- All products featured in Laz Halal are verified with Halal certification from JAKIM
- Laz Halal store on Lazada Malaysia will provide assurance and convenience for customers to shop for Halal certified products with greater peace of mind
5 July 2022, Kuala Lumpur – Malaysians can now conveniently shop for 100% verified Halal certified products on Lazada Malaysia under its newly launched ‘Laz Halal’ online store. This new Halal channel will offer consumers an easier access to a greater variety of local and international Halal products that have been verified and authenticated with JAKIM Halal certification.
The Laz Halal channel also aims to support local entrepreneurs that are keen to market their Halal certified products to a growing customer base that considers Halal as a key factor in their purchasing decision. Laz Halal will be an expanded channel for businesses to reach out to more customers that increasingly shop online for Halal certified groceries, food and beverages, household items, health and wellness, fashion, beauty and a variety of other Halal products.
“Laz Halal will give consumers the confidence to purchase certified, good quality and value-for-money Halal products on a trusted online destination, directly from flagship stores and sellers that offer an assortment of Halal certified consumer goods. We are excited that this specialised channel will give businesses big and small added opportunity to drive sales and engagement with customers. With Aidiladha fast approaching, we are also glad that we can be a part of the festivities. And after Hari Raya Haji, Laz Halal will continue to offer a variety of Halal certified products for our local consumers,” said Syarif Lee, Chief Customer Officer, Lazada Malaysia.
Speaking of the positive initiative, YBhg. Datuk Hajjah Hakimah Mohd. Yusoff, Director General of Jabatan Kemajuan Islam Malaysia (JAKIM) said, “In this digital era with the convenience of eCommerce at our fingertips, JAKIM understands the need and demand of the local and global population for Halal certified consumer goods. Our role is to ensure that the integrity of the Halal logo with the Halal certification issued by JAKIM, and other global Halal certification authorities recognized by JAKIM, are safeguarded and respectfully managed and governed. This proactive move by Lazada to create a dedicated Halal online store that offers products with verified Halal certification is a step in the right direction. It will benefit the Muslim community, while strengthening JAKIM’s strategic effort on the Halal front.”
The ‘Laz Halal’ icon and banner are available on the Home page of Lazada Malaysia, making it easier for customers to access, browse and add to cart their Halal certified products, while enjoying the exclusive deals and discounts during Lazada’s 7.7 Mid-Year Mega Sale, such as free shipping, additional savings of up to 20% through LazCoins and RM10 off for every RM100 spent via Lazada Bonus. For more information, visit the Laz Halal Campaign Page