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Red Bull continues to energize Cambodia, launches ‘Red Bull High Vitamins’

By
Tan Heng Hong
-

TCP Group has launched Red Bull High Vitamins, which is a new generation of Red Bull in a new slim can, in Cambodia. To support the launch of the energy drink, TCP has also unveiled a new campaign called “I’mPOWERED”, a campaign that aims to inspire and elevate Cambodians, especially the young generation. The campaign encourages consumers to trust their inner energy, believe in themselves and make their mark in society.

The new ‘Red Bull High Vitamins’ is a 250ml serving, packed with a premium formula of nourishing vitamins, such as B3, B6, and B12 to help boost physical power and stimulate a courageous spirit.

Pop star Sovath Monivann is the new face of Red Bull in Cambodia.

Red Bull is also partnership with Pleng, a music-streaming platform by Smart. This collaboration gives music lovers a unique, exclusive, and dedicated listening and watching experience, with an additional chance to win great prizes. Pleng is the country’s most downloaded music streaming app with more than 750,000 monthly active users.

People can now listen to the “I’mPOWERED Playlist”, a curated list of songs to hype them up and lift their spirits, whether they’re simply finishing tasks or breaking boundaries. The “I’mPOWERED Sessions by Red Bull”, on the other hand, is the first-ever live motivational podcast in Cambodia. It’s a platform where the hosts and guests from all walks of life talk about what empowers them and what fuels their energy.

THAIFEX – HOREC Asia Makes Its Debut In 2024 To Elevate HoReCa Industry To New Heights

By
Tan Heng Hong
-

The Department of International Trade Promotion, the Thai Chamber of Commerce, and Koelnmesse have joined forces to create an all-new HoReCa trade show to elevate the industry to new heights. The inaugural event will take place from 6 – 8 March 2024.

Bangkok, Thailand, 30 March 2023 – The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse have announced the launch of THAIFEX – HOREC Asia. Scheduled to take place from 6th to 8th March 2024 at IMPACT, Muang Thong Thani, Bangkok, Thailand, the highly specialised HoReCa (hotel, restaurant, and catering) trade show will bring together the largest gathering of industry professionals in Thailand and Southeast Asia.

Khun Phusit Ratanakul Sereroengrit, Director-General, Department of International Trade Promotion (DITP), noted that after three challenging years of Covid 19 restrictions, the HoReCa industry is now seeing a surge in consumer demand as people are eager to return to travelling, dining out, and other forms of entertainment. Thailand is well known to be a famous tourist destination with a quality reputation for great hospitality and strong capability to serve the needs of the industry. This year, Thailand is expected to receive more than 20 million foreign visitors1. Backlog demand is leading to an unprecedented need for new investments and opportunities in the HoReCa industry. Given the growth trajectory2 and our great achievement of THAIFEX – Anuga Asia trade show, all three organisers are confident that THAIFEX – HOREC Asia will be a beneficial platform to meet the needs of the region’s fast-growing tourism and hospitality industry.

Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, added that with nearly two decades of expertise in the food and beverage industry and the ongoing success of THAIFEX – Anuga Asia filling up all 11 trade halls at IMPACT, it is a strategic move to expand the portfolio and launch an extension specially tailored to the hotel, restaurant, and catering sectors.

The event will showcase a comprehensive range of innovative solutions in nine major segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness. Additionally, there will be several supporting programmes, including a Hosted Buyer Programme, which is slated to host more than 500 top buyers from Asia, giving participants an effective and efficient opportunity to network and establish potential business partnerships. Industry players can also get a glimpse into the future of HoReCa at the THAIFEX – HOREC Xperiential Zone, and gain access to valuable industry insights, novel perspectives, and best industry practices by attending forums, live workshops, and culinary demonstrations at the inaugural show.

Khun Sanan Angubolkul, Chairman of The Thai Chamber of Commerce (TCC), underlined Thailand’s position as a major gateway to the Southeast Asian market, which is growing significantly. He pointed out that the all-new HoReCa trade show presents a prime opportunity for sector players to diversify, explore new growth prospects, witness innovations, optimise operations, and ultimately benefit stakeholders. THAIFEX – HOREC Asia will be an important platform to strengthen the HoReCa industry’s growth in the region, as it gathers all of the industry’s key players. Furthermore, the event stages the latest products and innovations that cater to current trends and global needs. It introduces these latest products to potential buyers worldwide, linking markets for local and international companies. The event also meets the needs of vendors and buyers by providing enhanced opportunities for networking, increasing brand recognition, and boosting business growth in the HoReCa industry.

The THAIFEX – HOREC Asia debut event seeks to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific.

For more information, please visit www.thaifex-horec.asia

1https://www.bangkokpost.com/business/2475529/operators-predict-thailand-to-draw-20m-visitors-in-2023

2https://www.cnbc.com/2022/10/17/when-will-asias-travel-industry-recover-maybe-as-soon-as-2023.html

3https://www.ibisworld.com/global/industry-trends/fastest-growing-industries/

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F&N NutriSoy’s Fresh New Look

By
Tan Heng Hong
-
Photos Credit: F&N Foods

Same fresh, quality soya milk in an exciting new packaging

Singapore, 30 March 2023     The same great taste, a brand-new packaging. First launched in 1996, F&N NutriSoy’s wide range of products remains a favourite among Singaporeans. On top of its delicious taste, it also has a host of other superior health benefits for those in pursuit of a healthier and more mindful lifestyle. Now, with F&N NutriSoy’s contemporary packaging design, soya milk can be enjoyed with a modern flair.

Soya beans are a good source of protein and calcium and are the only vegetable source that contains all nine essential building blocks of protein, known as amino acids. They are rich in iron, phosphorus, magnesium, B-vitamins, and zinc, contributing to a balanced nutritious diet. Soy protein and isoflavones found in soya beans have also been shown to be able to lower low-density lipoprotein (LDL) cholesterol and triglyceride levels, both of which are contributing factors to cardiovascular diseases.1

Soya beans are also long classified as a low glycaemic index (GI) food due to their high protein and dietary fibre contents. The GI is a rating system for foods containing carbohydrates and it shows how quickly each food affects one’s blood sugar level after consumption of food. Foods that are low GI are broken down more slowly which results in a gradual rise in blood sugar level and this helps keep the body satiated and fuels the body longer, assisting in diabetes and weight management.2

Made from superior grade, non-genetically modified (GMO) soya beans with no artificial flavourings and preservatives, the wholesome range of vegan-friendly F&N NutriSoy products are high in plant-based protein, calcium, and vitamin D3 as compared to other soya bean beverages. F&N NutriSoy is certified heart-friendly by the Singapore Heart Foundation and it carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB). It is also halal-certified, low in saturated fat content, and trans fat and cholesterol-free.

This delectable goodness can also be enjoyed warm at the convenience of your home or office. To savour a cup of warm, comforting F&N NutriSoy, simply place it in the microwave on ‘low’ or ‘medium’ heat, stirring it every 15 seconds until the desired temperature. Ensure to use a microwave-friendly cup and a microwave-safe plastic wrap over the cup.

To warm a cup of F&N NutriSoy over the stove or electric warmer, pour the soya milk into a saucepan and let it gently simmer over a low flame or ‘low’ setting until the desired temperature.

Enjoy all the benefits of soya milk, either warm or chilled, with the brand-new refreshed F&N NutriSoy which is available at all leading supermarkets, hypermarkets, and convenience stores; offers variants at the following Recommended Selling Prices:

  1. F&N NutriSoy Reduced Sugar Fresh Soya Milk
    1. 946ml pack: S$2.50
    2. 475ml pack: S$1.62
  2. F&N NutriSoy No Sugar Added Fresh Soya Milk
    1. 946ml pack: S$2.50
  3. F&N NutriSoy Fresh Soya Milk Original
    1. 946ml pack: S$2.50
    2. 475ml pack: S$1.62
  4. F&N NutriSoy Omega High Calcium No Sugar Added Fresh Soya Milk
    1. 946ml pack: S$2.72
    2. 475ml pack: S$1.72
  5.  F&N NutriSoy Fresh Soya Milk with Real Oats & Quinoa
    1. 946ml pack: S$2.72
    2. 475ml pack: S$1.72
  6. F&N NutriSoy Fresh Soya Milk with Real Almonds
    1. 946ml pack: S$2.72

For more information, please visit www.nutrisoy.com.sg or https://sg.fnlife.com/nutrisoy/. Follow NutriSoy Singapore on Facebook or @NutriSoySingapore on Instagram for more updates.

1Soya Bean – The Unique Plant Protein. Healthhub.sg, Ministry of Health: https://www.healthhub.sg/live-healthy/190/soya_unique_plant_protein

2What is the glycaemic index (GI)?. NHS: https://www.nhs.uk/common-health-questions/food-and-diet/what-is-the-glycaemic-index-gi/#:~:text=Food%20and%20diet-,What%20is%20the%20glycaemic%20index%20(GI)%3F,is%20eaten%20on%20its%20own

Nourish your body this Ramadan with F&N Magnolia Low Fat Milk with Kurma

By
Tan Heng Hong
-

Gather with friends and family for a tasty favourite at iftar and sahur meals

Singapore, 30 March 2023    It is especially important to support the body’s nutritional needs when fasting during Ramadan.  With the creamy and luscious taste of F&N Magnolia Low Fat Milk with Kurma, it is the ideal drink at iftar (breaking of the fast) and sahur (pre-dawn) meals during the fasting month of Ramadan. This all-natural and flavourful treat comprises two ingredients – low fat milk and real dates, with no additives.

Dried dates, also known as kurma to the local Malay-Muslim community in Singapore, is a familiar and a must-have staple at the dining table for communities around the world especially during the revered fasting month of Ramadan. Friends and families would gather alongside servings of kurma as they await the appointed time to break their fast when the sun sets beneath the horizon. It is also regarded as a fundamental source of nourishment to Muslims as they round up their sahur meals to prepare themselves for their daily fast before the crack of dawn.

Touted to be a beneficial superfood, the humble dried fruit is also consumed as a snack and included as a sweetener in many meals and desserts. The tiny date contains a high composition of carbohydrates, minerals, dietary fibre, fatty acids, and amino acids which are highly appreciated in the daily nutritional needs of humans1.

In various research studies and findings, the date fruit is noted to significantly possess antioxidants2. Compared to other dried fruits such as figs and plums, dates contain the highest polyphenol content which is a type of antioxidant3. Other types of antioxidants – vitamins A and K, are also found in high concentrations in dates which are essential in protecting body cells from oxidative damage.4

Dates are also a favourable source of potassium5 which is crucial among all the other necessary dietary minerals needed by the human body. Potassium serves as a vital electrolyte to assist the body to recover after strenuous physical activity. Researches have also found that consumption of the needful amount of potassium is associated with lower risks of stroke, osteoporosis, high blood pressure, and kidney stones6.

Iron, another critical mineral; is also found in dates. It serves to help in the formation of red blood cells in human bodies and is necessary in the prevention of anemia7. For those who are expecting and those who are breastfeeding their child, the date fruit is the perfect source of nourishment as it is found to increase breast milk production in the early postpartum days8.

This Ramadan, gather round with friends and family for iftar and sahur meals with F&N Magnolia Low Fat Milk with Kurma. Look forward to a spiritually meaningful month of fasting with the nutritious and delicious serving of pure goodness with F&N Magnolia, the trusted household brand for generations.

The 946 ml pack F&N Magnolia Low Fat Milk with Kurma is available at the Recommended Selling Price (RSP) of S$4.55 at leading supermarkets and hypermarkets.

For more information, please visit www.magnolia.com.sg or https://sg.fnlife.com/magnolia. Follow F&N MAGNOLIAon Facebook or @fnnmagnolia on Instagram for more updates.

1 The fruit of the date palm: its possible use as the best food for the future? Al-Shahib W, Marshall RJ Int J Food Sci Nutr. 2003 Jul; 54(4):247-59.

2 Zineb G, Boukouada M, Djeridane A, Saidi M, Yousfi M. Screening of antioxidant activity and phenolic compounds of various date palm (Phoenix dactylifera) fruits from Algeria Mediterranean. Journal of Nutrition and Metabolism. 2012;5:119–126.

3 Dried fruits: excellent in vitro and in vivo antioxidants. Vinson JA, Zubik L, Bose P, Samman N, Proch J J Am Coll Nutr. 2005 Feb; 24(1):44-50.

4 Reuter, S., Gupta, S.C., Chaturvedi, M.M., & Aggarwal, B.B. (2010). Oxidative stress, inflammation, and cancer: how are they linked? Free Radical Biological Medicine, 49(11), 1603-1616.

5 Mohamed Ali Al-Farsi & Chang Yong Lee (2008) Nutritional and Functional Properties of Dates: A Review, Critical Reviews in Food Science and Nutrition, 48:10, 877-887, DOI: 10.1080/10408390701724264

6 Lin, P. (2010). Micronutrient Information Center: Potassium. Linus Pauling Institute.

7 Bali Medical Journal (Bali Med J) 2018, Volume 7, Number 2: 356-360 P-ISSN.2089-1180, E-ISSN.2302-2914

8 El Sakka, A., Salama, M., & Salama, K. (2014). The Effect of Fenugreek Herbal Tea and Palm Dates on Breast Milk Production and Infant Weight. Journal Of Pediatric Sciences, 6(202).

A PERFECT RAMADAN PAIRING: GOODDAY MILK AND SITI KHADIJAH BRING SOMETHING SPECIAL FOR RAMADAN

By
Tan Heng Hong
-

Goodday Milk collaborates with Siti Khadijah to launch a limited-edition packaging of kurma milk in light of Ramadan

Kuala Lumpur, 29 March 2022 – As Muslims nationwide are observing the holy month of fasting, Goodday Milk is introducing its latest edition of kurma milk in collaboration with Siti Khadijah, an award-winning brand that provides an extensive range of Muslim wear outfits, for a fulfilling buka puasa this Ramadan that reflects on the unity and purity of the month.

Specially produced for Ramadan and Hari Raya, Goodday Milk launched its exclusive limited edition kurma milk with Siti Khadijah who also co-designed its packaging to emulate a premium yet minimalist look and feel. Produced with high quality and real kurma extract that goes well with the goodness of milk to create the ideal Ramadan pairing with one of the sunnah foods favoured by Muslims everywhere, this rich beverage will undoubtedly satiate your appetite and satisfy your tastebuds with every sip of its creaminess.

As the exclusive convenience store partner, Goodday x Siti Khadijah Kurma Milk is now available in all 7-Eleven outlets in Peninsular Malaysia (except Langkawi) for a limited period. The power-packed milk beverage comes in a 250ml packet which provides convenience and is easy to carry for people on-the-go. Additionally, to avoid the rush hour and enjoy the drink in the comfort of your own home, Goodday x Siti Khadijah Kurma Milk will be available on e-commerce platforms including Shopee Supermarket and Foodpanda from 27 March onwards.

Amy Gan, Vice President of Marketing of Etika Sdn Bhd, shared that Siti Khadijah is well-known as a brand dedicated to elevate Muslim fashion that incorporates Islamic intricate designs inspired by the Malay cultural heritage. “We believe that partnering with a local brand close to the heart of the Muslim community will give our partnership more significance and relevance, hence we wanted to introduce something new and bring excitement through our exclusive product offering and engaging promotions.”

“For any festive season, we do our best to cater to the needs of our customers by providing them with exclusive merchandise that encompasses different cultural aspects be it in the design or flavour to be a part of their celebration. Dates are often associated with Ramadan and are known to be rich in vitamins, hence with this meaningful collaboration, we aimed to create the perfect match by pairing Goodday Kurma Milk with Siti Khadijah, a respected and well-loved ibadah brand by the Muslim community,” said Amy.

Mohammad Munzir Aminuddin, Group Chief Executive Officer of Siti Khadijah Group shared that as a brand that caters to Muslim-wear and lifestyle products, they are honoured to be able to work hand-in-hand with Goodday Milk as it allows the brand to make its first appearance in 7-Eleven – a convenience outlet known and visited by many. “Siti Khadijah takes great pride in its exceptional product designs, and seeing it available across Peninsular Malaysia in a convenience store that is frequented by many is another step closer to our mission to expand and reach a larger group nationwide.”

As one of Malaysia’s favourite milk brands since 1968, Goodday Milk is dedicated to providing Malaysians with flavourful milk beverages that are packed with nutrition to complement a healthy and balanced diet.

“Collaborations with like-minded partners are instrumental to driving success as it enables us to not only innovate but also learn from one another as we exchange ideas and discourses to reach a larger target market while building our vision and mission together. We hope to build and form more significant collaborations for years to come,” concluded Amy.

Goodday Milk & Siti Khadijah will also be having exciting contests as part of its collaboration with 7-Eleven, Shopee Supermarket and Foodpanda where you can stand a chance to win exclusive prizes from Siti Khadijah and cash vouchers! Hurry to the nearest store and grab your Goodday x Siti Khadijah Kurma Milk now!

To find out more about Goodday x Siti Khadijah Kurma Milk and its latest promotions, please visit https://www.etikaholdings.com/ETIKA%20html/campaigns/GooddayxSKkurma.html

WonderBrew announces limited edition flavours with Emart24, new Sakura Lychee Rose Kombucha

By
Tan Heng Hong
-

The Malaysian kombucha player WonderBrew has unveiled two limited edition flavours Korean Pear and Strawberry in collaboration with Emart24. They are available in stores across Malaysia so drop by your nearest Emart24 and try them out while stock lasts.

WonderBrew is bringing consumers on a journey to Japan with the new Sakura Lychee Rose Kombucha. This flower packed drink will bring you on a whirlwind of flavours that will leave you and your gut blossoming with delight.

Click here to order now.

Sido Muncul launches new functional drink with vitamin C, D3 and zinc to improve immunity

By
Tan Heng Hong
-

Indonesian jamu maker PT Industri Jamu Dan Farmasi Sido Muncul Tbk (Sido Muncul) has launched a new functional drink Vitamin C1000 + D3 + Zinc. Sido Muncul Vitamin C1000 + D3 + Zinc delivers the functional benefits of vitamin C, vitamin D3 and zinc to enhance the immune system. Other ingredients include honey, vitamin E, and vitamin B3, B6 and B12.

What is interesting about the new functional drink is that it doesn’t have jamu ingredients. Instead, what it shows is Sido Muncul is also trying to capture opportunities in the non-jamu functional beverage space.

Sido Muncul Vitamin C1000 + D3 + Zinc is available in orange and lemon.

Wings delivers fun with new Ale Ale Funflava Cocopandan

By
Tan Heng Hong
-
Image credit: https://agrikan.id/

Wings Food has introduced Ale-Ale Funflava with Ale Ale Funflava Cocopandan as the first product under the range. Priced at IDR 1,000, Ale-Ale Funflava is an affordable beverage  and comes in a flexible cup format. The company selected cocopandan as a the flavour as cocopandan is a popular drink during the Lebaran period.

ISOPLUS isotonic drink now with coconut water to improve hydration

By
Tan Heng Hong
-

Indonesia’s Wings Group has launched ISOPLUS Coco as an isotonic drink featuring coconut water. The addition of coconut water extracted from young Thai coconuts helps to improve the beverage’s hydration properties.

The debut of ISOPLUS Coco in the lead up to Ramadan comes at the right time as Muslim consumers need to improve their body’s fluid intake during the fasting month.

Sappe renames Sappe x Takabb as Sappe Yinyang

By
Tan Heng Hong
-

Thailand’s Sappe has renamed its Sappe x Takabb herbal functional shot as Sappe Yinyang. The company first launched the herbal functional shot two years ago in a collaboration with Takabb, which is known for its anti-cough pill.

Sappe Yinyang helps to relieve sore throat and clear your throat with cooling herbs to lower the body’s temperature. This product still has relevance especially given the worsening air quality in the country.

Sappe said it is preparing to roll out more products under this new brand focusing on using herbs to deliver functional health benefits to consumers. The formulation remains unchanged. Given the sucess of Sappe x Takabb, we believe the company is now renaming it under its own brand to bring this concept further.

Sappe Chief Executive Officer Ms. Piyajit Ruckariyapong said “Sappe Yinyang has the same ingredients and formula of Sappe x Takabb. It is made from monk fruit, licorice, lime, and Indian gooseberry that help soothe the throat and have cool effect to cool down the heat in your body. It has the same old good taste as you can sip it every day to forget that you have phlegm in the throat. The product comes in a new design of 50 ml glass shot bottle priced at 29 baht each. We set the sales target of at least 100 million baht and target the pre-aging consumers at 45 years old and above, and those who have throat irritation who are looking for herbal products to ease it.”

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