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G-Beat is the new energy drink for gamers in Thailand

Beat The World Co Ltd has launched G-Beat, a new energy drink for gamers in Thailand. G-Beat addresses current health concerns around sugar and caffeine by formulating without sugar and the use of natural caffeine. The energy drink is also fortified with vitamin A imported from Switzerland to promote better eyesight and vitamin B complex that acts as a brain booster. Vitamin A is crucial when targeting gamers who spend long hours on their digital devices.

G-Beat has a large addressable market in Thailand to tap into. According to Beat The World, there are 28 million active gamers in Thailand, putting the country as having the largest number of active gamers in the Southeast Asia region.

G-Beat currently comes in two flavours Apple Booster and Bubble Gum.

Acer’s PredatorShot is G-Beat’s top contender in the energy drink space aiming at gamers.

Nestlé TRIX Cereal is now in Malaysia

The all-NEW Nestlé TRIX Cereal is back in Malaysia. According to available information, it appears Nestlé discontinued TRIX Cereal in Malaysia in the early 2010s with fans back then requesting Nestlé to bring back TRIX Cereal into the market. TRIX Fruit Flavoured Corn Puffs Breakfast Cereal is back to make breakfast even more fun and fruity.

“These fruit flavoured puffs are made with whole grain and is fortified with 12 vitamins and minerals. TRIX Cereal is a great way of getting your little one to look forward to breakfast time. They are engaged by the different fruity flavours and shapes. One pack of Trix has Rasberry Red, Lemony Lemon, Orangey Orange, Wildberry Blue, Grapity Purple and Watermelon.”

The key to TRIX Cereal’s appeal is the colourful flavours and shapes plus the health benefits of vitamins and minerals such as calcium, zinc and B group of vitamins. The cereal has at least 10 grams of whole grain per serving (at least 48 grams recommended daily).

TRIX Cereal is free from high fructose corn syrup.

You can buy Trix Cereal on Lazada or Shopee.

Wall’s Mochi Milky Banana taps into the banana craze

With the Minion-led banana season upon us, Wall’s Thailand has unveiled its latest Wall’s Mochi Milky Banana. The new mochi ice cream is a Japanese-style milk and banana ice cream in a mochi available now at 7-Eleven and other retail stores.

Orang Tua combines two best offerings into Singaraja Abidin

Indonesia’s Orang Tua has combined two of the drinkers’ favourite alcoholic drinks Singaraja and Anggur Merah Gold into a new 2-in-1 drink called Abidin. The new Singaraja Abidin or Anggur Bir Dingin taps into the current practice of mixing Singaraja beer with the Anggur Merah Gold (19.7% ABV) wine. Click here to understand more about Anggur Merah Gold.

The latest Singaraja Abidin has an ABV of 8% and is best served chilled.

 

F&N releases Teh Tarik RTD drink in a can format

F&N has finally released its Teh Tarik RTD drink in a can format in Malaysia. The Teh Tarik RTD in PET bottle was first launched in 2020 during the height of the COVID-19 pandemic as a convenient drink to help overcome consumer longing for the mamak experience.

F&N Teh Tarik is made from real milk and is 100% mamak approved. It comes in two SKUs –  F&N Teh Tarik Original Canned 240ml and F&N Teh Tarik Less Sweet Canned 240ml.

 

Acer set to release gamer-focused PredatorShot in vitamin drink format

Acer is expanding its gamer-focused brand PredatorShot from energy drink to vitamin water. According to the teaser released on 10 June 2022, the range comes in two SKUs namely Active Berry with vitamin A and B and Refresh Muscat with vitamin A and C. Both products contain vitamin A to improve the gamer’s eyesights. PredatorShot Vitamin Drink is set to be released in Thailand soon.

PredatorShot Vitamin Drink offers gamers with another choice beyond energy drink.

New Nestlé Shizuoka Mochi Green Tea for the hot summer months

Following the launch of Ichitan Green Tea Honey Lemon Ice Cream in Thailand, Ichitan has once again partnered with Nestlé Ice Cream to introduce Nestlé Shizuoka Mochi Green Tea.

The latest Nestlé Shizuoka Mochi Green Tea is made using green tea from Shizuoka, Japan.

The latest summer treat represents an effort by Ichitan to tap new consumption occasion beyond the RTD tea format.

Showcasing POWCO sports drink made from Thai coconut

POWCO is a new sports drink in Thailand that is low in calorie. POWCO Coconut Energy is made with 100% Thai-bread young aromatic coconut water to provide natural hydration. The range contains two products.

POWCO F1 Coconut Energy Gel offers rapid and long boosting with 70 kcal per serving, 310mg of potassium, 300mg of konjac and 5,000mg of cluster dextrin from Japan. POWCO F2 Coconut Chewy Jelly is a filling food with 50kcal per serving, 500mg of konjac and 230mg of potassium.

CP-Meiji new orange flavoured yogurt

CP-Meiji has introduced a new spoonable yogurt in orange flavour with nata de coco. The new yogurt with citrus flavour and chewy coconut jelly texture is available at 7-Eleven and other retail outlets in Thailand.

Secret Recipe launches new MILO Cheese

Secret Recipe, known for its cakes, has launched a new MILO Cheese that has everyhing from MILO nuggets to MILO cheese. The resetaurant describes the new menu items as having “a MILO ganache and MILO biscuit layer that you will not get in any other cake.”

Make your MILO Cheese dream come true:
You can also order now via SR GO!: https://bit.ly/SR_GO

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