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Lazada Encourages Malaysians to Support Local this Merdeka with Jualan Merdeka, Sapot Lokal x Kempen Beli Barangan Malaysia & Kita Kita Lazada Seller Recognition

Alan Chan, CEO of Lazada Malaysia (middle) initiating the special flag-off of Lazada Malaysia logistics vans decked out with Jalur Gemilang flags to celebrate upcoming Merdeka and Malaysia Day.
  • Budget-friendly deals by local sellers
  • Highlights unique homegrown brands
  • Recognising Top Performing Sellers and Most Engaging Sellers during
  • Lazada’s Merdeka and Malaysia Day engagement

25 August 2022, Kuala Lumpur – In the spirit of Merdeka and Malaysia Boleh, Lazada’s Jualan Merdeka and Kempen Beli Barangan Malaysia (KBBM) are back again with fantastic deals* for Malaysian consumers, as Southeast Asia’s pioneer eCommerce platform encourages consumers to buy local and support homegrown brands. The campaigns are in support of initiatives driven by the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

Speaking at Lazada’s Merdeka and Malaysia Day themed engagement, Alan Chan, CEO of Lazada Malaysia said, “Lazada Malaysia is honoured to collaborate with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) and the Ministry of Communications and Multimedia (K-KOMM), in  supporting government initiatives to spur the recovery of the domestic economy, while celebrating Hari Kemerdekaan and Hari Malaysia together with the local community. Through locally relevant initiatives such as the Jualan Merdeka and Kempen Beli Barangan Malaysia that have gained a strong following, we are very optimistic about the positive impact that it will bring to thousands of participating local businesses. It will also foster greater confidence in local businesses while making it very easy for consumers to buy quality ‘Made in Malaysia’ products at affordable price points. Lazada will keep on innovating to help local businesses grow and achieve more success in digital commerce.”

Alan Chan, CEO of Lazada Malaysia (middle) initiating the special flag-off of Lazada Malaysia logistics vans decked out with Jalur Gemilang flags to celebrate upcoming Merdeka and Malaysia Day.

Held at Lazada Visitor Center in Bangsar South on 25 August 2022, the Merdeka and Malaysia-themed engagement was organised in support of the national unity themed celebration initiated by the Ministry of Communications and Multimedia (K-KOMM). The hybrid event was hosted in person and via live stream, with more than 800 employees from Lazada Malaysia. Negaraku national anthem was proudly sang by Lazada Malaysia employees and guests at the special event and the patriotic tune echoed strongly across the vicinity, followed by a symbolic flag-off of the Lazada logistics blue vans that were decked out with the Jalur Gemilang flags. Lazada also recognised several inspiring Malaysian sellers and online stores during the Kita Kita Lazada Seller Recognition Ceremony.

Top Performing Sellers – Lazada Marketplace sellers with high GMV that have consistently participated in both the commercial campaigns and government-driven campaigns.

Most Engaging Sellers – Lazada Marketplace sellers that have actively contributed towards the local seller’s community, motivating fellow sellers, as well as supporting seller’s engagement initiatives.

  • Abdul Fayyadh Affan
  • Mok Chee How
  • Ling Sing Thai
  • The Chun Kai
  • Qiu Xuan Teh
  • Poh Lee Yeo
  • Jacquelyn Sow Soon Wei
  • Ang Lay Sia

Sapot Lokal x Kempen Beli Barangan Malaysia (KBBM) : 25 August – 31 December 2022

Lazada is home to thousands of Malaysian sellers that are committed to connect with local customers by offering budget-friendly products in various categories. Local sellers such as Pokoktua Pallethouz, Beolicious, 724 ROCKS, KOMIC, Eit Store, ShopWithJoy, Asia Ecomart, Utharsh Designers, Big Care Mart, Niz Craft, Caring Moms, Bambamtots, Pastelbutik, DoraeMii, Pharm Suisse, GAIAS Bedding & Bath, R Pharmacy, Joey Mattress, Kasih Store, Swokii Direct Store, IMOU, Stickerrific, BKS.os, and many more, are striving to grow their businesses on the online marketplace and these campaigns will create greater visibility for them. On top of that, Lazada also provides a platform for a many homegrown brands including, Farm Fresh, Fazbulous by Fazura, Loka Made, Signature Market, The Hive Zero Waste Store, Nutribah, Batik Boutique, Siti Khadijah, Zaahara, The Skinny Bakers, Safi and many more.

Lazada is fully supportive of KPDNHEP effort in driving the digital commerce activity to further promote Kempen Beli Barangan Malaysia (KBBM), as this will contribute towards KBBM’s objective of accelerating the growth of the local economy via domestic consumption. It also aims to highlight the commercial value of Malaysian-made products, while creating greater interests, appreciation and a sense of pride among the public in Made in Malaysia products.

Customers can find out more about exciting offers under Kempen Beli Barangan Malaysia by clicking on the ‘Sapot Lokal’ icon on Lazada. Shoppers also get to redeem *Free Shipping vouchers worth RM6 with a minimum spend of RM30, and RM5 off vouchers with a minimum spend of RM30.

*Terms and conditions apply.

Jualan Merdeka : 29 – 31 August 2022

Add to cart your wish list items and grab bigger savings when you shop on Lazada during the Jualan Merdeka. Enjoy special promotions such as, *50% off vouchers, discount up to *65% for selected items, and limited time *Free Shipping from 12.00 pm to 2.00 pm. Just make sure you go to the Free Shipping Page, Voucher Page and Daily Giveaway to collect as many vouchers and rewards as you can. Local consumers could also enjoy exclusive deals from many sellers and brands, including Petronas e-voucher at a special price.

*Terms and conditions apply.

Cadbury Dairy Milk Celebrates 65 Years of Malaysian Camraderie with Merdeka Unseen Feature Film

Looking to rekindle the spirit of Merdeka, Cadbury urges Malaysians to dig deep and unearth the goodness in their own Merdeka Unseen moments.

KUALA LUMPUR, 26 August 2022 – Tunku Abdul Rahman’s speech has always been at the forefront of every Merdeka; ever since the declaration of independence. While most Malaysians only associate Merdeka with his speech, there are many Merdeka stories that are unseen by many. Celebrating 65 years of independence with Malaysians, Cadbury recently released Merdeka Unseen, a feature film that looks to uncover and shine the spotlight on these stories to inspire Malaysians to view and celebrate Merdeka from a different perspective.

The short film hopes to help Malaysians reconnect with the spirit of Merdeka by taking viewers on a trip down memory lane, peering through the lenses of Johan’s eyes. Johan, who was a mere child during the momentous day in 1957, tells his story of Merdeka day from his point of view in the stands of Dataran Merdeka where he vividly remembers the spirit of generosity he witnessed amongst the stands, and where recalled the warm memory of Malaysians having each others’ backs.

“Cadbury grounded its roots here in Malaysia as early as 1905 and we’ve been creating and sharing memorable moments with chocolates that continue to melt the hearts of many for over a century. We’ve come a long way and we’re truly proud and honoured for being able to be a part of the historic day back in 1957 alongside Malaysians and now celebrating 65 years of Malaysia.

We’ve always believed in the spirit of generosity here at Cadbury, and with Johan’s story, we hope to remind Malaysians about the essence of Merdeka. This Merdeka, I urge every Malaysian to look for the goodness in the multitudes of unseen stories fellow Malaysians have to share, and take the time to reconnect and seek the meaning of Merdeka,” said Arpan Sur, Director of Marketing for Malaysia, Singapore and AMEA Exports.

Cadbury is rallying Malaysians to share their unwitnessed moments of goodness from Merdeka, in a bid to rekindle the love and appreciation for Merdeka while reminding Malaysians young and old to not lose sight of the Malaysian values that have built us to become who we are today.

So, this 65th Merdeka, come together and perpetuate the spirit of generosity by reaching out to the people around you to seek and uncover their many hidden stories. Share your stories with the hashtag #CadburyMerdekaUnseen and tag @CadburyMalaysia on Facebook and @Cadbury_Malaysia on Instagram.

For more information on Cadbury Dairy Milk Malaysia and Merdeka Unseen, do check out the Facebook page at https://www.facebook.com/CadburyMalaysia.

Domino’s Expands Asian Footprint with Three Market Acquisition

Australia-listed Domino’s Pizza Enterprises (Domino’s) has announced binding agreements with the owners and operators of Domino’s Malaysia, Singapore and Cambodia, according to the company’s press release. The initial purchase price for the acquisition is RM 660 equivalent to AUD 214 million, which Domino’s will fund through cash and debt facilities.

The three territories comprise 287 corporate-owned stores, with 240 stores in Malaysia, 38 stores in Singapore and 9 stores in Cambodia.

From Domino’s

Domino’s has been expanding its store footprint through franchised and corporate stores in Japan and Taiwan. The transaction is the largest single acquisition of stores in the company’s history.

The acquisition is scheduled for completion at the end of the first half of FY23, subject to the satisfaction of conditions precedent and local regulatory approvals

A Passage through Time with Doors and Windows at Kwai Chai Hong

Co-Founder + Managing Partners LtoR Wee Ho, Coco Lew, Zeen Chang, Terrence Liew

Beyond the Moonlit Door 超月 features art installation by artist Pamela Tan

Kuala Lumpur, Malaysia, 25 August 2022 – Kwai Chai Hong returns to introduce its latest art installation ‘Beyond the Moonlit Door 超月in celebration of Mid-Autumn Festival, one of the most important moments in Chinese culture. From 26th August until 2nd October, members of the public are welcome to visit the picture-worthy laneway where they will be charmed by oriental doors and windows presented with a twist. Beyond the sublime installation is a message for all visitors – A note to self to learn from the past, embrace the present and seize opportunities in the future. The art installation embodies values befitting Kwai Chai Hong’s history and heritage, a culmination of previous events and current perspectives.  

Giant Full Moon beyond the Moon Door

At the main entrance, visitors will be greeted by an astounding structure, an artwork in collaboration with award-winning architectural designer and artist, Pamela Tan of Poh Sin Studio. The installation named ‘Endless Frames’ stars hundreds of intricate laser-cut acrylic sheets hung at various lengths, creating an illusion of time travel as visitors walk through this cavern-like portal which references traditional Chinese wooden doors and windows. With Kwai Chai Hong lending itself as the historical background, it serves as a reminder to preserve the Chinese cultural heritage amidst a rapidly changing world. This passageway reflects the change in time while projecting bountiful hope and optimism for a brighter future at the other end of the bridge. 

To complement the theme, vibrant ‘Moonlit Doors’ take over the laneway, chartering a path to the full moon on display. These doors symbolise the many opportunities and hope life has to offer and those who take action will reap its benefits. The colours of the frames add a twist to the traditional look, paying homage to paper lanterns available during the Mid-Autumn Festival. Zeen Chang, Managing Partner of Bai Chuan Management shares, “Every detail is intentional and curated to ensure a profound experience for visitors. As we continue to share elements of Chinese culture with everyone, we have come to realise its weight and importance to the public community. With this in mind, we do our best to push boundaries each time, communicating through art and most of all, staying true to our cultural roots, presented in a fresh perspective.” 

Moonlit Doors along the Kwai Chai Hong laneway

On the featured collaboration, artist Pamela Tan says, “In my journey as an architectural designer and artist, I value experiences that allow me to take part in the community which essentially is about sharing responsibility. I’m grateful to collaborate with the team behind Kwai Chai Hong who has made such an impact on the local community since its launch.” She adds, “While technology advancements are great, the flip side is that life tends to move so fast, that memories are something we can only grasp. Kwai Chai Hong freezes time for us to appreciate the past and welcome the future. With that, I wanted my artwork to interact with the surroundings while engaging visitors for a captivating experience celebrating the Mid-Autumn Festival.”

Lorong Panggung Colourful Lantern – Entrance of KCH

Kwai Chai Hong will be open to the public daily from 9AM to 12AM. The ‘Beyond the Moonlit Door 超月窗’ art installation will be available from 26th August to 2nd October 2022. Come celebrate the Mid-Autumn Festival at Kwai Chai Hong with your loved ones and be sure to check out the 10 amazing eateries in the area! 

For regular updates, please visit Kwai Chai Hong’s Facebook, Instagram or website at www.kwaichaihong.com  

 

Taokaenoi turns seaweed into a convenient meal ‘add on’

Seaweed snack company Taokaenoi has expanded the usage of its seaweed and turned it into a meal ‘add on’ in the form of a topping. The newest Taokaenoi topping comes in three Korean style flavours – Soy Sauce, BBQ and Chilli. The topping can be added on different dishes.

Taokaenoi has already demonstrated the versatility of seaweed when it partnered with the ice cream chain Swensen’s in 2021.  The latest Taokaenoi Topping comes in a resealable pack with potential to be turned into a canister to sprinkle on the dishes.

Go Beyond Breakfast with Ayam Brand™ Baked Beans

Mini Jacket Potatoes With Baked Beans

Shah Alam, August 25, 2022 – In Malaysia, baked beans are commonly associated with the American-style big breakfast or full English breakfast, paired with a generous portion of eggs, sausage, beef bacon and mushrooms. However, baked beans can actually be consumed in so many delicious ways that go beyond breakfast.

Ayam Brand™ has curated a series of non-breakfast baked beans recipes to introduce the next generation of consumers to the nutritional value, versatility, convenience and deliciousness of these protein and fiber-packed beans.

Ayam Brand™ Baked Beans use specially selected high quality, large northern Haricot beans for the taste and texture. Prepared to a well-tested recipe, it is free from preservatives and MSG, as well as low in sodium and sugar. Ready to eat straight from the can, it does away with the long soak and cook time for homemade bean dishes.

Why baked beans, though?

Baked beans are high in plant protein and in fiber, making them an ideal affordable protein source for vegetarians[1], and non-vegetarians alike. The protein in baked beans helps with muscle growth, increasing strength, recovery, and repair after a workout. Due to the high protein content, baked beans could be a perfect alternative to meat for vegetarians. The high fiber content in baked beans helps to slow down the absorption of blood sugar, provides a feeling of satiety and gives a steady stream of energy throughout the day[2].

They also contain iron, lycopene and folate[3]. Baked beans in tomato sauce are a rich source of iron. Iron deficiency may lead to feeling tired, lack of focus and low energy levels and in severe cases could result in anemia. It is rich in lycopene – an antioxidant extracted from the tomato. Lycopene can reduce cell damage through its antioxidant benefits.

For women planning their pregnancy, adding baked beans to their diet three months before conception can add folate which helps to naturally increase vitamin B levels.  Folate has been shown to reduce the probability of neural tube defects in babies. Baked beans are virtually free of saturated fat – a delicious way of reducing the risk of heart disease.

Clearly, adding baked beans to your diet can do so much good!

Try these recipes starring Ayam Brand™ Baked Beans to go beyond breakfast!

Sardine Baked Beans with Lempeng

Sardine Baked Beans With Lempeng

Lempeng is the popular Malaysian pancake that works as an anytime meal or snack. Pair it with this quick and easy, piquant sardine and baked beans curry for a protein packed meal.

Heat oil in a pan, add chopped onion, minced garlic and if you like it spicy, add some finely sliced green chilies into the pan. Sauté until fragrant. Stir in a pack of Ayam Brand™ Chopped Tomatoes and some chili paste, cook a while on low heat. Add in the contents of one can of Ayam Brand™ Sardines in Tomato Sauce and one can of Ayam Brand™ Baked Beans. Allow to heat through, stirring occasionally until well combined. Add salt and pepper to taste.

Prep time: 10 minutes, cook time: 15 minutes, serves: 4 pax

Mini Jacket Potatoes with Baked Beans (Suitable for Vegetarians)

We love the jacket potatoes at steakhouses and fancy restaurants, but we don’t love the prices! Make your own jacket potatoes at home. Surprisingly easy to prepare, although they do take some time to bake.

Heat your oven to 180°C. Wash 200g of baby potatoes (regular potatoes will work, remember to give them a good scrub and more time in the oven). Pat dry and prick all over with a fork. Coat with olive oil and toss with salt. Arrange the potatoes on a baking sheet in a single layer and bake for 40 minutes. Cool for 10 minutes. Cut a tiny cross into the top of each potato, then lightly pinch the base to create an opening.

Top each potato with a teaspoon of Ayam Brand™ Baked Beans, a dash of chili flakes and a sprinkling of chopped spring onion. To add tanginess, finish with a squeeze of lemon juice. Serve immediately.

Prep time: 10 minutes, cook time: 50 minutes, serves: 4 pax

Spaghetti with Baked Beans Sauce (Suitable for Vegetarians)

Spaghetti With Baked Beans Sauce

Here’s an easy dinner or lunch pasta meal using baked beans instead of ready-made pasta sauce.

 Heat some oil in a pan. Add minced garlic and onion, fry until fragrant. Add half a can of Ayam Brand™ Tomato Puree and ground pepper, stirring for two minutes. Next add two cans of Ayam Brand™ Baked Beans, heat through and stir until well combined. Use an immersion blender to blend into a paste. No immersion blender? Use the back of a ladle to mash or pour the sauce into a blender to whizz.

While cooking the sauce, prepare the pasta according to the instruction on the pack. Reserve one cup of pasta water for the sauce.

Add the cooked pasta into the blended sauce. Combine well, adding some pasta water until the sauce reaches the consistency that you prefer.

To serve, garnish with chopped parsley. You may replace Ayam Brand™ Baked Beans with Ayam Brand™ Baked Beans Cheese if your kids prefer a creamier texture and cheesier tasting pasta.

Prep time: 10 minutes, cook time: 15 minutes, serves: 4 pax

Baked Beans Patties (Suitable for Vegetarians)

Baked Beans Vegetarian Patties

This dish takes it inspiration from South Indian vadai, and Middle Eastern falafel. Turn it into a sandwich or wrap, akin to a falafel sandwich, serve as a side dish to any main meal or have it as a snack.

Stir-fry finely chopped carrots, green chilies, and Ayam Brand™ Whole Kernel Corn with salt until softened. In a big bowl, add in softened carrots, corn, green chilies and drained Ayam Brand™ Baked Beans Light which has 48% less sugar. Then, mash all the ingredients together completely. Add some corn flour to this mixture to create a workable dough. Add some finely minced ginger, onion and coriander leaves to the mixture and mix well using your fingers. Season with salt and chili powder to taste.

Shape into medium-sized patties. Coat patties in breadcrumbs and arrange on a plate. Heat oil in a shallow frying pan. Fry on one side until crispy, then flip and crisp up the other side. Fry in batches, and do not overcrowd the pan.

Prep time: 10 minutes, cook time: 20 minutes, serves: 4 pax

Ayam Brand™ products are widely available from Aeon Big, Giant, Cold Storage, Jaya Grocer, Village Grocer, Bens, Hero, Mydin, TF Value, The Store/Pacific, Econsave, Matahari or visit the Ayam Brand Official stores on Shopee and Lazada.

[1] Ayam Brand™ Baked Beans include onion in the sauce

[2] https://www.rd.com/health/conditions/health-benefits-of-beans/

[3] https://www.grownups.co.nz/life/food-wine-beverages/baked-beans/

Rong Do Energy Drink in Vietnam now comes in pina colada flavour

URC Vietnam has recently launched Rong Do Energy Drink in pina colada flavour. The  energy drink with an alcohol flavour that mimicks the pina colada cocktail taps into the growing interest for alcoholic drinks among younger consumers. The pina colada flavour provides a refreshing taste to the Rong Do energy drink brand.

We have seen the rise in launches of RTD cocktail and other flavoured alcoholic drinks in Vietnam targeting consumers who want to relax and have fun.

Shopee Celebrates the Heart of Malaysia on E-Commerce

KUALA LUMPUR, 25 August 2022 – 60% of Malaysian consumers are proactively supporting local sellers ahead of Merdeka Day with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, ahead of the company’s 9.9 Super Shopping Day.

When 3,356 consumers were asked “Why do you think it is important to support local sellers?” during the month leading up to Merdeka Day, 30% endorsed the quality of made-in-Malaysia goods that cater to their local preferences, 20% stated that they want to keep the economy running for patriotic reasons and 8% were sellers supporting other local sellers in the same boat. 42% preferred shopping local to get their items delivered faster.

Among these respondents, half of them (54%) are working full time, 18% are in-between jobs, 17% are senior citizens, 6% are stay-at-home parents and 5% are university students.

Shopee also examined what Malaysians valued about online shopping. Over 70% of consumers surveyed estimated that their everyday online shopping transactions resulted in savings of over 5% consistently. Economic uncertainty was the primary reason respondents valued every Ringgit saved, with 50% of buyers needing to reduce expenses in this environment, 14% not earning enough to cover essentials, 10% foreseeing major expenses in the coming months and 6% providing for multiple dependents.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia

“Interestingly, not all buyers prioritise discounts and vouchers exclusively. Seven in 10 Malaysians value peace of mind over lower price,” according to Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Nine in 10 Malaysians still buy online despite the reopening of physical outlets because it is a learned and adopted habit. The majority value having ‘peace of mind’, with 40% enjoying the convenience of parcels delivered to their doorstep, 17% feeling safe with Shopee Guarantee, and 10% trusting reviews and pictures from other buyers.

For 49% of buyers, Shopee is the top-of-mind shopping destination for lifestyle products, including home decoration items, fashion pieces, and health and beauty products. Apart from that, 24% of buyers purchase living essentials (groceries and diapers) from Shopee, 16% look for tech devices (computers, mobile devices and TV) and the remaining 11% buy automobile parts or work and school supplies.

“When Malaysian consumers express their values through online shopping preferences this way, we truly understand why eight in 10 local sellers started their selling journey online with Shopee. We are humbled to discover that half of our local sellers surveyed say the income earned on our platform is crucial as it enables them to support their families,” said Soh.

The majority of local sellers began selling online with Shopee to overcome existing limitations on their earnings and participation in the economy: 24% because it is their only source of income,  5% are not able to get a job, 18% need to supplement income and 24% feel the pressures of higher costs of living. 30% said they became Shopee sellers because of their passion for their business.

  1. Survey Methodology*

The 2022 “Celebrating the Heart of Malaysia on E-Commerce” survey was conducted by Shopee Marketplace, between 19 July to 17 August 2022. Voluntary feedback was obtained from 2,132 Malaysian sellers and 3,356 Malaysian buyers on the platform.

 

Osotspa Continually Develops Herbal Products, and Recently Launches M-150 Terpene Flavor, First Energy Drink with Terpene, Bringing Flagship Brand to Tap into Market

25 July 2022 – ‘Osotspa Public Company Limited’ or ‘OSP,’ reinforces its leadership in the energy drink market by expanding the product portfolio and building continuous growth through the flagship brand’s herbal variances. The Company recently launched M-150 Terpene Flavor as the first terpene-flavor energy drink in the market. Relieving stress, easing fatigue and boosting positive power, this new product responds to the rising demands of food and beverage with herbal ingredients, health & wellness trend and the lifestyle with increasing challenges and stresses.

Mrs. Wannipa Bhakdibutr, Chief Executive Officer of Osotspa Plc., a leading Thailand-based consumer product manufacturer and distributor, revealed that the herbal food and beverage market has a significant growth prospect. Osotspa’s herb-infused beverage products have received good feedback. Therefore, Osotspa has focused on developing herbal beverages that are in response to consumer demands and different from other products in the market. Through research and market assessment, the Company found that beverages containing herbs that help relieve stress during work are an interesting business opportunity. The market has the potential to grow four times in size over the next three years. Therefore, Osotspa is ready to tap into the market with its flagship brand, launching ‘M-150 Terpene Flavor’, the first energy drink with terpene flavor in the market, targeting male blue-collar workers aged between 20-49 years.

“Consumers’ behavior has changed after the Covid-19 outbreak. Herbal product consumption has surged. The consumer stress level has risen, especially among blue-collar workers who are the key customer group of energy drinks. The M-150 Black Galingale with Honey formula has received good feedback. Therefore, Osotspa is confident and ready to let our flagship brand, M-150, tap into the herbal energy drink market. The Company believes that the properties of refreshing and reducing stress of the M-150 Terpene Flavor will perfectly meet the needs of existing customers and help the brand gain greater access to a new group of customers, as a number of consumers are looking for a stress reliever,” said Mrs. Wannipa.

M-150 Terpene Flavor is the first terpene-flavored energy drink in Thailand. Its property of relieving stress serves the need of the consumers who are worn out from work and have negative emotions. It brings back positive energy, good mood, vigor, freshness and fighting spirit to overcome all work challenges. It also boosts brainpower with vitamin B6 and B12. The product is available in a  150 ml package at department stores and shops at 12 baht per bottle.

The marketing strategy will focus on building awareness through offline and online channels. The online platforms include Facebook, YouTube and Twitter. Out-of-home media at 130 locations in Bangkok and other provinces will be used for offline channels. The product’s unique features will be promoted via KOLs, while a variety of marketing activities will be leveraged to stimulate product trials.

New Nut Walker Macadamia Snack rich in good fats launched in Thailand

Heritage Group, which sells products under Blue Diamond, Sunkist, Nut Walker and Nature’s Sensation, has launched its latest premium quality macadamia snack in Thailand under the Nut Walker brand. Macadamia is rich in good fats, antioxidants, vitamin E, B1 and omega 9.

For more information, visit www.facebook.com/Heritagegroupth and www.heritagethailand.com, http://www.facebook.com/NutwalkerTh and IG: nutwalkerthailand.

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