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McDonald’s Malaysia Appreciates 65,000 Delivery Riders Through #MekdiBelanjaRider Initiative

By
Tan Heng Hong
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Riders nationwide took a break and redeemed free McChicken meal sets

KUALA LUMPUR, 15 September 2022 – McDonald’s Malaysia provided free McChicken meals to 65,000 delivery riders nationwide last Friday to show appreciation for their resilience and hard work every day. This effort is part of the quick service restaurant’s #MekdiBelanjaRider #LekluKitakanFamili #LekluMcDBelanjaRider initiative to encourage Malaysians to show appreciation to this group of unsung heroes of the service industry – our delivery riders.

Apart from the company’s own McDelivery Service (MDS), all other riders were able to claim their free McChicken meal sets between 2pm to 5pm on 9 September 2022 from McDonald’s restaurants nationwide.

“Rain or shine, we can always see delivery riders working tirelessly throughout the day to ensure all meals are delivered in a timely manner to customers. We don’t often stop to think about these riders who are the enablers for customers to have their favourite meals in the comfort of their homes or offices, anytime and anywhere. Through this effort, we want to encourage Malaysians to show appreciation to all delivery riders out there; and for these riders, to take a break and enjoy a McChicken meal on the house,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

A mother of five, Noorasshikin Binti Mohd Nor receives her daily source of strength and motivation from her children. “I work hard for my children because supporting and giving them the best that I can are the most important aspects of life to me. I truly feel blessed with my husband’s encouragement to become a rider, and McDonald’s constant appreciation to all riders across the nation. All the hard work is worthwhile when I get to support my family and feel appreciated altogether.

“As a father of four children, I am always looking for ways to support them while focusing on my career. I am an IT engineer and also a Dragon Boat national athlete. I started working as a part-time rider because of the time flexibility and extra income that it gives me since I was juggling between my career as an IT engineer as well as an athlete. Being a rider is challenging since we have to deliver even if the weather is not the best for the day,” said Muhammad Aliff Nur Bin Mohammad Yunus.

“But what makes it worthwhile every time is the smile on the customer’s face when I manage to deliver food to someone who has been waiting patiently for their warm meal. Nothing beats the clear joy on their face. And I think this is what motivates me to keep doing what I do and provide the best delivery services I can possibly offer,” said Muhammad Aliff.

“Five years as a rider and every day is still an exciting one for me. It is the customers and restaurants that give me joy as a rider through their appreciation for us. One sweet memory that I can never forget was when the riders were placed amongst the frontliners of the nation during the lockdowns. That gave meaning and significance to our job and seeing customers’ happy faces when they receive their food is an infinite source of satisfaction for me. It has definitely brought about positive impact in my work,” said Mohamad Khairan Hadafi Bin Mohammad Fauzi.

To further show its commitment and recognition to the delivery riders, McDonald’s Malaysia employees from the company’s headquarters also rolled up their sleeves to support the restaurant crew at selected restaurants to serve delivery riders when they redeemed their free meals.

“Thank you to all delivery riders nationwide for your constant commitment in putting customers first, and always going above and beyond for us,” added Dato’ Azmir.

As a nod of appreciation to delivery riders, be sure to share the best photos of your Abang and/or Kakak Delivery on social media during your next delivery with the hashtags #TerimaKasihAbangRider #MekdiBelanjaRider #LekluKitakanFamili #LekluMcDBelanjaRider!

Julie’s Biscuits announces 11 Lucky Gold Winners for I “Nut” Emas Campaign

By
Tan Heng Hong
-
Luckiest winner, Lai Kah Wah

Julie’s Biscuits celebrated their 38th anniversary with an exciting I ‘NUT’ EMAS contest, the buy and win contest ran from 1st of July 2022 to 15th of August 2022.

Inspired by the Julie’s Peanut Butter Sandwich Biscuit’s shape and gold-like appearances, the Julie’s I ‘NUT’ EMAS contest is a playful homophonous to the Bahasa Malaysia term ‘I WANT GOLD’. The brand incorporates the word ‘nut’ from ‘peanut’ and ‘want’ (‘nak’ in Bahasa Malaysia) into a tagline that many Malaysians can recognise the pun.

Consumers across nationwide were invited to participate in the Julie’s I ‘NUT’ EMAS contest, where RM100,000 prizes were up for grab. The prizes included the Grand Prize of a Julie’s Gold Coin (100gsm of 999 gold) for the luckiest winner, First Prize of Julie’s Gold Bar (10gsm of 999 gold) for 10 winners. There were also weekly prizes of RM85 Touch ‘N Go e-Wallet credit for 66 winners every week throughout the 6-week contest period.

The 100gsm Julie’s Gold Coin, is a customised limited edition specially created for I ‘Nut’ Emas contest, made with 999.9 fine gold and weight 100gsm.

The winner of Grand Prize belonged to the luckiest winner, Lai Kah Wah, said, “This is my first-time participating in a buy and win contest, I am so blessed and happy that I am able to win the Grand Prize which is a 100gsm Julie’s Gold Coin! My family and I truly love Julie’s products, thank you Julie’s Biscuits for the Grand Prize!”

Md Fuzi Bin Abd Lateh

After multiple submission attempts to win the weekly prizes, Md Fuzi Bin Abd Lateh has won one of the First Prize instead. He responded, “Julie’s is a really good product, you should try it too tau! This gold prize with Julie’s brand will be a meaningful token for me to keep and pass over to my future generations”

Tzy Horng Sai, Director of Julie’s Biscuits, said “Our biscuits have more than stood the test of time, with 38 years in the market locally and internationally, thus in conjunction of the anniversary celebration we believe that the prizes will have to be as irresistible as our Peanut Butter Sandwich.”

“We’re excited to see the high participation and responses to I “Nut” Emas by our Malaysian consumers. This golden opportunity has been celebrated by more than 396 cash prizes winners and 11 gold prizes winners, we believe in continuing to reward our consumers with great products and connecting with them through our brand movements.”

Sustainable Flower Delivery Brand LVLY Launches in Malaysia

By
Tan Heng Hong
-
LVLY glass jar packaging

Australian flower brand LVLY chooses Malaysia for their first international expansion

Kuala Lumpur, 14 September 2022 – LVLY, a sustainable flower delivery brand, launches in Malaysia, marking its first international expansion. Exploring this second market after Australia, LVLY aims to re-invent the flower industry through their commitment to zero waste.

LVLY Gift Box

Known for its iconic flower jars and ‘Someone Thinks You’re Awesome’ boxes, LVLY was acquired by Southeast Asia’s Limitless Technology Group in May 2022. Together, the combined entities will form one of APAC’s leading online flower retailers. LVLY saw significant growth over the past two years in Australia with their market-leading ‘7 day, same-day delivery’ proposition, putting them among the trailblazers within the e-commerce and logistics space.

As a brand, LVLY holds sustainability close to its core. Understanding the importance of being sustainable and mindful within the industry, LVLY predominantly sources all materials that are used to prepare these gift boxes locally to reduce their carbon footprint while supporting local businesses.

LVLY is steadfast in their commitment to increase the resilience of local communities which is in line with the Malaysian government’s initiatives and making an impact within the industry. This propels the brand to the forefront of the line of companies that are shifting their products and services to be environmentally and socially conscious.

LVLY Founders – Hannah Spilva & Verity Tuck

“Our vision to firmly establish LVLY as APAC’s most loved and most used flower and gift delivery company is now on the fast track through its recent integration into the Limitless Technology Group. We are excited to bring our values especially on sustainability to the Malaysian market,” said LVLY CEO David Robinson.

Setting itself apart, the brand’s Thoughtful Marketing approach aims to change the culture surrounding its brand communications as well as improve the brand experience for customers across this flourishing industry. Understanding that there is a responsibility to respect and protect people’s emotional and psychological wellbeing, LVLY puts their customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events, such as Mother’s or Father’s Day where it may be painful for people to be reminded of the event while mourning the loss of a parent.

LVLY ‘Someone Thinks You’re Awesome’ gift box

“We believe in keeping loved ones connected, particularly when people might be struggling to ‘be there’ for each other. LVLY has never been more relevant or more in demand. Rapid delivery is becoming a customer expectation, not a nice-to-have and that’s a trend reflected in online gifting around the world.,” said LVLY Co-Founder, Hannah Spilva.

LVLY is determined to make positive emotional connections for both their customers and those they reach out to. The isolation and social restrictions associated with the COVID-19 pandemic hit people especially hard and LVLY is doing their part in ensuring that people don’t feel that same sense of isolation when using their service.

“We want to be a household name when it comes to sending gifts to your loved ones, a brand that cares about people and the environment. We believe this unique set of values that we bring will set us apart allowing LVLY to accelerate market share opportunities in Malaysia. This is just the beginning for us,” said Limitless CEO, Maxmillion Lotz.

About LVLY

LVLY (pronounced lovely) was founded in 2015 by Hannah Spilva and Verity Tuck. What started as a desire to build a business that would spread more joy in the world quickly grew into a fast growth e-commerce brand that has disrupted the flower industry in Australia. Their market leading 7-day, same-day delivery service and playful branding has helped firmly establish LVLY as a customer favorite in the flower and gifting category. LVLY has recently been ranked in the AFR Fast 100, Deloitte Tech Fast 50 and Inside Retail 20 Coolest Retailers.

For more information, visit lvly.my.

Snap up deals as low as RM0.10 at Lazada’s new ‘RM9.90 All In’ always-on offer

By
Tan Heng Hong
-

For the avid deal hunters out there, Lazada today introduced a new always-on offer on its app – RM9.90 All In, where deals listed are priced as low as RM0.10. With a minimum spend of RM8 on items listed under the ‘RM9.90 All In’ icon, shoppers can also check out with a Free Shipping voucher*.

All Lazada shoppers can now go to their Lazada mobile app to look out for the RM9.90 All In icon on the homepage. Whether it is to stock up on household items, or for a new outfit, consumers can seek and check out the most value-for-money deals on the eCommerce platform.

An additional perk will also be given to newly-signed-up Lazada users, whereby a RM15 no minimum spend voucher will be granted to them for use when shopping for the most affordable items under the RM9.90 All In icon.ds

Download the Lazada mobile app and follow Lazada Malaysia on Facebook @LazadaMalaysia, Instagram @lazada_my, Twitter @LazadaMY , and YouTube for more information.

New MARIGOLD HL Dark Chocolate Milk with Plant Sterols

By
Tan Heng Hong
-

MARIGOLD HL Milk in Singapore now has a new dark chocolate flavour with the benefit of plant sterols, which help to lower blood cholesterol. MARIGOLD HL Dark Chocolate Milk is high in calcium and protein while low in fat and lactose. Consumers are encourage to add the dark chocolate milk into their milkshake and oats.

One serving (250ml) of MARIGOLD HL Dark Chocolate Milk with Plant Sterols contains only 2.25g of lactose. A lactose intolerant individual can consume up to 12g of lactose per day.

The flavoured milk category in Singapore is taking the indulgent chocolate route. In May 2022, F&N launched its very own MAGNOLIA Royal Hazelnut Chocolate Low Fat Flavoured Milk. The same company introduced FARMHOUSE Dark Chocolate Low Fat Flavoured Milk in 2021.

In another development, the MARIGOLD PowerBeans Fresh Soya Milk has been given a new look.

New Mie Sedaap Selection Korean Cheese Buldak with a spicy taste

By
Tan Heng Hong
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Local instant noodle brands in Indonesia are moving en masse into the Korean-inspired cheese instant noodle category. Mie Sedaap is the latest to offer its very own Mie Sedaap Selection Korean Cheese Buldak Spicy Chicken. This latest instant noodle comes with keju bubuk or cheese powder and a customisable spicy taste.

Mie Sedaap has previously launched Korean Spicy Chicken in 2019.

Chill and enjoy the exhilarating fruity flavours of ICE MOUNTAIN Sparkling Water

By
Tan Heng Hong
-

The invigorating ICE MOUNTAIN Sparkling Water Yuzu Osmanthus returns as a limited-edition treat

Singapore, 13 September 2022   Take a moment and have a breather with the exciting fruity flavours of ICE MOUNTAIN Sparkling Water. With the warmer months here to stay in Singapore’s tropical climate, the deliciously sparkling zero sugar and zero calorie treats offer you an array of lively fruity tastes especially when served chilled for you to kick back, relax, and beat the heat with:

  • ICE MOUNTAIN Sparkling Water Lemon for its bold and crispy notes of zesty lemons
  • ICE MOUNTAIN Sparkling Water Peach for its well-rounded summer flavour
  •  ICE MOUNTAIN Sparkling Water Grapefruit for its perfect balance of citrus notes
  • ICE MOUNTAIN Sparkling Water Yuzu Osmanthus – now back due to popular demand

The flavoursome range of ICE MOUNTAIN Sparkling Water is also the perfect chilled treat at any time of the day and for all occasions, whether served on its own or concocted with mixers into mocktails and cocktails.

Due to popular demand, ICE MOUNTAIN Sparkling Water brings back the piquant taste of Yuzu infused with the nectarous flavour of Osmanthus with the limited-edition ICE MOUNTAIN Sparkling Water Yuzu Osmanthus – the perfect guilt-free treat in the warm summery weather all year round.

With a luscious combination of taste profiles derived from hints of lemon, orange, and grapefruit; the Yuzu fruit is highly regarded for its appealingly unique fragrance and distinctively perfumed aroma.

Like Yuzu, Osmanthus is seductively scented in a subtle fashion. Its delicately tiny flowers with hues of yellow are described to exude the redolent fragrances of apricots and ripe peaches combined. It is also noted for its subtlety in sweetness – making it as one of the highly sought-after ingredients in tea-brewing, and incorporated in delightful treats.

The deliciously sparkling zero sugar and zero calories fruity flavours of ICE MOUNTAIN Sparkling Water (Lemon, Peach, Grapefruit, and Yuzu Osmanthus) are available in packs of 6 cans and 24 cans, retailing at the recommended selling price of S$6.15 and S$24.60 respectively, and are available at all leading supermarkets, hypermarkets and convenience stores.

Go ahead and enjoy chilled out moments with the delicious flavours of ICE MOUNTAIN Sparkling Water and the limited-edition ICE MOUNTAIN Sparkling Water Yuzu Osmanthus on their own or create luscious drinks by concocting them with mixers for luscious mocktails and cocktails for friends and family.

#IceMountainSparklingWater
#IceMountainYuzuOsmanthus
#IceMountainLemon
#IceMountainGrapefruit
#IceMountainPeach

Plant-based ‘chicken’ style burger patty ULTIMEAT has a new look

By
Tan Heng Hong
-

Better Protein Manufacturing (M) Sdn Bhd, formerly known as San Yang Vegetarian Manufacturing Sdn Bhd, has given its plant-based meat brand ULTIMEAT a new look. ULTIMEAT was first spotted at Tastefully Food Expo in early 2022.

The company issued a press release in August 2022 announcing the launch of its all-new plant-based ‘chicken’ style burger patties. The patties have zero cholesterol, making them ideal for health-concerning individuals. It’s vegan-friendly, high in protein and can be a daily source of nutrients. Eating with ULTIMEAT allows one to go green and play a part in saving the planet. Besides, ULTIMEAT aims to reduce carbon footprint, and everyone has the power to help create a greener planet and a kinder world for animals.

Real meat taste and texture that is cost-effective, versatile and healthy

By
Tan Heng Hong
-

SINGAPORE – Media OutReach – 5 September 2022 – Aftermeats announced the launch of a nutrient-rich vegan meat substitute, made fully from soybeans. With higher values of protein than any other vegan meat in the market, Aftermeats is a gamechanger for those looking towards meat alternative or nutritional plant-based meats. This soy-based meat, packed as minced meat, is convenient with easy and short preparation duration equivalent to any instant meals. The versatility and convenience offered by Aftermeats makes it a perfect, fuss-free addition to your meals.

Unlike other soy-based meat alternatives, Aftermeats is free of soy-taste, almost unscented, creating taste and texture that are parallel to real meat. Packed in resealable packages, Aftermeats is purchased as raw dry pellets and expands in weight 3 to 4 times after it is hydrated. This means that you will be saving on buying real meat at ⅓ of its price. Aftermeats is quickly gaining traction for being a cost-effective choice while still retaining the taste closest to that of real beef.

There are several ways to use and cook Aftermeats for your meals. Here are some of the ways:

  • For instant food lovers, add Aftermeats along with your noodles and flavouring. Prepare it like how you normally would and your delicious meal is ready in a few minutes.
  • For a more delectable meal, Aftermeats can be integrated into your dishes, such as in meat recipes. Mix Aftermeats with real meat to make meatballs and meat patties that are tastier, more nutritious and cheaper.
  • Aftermeats can be prepared alone through an extensive range of means such as microwaving, boiling, frying, deep-frying and air-frying.

Every pack of Aftermeats contains 3 to 4 servings and has a long shelf life of 2 years, allowing you to store the uncooked meat in shelves or cabinets till your next meal prep.

Aftermeats are first introducing options of plain meat and seasoned meat such as Thai basil, grilled kebab and beef bulgogi. Consumers can be rest assured that Aftermeats is safe for consumption with no compromise on food safety and quality. In 2002, N.P Foods, the manufacturer of Aftermeats adopted SQF2000 (HACCP/GMP) and in 2017, FSSC22000 (FOOD SAFETY SYSTEM), making the brand one of the pioneers in the industry to obtain such prestigious recognition. In 2015, Agri-Food & Veterinary Authority of Singapore (AVA) awarded the brand with the prestigious Platinum AWARD for recognition of constantly maintaining high hygiene standards.

Aftermeats also attained Halal Certification like MUI, MUIS & CICOT, to comply with the requirements of different regions globally. Following the initial launch through B2B and e-commerce, interested businesses should grasp the opportunity to try Aftermeats at FHA-Food & Beverage 2022.

Of Dreams & Knowledge (Asia) Launches MILESTONE®Food for your Genes in Singapore

By
Tan Heng Hong
-

SINGAPORE – Media OutReach – 5 September 2022 – Of Dreams & Knowledge (Asia), a provider of innovative health solutions, has launched MILESTONE®Food for your Genes in Singapore. With the entry of biofunctional foods, Of Dreams and Knowledge (Asia) hopes to kickstart a new wave in functional health with MILESTONE®Food for your Genes.

Biofunctional foods have the potential to adapt to an individual’s set of genes and allow the “expression” of possibilities encoded in one’s DNA. In terms of health, these functional foods can have the transformative ability to accelerate positive health impact when preventing chronic health conditions and dealing with a multitude of health concerns.

The Future of Health Innovation

The current world and socioeconomic climate is seeing more and more people face rapid nutrient decline in everyday foods, as well as an over-reliance on pharmaceutical drugs and health supplements. Of Dreams & Knowledge (Asia) aims to overturn this trend by spearheading innovations in functional health with the launch of MILESTONE®Food for your Genes in Singapore.

The range has 6 medical-grade liquid functional food formulas. Each formula is produced under zero oxygen conditions with high bioavailability and contains polyphenols and bioactive compounds that are known to be nature’s most potent antioxidants. Originating from Greece, the company is closely involved in the entire production process from farm to bottles and from the soil to every drop.

Of Dreams and Knowledge specialises in creating innovative and unique solutions — Foods for Immune with Vegan Vitamin D3, Foods for Inflammation with Liquid Curcumin, Foods for Brain and Heart with Vegan Omega 3s, Foods for Mood and Energy with Vegan Vitamin B12, Foods for Antioxidative Stress with Omega 3(ALA), 6, 9 and Foods for Pregnant Women and Kids with Vegan Calcium, Potassium and Iron.

These biofunctional food solutions are poised to positively impact the lives of Singaporeans and people around Asia. The functional food formulas are the head start of a continuous and inventive process as the world continues to evolve, with Of Dreams & Knowledge (Asia) striving to provide only the most holistic and sustainable form of nutrition.

“MILESTONE®Food for your Genes has been created to make vegan and plant-based functional nutrition accessible to people from all age groups and walks of life”, shared Darren Jerome Low, General Manager at Of Dreams & Knowledge (Asia). “We endeavour to shift people’s mindset of addressing health problems with drugs and supplements as these suppress specific bodily functions to treat symptoms. For us, addressing a specific part cannot take place at the expense of the body’s other key processes. Every organ, every system, and every pathway must move in tandem to achieve the most holistic outcome in order to trigger the body’s restorative and self-healing capabilities. This is where we come in with functional foods that provide the most sterling results. They simply look at the human body in its entirety.”

Sustainable Biofunctional Foods For A Healthier You and A Healthier Planet

With the intent to produce biofunctional foods that meet quality and function, the company gives top priority to protecting and preserving the biodiversity of the environment. Through efforts like supporting wildlife and organic farming practices that avoid the use of chemical and synthetic fertilisers at all costs, Of Dreams & Knowledge (Asia) yields the purest ingredients that are lauded as Mother Nature’s gifts.

As an innovative health solutions provider with a preventative nutrition purpose, Of Dreams & Knowledge (Asia) is established in Singapore to create awareness and bring Asia closer to what functional nutrition can offer. The functional food formulas are set to help people tackle many forms of illnesses and ailments, fight against virulent bacteria and viruses, achieve optimal balance mentally and physically as well as slow down the aging process.

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