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DITP Organizes Thai SELECT Pavilion at THAIFEX – ANUGA ASIA 2023 and Awards Thai SELECT Certificates for Processed Thai Food Products Promoting Thai Food to the Global Market

By
Tan Heng Hong
-

The Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, organizes Thai SELECT pavilion, showcasing Thai SELECT products and awarding Thai SELECT certificates for processed Thai food products. The pavilion also features many interesting activities in THAIFEX – ANUGA ASIA 2023, during 23 – 27 May 2023, at Hall 9, IMPACT Muang Thong Thani.

This year, Thai SELECT pavilion showcases processed Thai food products certified with Thai SELECT logo, or Thai SELECT products, from 40 companies. The products include a variety of ready-to-cook food, ready-to-eat food, semi-processed savory and sweet food, dipping sauces, curry paste, and Thai seasonings.

Thai SELECT certificate award ceremony is chaired by Mrs. Arada Fuangtong, Deputy Director-General of the Department of International Trade Promotion. This year, the certificates are awarded to 249 processed Thai food products meeting Thai SELECT standards from 34 companies. These products are certified as authentic Thai flavors, used ingredients and techniques following traditional Thai recipes. Currently, there are 712 Thai SELECT products from 74 companies.

In addition, Thai SELECT pavilion conducts many activities to welcome visitors, such as Thai SELECT exhibition providing insights into Thai SELECT campaign’s background, criteria and qualifications for receiving Thai SELECT logo, categories and benefits of the Thai SELECT logo as well as T-SAPP (Thai SELECT Apprentices Program) exhibition showcasing products from 15 companies incubated and developed under T-SAPP campaign which aims to promote processed Thai food products in the global market. There are also highlighted activities include cooking shows by renowned chefs from Thailand’s MasterChef TV show and Snap-and-Share activity in which visitors can take their photos in Thai SELECT pavilion and share them on Facebook to receive rewards.

Within this pavilion, there are also 11 booths featuring 11 companies selected by DITP to showcase their Thai SELECT products as well as trade negotiation areas available for business matching among entrepreneurs.

New oat milk Love Oat at Thaifex 2023

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Thailand’s Tako Foods Store has introduced Love Oat as the new oat milk drink at THAIFEX Anuga Asia 2023. Love Oat is free from added sugar and comes in an attractive packaging featuring a cute character in space. The oat milk is 100% vegan friendly.

Image credit: Minimeinsights.com

We have seen a flurry of oat milk launches with some of the products catering to B2B, while others for B2C. Taste is important but getting the packaging design right is equally crucial to attract consumer’s attention.

 

Nestle Thailand gives Nesvita a new minimalist appearance

By
Tan Heng Hong
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Nestlé Thailand has recently given the Nesvita brand a revamp. The new Nesvita comes with a minimalistic pakaging that highlights the goodness of the product. The green background and the bold green Nesvita word give the product an overall impression of being a natural and healthy.

ChaTraMue Thai Tea Capsule is a highlight at Thaifex 2023

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Thai tea brand ChaTraMue is staying abreast of changes with the launch of its latest Thai Tea Capsule at THAIFEX Anuga Asia 2023. The tea capsule is compatible with Nespresso. On the back of the packaging is the describtion saying how the new Thai tea capsules ‘deliver exceptional tasting tea. Add lemonade, or mix with milk, sugar and you’ve got yourself a perfect cup of our original Thai tea.’

Tofusan offers SimplyT coconut milk drinks at Thaifex 2023

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Soy milk drink brand Tofusan has unveiled a new range of beverages under the SimplyT label at THAIFEX Anuga Asia 2023. We believe the products in a glass bottle packaging are meant for the export market as the flavours are suitable for foreign consumers keen on Thai flavours.

Image credit: Minimeinsights.com

SimplyT includes Original Coconut Milk Drink, Brown Sugar Coconut Milk Drink, Thai Tea Coconut Milk Drink and Matcha Coconut Milk Drink.

Doi Kham debuts functional tomato juices at Thaifex 2023

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Doi Kham known for its tomato juices has released three new functional tomato juices at THAIFEX Anuga Asia 2023. The not-from-concentrate juices deliver functional health benefits for both male and female consumers. The juices are free from artificial flavours, preservatives and colours.

Doi Kham Tomato Coral:

Tomato juice (50%), carrot juice (15%), orange juice (8%), fructose syrup (3%), lycopene (0.023%) and zinc gluconate (0.016%).

Doi Kham Tomato Pink:

Tomato juice (55%), pink guava juice (20%), fructose syrup (6%), L-glutathione (0.068%) – 80mg, vitamin C (0.024%) and lycopene (0.023%)

Doi Kham Tomato Velvet:

Tomato juice (52%), strawberry juice (12%), mulberry juice (6%), fructose syrup (5%), pomegranate juice (3%), collagen (1.5%) – 2,400mg, lycopene (0.023%), vitamin A (0.0025%).

What is interesting about the latest Doi Kham functional tomato juices is how Doi Kham leverages on its strength in tomato juice to turn it into a better-for-you product by adding ingredients like collagen, L-glutathione and zinc.

 

 

Dutch Mill launches Arabus Signature, showcases flavoured sterilised milk at Thaifex 2023

By
Tan Heng Hong
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Dutch Mill has unveiled Arabus Signature in Thailand. This latest product from Dutch Mill comes in a PET bottle and can be kept chilled or ambient. Dutch Mill Signature is available in Espresso and Americano.

Having the RTD coffee in PET bottle provides greater reach and flexibility of display and storage compared to Arabus chilled cup, which has to be kept chilled.

Image credit: Minimeinsights.com

At THAIFEX Anuga Asia 2023, Dutch Mill is presenting Dutch Mill Signature as well as other new products like the Dutch Mill flavoured sterilised milk in Cream Soda, Pink Toast and White Malt.

 

HooRay! Complete Plant Protein Drink is a vegan-friendly on-the-go protein drink

By
Tan Heng Hong
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Crossmax Retail Co., Ltd. has released its latest HooRay! Complete Plant Protein Drink in Thailand. This particular product was showcased at THAIFEX Anuga Asia 2023. HooRay! Complete Plant Protein Drink is a vegan-friendly plant protein beverage in plain (27g of protein/340ml) and Belgian chocolate (30g of protein/340ml). Both products do not have added sugar.

HooRay! Complete Plant Protein offers an on-the-go nutrition with protein from soy, oat and rice. The MCT oil provides the sense of fullness. It is fortified with 10 vitamins and minerals as well as 9 essential amino acids to fuel the day. HooRay! Complete Plant Protein has a short shelf life of 21 days.

Companies looking to import high protein beverages under the HooRay! brand can consider its other range of shelf stable, lactose-free, flavourful beverages with a longer shelf life of 1 year.

Image credit: Minimeinsights.com

 

 

Thainest unveils functional bird’s nest series at Thaifex 2023

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Thainest Corporation Co., Ltd., has brought its new range of functional beverages at THAIFEX Anuga Asia 2023 with bird’s nest as the base ingredient to help consumers sleep well and feel energise. The company is well known for its Bwell bird’s nest drinks in Thailand.

The new B Exotic range comprises Booster, Alcohol Killer, Fiber, Natural Sleep and Lady. Most of these B Exotic functional beverages contain bird’s nest as the base ingredient to provide that healthy halo effect.

B Exotic Sleep:

20% grape juice, l-theanine (0.04%), terpene flavour (0.07%) and bird’s nest (1%)

B Exotic Lady: 

Cranberry juice (20%), collagen dipeptide (10%), l-cysteine (0.12%), pomegranate extract, grape seed extract, schisandra berry, dong quai extrate, bird’s nest (1%).

Image credit: Minimeinsights.com

B Exotic Booster:

Mixed berry juice (20%), taurine (1.5%), inositol (0.04%), goji berry extract (0.35%), bird’s nest (1%).

B Exotic BB20 Alcohol Killer: 

Xylitol (10%), goji extract (4.9%)

B Exotic Fiber:

Passion fruit juice, pineapple juice, celery extract, super green mixed vegetables (spinach, pumpkin, carrot, purple sweet potato), bird’s nest

The company has recently launched Bwell Yuzu Flavoured Bird’s Nest Beverage in Japanese yuzu flavour.

 

 

 

General Beverage unveils Booch Kombucha at Thaifex 2023

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Thailand’s General Beverage, the maker of IF and Vitaday, has exhibited its latest Booch Kombucha drink at THAIFEX – Anuga Asia 2023. This kombucha drink contains vitamin C, vitamin B complex (B1, B3, B5, B6, B7 and B12) and probiotics.

Booch represents General Beverage’s extension into the kombucha space as a functional beverage that offers gut health benefit.

The company has recently launched Vitaday Probiotic Water with dietary fibre, 200% of RDI in vitamin C and 12 billion probiotics. The functional water with yogurt flavour is free from sugar and fat. The price for a bottle of Vitaday Probiotic Water (480ml) at 7-Eleven is THB 20.

General Beverage is always innovating with tasty and affordable beverages to deliver functional health benefits to consumers whether it is energy, digestion, immunity, beauty and brain health. The company can always adjust its formulation to tap into new consumer health interest from eye health to sleep benefit.

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