TAT launches ‘Amazing Thailand Culinary City’ project to boost gastronomy tourism

By

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24th May 2023

To develop and promote Thailand as a world-class gastronomy tourism destination, and to raise the profile and value of Thai food on the international stage.

Tuesday 23 May 2023 –

The Tourism Authority of Thailand (TAT) has launched the ‘Amazing Thailand Culinary City’ project to further develop and promote Thailand as a world-class gastronomy tourism destination and one which offers innovations and high-touch experiences to spur development under a creative economy in line with the Thai government’s Bio-Circular-Green or BCG Economy Model.

Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Marketing Communications, said “conceptualised under the BCG Economy Model, the Amazing Thailand Culinary City project encompasses the AGFEC components, namely A for Agriculture, G for Gastronomy, F for Food Safety, E for Experience, and C for Creative Entrepreneur. Activities are designed to stimulate a circular economy and underline the country’s vision for national development to achieve prosperity in terms of economic, social and environmental sustainability.”

The Amazing Thailand Culinary City project includes both B2B and B2C elements, designed to bring together entrepreneurs in the food tourism sector and create business matching opportunities, and to increase awareness of the Thai food in each region of Thailand.

As part of the project’s B2B strategy, the ‘Amazing Thailand Culinary City’ event will be held alongside Thailand’s leading B2B travel industry show, the Thailand Travel Mart Plus (TTM+) 2023, which is scheduled to take place from 31 May to 2 June at the Queen Sirikit National Convention Center in Bangkok. At the three-day B2B show, there will be 30 Gastronomy Tourism sellers participating, in the categories of City Dining Experience, Farm To Table, and Culinary Cooking Activity.

As well as B2B meetings to discuss Thailand’s gastronomy tourism offers, visitors will be able to try food from the various participating restaurants, and will be able to, among other things, try their hand at making Thai desserts, and get a traditional Thai massage. The event will also feature an exhibition on internationally award-winning Thai dishes such as Tom Yam Kung, Phat Thai and Green Curry, and lesser known ‘hidden dishes’ from across Thailand.

At a panel discussion, international food blogger Mark Wiens who has over 10 million followers on YouTube and Chef Thitid ‘Ton’ Tassanakajohn whose Bangkok restaurant Le Du was named No.1 restaurant in the recently announced Asia’s 50 Best Restaurants 2023 list will discuss on the topic of food to stimulate the tourism economy, readiness for gastronomy tourism expansion, and relating trends.

Under the project’s B2C strategy, ‘4 Locations: 4 Styles’ culinary events are scheduled to be held across Thailand’s four regions in May and June. These include Chiang Mai (Northern region) from 19-21 May, Khon Kaen (Northeastern region) from 9-11 June, Phuket (Southern region) from 16-18 June 2023, and Chanthaburi (Eastern region) from 23-25 June.

Each of the four events will feature the participation of food entrepreneurs from across the respective region, other entrepreneurs, and local operators. Activities will include workshops on preparing local snacks from the respective region, cooking shows, an exhibition on the potential and distinctiveness of Thai cuisine, and delicious local food to enjoy.

During the official launch of the Amazing Thailand Culinary City project, TAT also staged a panel discussion presented by Mr. Vincent Thierry, Michelin-starred restaurant chef from lebua at State Tower, and Ms. Wisa Wangsupachart, well-known food blogger whose TikTok channel bon_appetitbkk has over 1.5 million followers.

For more information and those interested in participating in the Amazing Thailand Culinary City event, please go to https://www.facebook.com/AmazingThailandCulinaryCity/.

TH true Chocomalt Mistori targets children aged 6 to 12

By

Tan Heng Hong

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23rd May 2023

Vietnamese dairy giant TH Group has the answer to MILO with the launch of TH true Chocomalt Mistori. The drink contains TH’s fresh milk, cocoa and barley extracts as well as micronutrients like vitamin B6, B12, folic acid and calcium to help children grow. The drink is also rich in fibre and protein.

TH true Chocomalt Mistori targets children aged 6 to 12 to deliver energy to support their studies and physical activities.

The brand name Mistori is a combination of Mystery and Story with characters to enrich the drinking experience.

TH rolls out two new spoonable yogurt products with chia seeds and sticky rice

By

Tan Heng Hong

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23rd May 2023

TH Group has introduced TH true YOGURT (110g) Mango Yogurt – Natural Chia Seed and Natural Sticky Rice in Vietnam. The new spoonable yogurt products are made from natural ingredients and TH fresh milk. They offer a yogurt strong in texture and with localised flavours.

TH true Formula launches in Vietnam

By

Tan Heng Hong

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23rd May 2023

Vietnamese dairy player TH Group has entered into the infant nutrition category with the launch of TH true Formula to support babies’ growing up needs. TH true FORMULA with products from step 1 to 4 is made in Australia to differentiate from Nutifood’s Swedish formula and Vinamilk’s Japanese formula.

TH true Formula’s Care Advance formula contains MFGM, DHA, ARA and HMO (2′-FL), vitamins and minerals, probiotics and prebiotics.

TH true Formula is also available in UHT format.

TH launches its own oat milk in Vietnam

By

Tan Heng Hong

-

23rd May 2023

Vietnamese dairy company TH Group has finally launched its very own oat milk. The new TH true Oat is an oat milk high in fibre and has omega-6 for heart health. The drink is free from added sugar.

A 4x180ml of TH true Oat is priced at VND 44,000, which is higher than the price of TH UHT flavoured milk/milk (4x180ml) selling at VND 36,300.

POP MART opens its first Malaysia store, further expanding into Southeast Asia

By

Tan Heng Hong

-

23rd May 2023

KUALA LUMPUR (20 May 2023) – POP MART, the market-leading character-based entertainment company known for its mystery blind boxes, is continuing its global expansion with the opening of its latest store in Southeast Asia.

The brand welcomed its newest retail outlet today with the official opening of the first POP MART store in Malaysia, located on the fifth floor of the Pavilion Kuala Lumpur (KL) shopping mall at Jalan Bukit Bintang.

POP MART opened its first Malaysian store on 20 May 2023 at Pavilion KL in Kuala Lumpur. The ribbon-cutting ceremony was performed by POP MART Global President, Justin Moon (centre), POP MART Malaysia Sdn Bhd General Manager, Max Tan (right) and Pavilion KL’s Senior Director, Leasing, Mr Lovell Ho (left).

POP MART Global President, Justin Moon, performed the ribbon-cutting ceremony along with POP MART South Asia Pte Ltd Director, Tan Tong Hong, POP MART Malaysia Sdn Bhd General Manager, Max Tan and Pavilion KL’s Senior Director, Leasing, Mr Lovell Ho.

Malaysia is the latest market in the region that POP MART is focusing on now that the brand has established itself in Singapore – the POP MART store opened at Singapore’s Funan in 2021. POP MART first made its foray into Malaysia in early 2021 through cross-border e-commerce. The past two years have seen the company cultivating the Malaysian market to build the good foundation for local offline stores.

“The opening of the Malaysian store means POP MART’s business expansion in Southeast Asia has entered a new era. Malaysia has huge potential as a major market for us after Singapore,” said Moon. “Both countries have a similar social culture and offer a relatively large market of art toys collectors. We can leverage on what we have done in Singapore to build things up in Malaysia, with the possibility of future expansion into other neighbouring countries.”

POP MART opened its first Malaysian store on 20 May 2023 at Pavilion KL in Kuala Lumpur. The 146 sq m (1,569 sq ft) POP MART Pavilion KL store has been designed to appeal to the young adults and millennials with colour-changing RGB lights on the doors and visually attractive colours and displays. Pictured in the foreground are the 62cm tall Mega 1000% figures for MOLLY, DIMOO and SKULLPANDA.

The 146 sq m (1,569 sq ft) POP MART Pavilion KL store has been designed to appeal to the young adults and millennials with colour-changing RGB lights on the doors and visually attractive colours and displays. POP MART Malaysia’s range of merchandise includes limited edition items for local fans such as DIMOO Mango Jelly (芒果冻) Plus , SKULLPANDA Dark Maid Limited Edition 100%, Labubu Shepherd Limited Edition 100% and other popular collectibles.

It is a double celebration for POP MART as DIMOO, one of the brand’s top IPs (Intellectual Property) and most beloved characters, celebrates his birthday today on 520 (20 May). Fans can look forward to redeeming an assortment of DIMOO gifts-with-purchase items, and more importantly, be the first in this region to get their hands on the latest DIMOO Retro Series, available exclusively at POP MART Pavilion KL today.

Opening of the first POP MART store in Malaysia on 20 May 2023 at Pavilion KL in Kuala Lumpur. POP MART Malaysia’s range of merchandise includes limited edition items for local fans such as DIMOO Mango Jelly (芒果冻) Plus , SKULLPANDA Dark Maid Limited Edition 100%, Labubu Shepherd Limited Edition 100% and other popular collectibles. Pictured here is a POP MART customer, Kacy Lam, who was one of the lucky ones who managed to purchase a DIMOO Mango Jelly (芒果冻) Plus figure.

POP MART aims to continue expanding its Malaysian market with more offline stores and robo shops in core areas of Malaysia, in addition to its online channels. Since launching its global business in 2018, POP MART has always placed great importance on the Southeast Asian market. According to Moon, for many Chinese brands moving into overseas markets, Southeast Asia is one of the most important markets for them.

“Southeast Asian countries have rapid economic development, its consumers have strong purchasing power, and the market space is large. At the same time, the culture is relatively diverse, and they are tolerant of foreign cultures and products. A high degree of investment coupled with high investment support for foreign-funded enterprises has helped create a good business environment,” he added.

“The Southeast Asian market is one that is worth exploring, whether for offline potential or online space. We started with Singapore and have now included Malaysia. We look forward to further expanding our Southeast Asian market and build a complete offline and online sales network, with full consideration of the local culture,” said Moon.

POP MART Pavilion KL is located at 5.39, 5th Floor, Pavilion Kuala Lumpur and is open every day from 10.00am to 10.00pm.

About POP MART

POP MART is one of the most popular art toy brands that is a hot favourite amongst the younger generation today. Known for its extensive collection of Blind Boxes – a sealed packaging that keeps the contents of the figurine mysterious to its new owners – POP MART breaks the stereotype that toys are only for children. Since 2021, POP MART has also expanded to the high-end art toy market and introduced MEGA Collections to satisfy various art toy collectors’ interests.

The company has worked with world renowned brands, such as Disney, Sanrio, Warner Bros. among others, and famous designers like Kenny, Pucky and Kasing Lung to launch a multitude of pop culture products based on classic characters that appeal to its pool of loyal customers. As a valuable support to the foundation of the designer toy market, POP MART has also enhanced its customer user experience through mini-games and applets to further entice its clients.

PDC (POP Design Centre) was founded in 2017 and focuses on original Intellectual Property (IP), as part of POP MART’s global artist development and IP operation plans. PDC has attracted many talented artists from the robust media and entertainment industries. With its abundant resources and professional product teams, PDC has nurtured many budding artists to create their own IPs that have won the hearts of many fans around the world through their unique characteristics.

BMF REVAMPS AND REINFORCES BRAND POSITIONING WITH NEW TAGLINE AND LAUNCHES EXCLUSIVE FACE AND BODY TREATMENT S EXEMPLIFYING THE BEAUTY OF NON – INVASIVE AESTHETICS

By

Tan Heng Hong

-

23rd May 2023

Kuala Lumpur, 18 May 2023 – This year, BMF (Bella Marie France), a pioneer of Southeast Asian beauty professionals that has helped celebrities and clients achieve ideal physiques for over 40 years, enters a new chapter with its rebranded tagline: The Aesthetics People. The brand is also launching CFU (see-fu) Ultima, a new non-invasive face and body treatment exclusive to BMF for the year that uses ultrasound energy to target harder-to-treat areas like wrinkles, double chins, sagging cheeks, love handles, and belly fat.

Exclusive introduction of the newly launched CFU (see-fu) Ultima by Dr. Helen Kartika, a new non-invasive face and body treatment exclusive to BMF for the year that uses ultrasound energy to target harder-to-treat areas like wrinkles, double chins, sagging cheeks, love handles, and belly fat.

BMF The Aesthetics People – A New Chapter in Aesthetics

In 2017, Bella Marie France was born from the unification of Bella Skin Care and Marie France Bodyline – two established entities with a combined experience of over 70 years in the industry. Since then, BMF has continued to evolve as a trusted name in professional, non-invasive, holistic beauty treatments for modern, discerning women.

The new tagline exemplifies the company’s message that aesthetic care does not need to involve injections or other invasive methods, and that clients can choose to seek non-invasive treatments that give equally stellar results. It also has underpinnings of BMF’s commitment to providing a team with the right expertise and skills to administer the treatments and services to clients, as BMF The Aesthetics People aims to further cement its positioning as a trusted, professional purveyor of non-invasive aesthetic treatments, helping clients to achieve the most confidently beautiful potential in every phase of their lives.

Amy Quek, CEO of BMF (Middle) and Patrick Schwarz, CFO of BMF officiating
the launch of BMF New Tagline

“This is a significant milestone for BMF as we embrace our new brand tagline that reinforces our commitment to providing the most advanced and effective treatments. The non-invasive treatments represent our holistic approach to aesthetics and showcase the expertise and top-notch services we have in our repertoire,” said Ms Amy Quek, CEO of Bella Marie France. “We are constantly evolving to stay ahead of the curve and keep up to date with the latest developments in beauty technology. This allows us to offer the best treatments possible to our clients that are backed by science and nutrition, and can help them achieve their aesthetic goals in a safe, effective way.”

(Left to Right) Casey Lai , BMF Sales & Operation Manager; Dr. Helen Kartika, BMF Group Procurement Manager; Aileen Chua, BMFGroup Marketing Director; Joanne Yeong, BMF Operation Director and Carrie Neo, BMF Group Business Director

In addition to using cutting-edge technology in its treatments, BMF’s holistic approach to treatments includes expert nutritional advice from certified nutritionists who work with clients to plan and monitor their progress.

CFU Ultima – The New Face and Body Treatment Exclusive to BMF

The first treatment launched in BMF’s new chapter is the innovative CFU Ultima – a non-invasive procedure for the face and body that is the latest iteration of High-Intensity Focused Ultrasound (HIFU) Treatments, and exclusive to BMF for one year.

This highly advanced, age-defying treatment features a phenomenal breakthrough in beauty technology. Utilizing the power of ultrasound energy through an innovative application method, CFU Ultima provides an increased level of precision, comfort, and speed without any downtime or damage to your skin. This translates to faster results, fewer sessions, and more savings.

How CFU Ultima Works

Centerless Transducer: Selective Thermal Effect

CFU Ultima’s unique centerless transducer allows for a more targeted emission of ultrasound energy — enhancing performance without damaging the skin’s surface. The area of skin exposed to the ultrasound energy is smaller, resulting in reduced discomfort.

EASYZOOM

Thanks to its EASYZOOM application, CFU Ultima can be customised with different transducers to modify the depth, power, and mode of the ultrasound emission to achieve the desired result.

EASYFLOW

CFU Ultima drastically reduces treatment time and discomfort with its EASYFLOW application, a breakthrough in patient comfort. Rapid ultrasound energy emission speeds up the procedure considerably.

Active Cooling Emission (ACE) Technology

Cooling fluid is actively circulated within the machine to guarantee its safety and efficiency. This prevents thermal damage to the skin and increases the overall safety of the procedure.

CFU Ultima Face

This cutting-edge treatment targets droopy eyelids, saggy skin, enlarged pores, wrinkles, smile lines, excess fat, or jowls. Utilising ultrasound that is delivered deep into the skin at the correct temperature, the non-invasive treatment:

stimulates collagen production to firm, rejuvenate and plump up skin
lifts saggy skin for a V-shaped face
reduces the appearance of fine lines and wrinkles for smooth and youthful skin
improves the appearance of acne scars for clearer complexion
has zero downtime with minimal discomfort and long-lasting results

BMF has also developed two new products for use at home to complement the results of the CFU Ultima Face Treatment: the Intense Age-Defying Serum that retails at RM590, and the Intense Age-Defying Cream that retails at RM510.

CFU Ultima Body

CFU Ultima Body targets the upper arms, bra line, tummy, hips, inner and outer thighs, and calves. Achieve better body contour results and target hard-to-treat areas as the procedure:

stimulates collagen production to firm and sculpt the body
reduces localised fat under the skin for more shapely contours
has zero downtime with minimal discomfort and long-lasting results

The CFU Ultima treatments start at RM1,100 per session with an introductory RM199 for first-time clients. For enquiries or to make an appointment, clients can call the hotline for BMF The Aesthetics People at 1800 22 8222.

LEE KUM KEE Flavour Express Will Make Debut Appearance at THAIFEX Brings Authentic Asian Flavours to Any Kitchen Around the World

By

Tan Heng Hong

-

23rd May 2023

Monday 22 May 2023 – Lee Kum Kee, the inventor of Oyster Sauce and a globally renowned Asian sauce and condiment brand, will make its debut appearance at THAIFEX – Anuga Asia (“THAIFEX”) – the Asia’s largest and most comprehensive food and beverage tradeshow from 23 to 27 May 2023 in Bangkok, Thailand to continue to strengthen its presence in Thailand and Southeast Asia.

With the stringent quality management philosophy of “100-1=0” from farm to fork, Lee Kum Kee has become a world-renowned symbol of quality and trust. Lee Kum Kee upholds the spirit of Constant Entrepreneurship and has developed over 300 types of sauces and condiments for distributing to over 100 countries and regions. Lee Kum Kee is excited to participate in THAIFEX to provide foodservice solutions and innovative recipes to the visitors of the Asia’s largest food trade fair.

Lee Kum Kee’s booth will be located at Hall 10 (Booth no.: LL15, Fine Food Category) in IMPACT Muang Thong Thani. Themed “From Asia to Any Kitchen”, the booth will be transformed into “LEE KUM KEE Flavour Express” which symbolises the journey of bringing the flavours of Asia to any kitchen around the world and is set to inspire new possibilities along the way. The Company’s goal is to showcase the versatility and richness of Asian flavours through a wide range of signature products including oyster sauce, soy sauce, sesame oil and convenience sauces. LEE KUM KEE Flavour Express will also feature a series of engaging activities including cooking demonstration, product tasting and samples giveaway. One of the highlights will be the cooking demonstration by two celebrity chefs on 23 May – Chef Thanarak Chuto (Chef Pom) from Thailand and award-winning Master Chef Kwok-keung Chan from Hong Kong, China. They will present Asian delicacies with Lee Kum Kee sauces at the booth.

Chef Pom is second to none for Chinese food in the country. He offers contemporary Chinese cuisine with an emphasis on seasonal quality ingredients in Cantonese, Sichuan, Shanghai and Hong Kong styles. Award-winning Master Chef Kwok-keung Chan has over 35 years of culinary experience, he is an expert in the culinary styles of Huaiyang, Sichuan, Canton and Beijing.

Lee Kum Kee will also be the official premium sauce partner for the 9th Edition of Thailand Ultimate Chef Challenge (Asian Rice and Noodle category) with the aim of promoting culinary exchange, inspiring chefs on the diverse applications of Lee Kum Kee sauces and condiments and nurturing future culinary talents. The Challenge, which will take place at Hall 12 in IMPACT Muang Thong Thani during 23 – 27 May 2023, targets to bring over 700 professional and aspiring chefs worldwide to compete in 19 categories.

Join us to learn more about Lee Kum Kee’s quality sauces and condiments at THAIFEX:

Booth: LL15, Hall 10 (Fine Food Category)
Venue: IMPACT Muang Thong Thani, Bangkok, Thailand
Date: 23-27 May 2023
Trade Visitors: 23 – 26 May 2023 10:00am to 6:00pm;
Trade and Public Visitors: 27 May 2023 10:00am to 8:00pm

Kewpie Malaysia has two new pasta sauce flavours

By

Tan Heng Hong

-

22nd May 2023

Kewpie Malaysia has added two flavours to its pasta sauce range. Now consumers can simply shake, pour and mix their pasta sauce into their pasta noodles to create spicy tomato pasta or aglio olio pasta. The two existing flavours are Seafood & Spices and Soy Sauce & Garlic Butter Taste. The two latest flavours are spicy to suit the taste buds of Malaysians.

Alpro new oat milk tea

By

Tan Heng Hong

-

21st May 2023

Alpro, the Danone plant-based milk brand, has recently launched an oat milk version of milk tea for the Thai market. Alpro first officialy entered the local market in 2022 with the launch of oat milk both sweetened and original.

The latest product is a milk tea with oat milk high in calcium and fibre. The drink is based on the Japanese recipe.

Switching to plant-based milk is a new avenue of growth for existing milk tea brands. At the same time, plant-based companies can collaborate or enter into milk tea using the plant-based route.

Mini Me Insights

TAT launches ‘Amazing Thailand Culinary City’ project to boost gastronomy tourism

TH true Chocomalt Mistori targets children aged 6 to 12

TH rolls out two new spoonable yogurt products with chia seeds and sticky rice

TH true Formula launches in Vietnam

TH launches its own oat milk in Vietnam

POP MART opens its first Malaysia store, further expanding into Southeast Asia

BMF REVAMPS AND REINFORCES BRAND POSITIONING WITH NEW TAGLINE AND LAUNCHES EXCLUSIVE FACE AND BODY TREATMENT S EXEMPLIFYING THE BEAUTY OF NON – INVASIVE AESTHETICS

LEE KUM KEE Flavour Express Will Make Debut Appearance at THAIFEX Brings Authentic Asian Flavours to Any Kitchen Around the World

Kewpie Malaysia has two new pasta sauce flavours

Alpro new oat milk tea

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