Appetype, a creative food company in Thailand with brands like KYA Milkshake and Kukurin Tea, has recently launched ally, a plant-based meal replacement drink.
Ally taps into the current consumer interest in plant-based ingredients and high protein. Ally provides 25g of pea and soy protein, 12,000mg of prebiotic fibre, 11 vitamins and 9 minerals. The drink only has 180 calories.
The nutritionally complete approach appeals to weight watchers and is a convenient solution for busy consumers.
The Coca-Cola Company is standardising its RTD tea portfolio in Malaysia under the Fuzetea banner. Right now, the fruit flavoured teas are sold under Heaven & Earth, while unsweetened teas are marketed under the Authentic Tea House range.
So far, Heaven & Earth RTD tea will be migrating to Fuzetea as evidenced by the adoption of the new product packaging for the lemon and jasmine flavours. To guide consumers during the transition period, the drink will be marketed as Fuzetea by Heaven & Earth. We believe the reference to Heaven & Earth will be dropped in the future.
The chewy candy Kru Pensri by Sappe and Thai media company Workpoint Entertainment has added a new cheese flavour.
Known for her role as teacher Pensri (Kru Pensri) who teaches Thai twisted English, her exagerrated facial expression graces the chewy candy in spicy and sour flavours. Not surprisingly, her funny face is on the latest limited edition chewy milk candy with cheese flavour. The latest chewy candy contains vitamin D.
Wall’s and Ovaltine have collaborated again to launch Wall’s Ovaltine Dark Choc Crunchy. This Ovaltine Dark Choc Crunchy is coated with white malt and crunchy Ovaltine flakes. Get yours today at the nearest 7-Eleven store in Malaysia.
The companies have previously launched Wall’s Ovaltine Crunchy Pop in 2021. The Creamy Ovaltine white malt ice cream comes with chocolate malt swirl and chocolate malt coating
7-Eleven Malaysia has launched a series of private label products as it strives to achieve higher margins. White sandwich loaf is the latest 7-Eleven private label product appearing in the country’s biggest convenience store. The bread is made by Fuji Bakery Supplies (M) Sdn Bhd.
The 500g 7-Eleven White Sandwich Loaf is priced at RM 3.80 (RM 0.76/100g), whereas the Gardenia Orignal Classic Jumbo (600g) by market leader Gardenia is selling at RM 4.30 (RM 0.72/100g). Gardenia’s Orignal Classic Jumbo has a high price tag but offers more volume, which may not be noticeable by unassuming consumers.
Apart from white sandwich loaf, 7-Eleven has other private label products such as baked multigrain rice cracker, senbei rice cracker, potato chips, 3-in-1 instant coffee and bird’s nest drink.
In the 7-Eleven Malaysia 2022 annual report, the retailer describes its mission of growing its private label offerings to tap the “emerging group of modern, brand agnostic consumer, where the focus solely on brand per-se is gradually vanishing in favour of a focus on the product itself and its attributes.”
7-Eleven works with local SMEs to innovate its growing range of private labels or own-brand products.
Mamee-Double Decker Sdn Bhd has joined the ‘laksa war’ in the Malaysian instant noodle market with the launch of Mamee Chef Mi Goreng Laksa Nyonya. This is a fried noodle type nyonya laksa instant noodle and is claimed as the laksa for everyone.
This product reminds us of the recent launch of a similar fried noodle laksa MAGGI Mi Goreng Laksa Warisan by Nestle Malaysia.
Greenfields Extra is the flavoured milk for the young generation in Indonesia. The UHT milk comprises four variants targeting different emotional/functional needs such as beauty, alertness and positive energy.
Chocomalt Milk (Extra Go – Ready Set Go)
Strawberry Rose Milk with Collagen (Extra Glam with Collagen)
Bentoree, the maker of ready-to-eat nourishing soup in Malaysia, has launched new herbal drinks at Tastefully Expo Malaysia in Sunway Pyramid in June 2023. The herbal drink in a 385ml cup can be consumed directly by removing the lid.
Bentoree Herbal Tea is available in Ginseng Chrysanthemum, Detox & Heat Relief and Luo Han Guo & Cane.
Luo Han Guo & Cane: water, sugar, cane (2%), luo han guo (1%), flavours and sucralose
Detox & Heat Relief: water, jaggery powder, bu zha bu, bai ying, long kui, da qing ye, yu xing cao, jiu bi ying, gan cao, ya jiao pi, diao feng gen, pei lan ye, ze lan ye, pi pa ye and xiang ru cao.
Apart from the herbal drinks, Bentoree is also showcasing ready-to-drink three new nourishing soup comprising Ginseng Chicken Soup, Shi Chuan Chicken Soup and Dang Shen Chicken Soup. These nourishing soup ticks the boxes when it comes to taste and convenience.
Modern consumers look for convenience and taste. Herbal soup is popular among Chinese consumers but it is troublesome to prepare at home. Soup packs are available but consumers often need to boil the soup together with meat. Ready-to-drink herbal soup is therefore the solution. Bentoree soup can be stored at room temperature.
Bentoree is also promoting its ready-to-drink soup among restaurants, which is a testiment to Bentoree’s strong faith in the quality and taste of its soup.
Nestlé Singapore is making Milo more convenient to carry around with the launch of Milo sachet available in 7 variants. What stands out is the Australian Milo in sachet, which shows the Australian Milo has a rather strong fan base in Singapore. What is worrying is Milo sachet can contribute to the mounting plastic waste problem if consumers do not recycle the sachet
Kuala Lumpur, 4 November 2024 – NESTLÉ OMEGA PLUS® concluded its Walk A Million Miles (NOP WAMM) 2024 campaign, exceeding expectations as participants came together...
