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Tiger Beer Turns Iconic Labels into Symbols of Courage

By
Tan Heng Hong
-

Tiger will turn your story of defying the odds into a personalised limited-edition Tiger bottle to showcase your personal courage. Visit https://yethereiam.tigerbeer.com/ and follow the simple steps

5th July 2022, KUALA LUMPUR – Being Asians, our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat – beers at the time were of European origin. Yet Tiger defied the odds to create a lager, born in the streets of Asia, that is now world-acclaimed and Malaysia’s No. 1 beer[1].

With the same courageous spirit to overcome the odds, Tiger wants to empower Malaysians to pursue their passion with the #YetHereIAm campaign. Everyone has a story of defying expectations and showing personal courage – Tiger fans can now tell theirs with a custom-made image for social media, based on the brand’s iconic label design, and inspire others. To commemorate their spirit of not giving up while chasing their dreams, Tiger will turn their stories into personalised limited-edition Tiger bottles.

All they have to do is visit https://yethereiam.tigerbeer.com/, and follow a few simple steps to generate their customised label for the world to be inspired by their stories with the hashtag #YetHereIAm. All successful submissions will be entitled to redeem a personalised Tiger bottle for keepsake.

“Tiger is a brand that tirelessly champions individuals with potential and bold determination. As a true testament to what the brand stands for, the #YetHereIAm campaign encourages Malaysians to embody the spirit of Tiger, come forward and share their courageous story of challenging and defying the odds to achieve their passion. This campaign is apt as we continue to ROAR together in the Year of The Tiger, and UNCAGE unexpected possibilities,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Besides the personalised limited-edition Tiger bottles, fans will get to enjoy exclusive promotions and giveaways during the campaign period too. From now until the end of July, exclusive Tiger Bum Bags are up for grabs. Fans who purchase two six-can-packs of Tiger Beer or Tiger Crystal from www.drinkies.my, will receive one bum bag while those who purchase a 24-can-pack will receive two bum bags. Meanwhile, at participating pubs and bars, those who purchase two sets of Tiger Beer or Tiger Crystal will walk away with one bum bag. Speaking of exclusive promotions, shoppers at hypermarkets and supermarkets can get their hands on a limited-edition pack (containing eight cans of Tiger Beer and two cans of Tiger Crystal)

Furthermore, to keep the momentum going in conjunction with the spirit of the Year of The Tiger, Tiger Beer also embarked on a journey to discover and reward upcoming talents through the Uncage Fund platform. With the proceeds gathered from the sales of ‘The Tiger Archives’, an exclusive NFT collection created in collaboration with Pestle Mortar Clothing (PMC), 30% of the sum will go towards supporting local musicians, artists, and street food chefs throughout the year. The Discord community will be voting for their preferred talents in July, and the winner will be revealed at the next NFT holders’ event held exclusively for the community.

For more information about the #YetHereIAm campaign, visit https://yethereiam.tigerbeer.com/. For more details on the ongoing promotions and participating outlets, visit Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.

[1] Source: Total Off Premise Jan’21 – Dec’21 Retail Audit

Mama instant noodles debut NFTs

By
Tan Heng Hong
-

Saha Pathanapibul PCL, the distributor of Mama instant noodles, has partnered with Bitkub Capital Group Holdings Co., Ltd (Bitkub) to debut the 50th Anniversary Collection of NFT Cards at the 26th Saha Group Fair held on 30 June 2022 – 3 July 2022.

This NFT card will be used for collecting items in the 50th Anniversary Collection. Mama has piloted the debut card sets in 3 designs, namely, Chicken Khao Soi Flavour card, Dried Jade Noodles Roasted Duck Flavour card and Whole Wheat Noodles Black Pepper Pork Flavour card. Owners of the first batch of NFT cards will be entitled to a number of exclusive benefits from “Mama” in the future.

The NFTs will have a captive audience in Thailand as Thailand was reported to have the world’s second highest ownership of NFT after the Philippines, according to the Finder’s survey.

Lazada Introduces 100% Verified Halal Certified Online Store, ‘Laz Halal’, to celebrate Aidiladha

By
Tan Heng Hong
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  • All products featured in Laz Halal are verified with Halal certification from JAKIM
  • Laz Halal store on Lazada Malaysia will provide assurance and convenience for customers to shop for Halal certified products with greater peace of mind

5 July 2022, Kuala Lumpur – Malaysians can now conveniently shop for 100% verified Halal certified products on Lazada Malaysia under its newly launched ‘Laz Halal’ online store.  This new Halal channel will offer consumers an easier access to a greater variety of local and international Halal products that have been verified and authenticated with JAKIM Halal certification.

The Laz Halal channel also aims to support local entrepreneurs that are keen to market their Halal certified products to a growing customer base that considers Halal as a key factor in their purchasing decision. Laz Halal will be an expanded channel for businesses to reach out to more customers that increasingly shop online for Halal certified groceries, food and beverages, household items, health and wellness, fashion, beauty and a variety of other Halal products.

“Laz Halal will give consumers the confidence to purchase certified, good quality and value-for-money Halal products on a trusted online destination, directly from flagship stores and sellers that offer an assortment of Halal certified consumer goods. We are excited that this specialised channel will give businesses big and small added opportunity to drive sales and engagement with customers. With Aidiladha fast approaching, we are also glad that we can be a part of the festivities. And after Hari Raya Haji, Laz Halal will continue to offer a variety of Halal certified products for our local consumers,” said Syarif Lee, Chief Customer Officer, Lazada Malaysia.

Speaking of the positive initiative, YBhg. Datuk Hajjah Hakimah Mohd. Yusoff, Director General of Jabatan Kemajuan Islam Malaysia (JAKIM) said, “In this digital era with the convenience of eCommerce at our fingertips, JAKIM understands the need and demand of the local and global population for Halal certified consumer goods. Our role is to ensure that the integrity of the Halal logo with the Halal certification issued by JAKIM, and other global Halal certification authorities recognized by JAKIM, are safeguarded and respectfully managed and governed. This proactive move by Lazada to create a dedicated Halal online store that offers products with verified Halal certification is a step in the right direction. It will benefit the Muslim community, while strengthening JAKIM’s strategic effort on the Halal front.”

The ‘Laz Halal’ icon and banner are available on the Home page of Lazada Malaysia, making it easier for customers to access, browse and add to cart their Halal certified products, while enjoying the exclusive deals and discounts during Lazada’s 7.7 Mid-Year Mega Sale, such as free shipping, additional savings of up to 20% through LazCoins and RM10 off for every RM100 spent via Lazada Bonus. For more information, visit the Laz Halal Campaign Page

THE WORLD’S MOST BELOVED MUSICAL THE SOUND OF MUSIC IS NOW ON SALE! LOCAL CHILDREN CHOSEN TO PLAY VON TRAPP FAMILY

By
Tan Heng Hong
-
Local Children Selected to Play Von Trapp Family

This brand new Broadway production will be premiering in Kuala Lumpur

MALAYSIA 30 JUNE 2022 – Malaysia’s most talented young actors and actresses have been picked from a pool of over 400 talented applicants for the coveted roles of the six children to be part of the von Trapp family, in the forthcoming Broadway production of THE SOUND OF MUSIC at Istana Budaya from 27 December 2022.

The Sound of Music Tour Choreographer, James Gray & The Sound of Music Associate Tour Director, Anthony C. Daniel

Anthony C. Daniel, James Gray and Nate Patten from the Broadway creative team travelled to Dominus Arts Venue at Wangsa Maju in Kuala Lumpur on 28 and 29 June, and put the youngsters through a series of acting, singing and dancing auditions and successfully selected boys and girls, aged six to 14, who will perform in the upcoming Malaysia season this November.

The children come from all corners of Malaysia and performing in rotation throughout the Malaysia season as the small and cute Gretl, the brothers Friedrich and Kurt, as well as their sisters Marta, Brigitta, and Louisa are follows:

 

THE SOUND OF MUSIC tells the uplifting true story of Maria, the fun-loving governess who changes the lives of the widowed Captain von Trapp and his seven children by re-introducing them to music, culminating in the family’s flight across the Austrian mountains as tensions rise prior to the outbreak of World War II.

With its unforgettable score, THE SOUND OF MUSIC touches hearts of all ages and contains some of the most memorable songs ever performed on the musical theatre stage including My Favourite Things, Do-Re-Mi, Climb Ev’ry Mountain, Edelweiss, The Lonely Goatherd, Sixteen Going on Seventeen, and of course the glorious title song The Sound of Music.  This iconic musical is sure to work its magic once again, for young and old alike.

Arguably one of the world’s best-loved musicals, the original 1959 Broadway production of THE SOUND OF MUSIC won five Tony Awards, including Best Musical, and was Rodgers and Hammerstein’s biggest success. The 1965 movie starring Julie Andrews as Maria won five Oscars, including Best Picture, and remains one of the most popular movies of all time.

THE SOUND OF MUSIC International Tour is is directed by three-time Tony Award-winner and Broadway veteran Jack O’Brien, choreographed by Danny Mefford and has Music Supervision by Andy Einhorn. It also includes an all-Broadway creative, design, and production team, Matt Lenz, Original Tour Restaging; James Gray, Original Choreography Restaging; Douglas Schmidt, set design; Jane Greenwood, costume design; Natasha Katz, lighting design; and Shannon Slaton, sound design. Additional team members to be announced. Eric Cornell serves as General Manager and Simone Genatt and Marc Routh are Executive Producers for Broadway International Group. THE SOUND OF MUSIC is presented in special arrangement with Concord Theatricals and NETWorks Presentations, with music by Richard Rodgers, lyrics by Oscar Hammerstein II, book by Howard Lindsay and Russel Crouse, and is suggested by The Trapp Family Singers by Maria Augusta Trapp.

Chairman of Tremendous Entertainment, Datuk Jared Lim & Group Chief Executive Officer of Tremendous Entertainment, Chantal Prudhomme

This Broadway production of THE SOUND OF MUSIC is produced by Broadway International Group and presented in Malaysia by Base Entertainment Asia.

SHOW TIMINGS:

Tuesday – Friday: 8.30pm

Saturday: 3pm & 8.30pm

Sunday: 1pm & 5pm

SEASON DATE:

From 27 December

DURATION: 

155 minutes (20 minutes intermission)

VENUE:

Istana Budaya, Kuala Lumpur

OFFICIAL WEBSITE:

thesoundofmusic.asia

TICKETING LINK:

https://tinyurl.com/esenrrbe

TICKET PRICES (EXCLUDING PROCESSING FEE):

Mamee Chef Mi Goreng Flavour Rendang Legenda with legendary Dato’ Sheila Majid

By
Tan Heng Hong
-

MAMEE-Double Decker (M) Sdn Bhd has launched its first Mi Goreng Flavour Rendang Legenda with Malaysia’s Queen of Jazz Dato’ Sheila Majid. The legendary Dato’ Sheila Majid has turned the new Mamee Chef Mi Goreng Flavour Rendang Legenda into a legendary mi goreng that is said to be authentic.

This limited edition is available at AEON Retail Malaysia, MY AEON BiG, myAEON2go and AEON MaxValue Prime supermarket.

Pacamara unveils ‘Work Hard, Dirty Harder’ series

By
Tan Heng Hong
-

Specialty coffee shop Pacamara in Thailand is taking coffee connoisseurs on a trip to Tokyo to enjoy the ultimate Tokyo Dirty Coffee. The ‘Work Hard, Dirty Harder’ series comprise Tokyo Style Dirty, Sandcastle Dirty, Green Marble Dirty and Saint Dirty. The new drinks are available at Pacamara until 31 August 2022.

A dirty coffee is a shot of dark espresso or ristretto poured gently over cold milk or cream. The beverage is usually served in a clear glass for consumers to admire the artwork.

Roots Coffee releases new Money Heist coffee

By
Tan Heng Hong
-

Roots Coffee, a coffee pioneer with a focus on Thai coffee, has launched Bedtime Heist Coffee in conjunction with the screening of Money Heist: Korea – Joint Economic Area on Netflix. The coffee comes with 3 blends that are roasted according to the characters of the 3 main characters.

  • TOKYO BLEND (light Roasted)
  • PROFESSOR BLEND (medium roast)
  • BERLIN BLEND (dark roast)

Tays Bakers launches healthy spicy snack Krakenz

By
Tan Heng Hong
-

PT Jaya Swarasa Agung Tbk (Tays Bakers) has launched a new healthy spicy cracker snack Krakenz in Indonesia that is baked, not fried. The snacks are made using local ingredients and come in two spicy flavours – Japanese Curry and Sweet & Spicy. The company will be releasing Nachos Cheese, Truffle Wasabi and Mala in the coming three months.

Tays Bakers is known for its potato baked crips Tricks that contain less than 100 calories per sachet. The company has also released Tiles potato crackers in Sriracha flavour.

Click here to purchase from the company’s official store on Shopee Indonesia.

Healthy instant noodle maker Lemonilo rolls out konjac noodle in Indonesia

By
Tan Heng Hong
-

Healthy instant noodle maker Lemonilo has launched a new konjac (shirataki) noodle in Indonesia. Known as Konjaqu Mi Instan Konjak Rasa Mi Goreng or Konjaqu instant fried noodle for consumers who are consious about their calorie intake. The latest product is also free from preservatives and artificial colouring.

Lemonilo has recently partnered with Sederhana Rajafa, a restaurant in Indonesia serving Padang cuisine, to promote its Lemonilo Rendang flavoured noodle. Consumers had the option of replacing the rice with Lemonilo noodles or chose to have Lemonilo noodles as a side dish.

Khiang launches unique durian basil rice

By
Tan Heng Hong
-

Khiang, the street food brand of Thailand’s Zen Corporation Group Plc, has launched a very interesting dish featuring durian in conjunction with the durian season. The new durian basil rice is a combination of the king of fruit and the Thai spicy pork basil served with fragrant rice.

Not only is the new durian basil rice unique, it also represents a move by the brand to support local sourcing of raw ingredients to support Thai farmers. This special menu is available only during the durian season from 15 June 2022 to 15 August 2022.

Zen launched Khiang in 2019 to aim at middle- to low-income customers. The brand complements the existing portfolio, which focuses on the middle- to high-income segment.

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