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Nak Emas? Join Julie’s ‘I NUT EMAS’ Contest and stand a chance to win 100g Gold & Prizes worth RM100,000 in total!

By
Tan Heng Hong
-

·       The ‘I NUT EMAS’ Contest is Julie’s Peanut Butter Sandwich Biscuit first grand giveaway for the year and was inspired by the signature sandwich biscuit’s golden baked biscuit shape and buttery gold-like filling.

·       Contest is open to all Malaysians nationwide from 1 July to 15 August 2022, with the Grand Prize being a 100g gold worth RM30,000.

1 July 2022, Kuala Lumpur – Founded in Melaka in 1985, Julie’s heritage-rich background and reputation built on quality and taste has been deeply rooted in the heart of every Malaysian. Julie’s biscuits have since then travelled all over the world with everyone sharing a bite of the variety of options the brand offers, including its signature Peanut Butter Sandwich Biscuit that is loved by many till today.

Tzy Horng Sai, Director of Julie’s Biscuits, attested that Julie’s Biscuits is more than just a biscuit company. “It’s also us making memories for every Malaysian, young and old, as they enjoy their favourite Julie’s products on all occasions,” he said.

“For as long as our 38 years of establishment, our Peanut Butter Sandwich Biscuit has always been a legacy, a must-have biscuit and snack in many Malaysians’ households. The aroma that emits from every packaging opened is iconic and ignites fond memories.”

The original and signature Julie’s Peanut Butter Sandwich Biscuit has a unique combination of sweet and savoury taste. The peanut butter cream filing is smooth, buttery, and fragrant, and pairs exceptionally well with the slightly salty, golden baked biscuit. It tastes great as a dipper biscuit or eaten alone.

Go Nuts with Julie’s ‘I NUT EMAS’ Contest!

To celebrate their 38th anniversary, Julie’s is proud to announce the ‘I NUT EMAS’ contest where customers can stand a chance to win prizes worth RM100,000 in total, with the Grand Prize being a 100g gold worth RM30,000.

 Inspired from the Peanut Butter Sandwich Biscuit’s shape and gold-like appearance, the Julie’s ‘I NUT EMAS’ contest is a playful homophonous to the Bahasa Malaysia term ‘I WANT GOLD’. It is the brand’s fun way to incorporate the word ‘nut’ from ‘peanut’ and ‘want’ (‘nak’ in Bahasa Malaysia) into a tagline that all Malaysians could relate to.

How to Participate?

  1. Between 1 July 2022 to 15 August 2022, purchase any pack size of Julie’s Peanut Butter Sandwich Biscuit worth RM5.00 and above in a single receipt.
  2. Take a clear picture of the receipt. Ensure the store name, receipt date, receipt number, and product bought is clear in the photo.
  3. Scan the QR code from point-of-sales material (e.g. poster), or visit http://juliesinutemas.com/ to submit the receipt photo.
  4. Remember to keep the original receipt as this would be required for winner verification!

The contest is opened to all Malaysians nationwide between 1 July 2022 to 15 August 2022. Purchases of Julie’s Peanut Butter Sandwich Biscuit can be made at any e-commerce or retailers as long as there is a valid receipt as proof of purchase.

In terms of prizes*, there will be –

Prizes & Description Quantity
Weekly Prizes RM85 Touch ’n Go e-Wallet credit 396 winners
(66 winners x 6 weeks)

 
First Prize 10g Gold (worth RM3,000)

 

 10 winners
Grand Prize 100g Gold (worth RM30,000) 1 winner

 

*Contest terms and conditions apply.                              

Learn more about Julie’s ‘I NUT EMAS’ contest details at: https://www.julies.com.my/julies-i-nut-emas-tnc/.

“Biscuits are more than just a culinary delight, it’s about people making connections, breaking barriers, and building bridges. We hope that our I NUT EMAS contest campaign can help to change someone’s life. Over the last 37 years, we have been looking up confidently into the future like Julie, our trademark icon, and we hope it would aspire Malaysians to do the same – look up, smile, and put on your best energy, grab a pack of your favourite Peanut Butter Sandwich Biscuit as we all stride together to positivity in life,” said Sai.

Julie’s Peanut Butter Sandwich Biscuits comes in assorted, convenient packaging. There’s the tubs and tins sizes that are good for households, and the convenient packs for those who are always on the go or for a quick snack in school or in the office. Party packs are also available in boxes and cartons.

Stay updated with the brand’s happenings at their official social media channels on Facebook and Instagram @JuliesBiscuits.

Etblisse 5 Grain Yee Mee offers a healthier Yee Mee for the family

By
Tan Heng Hong
-

Biogreen has launched Etblisse 5 Grain Yee Mee in Malaysia to bring a healthy twist to the usual yee mee. Yee Mee is a variety of flat Cantonese egg noodles made from wheat flour. They are known for their golden brown color and chewy characteristics.

This special yee mee is made healthier due to the use of brown rice, barley, buckwheat, sorghum, millet, purple Chinese yam, red wheat, black glutinous rice, job’s tear, lotus seed, wolfberry, soy bean, green kernel black beans, white sesame and oat. The other ingredients are wheat flour and tapioca starch.

Etblisse 5 Grain Yee Mee:

  • Made with organic unbleached wheat flour
  • Added value with premium multi grains
  • No egg, sodium bicarbonate & sodium carbonate
  • No artificial preservatives, colouring and flavourings

Click here to purchase.

McDonald’s Malaysia Urged Employees & Public to Donate Blood to Stock Up National Blood Bank

By
Tan Heng Hong
-
Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia, donated blood and encouraged more McDonald’s employees and members of the public to help top up supplies at our national blood bank.

The blood donation drive, in collaboration with the National Blood Centre returns and is line with the government’s call to encourage blood donation

PETALING JAYA, 1 July 2022 – McDonald’s Malaysia continues to support the government’s call for Malaysians to donate blood more frequently. The quick service restaurant organised its annual Blood Donation Day on 30 June 2022, in collaboration with the National Blood Centre (NBC) under the Ministry of Health (MOH). The blood donation drive was opened to the public.

“Our goal in hosting the annual blood donation drive is to raise awareness among the communities on the importance of blood donation, in supporting NBC’s cause to help patients in need. The collaboration between McDonald’s Malaysia and NBC is in line with the government’s call for more blood donations to top up the stock stored in our national blood bank. Here at McDonald’s, we have always been an advocate for the public to continuously donate blood, and we are glad that we are able to organise another blood donation drive this year after one year of being unable to do so. I am proud to see the promising turnout for the Blood Donation Day this year,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

McDonald’s Malaysia’s Blood Donation Drive aims to raise awareness among the communities on the importance of blood donation, in supporting the National Blood Centre’s cause to help patients in need.

The Blood Donation Day, held at the headquarters of McDonald’s Malaysia, saw a turnout of more than 200 donors this year. The donors who showed up consist of McDonald’s employees, business partners, customers and members of the media. The quick service restaurant aims to inculcate a habit and create greater awareness on the importance of donating blood among its employees as well as Malaysians. Together, we can help other fellow Malaysians in need. Blood donation drives organised by McDonald’s Malaysia in collaboration with NBC have seen more than 1,300 donors since 2017. 

As a token of appreciation, McDonald’s Malaysia provided McChicken meals and Sundae Cones to all blood donors who turned up to donate blood.

F&N has two new flavoured UHT milk featuring blackcurrant and brown sugar

By
Tan Heng Hong
-

F&N Dairies Thailand has launched Mangolia Plus Blackcurrant flavoured UHT Milk containing vitamin A, D and C to support the immune system. In addition to the fruit-flavoured UHT milk, the company has also unveiled a dessert-inspired brown sugar flavoured UHT milk fortified with vitamin A, D and C.

Mama instant noodle owner Thai President Foods launches lower sodium option

By
Tan Heng Hong
-

Thai President Foods Plc (Mama) has launched reduced sodium instant noodles in Thailand with a 32-43% reduction in sodium content compared to the original formula. The reduced sodium pack covers four popular flavours including minced pork and Tom Yum Kung.

The new instant noodles come with a size of 55-60 grams and are sold at THB 8 per pack.

Instant noodle players in the Southeast Asia region are set to focus on sodium reduction as an area for new production innovation as part of the overall bid to make instant noodles healthier. Companies can also position the reduced sodium instant noodle as a premium option to premiumise the category to drive value growth.

Thai President Foods is facing heavy pressure on margin due to rising cost of raw materials as wheat and palm oil. Gross profit margin during Q1, 2022 fell to 28.85%, down from 34.03% in Q1, 2021. The company revealed the Thai instant noodle market during the first half of 2022 grew 7% with an expected growth of 3.5% in the second half of 2022. The premium segment is expected to grow at a stronger rate.

New Calpis Lacto mocktail punch flavour for summer

By
Tan Heng Hong
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Calpis Lacto, the fermented milk-derived soft drink sold by Osotspa in Thailand, has a new limited edition flavour for summer. The new mocktail punch features the the sweetness and sourness of strawberry and lemon. The new drink with a pack size of 245ml is available at 7-Eleven near you.

Chitato potato chips embrace the Korean pop trend

By
Tan Heng Hong
-

Indofood’s Chitato potato chip brand has wrapped itself with Korean K-pop element and has given its cheese flavoured chips a ‘Koreanised’ name. Known as Chijeu (Chitato Keju), the potato chips have now become a part of the Korean pop trend with all the trappings of the Korean pop culture.

KFC Singapore closing the loop for single-use packaging with Tria

By
Tan Heng Hong
-

KFC Singapore has collaborated with Singapore-based sustainability food packaging firm Tria to convert packaging and food waste into fertiliser.

The trial will involve the KFC outlet at Northpoint City mall in Yishun. The outlet serves food in Tria’s proprietary Neutria foodware made from plant-based material such as corn or sugarcane fibres.

Image from KFC Singapore

The collected packaging and food waste will be sent to a recycling plant. The waste products will be processed using TRIA proprietary NEUTRIA foodware together with Rapid Depolymerisation Technology that allows materials to be broken into its elemental forms in the shortest period of time, turning waste into farm-ready fertiliser.

We are seeing brands focusing their sustainability effort on packaging right now including closing the loop for single-use packaging. Such initiative will eventually apply to the entire supply chain with a focus on reducing carbon footprint first with Scope 1 (reporting company) and eventually to Scope 3 (downstream activities).

Pledge a healthy goal for your immunity: BiO-LiFE invites Malaysians to join the 21 Days Good Health By Yourself Immunity Challenge and win prizes worth more than RM46,000!

By
Tan Heng Hong
-

30 June 2022, Kuala Lumpur – When the world was hit by the COVID-19 pandemic, lives were lost as many became unsuspecting victims of the deadly virus. Because of this, people are now more aware of the importance of maintaining a robust immune system, either by equipping themselves with better protection, or by taking better care of their health.

Practicing healthy habits can help to build a stronger immune system, which acts as a “shield” to defend the body against any viral attacks. These habits include consuming a balanced diet that is rich in micro-nutrients, exercising or staying physically active regularly, or even setting aside time to relax and de-stress. However, this is easier said than done – keeping up with consistency over a long period of time may be daunting for some.

BiO-LiFE, a natural and holistic healthcare company with over 30 years of presence in Malaysia, invites Malaysians to rise above together with the 21 Days Good Health By Yourself (GHBY) Immunity Challenge!

Through this challenge, BiO-LiFE aims to help more Malaysians understand the importance of living healthily, so that we can build a stronger immune system in the face of continuous threats from contagious and evolving viruses. What’s more, the most creative participants who complete the challenge will stand a chance to win exciting prizes worth more than RM46,000 in total!

Balaji Rajagopal, General Manager – Malaysia & Singapore of MEGA BiO-LiFE expresses the company’s intention behind the introduction of the 21 Days GHBY Immunity Challenge: “Now, more than ever, immunity is something that we should not take for granted. With so many risks around us, it is crucial that we maintain our health and strengthen our immunity, so that we can stay protected. Through this challenge, we want to take the opportunity to encourage Malaysians to get active, stay healthy, and optimize their immunity!”

“Experts say that it takes 21 days to develop a habit. By challenging ourselves to stick to a new routine for 21 days, we might be able to break out of our comfort zones, or even pick up a new-and-improved lifestyle that contributes to our immunity! Whether it’s eating breakfast every day, walking 10,000 steps a day, or cutting down on half an hour of screen time daily – just select one challenge that best suits your goals! Even by yourself, it is possible to make a difference and enjoy good health,” continued Balaji Rajagopal.

From 1 June to 31 July 2022, pledge to achieve a goal through BiO-LiFE’s 21 Days GHBY Immunity Challenge! Simply choose a health challenge from one of the categories (diet, physical activity, or lifestyle) and share your progress across the span of 21 days on social media based on the timeline below:

Day 1 – Kick start

Share your personal challenge with the invitation card that will be sent after registering online. Encourage your friends and family to join together!

Day 7 & 14 – Progress update

Share your thoughts about your challenge to date, in either picture or video format.

Day 21 – Conclusion

End of challenge! Share your final outcome and thoughts after completing the challenge, such as the changes you’ve noticed, and whether you plan to continue this healthy habit.

Do make sure that posts related to the BiO-LiFE 21 Days GHBY Immunity Challenge fulfill the following criteria:

  • Posts are made public and shared through Facebook and/or Instagram;
  • Tag BiO-LiFE on Facebook @biolifemarketing and Instagram @biolifemy with the hashtags #21dayschallenge #MegaBiolifeGHBY #takechargeofyourwellness;
  • Add the sticker template you receive in the confirmation email to your photos or videos before posting them on your socials.

Best of all, the first 300 participants who completed the 21 Days GHBY Immunity Challenge will be selected as winners! However, to make things even more exciting, the most creative posts stand to win additional prizes worth more than RM46,000 in total:

Grand Prize (5 pax)

  • Langkawi Bella Vista Waterfront 3D2N worth RM810 (Bella Vista Suite, inclusive of breakfast, and 2x adult entry tickets to Splash Out Langkawi)

Special Prize (50 pax)

  • Touch n’ Go reload pin worth RM50
  • 1 month supply of BiO-LiFE Imunix

Consolation Prize (100 pax)

  • Touch n’ Go reload pin worth RM30
  • 1 month supply of BiO-LiFE Imunix

Participation Prize (for participants who complete the 21-day challenge, 300 pax on first come first serve basis)

  • 1 month supply of BiO-LiFE Nat B Fizzy
  • 1 customized medal

Sign up for BiO-LiFE’s 21 Days Good Health By Yourself Immunity Challenge now! Get started here: http://biolife.2.vu/21Dsignup

For more information, kindly visit Bio-Life Malaysia’s Facebook page https://www.facebook.com/biolifemarketing.

Levi’s® x Minions: The Rise of Gru

By
Tan Heng Hong
-

In celebration of the theatrical release of Illumination’s Minions: The Rise of Gru (in theaters July 30), the Minions Bring Their Mischief To Levi’s® Tailor Shops For Summer 2022

There’s no denying that Illumination’s Minions have become denim-clad cultural icons. Whether rolling a Tyrannosaurus rex into a volcano, or teaming up with their favorite super villain, Gru, the iconic mayhem-makers from the highest-grossing global animated film franchise of all time know how to make even being despicable joyful. And, thanks to that, they’ve worked their way into the hearts of millions of fans all over the world. To celebrate their incredible popularity, as well as the release of Illumination’s new film, Minions: The Rise of Gru (only in theaters Jun 30), Levi’s® —another beloved cultural icon—and the Minions have teamed up for a special collaboration.

Set in the 1970s, Minions: The Rise of Gru tells the origin story of how the world’s greatest supervillain first met his iconic Minions, forged cinema’s most despicable crew and faced off against the most unstoppable criminal force ever assembled.

In that spirit, available at KLCC and Pavillion Bukit Jalil’s Levi’s® Tailor Shops, the collaboration features an array of original Minions artwork inspired by styles of the ’70s and ’80s that fans can use to customize jeans, Truckers, tees, and sweatshirts. Each graphic comes courtesy of the talented team at Illumination, the masterminds behind the Minions, who know how to have some irreverent fun. Just like Levi’s®. It’s a way to add a delightful twist to your favorite Levi’s® pieces. Graphics include Minions engaging in a range of mischievous activities, as well as phrases like, “I Did My Best,” “Ba Na Na” and “100% Evil.”

Along with Levi’s® Tailor Shop, patches with the exclusive designs are available for transforming your Levi’s® jeans and Truckers into stylish works of Minion art. Every Levi’s® Tailor Shop will also get its own Minions customization look for the collaboration too. And to cap it all off, there will be a custom video spot created by the Illumination team featuring the Minions unleashing their mischief in Levi’s® denim throughout a Levi’s® store.

“As any follower of the Minions movies will know, they’re fun, irreverent, and truly iconic. Just like Levi’s®, they’re both instantly recognizable and beloved all over the world. So the idea behind the collaboration was to bring these two icons together for a bit of mischievous fun. What better way to customize your Levi’s® jeans than with a bit of Minions-style creative chaos.”— Karen Riley-Grant, Levi’s® Chief Marketing Officer

“The Minions are relatable to audiences of all ages around the globe, and we’ve been delighted to see how fans have embraced them as means of self-expression. We hope the Minions continue to be a retort to the real world’s challenges and are proud to join Levi’s in this creative and joyful collaboration.” – Chris Meledandri, Illumination founder and CEO.

The Levi’s® x Minions: The Rise of Gru customization offering is now available at KLCC and Pavillion Bukit Jalil Levi’s® Tailor Shop.

Click here to purchase Levi’s on Shopee.

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