T.A.C. Consumer Public Company Limited launched Triva Powder at the Thailand Coffee Fest 2023 held from July 13-16 2023. Triva Powder consists of 7 flavours including Thai tea, Earl Grey, and Taiwanese tea.
The company also brought its Triva concentrated fruit syrup to participate in Thailand Coffee Fest 2023. Triva concentrated fruit syrup comprises Mango, Lychee, Peach, Yuzu, Mixed Berry and Redfruit.
Uni-President (Thailand) Ltd (Unif) has launched a new functional drink, Unif All You Need YOUNG. According to the company, the secret to maintaining youthfulness lies in acai, which contains beta carotene. The drink is also packed with vitamin A, B, C and E, and is also packed with high fiber content of up to 10,000mg to aid in digestion.
Helen’s is offering a fantastic opportunity for lucky individuals in Singapore to enjoy complimentary low-alcoholic fruit beers. Twelve lucky winners will each receive a random box of fruity beer, collectively valued at SGD 93.60. These delightful packages contain 24 cans per box.
The giveaway is set to conclude on August 27, 2023. It is accessible to participants of legal drinking age in Singapore (18+). For more details, kindly refer to this link.
These low-alcoholic beers possess an alcohol content ranging from 2.2% to 2.5% and are infused with authentic fruit juice. They are available in three irresistible flavors: White Peach, Grape, and Strawberry.
Helen’s, China’s largest pub chain, has established its initial outlet in Singapore at Orchard Sentral. This promotion is regarded as a precursor to the possible launch of its low-alcoholic fruity beers via 7-Eleven.
Mates Food Store, the company behind the nutritionally complete food Oatler by Mates, unveiled its latest nut-free Granola Butter at Tastefully Expo Malaysia on 11-13 August 2023. This vegan-friendly offering is enrich in beta glucan and crafted from granola, available in both Original and Cocoa variations.
Distinguishing itself from other spreads in the market, Granola Butter stands out with its unique ingredient – granola, which imparts a delightful and satisfying crunch.
Granola Butter Original boasts a blend of Australian rolled oats, FOS, coconut oil, pumpkin seeds, organic cinnamon, ginger, cardamom, Himalayan pink salt, rosemary and clove.
Suntory PepsiCo Beverage (Thailand) has launched bottles made from 100% recycled Polyethylene Terephthalate (rPET) for all flavours of Oolong TEA+ in Thailand. This marks Suntory PepsiCo’s second second utilization of 100% rPET packaging, following the launch of Pepsi 100% rPET (550ml) in April 2023.
The introduction of Oolong TEA+ in rPET signifies a significant step as it becomes the first Ready-to-Drink (RTD) tea in the country to transition to rPET, aligning with the principles of the circular economy aimed at waste reduction. Oolong TEA+ proudly displays the 100% rPET logo, underscoring its commitment to cleanliness, safety, and consistent superior taste.
It is important to reassure consumers about the safety and cleanliness of rPET.
Tyson International APC Co Ltd has launched the 1kg packaging option for its Tyson Chicken range in Thailand. These products are exclusively available at 40 Makro branches in Greater Bangkok and major cities. The 1kg pack is aimed at families, caterers and restaurants.
The company has recently secured the endorsement of M.L. Kwantip Devakula, popularly known as Chef Pom, for its Tyson Chicken range. The frozen chicken range currently comprises 12 uniquely delectable flavours.
This Mid-Autumn, the White Rabbit creamy candy brand, officially imported into Singapore by Hao Food SG, has cooked up a special treat for all: Reminiscent of the bright and round full moon during the Mid-Autumn Festival, they’ve just introduced a limited-edition White Rabbit Soufflé!
Made in collaboration with Typhoon Cafe — beloved for its intricate and exquisite desserts — the limited-time soufflé will be available from now to 30 September at is priced at $18.90++.
The White Rabbit Soufflé will be exclusively available at all four Typhoon Cafe outlets across Singapore.
The White Rabbit Soufflé Pancake pairs round and fluffy soufflé pancakes with rich and creamy White Rabbit ice cream, and is served with a delectable vanilla crumble and topped with crushed peanuts and dried orange. Last but not least, the final addition of meringue ‘rabbit ears’ completes the adorable dessert!
Whether you’re a fan of the classic creamy White Rabbit candy or simply looking to savour a unique Mid-Autumn treat, the exclusive White Rabbit Soufflé is not to be missed!
The limited-time-only White Rabbit Soufflé will be available at all four Typhoon Cafe outlets, situated at Plaza Singapura, Bugis+, Kallang Wave Mall and i12 Katong.
White Rabbit fans are able to savour the nostalgic flavour of the White Rabbit Ice Cream in the comfort of their homes as well, available online at Hao Food SG’s Tiktok store, and at Fairprice retail outlets around Singapore.
Kuala Lumpur, 10 August 2023 – Nestlé’s KitKat® unveils its latest, limited-edition KitKat® Salted Caramel Cookies, a fusion of flavours and unexpected texture to take consumers on a new multi-sensorial chocolatey indulgence journey. Featuring a delightful combination of KitKat®’s rich milk chocolate, signature crispy wafer and deliciously crisp caramelised cookie bits, this new variant is indeed the most anticipated treat coming from KitKat® in Malaysia this year.
Food trends around the world have significantly evolved over the years, as consumers continuously look for refreshing ways to enjoy this fulfilling pleasure in life. Zooming into the confectionery space, consumers had shown their affection particularly for cookies and the caramel flavor, amongst others – as they both clinched the Top 10 spots of the most desired flavours in Asia Pacific[1].
Also, according to studies conducted within Asia Pacific[2][3], 70% of consumers were seeking new and exciting chocolates whilst more than 60% desired chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers’ key motivations, crunchy textures took the top spot as the most desired experience.
According to Carlota Casellas, Business Executive Officer of Nestlé Confectionery, “In creating our new KitKat® variant, we took inspiration from the latest market insights and trends, especially from the Generation Zs, who are the most forthcoming in expressing their aspirations for unique food experiences. KitKat® has reinvented our chocolatey fingers, combining cookies with salted caramel together with our signature crispy wafer to create this sensational new limited-edition flavour!”
Two skillful dessert artists from JUNANDUS demonstrated the versatility of the KitKat® Salted Caramel Cookies through a dessert decoration workshop at the launch event staged at the IOI City Mall in Putrajaya. Jun Chong of JUNANDUS said, “Indeed, everyone can indulge in a KitKat® experience on its own or be truly creative about it; and that is the best way to enjoy a break – to have a great chocolatey treat while having some fun at the same time!”
“Just like our catchphrase “Have a Break, Have a KitKat®, we want all Malaysians to take their well-deserved break and there is no better way to do that than by indulging in the new KitKat® Salted Caramel Cookies – a perfect me-time break partner. The added texture of crunchiness from the cookie bits enrobed in a smooth milk chocolatey coating will surely uplift the experience of every chocolate lover instantly,” said Carlota.
In conjunction with the rollout of the KitKat® Salted Caramel Cookies, a 5-day consumer roadshow will be held at IOI City Mall in Putrajaya from 9 to 13 August 2023. KitKat® Salted Caramel Cookies comes in two product offerings – the 4-Finger single-pack and the Multipack containing five pieces of 2-Finger packs.
For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia
[1] Mintel, GNPD
[2] BC Proprietary Qualtrics Study on Benefit Territories 2022
[3] FMCG Gurus: Top Ten Trends for 2022
With a parade of special menus coming soon available only at ‘COKE’ Kitchen on food service applications!
Friday 11 August 2023 – Coca-Cola Thailand today introduces PP-Krit Amnuaydechkorn and Oabnithi Wiwattanawarang, Thailand’s celebrities’ exclusive recipe, ‘Gossiping Spaghetti’, perfectly paired with ‘Coke’ Zero Sugar, available only at ‘COKE’ Kitchen x IBERRY Group – an exclusive online kitchen available only at Grab, Lineman, Foodpanda, and ShopeeFood.
‘COKE’ Kitchen is a recently launched campaign promenaded with simple-made-special recipes that inspire meaningful meals moments among consumers in Thailand, delectable to their palates. With only a few days after its launch, the ‘Gossiping Spaghetti’ menu has been a consistent sold out item, reflecting the popularity of ‘COKE’ Kitchen’s special menu choices, paired with ‘Coke’ Zero Sugar. ‘COKE’ Kitchen resonates as a true inspiration for people to connect and live a delicious life, as they gather with family, friends, and their special ones to enjoy a meal together. A parade of celebrities and influencers’ special menus, perfectly paired with ‘Coke’ Zero Sugar, is coming soon to surprise consumer’s taste buds.
Amidst the rapid evolution of online food delivery, as a result of Thai consumers’ shifting behavior as well as their appetite for convenience, ‘ ‘COKE’ Kitchen’ has been launched in Thailand under Coca-Cola’s global campaign celebrating the power of simple meals that feature the powerful ability to create incredible human connections – encouraging people to get together around a meal and share more than just the food on the table. ‘Coke’ is partnering with Thailand’s leading food service applications (FSAs) to exclusively offer a parade of delectable ‘Coke’ Zero Sugar-combo personal recipes shared by PP-Krit and Oabnithi, together with Thailand’s foodie Key Opinion Leaders (KOLs) and celebrities, inspiring their fans to connect and enjoy the recipes. Moreover, Thailand’s celebrity and Gen Z idol, Win Metawin Opas-iamkajorn was recently named as the first regional Magic Maker of Coca-Cola for its ‘Recipe for Magic’ campaign – inviting not only Thais, but fans from neighboring ASEAN markets to share unforgettable meals moments and an ice-cold Coca-Cola with their loved ones.
Mrs. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos, explained more about the campaign: “Coca-Cola has long recognized the inherent power of meals as a connecting force for positive, shared experiences. Moreover, being aware of the increasing adoption of technology by Thai consumers resulting in a surge of online food service applications, the ‘ ‘COKE’ Kitchen’ campaign has been launched exclusively only at ‘ ‘COKE’ Kitchen’ x IBERRY Group, via food service application partners: Grab, Lineman, Foodpanda, and ShopeeFood to offer PP-Krit Amnuaydechkorn, a celebrity, as well as ‘Coke’ ‘s family member, along with celebrities’ and foodie influencers’ special recipes, paired with ‘Coke’ Zero Sugar. We hope the ‘ ‘COKE’ Kitchen’ campaign will inspire people to come together around a meal and make the experience truly magical: the moment, the meal, and Coca-Cola.”
Consumers can celebrate the meals’ moment with a variety of choices, starring PP-Krit and Oabnithi’s exclusive ‘Gossiping Spaghetti’ menu item, paired with ‘Coke’ Zero Sugar, only at Grab, Lineman, Foodpanda, and ShopeeFood. Get thrilled by the many surprising promotions throughout the campaign. Not only can consumers enjoy the meals’ moment via online food service application, but they are also encouraged to create meals’ moments, as they cook following their favorite recipes at home using ingredients available at Pandamart on Foodpanda. Apart from a parade of recipes that comes with many surprising promotions, the ‘ ‘COKE’ Kitchen’ campaign also comes with many more exciting activities that are soon to come both offline and online.
For more information on the ‘ ‘COKE’ Kitchen’ campaign and ‘Coke’ Zero Sugar, please visit https://www.coca-cola.com/th/th/coke-kitchen and https://www.facebook.com/cocacolaTH.
JAKARTA, Aug. 8, 2023 /PRNewswire/ — PT Perkebunan Nusantara (PTPN) Group, in collaboration with PT Suntory Garuda Beverage, has successfully embarked on its maiden export of Oolong tea to Vietnam for Suntory Pepsico Vietnam Beverage. This milestone marks the beginning of a strategic collaboration between the two corporations to supply high-quality raw materials for ready-to-drink (RTD) beverages across Asia.
The collaboration of Suntory and PTPN gave Suntory access to one of the largest plantation holdings in Indonesia with commercial and operational excellence. PTPN stood to benefit from Suntory’s global know-how and world-renowned expertise as a manufacturer of beverages, especially oolong tea by committing to follow sustainable agricultural methods and adheres to international quality standards to ensure the excellence of the product
Oolong tea, known for its unique characteristics and smooth flavor, was carefully selected as the export commodity in response to market demand. Dwi Sutoro, the Marketing Director of PTPN Group, emphasized the company’s commitment to producing the market-oriented tea products. “This is our first experience in producing Oolong tea. We ventured into this production due to specific market demands, and we have the expertise to develop all types of tea according to buyers’ requests,” he stated.
PTPN Group manages over 23,000 hectares of tea plantations in Indonesia, making it one of the largest tea plantation companies globally, with an annual production capacity of 50,000 tons or accounting for 40% of the national production. Apart from Oolong tea, PTPN Group also offers black tea (orthodox and CTC), green tea, and white tea. The company owns several retail tea brands, including Nusakita, Walini, Teh Kayu Aro, Goalpara, Rollas, Kaligua, Gunung Dempo, Semugih, and Tobasari.
The export of Oolong tea to Vietnam will be utilized by Suntory to create ready-to-drink products in the Asian market. Suntory, a Japanese consumer packaged goods company established in 1923, is renowned for its leading packaged beverage brands such as TEA+, Ribena, and Okky Jelly Drink.
Neeraj Kumar Goyal, CEO of Suntory Garuda Beverage, emphasized the importance of using high-quality raw materials. “At Suntory, we are always striving to employ better and more innovative methods to cater to various tastes and healthy lifestyles worldwide,” Neeraj said. “Our partnership with PTPN is part of our commitment to share our global know-how to ensuring the high-quality products to our consumers.”
The collaboration for the export of Oolong tea began in 2021 and underwent various preparation stages, including trials, assessments, and audits. The Oolong tea produced by PTPN Group has met the Indonesian National Standard (SNI) and passed pesticide content assessment with 268 required active ingredients. Additionally, the product has also passed heavy metal content assessment (Cd, Pb, Sn, Hg, and As) and microbiological content assessment (TPC, Coliform, Yeast, and Mould).
Beforehand, the black tea product manufactured by PTPN Group had expanded its presence in the international market, reaching various countries including Pakistan, Russia, Malaysia, East Asia, the Middle East, US, and Europe. The product has successfully complied with the food safety standards mandated by each respective country. Moreover, there is an ongoing effort to boost the production of green tea, particularly in the plantations situated in the Sumatra region, in response to market demands.
This inaugural export is expected to open up new business opportunities for PTPN Group, Suntory, and other multinational companies while providing economic benefits to the country. For information about tea business opportunities with PTPN Group, inquiries can be directed to tea@holding-perkebunan.com. Furthermore, this collaboration is anticipated to promote the export of high-quality Indonesian tea products to the international market, showcasing the richness and allure of Indonesian tea.
