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Better-for-you Maggi Nutrilicious has an Italian twist

Maggi has embraced the Italian classic dish of Aglio Olio with the launch of Maggi Nutrilicious Aglio Olio in Malaysia. This is the first instant noodle brand certified with the Healthier Choice Logo and is fortified with vitamin B6, protein and is a source of fibre. Maggi Nutrilicious Aglio Olio is made with baked wholegrain noodles.

Maggi Nutrilicious Aglio Olio is inspired by the traditional Aglio Olio recipe with the taste of aromatic garlic oil.

Also available is Maggi Nutrilicious Tomato Delight inspired by Italian pasta flavour in the form of delightful sweet and sour tomato taste. Both products are part of Nestle’s latest low fat, low salt MAGGI Nutri-licious Noodles range.

The new Maggi Nutrilicious competes with Vit’s Italian Mi Goreng series but with an added healthy twist as Maggi Nutrilicious is made from wholegrain noodles and is fortified with vitamin B6.

Click here to buy Maggi Nutrilicious Aglio Olio on Lazada.

MALAYSIANS SOUGHT AFTER NECESSITIES DURING PAYDAY SALE

KUALA LUMPUR, 21 FEBRUARY 2022 – Shopee Malaysia data revealed that Malaysian consumers are turning to the e-commerce platform to get their necessities on a regular basis, especially face masks.

The conclusion came about when Shopee analysed its month end payday shopping trends to understand how Malaysians are spending their pay cheques and it goes to show Malaysians are now turning to Shopee to stock up on necessities.

The data, taken from month-end spending habits every month from June 2021 to January 2022 across its platform, revealed that Malaysians are spending their monthly salaries to fulfil their household needs. This is so as essentials such as MILO, instant noodles, biscuit, sambal, cereal, toilet rolls, diapers among others are consistently appearing in the top 20 most purchased items by shoppers across Malaysia.

The data also revealed one of the necessities sought after by Malaysians are face masks, which are the most popular items among shoppers from Kelantan, Pahang and Putrajaya. This is so as face masks of various brands made up to 11 out of 20 most purchased items by shoppers in these locations.

This is then followed by shoppers from Kedah, Melaka, Negeri Sembilan and Terengganu – face masks of various brands occupied 50 per cent of the top 20 most purchased items among these shoppers.

Conversely, shoppers from Kuala Lumpur and Penang placed face masks purchase on a lower priority – face masks of various brands occupied four and three spots respectively in the top 20 most purchased items among these shoppers.

On the other hand, mobile and fuel prepaid top up vouchers are gaining popularity among Shopee users as they embrace the convenience e-commerce offers.

Malaysian shoppers also took the opportunity to seek out other products during Shopee’s Payday Sale. Other popular categories on the platform include Home Appliances, Mobile and Accessories, Health and Beauty and Men Clothes as seen in Malaysians’ purchasing habits. The top items from these categories are air fryers, cordless vacuums, Bluetooth earphones, gaming headphones, oximeters, skincare products like serums and facial masks, brow shaping kits, track pants and leather belts.

Head of Marketing Campaigns at Shopee Malaysia Kenneth Soh

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia commented, “It is interesting to discover the online shopping pattern among Malaysian consumers towards the end of the month. This insight shows that Malaysian payday shopping habits are driven by needs more than other things – which differs from any other days. With this understanding, we are able to curate campaigns that will support Malaysian consumption and lifestyle better so that we can continuously provide greater deals and savings that are relevant to our local audience.”

He also added that Shopee’s Feb 25 Payday Sale this year is ongoing from now until 25 February to allow users to enjoy free shipping with a minimum spend of RM5. Consumers can discover mobile and gadgets, fashion items, essentials and more for RM25 during the Shocking Sale sessions daily.

In response to the increasing demand for mobile prepaid top ups, this campaign offers a 25% Coins cashback for mobile reloads, bill payments as well as repayment of the National Higher Education Fund (PTPTN) through ShopeePay. Terms and conditions apply.

Shopee Prizes is offering users the opportunity to win up to 10 million Shopee Coins and attractive prizes like a Samsung Note 20, Domino’s Personal Pizza vouchers and more. Just play Shopee Farm, Spin & Win, Shopee Bubble, Shopee Candy, Shopee Claw, Shopee Go, Shopee Pets and Shopee Shake to stand a chance to win attractive gifts.

Malaysians can also look forward to attractive offers and deals from brands such as Dr Cardin, Enfagrow, Gabor, Pediasure, Tefal and vivo during Shopee’s Feb 25 Payday Sale.

For more information about the Feb 25 Payday Sale, please click here.

L’OrĂ©al Paris to reward local online content trips to Paris

One Malaysian content creator to win two tickets to Paris, contract awards to five be the brand’s live streamers on top of cash prize RM5,000 each

KUALA LUMPUR:  L’OrĂ©al Paris, the world’s number one beauty brand, takes its relationship with Shopee to the next level after a series of success stories selling on Shopee Live Platform.

The new collaboration involves organising a L’OrĂ©al Star Search,  competition in which one Malaysian live-streamer will be selected as winner of two tickets Paris, five contestants to be awarded contracts to be the brand’s live streamers on top of a cash prize of RM5,000 each.

Commenting on this collaboration, Tran Hoa, Marketing Manager of L’OrĂ©al Paris in Malaysia said that the brand had experienced “impressive results participating in an 11 hours live streaming program during the Shopee 11.11 Big Sale in which unique viewerships exceeded 103,000 and translated to sales breaching RM31,000.”

This time around, the number one beauty brand would like to deepen its collaboration with Shopee to not only discover talents to create a pool of live streamers for L’OrĂ©al Paris, but also to train potential candidates and equip them with the necessary skills to compete in L’OrĂ©al Star Search.

“Malaysians aged 18 and above are invited to submit their applications from now to 28 February 2022 to showcase their talent as potentially new live-streamers, coming up with creative content campaigns for L’OrĂ©al Paris products such as the newly launched Glycolic Bright.

“Selected applicants will attend an exclusive workshop with L’OrĂ©al Paris to learn more about their products, and gain insights from a Shopee Live host, to learn the ropes of live-streaming before competing in the L’OrĂ©al Star Search competition from 3 March till 16 March 2022,” said Hoa.

Through the L’OrĂ©al Star Search contest, L’OrĂ©al Paris also hopes to play a role in nurturing talent among Malaysians by giving them the freedom to be creative and create their own content featuring L’OrĂ©al Paris products – be it in the form of tutorials, talk shows, unboxing products, and more.

Head of Marketing Campaigns at Shopee Malaysia Kenneth Soh

On the collaboration, Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are excited to collaborate with L’OrĂ©al to kick start their L’OrĂ©al Star Search competition in Malaysia. This competition will serve as a platform for Malaysians who have the talent, passion and interest in creating interesting, informative, and exciting live stream content on Shopee Live for our fellow users.”

“As an e-commerce platform, this is also another avenue for brands like L’OrĂ©al to expand their reach and connect better with their consumers. We hope this competition will be a success in sourcing the best talent and be a stepping stone for individuals who are keen to have a go at live streaming”.

To submit your application to take part in the L’OrĂ©al Star Search competition, head over to https://shopee.com.my/m/Star-Search

For media inquiries, kindly contact Finaswani ZIN/Sharifah Nadia ALWI at finaswanibinti.mohamedzin@loreal.com / Shariffahnadia.Alwil@loreal.com

Click here to buy L’Oreal Paris products on Shopee.

New SlurpeeÂź Lemon Lychee Flavour Released at 7-Eleven Malaysia

KUALA LUMPUR, 21 February 2022 – SLURPEE fans, rejoice! The nation’s largest convenience store chain, 7-Eleven Malaysia, has introduced the new Slurpee Lemon Lychee flavour.

With prices as low as RM2.30, you must try out the new and exciting SlurpeeÂź flavour that comes in three sizes – 12 oz, 16 oz and 22 oz. This new and exclusive Slurpee flavour, Lemon Lychee not only tastes deliciously fruity, but its hint of natural sweetness of lychee delivers a smooth texture to your mouth and will cool you down faster than you can say Slurpee.

The “Coolest Drink on Earth¼” is guaranteed to quench your thirst, so take a brainfreeze daydream and treat yourself to a deliciously refreshing experience. Head on down to your nearest 7-Eleven stores with a friend and try it out for yourself!

And better yet, My7Eℱ App members get to enjoy a FREE cup of Slurpee of any size for every six cups purchased through 7REWARDS. Hurry up! Download the My7Eℱ app on Google Play Store and App Store today to make sure you don’t miss out on special member-price and amazing in-app deals.

For more information, please visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.

UNIQLO to Launch AIRism 3D MASK

New mask by designer Tokujin Yoshioka combines beautiful form and mask performance

February 21, 2021, Kuala Lumpur Global apparel retailer UNIQLO today announces the launch of AIRism 3D MASK, a new version of its AIRism Mask combining performance with a three-dimensional aesthetic beauty in a seamless design. This new offering from LifeWear brand UNIQLO allows everyone to be more comfortable at a time when masks have become an essential part of everyday life. AIRism 3D MASK will be available at all UNIQLO stores in Malaysia and through uniqlo.com from Monday, February 28.

3D beauty achieved by trialing more than 100 patterns with designer Tokujin Yoshioka

The challenge of designing a new mask was undertaken by Tokujin Yoshioka, the internationally renowned, award-winning designer who has given the world numerous exceptional product designs. The final form, completed after repeated trialing of more than 100 patterns, features a clean three-dimensional feel and sharp face line. “A beautiful design must be simple and innovative, as well as functional. I hope the experience of wearing this mask makes everyday life more beautiful and positive,” says Yoshioka, illustrating the UNIQLO LifeWear philosophy.

Mask performance using a nonwoven filter with a seamless design for a beautiful face line

The inside layer against the skin, which greatly affects mask comfort, is made of smooth and silky AIRism. The triple layer construction, with a nonwoven filter for the middle layer, provides a bacterial filtration efficiency of 99%, blocking droplets, bacteria, virus-contaminated particles, and pollen.1 The unique seamless construction reduces uncomfortable friction against the skin. Furthermore, the clean face line gives a stylish impression when worn.

Ear adjusters further enhance the merits of the unique 3D design

AIRism 3D MASK employs a bonding technology that adds a stiffness to the fabric, and a seamless manufacturing process. This helps retain the shape of the mask, while the 3D design lessens the pressure against the lips, making breathing and conversation easier. An additional feature of the mask is the newly developed ear adjusters that allow the fit to be adjusted to the user’s preference. This reduces irritation around the ears, maintaining comfort even when worn for long periods.

Beautiful form and nonwoven filter performance retained even after 20 washings

Since masks are something that people wear on a daily basis, UNIQLO focused on developing washable types from the standpoint of sustainability. AIRism 3D MASK uses interlining cloth to retain the mask’s unique three-dimensional aesthetic beauty. Like the previous AIRism Mask, the mask can be machine washed (using a laundry net). Tests conducted by a professional testing agency demonstrated that the nonwoven filter in the center of the triple layer construction retained its effectiveness even after 20 washings.

WonderBrew and V Burger offer kombucha with vegan burger combo

WonderBrew, the homegrown Malaysian kombucha brand, has collaborated with V Burger — a new generation of incredibly delicious and amazing vegan burgers. Now you can enjoy the delicious vegan burger with Kombucha in a cup. It’s guilt-free and definitely a great alternative for vegetarians and vegans.

The pairing of kombucha with vegan burger could unlock further opportunity for kombucha as a foodservice beverage option.

WonderBrew is 35% owned by Tealive’s parent firm Loob Holding.

Introducing the new UINAH Honey Meadow sourced from Borneo’s pristine rainforest

UINAH Premium Craft Beverages, the Sabah-based manufacturer of premium craft beverages that wow the body, mind and soul, has just released its latest product for 2022. The newest UINAH Honey Meadow is a botanical beverage wild honey with calamansi lime.

The wild honey is only found high altitudes of Borneo’s pristine rainforest “Acasia Tree”. The complexity of both flavours give a taste of sourness and sweetness and has become a favourite among anyone that needs to quench their thirst on a hot day.

Benefits of UINAH Honey Meadow:

  • Rich in Antioxidants
  • Helps Improves Digestive System
  • Helps Boost the Immune System
  • Refreshing Good Energy Source
  • Helps Relieve Fatigue

Click here to purchase on Shopee.

A Weekend With Local Produce: Student-led Campaign Collaborates With Open Farm Community To Spread Love for Singapore-grown Produce

Pen down your support for Singapore farms and produce, purchase farm-fresh goodness and learn more through mini games

Singapore, 16 February 2022 — A group of Nanyang Technological University students are shining the spotlight on Singapore-grown produce through a pop-up booth on the weekend of 26th and 27th February. The pop-up is hosted and held in collaboration with Open Farm Community, Singapore’s foremost urban farm and restaurant concept. Aside from purchasing some ready-to-eat and fresh local produce, and other items, patrons can also learn more about local farms through mini games at the booth or pen down their support on display boards.

Left to right: Lim See Mun, Tang Yi Ting, Tan Jia Huey Madeline, Nicole Lim (Image Credit: Fresh off the Dot)

This is part of the 3-month campaign that the NTU team, Fresh off the Dot, is running. Through interactions with local farmers and a survey* conducted with 203 parents in December, it was found that many are unaware that our city-state has over 200 farms. This insight kickstarted the team’s ambition to increase appreciation for local produce in Singapore. Matching well with Open Farm Community’s vision to strengthen understanding and respect for food and its origins, the event serves as a timely response to the growing disconnect between people and their food.

“Supporting local is one of the best single steps you can take to better your personal health, connect with your community and make a more environmentally responsible choice,” says Oliver Truesdale-Jutras, Executive Chef at Open Farm Community. “Informed purchasing is the most potent power that most people don’t realise they have.” The restaurant was awarded the Michelin Plate in 2021, and the food at Open Farm Community is an ode to our Singaporean roots marrying sustainable passion and gastronomic flair.

Situated outside and separate from the dining area at Open Farm Community, the Fresh off the Dot booth will be open from 11am to 3.30pm and 6pm to 9pm over the weekend of 26th and 27th February. Educational materials will be available for the public to learn about some of Singapore’s farms and produce, as well as mini games such as crossword puzzles and mix-and-match activities. There will also be a “Why We Support Local Produce ” board where patrons can show their support through messages on post-its.

Aside from educational activities, items will also be available for purchase at the booths. This includes fresh produce and ready to eat items such as The Fish Farmer’s Mala and Teriyaki Mullet Fillet, Egg Story Nitamago Ramen Eggs and Tamagoyaki (Japanese Egg Roll), Jurong Frog Farm’s Premium Snowdrop Hashima bottles and The Local Farm Pack 2022 (a 100% fresh local produce subscription pack).  For those with green fingers, they can try out Kin Yan Agrotech’s Mushroom Growing Kit. As part of the booth, Open Farm Community’s very own farm will also have their products on display, and patrons can now purchase Open Farm Community’s farm-grown produce, seeds and seedlings to take home and recreate their own urban farm.

Joining in the event is Urban Origins, an urban food marketplace that connects communities with the nearest and most sustainable food sources, offering Singapore’s residents direct access to healthier and more nutritious alternatives on a single online platform. At the booth, Urban Origins will be featuring artisanal and plant-based products from local food producers.

Weekend Brunch — Genting Tomato Salad

“We hope that through our event, families visiting Open Farm Community will leave the place with a little something that they learnt about local produce. Young children will be leaders of our next generation, and it would be great to start educating them about Singapore’s farms and food security at a young age” says Ms Madeline Tan, from the NTU team. Their campaign was launched as part of a Final Year Project at Wee Kim Wee School of Communication and Information in late December of last year.

À la carte Menu: OFC Farm Eggplant, Karana green jackfruit, cashew, wild pepper

While the booth is open to the public, visits to the booth do not guarantee seats at the restaurant as they operate independently. Open Farm Community strongly advises interested parties to make a reservation if they want to get the full local produce experience, as dine-in crowds can get busy on weekends.

For more information, please visit Open Farm Community’s website or Fresh off the Dot’s Facebook and Instagram. For Open Farm Community dine-in reservations, kindly visit this link here. Open Farm Community is located at 130E Minden Rd, Singapore 248819.

GR.iD @1 Selegie Road Launches on 12 February

GR.iD Launches as an Entertainment-centric Meeting Place to Foster Connection
Amongst New-age Shoppers

Singapore, 10 February 2022 – In the heart of the creative and youthful education district of Dhoby Ghaut, the new colourful Tetris-inspired hangout, GR.iD, stands out with over 92,000 sq ft of entertainment-centric space spanning across six levels. True to its namesake which stands for Great Identities, the one-of-a-kind landmark is a platform for new-age shoppers to realise their identities through meaningful and positive interactions. The unique entertainment-centric retail podium champions unique owner-led businesses and offbeat experiences, transforming the shopper experience with an emphasis on place-making elements. Launching on 12 February, GR.iD is set to be the new stomping grounds for individuals and communities from all walks of life to connect, collaborate, and share in
meaningful conversations, facilitating exchange among the young and young-at-heart.

TENANTS

The mall’s eclectic tenant mix was specially curated with a focus on owner-operated,
first-to-market, eater-tainment, edu-tainment, and retail-tainment concepts.

Eater-tainment

CHUNZ

These include Grain Works, one of GR.iD’s anchor tenants and Singapore’s largest craft beer cafe concept. Snack on authentic Korean corn dogs made with halal-certified ingredients by CHUNZ, arriving fresh and piping hot on our shores, and making its debut at GR.iD.

Not to be missed is Kamikaze Asian Tapas Bar which serves creative Asian Tapas with a good selection of Japanese Fusion Dishes in their first rooftop alfresco experience. Enjoy great food and drinks under the open skies overlooking the bustling Prinsep Street till 2am. End your dining experience at GR.iD on a high at House On The Moon, an asian fusion dining concept that offers wine and dessert pairing, conceived by multi-Michelin star Chef Juan Amador.

Retail-tainment

Get your heart pumping at The Battleground with a 50 minute functional training workout.
Pick your battles from 10 different battleground formats and circuit classes that will be sure to keep you engaged and energised. Perfect your golf swing at the technology enabled GOLFTEC Singapore, with instant video feedback and proprietary Motion Measurement Technology.

Loading (Live Action Role Playing Game)

Harness your love for gaming at Social OK – By The Gym Studio, a live streaming e-sports studio concept where all can meet, train, compete, collaborate and level up. The fun continues at Loading (Live Action Role Playing Game), Singapore’s first ever role-playing murder mystery game that invites you to take on different roles, navigate around thematic rooms to gather evidence and solve the mystery!

Edu-tainment

Green Drumming by BEATABOX

Develop your love for the arts at MADDspace – School of Music, Art, Drama & Dance with classes for preschoolers and up. Unleash your musical genius with Green Drumming by BEAT’ABOX, a social enterprise powered by youths harnessing the power of music for self-expression and promoting active citizenry through the creation of music out of recyclable materials. Helmed by Mr Paul Lim, veteran professional darts player, Darts Legend seeks to tap on the love and appreciation for darts as a sport among a younger generation of players with friendly competitions and darts events. Hit the bullseye for a memorable experience with friends and family over drinks and a friendly dart-throwing competition.

A number of promotions and great deals are running in commemoration of GR.iD’s launch.

DESIGN

Designed by SPARK Architects, GR.iD bagged the Architectural Color Award Category in 2021 for the creative use of colours at the WAN (World Architecture News) Awards, one of the largest international architectural awards. The visual landmark that features stacked glass blocks, pop-orange steel frames and neon lights turns 1 Selegie Road into a digital
generation-friendly canvas for content creators and consumers alike. The “Tetris” inspired
first-of-its-kind architecture is representative of the playful energy that GR.iD exudes with its entertainment-centric concepts. Neon lights illuminate GR.iD at night where it continues to buzz with energy with its extended operating hours past midnight, rejuvenating the district with a distinctive new energy.

Upon arrival along Kirk Terrace, you’ll be greeted by an inviting triple height Social Staircase that features custom-made benches, powerpoint outlets, fans and a large format LED screen with a potential lineup of movie screenings. The Social Staircase was designed not only to open up and provide direct access into the basement, but also to create a photogenic rallying point for individuals and communities to connect and collaborate.

The basement entrance leads into the Makan Street flanked by a Kaws inspired Smile
Dessert outlet, Shine Korea, Singapore’s leading Korean supermarket, Darts Legend and
LOADING (LARP Game).

At the end of the basement one can find relief in yet another place to mix and mingle in – the Social Washroom. The previously utilitarian washroom has been transformed into a talking point and a convergence point for Great Identities to connect, interact and collaborate.

Mural Wall

Catch your breath as you gaze at a two-story tall 26m long mural titled ‘Motherboard’ that
spans the width of the mall. The largest indoor wall mural in Singapore painstakingly painted over 750 hours was jointly conceived by seven painters from LASALLE College of the Arts, Nanyang Academy of Fine Arts, School of the Arts, and Nanyang Technological University. ‘Motherboard’ was envisioned to be the source of vibrant and powerful energy for GR.iD and serves as a metaphor for the imaginative and creative forces at work in this space. This embodies GR.ID’s purpose to serve as a catalyst for social connection and meaningful interactions.

This 12 February, get ready to transport yourself to a new and fresh retail experience. Visit GR.iD’s website for their full directory of tenants and additional information on future deals, promotions and events in celebration of GR.iD’s grand launch.

Jumpstart and Ichitan launch Sea Salt Sensation

Jumpstart, Indonesia’s first fully automated self serve coffee shop, has collaborated with Ichitan to launch Sea Salt Sensation. The new drinks consist of Milk Tea Sea Salt and Brown Sugar Sea Salt. This is an interesting collaboration between Ichitan and the smart coffee machine operator.

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