Xongdur Thai Organic Food has given visitors to THAIFEX Anuga Asia 2023 a preview of its upcoming launch – FoodFitt Granola Bar. The new healthy granola bar is low in calorie and sugar. FoodFitt has three flavours Strawberry Cheese Cake, Coconut Caramel and Chocolate Cake and Cream. Each bar only has 70kcal. FoodFitt Granola Bar will be available at 7-Eleven in July 2023.
Mitr Phol Group is Thailand’s and Asia’s biggest sugar and bio-energy producer has displayed its latest Priva FOS (Fructooligosaccharide Dietary Supplement) at THAIFEX Anuga Asia 2023. The active ingredients are Fructooligosaccharide powder (90%) and anticaking agent (INS 551). Each sachet delivers 8,000mg of fibre to help to improve gut health. A good gut health can improve bowel movement, calcium absorption, skin health and immunity.
Priva is made by Kovic Kate International (Thailand) Co Ltd and distributed by Health Innotech Co Ltd.
Sauce producer Deksomboon, which also owns the Dek 420 cannabis drink brand, has unveiled its latest functional beverages in a 90ml format at THAIFEX Anuga Asia 2023. Super Good Night is a drink with CBD and chamomile to deliver a calming effect, while Mega Ener-G has vitamin B1, B6, B7, B12 and magnesium to offer the energising benefit.
Super Good Night contains sweet osmanthus (0.5%), chamomile (0.5%), sucralose, erythritol, ace-K, stevia and cannabidiol extract.
The company also showcases its Cannabis Sauce (2KG) to add deliciousness into various stir-fried dishes or as a dip. Cannabis Sauce is already in the market.
Wan Thai Foods Industry Co, the producer of Yum Yum instant noodles, has exhibited Yum Yum Thai Signature at THAIFEX Anuga Asia 2023 to bring popular Thai flavours to the world. Products in the series are inspired by popular Thai dishes and are meant for the export market.
Yum Yum Thai Signature comprises Pad Thai, Som Tum, Thai Spicy Soup with Shrimp & Lemongrass (Tom Yum) and Thai Coconut Soup with Chicken Flavour and Herbs (Tom Kha Gai). Yum Yum Thai Signature is available in pack and cup.
Yum Yum current series include Sood-Ded “special recipe” offering a unique taste with the combination of big elastic noodles and Plus+ delivering a healthier choice as the products contain wholewheat fried with rice bran oil (palm-oil free).
THAIFEX – ANUGA ASIA 2023, Asia’s leading food and beverage trade show, is organized by the Department of International Trade Promotion in collaboration with the Thai Chamber of Commerce and Koelnmesse. This trade show not only showcases products from both Thai and international exhibitors, but also features THAIFEX – Anuga tasteInnovation Show special zone. This zone is very attractive and annually exhibits award-winning innovative food and beverage products.
This year, THAIFEX – Anuga tasteInnovation Show zone receives an overwhelming response. There are 1,038 products from 10 countries for the contest, and 61 products are selected to be showcased including 11 award-winning products and 50 final-round products.
This year’s selection focuses on innovation and the presentation of new products, including vegan products, superfoods, plant-based proteins, and nutrition-enhancing products. It also showcases new technologies that help preserve food freshness. The showcased products include:
– KAPP·POPP: A fresh and delicious pork rind just heat it in microwave for merely two minutes.
– Chickpea Rice: A new and nutritious alternative rice made from chickpeas, ideal for health-conscious individuals.
– CP FI-IT sausage: Sausages specially made for fitness enthusiasts or active individuals, providing protein equivalent to 5 egg whites.
– Gano Miccoground Coffee: A special coffee blend made from unpolished rice and carefully selected arabica coffee.
– MUU: A dairy product fermented using advanced technology, with a taste, texture, and properties similar to cow’s milk but without using any cows.
– Tyson Plant-Based Crispy Nuggets: Crispy nuggets made from plant-based ingredients, with a taste similar to chicken.
– Khowthang Rice Bar: A new innovative rice snack filled with meat and vegetables, shaped like rice rolls, available in 18 flavors.
– WISHZ: The first CBD-infused carbonated beverage in Thailand.
– Farmille: 100% plant-based yogurt made from chickpeas and lentils, rich in protein.
– Xing Xing CEO: A bean sprout drink that boosts energy and helps alleviate hangover symptoms, reducing morning discomfort after a night of drinking.
– Alterpacks Eco: Food packaging for wet and oily food made from organic materials, which is microwave-safe, freezer-safe and eco-friendly.
– NOW DIGESTER: An environment-friendly technology that can break down food scraps and convert them into 100% liquid.
For more details on products from award-winners and finalists showcased at THAIFEX – Anuga tasteInnovation Show, please visit https://thaifex-anuga.com.
Thai Fishsauce Factory, the owner of the Squid brand, has unveiled two new fish sauce products at THAIFEX Anuga Asia 2023. The latest fish sauces are Mala Spicy Fish Sauce and Truffle Fish Sauce.
Mala Spicy Fish Sauce is a combination of Thai and Chinese cuisines. The first press fish sauce is perfect for BBQ stir-fry, hot pot and dipping. It is free from gluten, colours and preservatives.
Truffle Fish Sauce elevates traditional fish sauce with the luxurious taste of black truffles. The fish sauce is suitable for both Asian and Western dishes, perfect for a stir-fry, pasta or as part of dressing. It is free from gluten, sugar, colours, preservatives and MSG. This innovation shows the growing localisation of the truffle flavour.
Thai Fishsauce Factory has a range of personalised healthy fish sauces including Vegan Fish Sauce, Premium Fish Sauce with Himalayan Salt, Mild Fish Sauce for Kids and Mild Fish Sauces for Silver Ages. It also has Plara Paradise. Plara is an indispensable ingredient and flavour enhancer in Northeastern Thai cuisine.
Thaitan Foods International Co., Ltd., the company behind the Real Thai sauces and seasonings brand, has showcased its latest Real Thai Jasmine Flavour Scented Candle Coconut Milk at THAIFEX Anuga Asia 2023. This flavoured coconut milk is suitable for dessert application and is free from preservatives.
The key ingredients are coconut milk (99.95%) and jasmine scented candle flavour (nature identical flavour added).
Thaitan’s competitor Thai Agri Food currently has Aroy D Coconut Scented Candle Blossom Coconut Milk that delivers similar benefits.
In another development, Thaitan Foods has unveiled Real Thai Sriracha Mayo Sauce free from dairy, egg, nut and trans fat.
Thailand’s KCG Corporation has unveiled a range of innovations at THAIFEX Anuga Asia 2023 including Imperial Light Eggie Cheese and Allowrie Butter Squeeze.
Imperial Light Eggie Cheese is a processed cheese style slices made using egg white and are free from dairy and gluten. Brands are currently substituting dairy with alternative ingredients such as egg white to create plant-based cheese. Since this product uses egg white, Imperial Light Eggie Cheese is therefore not suitable for vegans.
We have seen quite a number of innovations in Thailand using egg white as the base ingredient particularly in the noodle category.
In another development, the new Allowrie Butter Squeeze is a salted butter to be used as a spread or for cooking. Allowrie Butter Squeeze comes with a unique spout allowing more precise application of butter on foods.
In addition to that, KCG has unveiled Dairygold Cheddar Cheese Slices (150g) with two locally inspired flavours namely Green Curry and Tom Yum Chili Paste. Localising the flavours of the cheddar cheese slices can help make cheese suitable for more dish creations.
The company has also introduced Dairygold Yaki Cheese, which is designed not to melt easily when placed on top of meat during barbeque.
Nowadays, halal food is booming due to the continuous growth trend of Muslim population and its economic potential. In 2022, the Muslim population reached 1.9 billion people, accounting for 23.54% of the global population
Thailand is a country with tremendous potential in producing halal food for export. In 2022, Thailand was the 15th largest halal food exporter in the world, with a value of 205 billion baht, representing an increase of 60.56% compared to the previous year. However, Thai halal food still has opportunities for further growth due to its strength in quality, diverse raw materials, standardized production, good taste, popularity, and reputation in the global market. Therefore, the Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, has continuously supported and promoted halal food, particularly in THAIFEX – ANUGA ASIA providing more opportunities for Thai halal food to expand into the global market.
THAIFEX – ANUGA ASIA 2023 is Asia’s leading food and beverage trade show organized through the collaboration of the Department of International Trade Promotion, the Thai Chamber of Commerce, and Koelnmesse. Within this trade show, Thai Halal pavilion is set up to showcase halal food and beverage products from entrepreneurs in 5 southern provinces of Thailand, namely Songkhla, Satun, Yala, Pattani, and Narathiwat, with a total of 16 booths. In addition, this pavilion provides a booth of the Central Islamic Council of Thailand (CICOT) to share knowledge and guidance on Thailand’s halal certification system.
Thai Halal pavilion also presents interesting features in Halal Biz Talk activity, which provides a platform for business seminars to promote and support Thai halal food products into the global market. Additionally, there are activities such as Lucky Draw Lucky Game, where visitors can join this game and then receive rewards, as well as Halal Cooking Show conducted by expert chefs.
Moreover, there is also THAIFEX – Anuga Halal Market, which is the special zone to showcase leading halal products and new innovations from Thai and international exhibitors for visitors to explore and engage in trade negotiations.
Bangkok, 23 May 2023 – Rising food prices and environmental challenges are causing stress to the food systems across the globe. The seafood industry, as a provider of sustainable alternative supply of high-quality protein, plays an important role, with Norway, being the world’s second largest seafood exporter, helping to address and improve food security issues in Thailand, Asia, and beyond.
This year, at THAIFEX – Anuga Asia 2023, the Norwegian Seafood Council (NSC) welcomed more than 20 Norwegian exporters at the Seafood from Norway Pavilion to showcase a wide range of premium seafood and the latest aquaculture innovation and technology presenting huge trade growth and opportunities for small-scale through large-scall businesses across Southeast Asia. The event was honored by H.E. Mrs. Astrid Emilie Helle, Ambassador of Norway to Thailand, Norwegian Seafood Council’s Chief Executive Officer, Christian Chramer, with on-ground activities including seafood seminar and a cooking demonstration by Chef Jimmy Chok, a Seafood from Norway ambassador chef, best known for his creation of innovative recipes that blend Asian ingredients with western-style cooking.
Asbjørn Warvik Rørtveit, Southeast Asia Regional Director, Norwegian Seafood Council (NSC), said, “Norwegian seafood such as Salmon, Fjord Trout and Norwegian Saba are products of sustainable farming and fisheries that have been enjoyed by most Thais for the past 10 years. The Norwegian Seafood Council (NSC) has promoted knowledge on innovation in aquaculture and sustainability in Thailand. The Seafood from Norway trademark, a symbol of origin for Norwegian seafood caught or raised in the cold clear waters of Norway, has been beneficial to the aquaculture industry, as well as Thai consumers and local businesses in identifying the source of sustainable alternative supply of high-quality protein. In 2022, Norway exported a total of 42,636 tons in volume and THB 9.37 billion in value to Thailand. Thai consumers value quality products that have a food safety standard from a trusted country of origin. This makes Norwegian seafood a bridge that connects Norway to Thailand.”
The Norwegian Seafood industry provides 40 million daily meals of seafood, totaling 2.9 million tons, worth THB 510 billion to 150 countries across the globe every year. Responsible management of marine resources is at the very core of the Norwegian seafood industry and has been for more than a century. Norway has gone from free fishing to strict regulations by learning from the past and setting the standard on sustainable ocean management for others to follow.
Erling Rimestad, The Deputy Minister of Foreign Affairs, Norway, recently paid a visit to Thailand to discuss trade and cooperation. The Deputy Minister stated that, “The goal for Norwegian aquaculture is to make healthy food more affordable for all, while reducing the impact of food production on the environment. Norway has been a flag bearer on sustainability for decades, working with partners to put laws in place to protect fish stocks by exporting our fisheries management expertise to other fishing nations who are looking to build and maintain sustainable stocks. Thanks to our ecosystem-based approach, we can provide access to quality seafood around the world, and the seas are healthier as a result. Together with other food producers, we believe that Norwegian seafood can contribute to food security through providing a high-quality and sustainable source of protein and that we will leave no one behind.”
A recent report by United Nations’ Food and Agriculture Organization revealed that in 2021, 2.3 billion people, nearly 30 percent of the global population, experienced food insecurity and between 702 and 828 million people were affected by hunger. It is estimated that nearly 670 million people will still be undernourished by 2030. The impacts of the pandemic have caused stress on food production and trade channels. This has resulted in soaring food prices and growing inequalities in access to food. The APEC Food Security Roadmap Towards 2030 ensures that people have access to sufficient, safe, affordable and nutritious food to meet their needs.
About The Norwegian Seafood Council
The Norwegian Seafood Council (NSC) is a public company owned by the Ministry of Trade, Industry and Fisheries. NSC works together with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood, representing the country’s seafood exporters and the seafood industry. The trademark “Seafood from Norway” is a symbol of origin for Norwegian seafood caught or raised in the cold clear waters of Norway.
