Pastaria, a pasta delivery brand in Indonesia, has collaborated with Samyang Green to launch Spaghetti Samyang Carbonara. The new spicy menu combines the creamy sauce from Pastaria with the Samyang Green’s spicy buldak sauce to turn it into a restaurant-style dish. The new product taps into Pastaria’s ‘Next Level Pasta’ approach.
Indonesia’s Jiwa Group, known for its coffee chain Kopi Janji Jiwa and Jiwa Toast, has launched a new burger offering Burger Geber.
Burger Geber is available on GoFood, GrabFood and JIWA+ since 11 January 2023 with a starting price of IDR 25,000. Burger Geber is also available at selected Kopi Janji Jiwa outlets in the Jabodetabek region.
Jiwa Group is leveraging on its existing chain to expand the menu beyond beverage, toast into other adjacent food categories including burger that goes well with its beverages.
OT Group has unveiled Blastoz Bitez in Indonesia that offers 5 surprises in each bite. Each pack contains 10 units and is perfect for sharing. Blastoz Bitez Mini Chocolate Crispy Caramel Wafer is available in the nearest outlets and online. Now consumers can share the fun with their friends and family.
Captain Oats has made available its Middle Eastern edition Captain Oats Instant Oatmeal Curry in Malaysia. Also available in vegetable flavour. Just like instant oatmeal, you only have to add boiling water. Captain Oats Instant Oatmeal – Curry comes with added real spices. The oatmeal makes you feel fuller for longer anytime, anywhere.
This product demonstrates how you can add a spicy flavour into your instant oatmeal.
7-Eleven Malaysia has launched WOW Pau, which is similar to the Chinese gua bao (刈包). They come in four flavours – Kam Heong, Thai Lime, Spicy Tteokbokki and Creamy Buttermilk.
Gua bao is rising in popularity in Malaysia. Marrybrown has launched its Egg-stra Ong with Egg-Stra Ong Fish Pau as one of the menu items.
The famous Malaysian meat jerky company Oloiya has incorporated Marmite into its meat jerky. This limited edition product for Chinese New Year is so unique and popular that it was sold out immediately after release. We expect Oloiya will attempt to renew this Marmite Chicken Bakkwa again during 2024.
Over the weekend, social media platforms were abuzz as passers-by at Tropicana Gardens Mall were left stunned when shoppers stopped in their tracks, frozen in time, and broke out in dance at the busy shopping mall.
View here: https://www.instagram.com/p/CnqtSQLIUD2/
It was later revealed that this stunt was by Tiger Beer as part of their ‘Cheers to a Bold Beginnings’ campaign.
Leading up to the festive period, the brand has been encouraging fans to pause to celebrate life’s small wins, reflect, and recharge to uncage their inner Tiger as they enter the Chinese New Year. Earlier this month, Tiger partnered with homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’.
The flash mob danced to this song which is available on the campaign’s microsite, YouTube and Spotify. In true ‘Gan Gan Chong’ spirit, Tiger invites fans to take the time to pause despite the everyday hustle and have the spirit to break through this Year of the Rabbit.
#TigerBeerMY #TigerCrystalMY #敢敢冲
Kuala Lumpur, 19 January 2023 – Chinese New Year is a time for families and friends to gather and be reunited to celebrate traditions while creating magical memories that will be cherished for years. In celebrating this Chinese New Year, Coca-Cola Malaysia is inviting Malaysians to embrace the true spirit of family togetherness and find common ground through shared experiences.
“At Coca-Cola, we believe that real magic is everywhere. And that magic can be brought to life when we embrace each other’s differences and celebrate the commonality that binds all of us. Our Chinese New Year campaign hopes to bring this message to everyone, and we encourage all Malaysians to come together to celebrate the magic while enjoying a refreshing can of Coke,” said Rina Surya, Frontline Marketing Director, Coca-Cola Malaysia.
Echoing the sentiments of family togetherness and embracing differences in all of us is further amplified through a short video from Coca-Cola that can be accessed here –
The video tells the story of an older rabbit planning to visit her children and grandchildren who live in the city but is wary of the extended family’s difference in lifestyle and Chinese New Year customs. Nevertheless, upon arrival and feeling unsure about sharing a meal prepared by herself, the other family members immediately embrace her lovingly to remind the older rabbit that celebrating differences is the true magic of family togetherness. At the end, they enjoy the festivities through a meal with a bottle of Coca-Cola.
To welcome the Year of the Rabbit, Coca-Cola Malaysia has also released six new limited-edition can designs that are available across both its Coke Rasa Asli and Zero Sugar range.
Additionally, Coca-Cola Malaysia is elevating the magic of Chinese New Year throughout the country via several experiential activations which includes on-ground activities, social media outreach through KOLs, TV commercials and out-of-home displays. More than 60 out-of-home display sites nationwide will carry Coca-Cola’s message that celebrating together is magic – the most iconic one being the larger-than-life 3D screen at Pavilion Bukit Bintang.
Let’s celebrate the magic of family togetherness and true spirit of Chinese New Year with us at Coca-Cola Malaysia. To find out more, connect with Coca-Cola through our socials: Facebook, Instagram, and website.
‘Back to School’ programme now in its sixth year; funding provided to Sekolah Kebangsaan (FELDA) Pasir Besar for Robotic programme
GEMAS, 18 JANUARY 2023 – Ronald McDonald House Charities (RMHC) Malaysia recently distributed Back to School packs for students at Sekolah Kebangsaan (FELDA) Pasir Besar, Gemas, Negeri Sembilan. In addition, the school also received a personal donation from Yayasan Jaafar Ahmad to help set up its Coding and Robotic Club.
A total of 260 children from Sekolah Kebangsaan (FELDA) Pasir Besar received the Back to School packs, valued at RM26,000. Overall, RMHC Malaysia had allocated RM1.5 million in 2022 to prepare the “Back to School” packs for distribution to about 25,000 primary school students from underprivileged families throughout the nation. The packs are actively being distributed in stages before the start of this year’s school session in March.
Embracing Digital Skills
Apart from the “Back To School” packs from RMHC, Sekolah Kebangsaan (FELDA) Pasir Besar also received a donation of RM15,000 from Yayasan Jaafar Ahmad to set up a Coding and Robotic Club under the Felda Digital Maker Hub programme, which was established to transform digital education in FELDA schools.
Yayasan Jaafar Ahmad is a foundation established by Dato’ Azmir bin Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia, who is also President of RMHC Malaysia. The foundation which was set up in honour of Azmir’s father aims to help those in need around Negeri Sembilan through beneficial initiatives that promotes shared prosperity.
“As the son of a FELDA settler, I feel it is my responsibility to contribute towards the welfare of FELDA children here. Sekolah Kebangsaan (FELDA) Pasir Besar is where I gained my primary school education and I am deeply indebted to my teachers at the time. It is my sincere wish to share sustenance with those in need and this personal contribution via Yayasan Jaafar Ahmad is a token of my appreciation to the school that has shaped me to be who I am today. May it inject enthusiasm for the children and pave the way for their success in the future,” said Dato’ Azmir Jaafar.
The RM15,000 donation was handed to Abdul Rahim bin Abdullah, Headmaster of Sekolah Kebangsaan (FELDA) Pasir Besar. Witnessing the handover event was guest of honour, Tan Sri Idris bin Jusoh, Chairman of FELDA.
“I am very heartened to meet Dato’ Azmir Jaafar who is one of FELDA’s bright stars. More importantly, I am very grateful to all FELDA children who have grown to become successful individuals and have not forgotten their roots by continuing to give back to FELDA through their own initiatives,” said Tan Sri Idris bin Jusoh.
Petaling Jaya, 19 January 2023 – NSK Grocer (KL) Sdn. Bhd. (“NSK Grocer”), well known for their fresh and value offerings, has opened its third outlet, the largest so far, at 3 Damansara, right in the heart of Petaling Jaya.
The latest NSK Grocer outlet, which occupies over 100,000 sq ft on the Lower Ground floor, offers the widest range of local and imported offerings in Petaling Jaya. Customers will find a wide range of groceries, household items, poultry items and fresh produce like vegetables, live seafood such as fish, prawns and crabs with quality, yet reasonable pricing here.
Customers will also be able to patronise this outlet for its deli offerings soon while there will be a section for casual dining that promises popular local fare.
Ms Selina Ng, Head, Retail, CapitaLand Investment (Malaysia), said: “We are pleased to welcome NSK Grocer to 3 Damansara to elevate the shopping experience and strengthen the mall’s position as the preferred community hub. The opening of the modern-grocer is highly anticipated by the community, especially for those residing or working nearby, who are looking forward to a one-stop and convenient destination to satisfy their daily essential needs.”
The newest NSK Grocer outlet in Petaling Jaya befits the refreshed positioning of 3 Damansara, well known as a suburban family-friendly mall that provides a wholesome experience for the community. With a neighbouring population of over 500,000, NSK Grocer has been extremely well received by the community.
3 Damansara also provides shoppers with an array of dining, entertainment, and services. Housing diverse cuisines and popular restaurants, and alfresco outlets at the Piazza on the Ground Floor, 3 Damansara provides the perfect escape. For those who enjoy Japanese cuisine, Sushi Tei or the newly renovated Rakuzen outlet is a must-visit for their wide range of Japanese dishes. Diners can also opt for family favourites such as Nando’s and Chicken Plus while Oiso Korean Traditional Cuisine & Café offers delicious home-cooked Korean fare. For an impressive business lunch venue, Kingdom Palace Restaurant and Mu Tong Yu Steamboat are popular among corporate executives.
On the family entertainment front, Golden Screen Cinemas’ 8-screen outlet at 3 Damansara presents a family-friendly PlayPlus cinema hall where parents can catch the latest films while their little ones keep entertained on slides and toys.
The NSK Grocer outlet at 3 Damansara opens daily from 10am to 10pm.
In conjunction with the opening, NSK Grocer will be running a series of festive promotion in conjunction with the Chinese New Year celebration. Some of the opening promotions that offer great value savings include:
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