Asia Brewery has launched Paraiso Craft Beer Style in the Philippines to capture consumer interest in something more unique. Paraiso Craft Beer Style is available in two flavors — Lakas (6.9% ABV) and Bighani (5% ABV).
Purchase two cans at 7-Eleven stores in the Philippines to save PHP 10 until January 31, 2023.
Burger King Malaysia is celebrating the Chinese New Year with the Golden Ong Burger series. Your favourite beef, chicken and salmon patties now come with a juicy pineapple ring and BBQ sauce. You can also add more ‘ong’ with a pineapple pie.
Burger King’s Golden Ong Burger series has put the spotlight on pineapple, which is a symbol of prosperity.
San Francisco Coffee has launched the brand new limited oatmilk series, the Iced Lychee Oatmilk Latte and Peach Lychee Oatmilk Frappé in Malaysia in celebration of harmony, unity and prosperity.
The juicy peach is an auspicious symbol of longevity while the red lychee has long been symbolic of happiness and good fortune. Sip your way into a refreshingly prosperous new year and enjoy our all-new Biscoff Strawberry Cheesecake while you’re at it.
It is interesting to see foodservice brands are increasingly innovating with plant-based milk as part of their Chinese New Year creations.
Coca-Cola Viet Nam has set the record of the “World’s Largest Timeless (Magic) Dining Table”. The soft drink giant invited 1,000 multi-generational familie sto the great Tet dinner at Hoa Lu Stadium as a way to honour the tradition of family reunions. The key message is that Tet may change, but the magic remains.
The record was officially recognized by the World Records Union (Worldkings).
Texas Chicken Malaysia has launched the new Plant-Based Ramyeon Burger with Tortilla Chips and other plant-based foods including Plant-based Tenders, Plant-based Spicy Nuggets and Plant-Based Ranch Burger with Tortilla Chips. The plant-based series deliver a crunchy, savoury and fresh plant-based meal with a kick.
Do note, the plant-based offerings are not vegetarian or vegan as they contain dairy and eggs.
The fast food chain has also unveiled its Chinese New Year offering – Golden Fortune Chicken, a spicy grilled chicken with a spinkle of ranch.
Subway Malaysia has turned to a tried and tested mala flavour. The launch of the new Mala sub coincides with the Chinese New Year. The Mala range is available in beef or chicken. It offers a unique combination of spiciness and freshness in every bite. Get it now at your nearest Subway restaurant.
This year, Gong Cha Malaysia has teamed up with Vitagen to launch Golden Prosperi-tea featuring Vitagen’s pineapple flavour. This is a good example of how foodservice brands collaborate with packaged drink brands that have the flavour that matches the season. In this case, it is the pineapple flavour. In Chinese culture, pineapple is a symbol of properity.
The Golden Prosperi-tea range comprises:
Dunkin’ Malaysia is ringing in the prosperity with three delectable treats for Chinese New Year featuring the notes of pineapple and orange. The donut specialist has created Ong Lai, Orange Choco Cake, Butter Gold Coin and Bunny Tail as its CNY themed donuts.
In Thailand, Dunkin’ has collaborated with Miffy to launch the Dunkin’ x Miffy collection.
In Singapore, Dunkin’ CNY donuts comprise Matcha Mochimochi and Orange Blossom.
In Indonesia, the new flavours for the season are Lemon Filling, Choco Lemon and Dragon Lychee.
For Indonesia, we see a pattern of matching flavours with seasonal colours such as yellow with lemon and red with lychee.
ZUS Coffee has released its Chinese New Year coffee drinks Prosperous Oranges in Malaysia. The new festive series comprises Iced Shaken Orange Osmanthus Espresso, Orange Chocolate Frappe, Hot/Iced Orange Chocolate and Iced Orange Latte.
Propsperous Oranges contain flavours associated with Chinese New Year flavours such as orange and osmanthus.
Aroma Truffle, reputedly the world’s strongest truffle brand, has expanded the brand’s offerings into White Truffle Oil. Aroma Truffle is known for its gourmet snacks made with selected black truffles from Spoleto, Italy.
The new White Truffle Oil is a a recipe developed by Aroma Truffle’s award-winning Head Chef to elevate the simplest of dishes to new heights. This triple-concentrated oil created with imported Italian white truffles has delicate woodsy and earthy notes as well as a fragrant ‘garlic-like’ aftertaste.
Get yours now for SGD 33.50 per 250ml bottle.
