP Foods for being the first company to export cooked duck products to Australia. CP Foods has successfully complied with the highest level of sanitary and biosecurity import conditions of Australia and the Department of Livestock Development (DLD). This helps ensure that Thailand’s food safety standards reach global standards,” said Dr.Somchuan. 

Mr. Prasit revealed that Australia is not only a milestone for the company’s market expansion but also a reflection of Thai companies’ high ability to produce agricultural goods. Australia is a potentially strong market for duck meat, with an annual consumption of 50,000 tons, and the company sees an increasing demand for ready-to-eat duck meat in this market.  

This first batch of cooked duck meat will arrive in Australia this week by air. The company plans to export around 500-600 tons of cooked duck products per year, mainly including roast duck, shredded duck meat, and crispy duck pancakes. 

The company expresses its gratitude to the Director General of DLD and the officials from DLD and other relevant organizations for their successful penetration of the Australian duck meat market. This achievement enhances the competitiveness of Thailand’s livestock industry. The company remains committed to exploring opportunities for exporting cooked duck meat in potential markets,” said Prasit. 

The duck meat products are certified with internationally recognized standards such as BRC (British Retail Consortium), SEDEX, and SMETA (Sedex Members Ethical Trade Audit). 

As a result, CP Foods’ duck meat products are recognized by leading modern trade retailers in Europe and worldwide, including highly competitive markets such as Germany, the United Kingdom, European Union countries, Japan, Singapore, New Zealand, and more.

TH launches NASU natural sugar

Vietnam’s TH Group has recently launched NASU Natural Sugar range comprising Yellow Rock Sugar and White Rock Sugar. The natural sugar is grown in Nghệ An province using natural sugarcane. Nghệ An is located in north-central Vietnam bordering Laos and the Gulf of Tonkin.

TH Milk Food Joint Stock Company bought the Nghe An Tate & Lyle sugar company from the UK’s Tate & Lyle PLC in 2011. The bagasse from the sugar plantation is used by the company as stockfeed for the dairy cows.

TH has a mission to bring fresh, truly natural products to the Vietnamese consumers.

Mitr Phol showcases Freshy at Thaifex 2023

Mitr Phol Group, Thailand’s and Asia’s biggest sugar and bio-energy producer, showcased Freshy at THAIFEX – Anuga Asia 2023, which was held in Bangkok in May 2023. The fruit-based syrup comes in 7 flavours including orange, strawberry, apple, mango and kiwi and is targeting at the mass market.

Freshy has a fruit stacking shape bottle with the wrap around label illustrating the fruit’s natural freshness.

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