Kuala Lumpur, 13^th September 2022 – Domino’s Pizza Malaysia and Singapore has joined hands with the critically acclaimed open-world adventure role-playing game Genshin Impact and the leading digital entertainment enabler – UniPin for the launch of an exclusive collaboration with collectibles, branded merchandise and unforgettable treats that are up for grabs for Malaysians and the Singapore community. Domino’s customers can look forward to exciting value deals and branded merchandise with this collaboration. Customers can get Genshin Impact collectibles with the launch of Domino’s Pizza Emergency Food Combo.

The collaboration will involve selected Domino’s stores with Genshin Impact-themed decor and a series of roadshows across the nation, lucky draws and social media activities to immerse fans and Domino’s customers giving them a chance to participate in fun activities and contests. Customers and cosplayers alike will be able to take pictures in Domino’s outlets with Genshin Impact branded materials, use hashtags #GenshinImpactxDominos and #DominosEmergencyFoodCombo, enter a lucky draw and get a chance to win UniPin Credits.

Meanwhile roadshows will kick off in Malaysia stores, beginning from Kedah on 16th September, and then followed by nine other states from 17th September to 23rd October. Whereas for Singapore, a full day roadshow on the 8th October will be held in Domino’s Kebun Baru in Singapore. Each roadshow will commence at 12pm and continue to 6pm.

Below are the details of the selected stores in Malaysia that will showcase Genshin Impact decor. The first 10 stores will also run roadshows across the mentioned dates and states.

As part of the roadshow, Malaysians will get the opportunity to meet Genshin Impact cosplayers in the Test of Vanity Photo Op, take part in a physical contest; Test Of Strength, and be part of precision activities; Test of Agility. Malaysians will also be able to enjoy many more games and activities as they experience the roadshow like Test of Wits (a thinking activity that includes quizzes, charades and memory matches) and lucky draws to win a variety of giveaways including Genshin Impact merchandise and UniPin Credits. Domino’s will also be offering pizza vouchers at the various roadshow locations.

Chief Executive Officer Domino’s Pizza Malaysia, Shamsul Amree said “We at Domino’s Pizza Malaysia remain strong to our promise of “It’s All About You” and by collaborating with Genshin Impact and UniPin we aim to give customers and fans amazing experiences that bring pizza and gaming together.”

Chief Marketing Officer Domino’s Pizza Malaysia, Singapore & Cambodia, Linda Hassan said “We are truly excited to work together with our partners to engage gamers and we are absolutely sure that the Malaysian and Singapore community will certainly be eager to play this game with their friends and family while enjoying delicious pizzas with Domino’s.”

“This brings an opportunity to combine gaming with the ultimate food for gamers, and it is our pleasure to collaborate with epic brands such as Genshin Impact and UniPin who are well-known and respected by gamers to provide one-of-a-kind merchandise and collectibles for the Malaysian and Singapore community. Our amazing Emergency Food Combo deals are sure to provide great value to customers as they immerse themselves in the game with friends and loved ones. We couldn’t be happier to bring pizza and gaming together”, she added.

Chief Executive Officer UniPin, Ashadi Ang, said “UniPin is delighted to be a part of this collaboration with Genshin Impact and Domino’s Pizza as they are known as strong brands and reputable companies in their own industry.”

He added; “In this collaboration, we aim to pull the youth and community together, giving back to them by providing additional value toward each party’s loyal customer and bring forward better innovation to improve gaming experience across Southeast Asia. Please expect more from us since we’re preparing great combos for you to enjoy.”

Valid for both delivery and takeaway, these value Emergency Food Combos are perfect for sharing with friends and family:

Emergency Food Combo (1-2 Pax) @ RM29.95

1 Regular Pizza + 1 Bread Side + 1 Can of Soft Drink

Non-woven Bag x 1 pc

Button Badge x 1 pc

Chibi Postcard x 1 pc

Emergency Food Combo (3-4 Pax) @ RM59.90

2 Regular Pizzas + 1 Bread Side + 1 Chicken Side + 1 Bottle of Soft Drink (1.5L)

Non-woven Bag 1 pc

Button Badge x 2 pcs

A4 Clear File x 1 pc

Chibi Postcard x 1 pc

Twin Traveller Postcard x 1 pc