Tyson Foods Thailand has recently launched First Pride Thai Taste plant-based meat range in Thailand. We have seen how Tyson Foods has localised its plant-based offering for the Malaysian market. The company is doing the same with the Thai market with plant-based meat convenient foods that are heat to serve.
First Pride Thai Taste targets flexitarians who adopt a dietary practice of eating less meat and more plant-based foods. Plant-based foods in a familiar format as meat-based foods such as meat ball or nugget but made with plant-based ingredients are more likely to appeal to consumers especially flexitarians looking to switch to a plant-based diet.
First Pride Thai Taste is available in four variants – Spicy Fried Chicen, Fried Larb Balls, Original Style Fried Chicken and Mini Thai Spicy Patties with Lava Sauce.
Fonterra has launched Nurture, its first brand of cultured milk in Singapore. The dairy giant has identified a gap in the market for a low sugar and vitamin-fortified cultured milk that taps into the gut health and immunity trends.
Nurture has the advantage of being backed by New Zealand’s largest dairy coooperative with access to clinally-researched probiotics from New Zealand. In line with the New Zealand-theme, Nurture also comes with New Zealand flavours including kiwi, Manuka honey and boysenberry.
Clearly, Nurture is targeting Yakult and Vitagen, which are the leading players in the cultured milk category in Singapore. But Nurture operates in a different market aiming at a more premium segment and an older demographic group instead of young children.
Sri Nona Food Industries, which is owned by F&N, has recently launched a range of soy sauces that are traditionally fermented with “first draw” properties. According to the company, the first extraction of the soy sauce after fermentation process is known as “First Draw” where the quality of color and aroma is at its best.
The latest launch by Sri Nona shows the company is innovating with fermentation technique to offer better quality to differentiate from its competitors.
Image from F&N 1H FY 2020 Financial Briefing
During Ramandan, the company also unveiled Nona Ketupat Ala Nasi Ayam (Chicken Rice Style Rice Cube) and Nona Ketupat Ala Nasi Lemak (Nasi Lemak Style Rice Cube). Both products are nasi lemak/chicken rice in cube format that are convenient to prepare at home.
Click here to shop for Sri Nona’s food products on Shopee.
Friday 20 May 2022 – ‘FANTA’, from The Coca-Cola system in Thailand, comprising ThaiNamthip Ltd., HaadThip Plc, and Coca-Cola (Thailand) Ltd., has introduced ‘Fanta Grape POP’ a new version of Fanta Grape that has the same fizziness and fun loved by many Thai consumers but with a new & improved delicious purple twist.
Improving and relaunching the product which is already popular and beloved by lots of people shows that Fanta continues to treasure its core values: staying playful and bringing color to the lives of consumers. As Fanta keeps seeking delicious and underrated fruit tastes to satisfy consumers and to refresh every moment in their lives, the brand is bringing another experience of a fruity burst of Grape Pop which is more vibrant, more refreshingand tastier.
Marketing Director of Coca-Cola Thailand, Richa Singh, shared: “Fanta has always been one of the most fun and vibrant brands under our portfolio of beverages. Through the years, the brand has introduced different variants across a wide range of fruity flavours including Fanta Grape which we launched in 2012. We know how much people look forward to trying out exciting new drinks and we hope that they will also continue to enjoy and love Fanta Grape in its new POP version.”
Apart from the new taste of Fanta Grape POP, the brand has launched an exciting marketing campaign to communicate with consumers through a wide variety of marketing activities including television and digital commercials, media channels at point of purchase, in-store media, and e-commerce platforms. Fanta also collaborates with well-known restaurants for providing special promotions as well as key influencers who will share experience of life coloring and how did they change gray moments in life back to vividness with Fanta Grape POP. In this campaign, it is Fanta’s first time to initiate gamification to create a playful experience with consumers by playing a game named ‘The Grape Hunt’, an interactive Facebook game for consumers to enjoy one play per account. Winning players will be rewarded with a digital voucher to redeem snacks and Fanta Grape POP for free at Texas Chicken restaurants all over Thailand. There are 50,000 vouchers waiting for consumers in July. More information on www.facebook.com/FantaThailand
The grape flavour is one of the favourite flavours of Fanta, next to Fanta orange. With this delicious and underrated fruit now as one of the staple variants in Coca-Cola Thailand’s beverage portfolio, people can look forward to enjoying more playful snacking time with friends.
Starting today, Fanta Grape POP is available in cans and PET plastic bottles for purchase in select convenience stores, supermarkets, and e-commerce sites across Thailand together with its special promotion. You can also enjoy Fanta Orange, Fanta Strawberry and Fanta Fruit Punch in original and zero-sugar option.
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the Coca-Cola system’s portfolio of beverages in Thailand includes “Coke”, “Fanta”, “Sprite”, “Schweppes”, “A&W” Root Beer, “Minute Maid Splash”, “Minute Maid Pulpy”, “Namthip” and “BonAqua”.
Beanbag Superfood has launched a new “Mix Almond Protein” product, making it the first brand in Asia to use innovative plant-based protein from almond. The move confirms Beanbag’s position as the leading fun, modern and creative health & wellness brand. Beanbag Superfood aims to further penetrate the health-conscious Gen Y and millennials market and grow the business despite the Covid-19 pandemic crisis and become a food start-up by the end of 2022.
Bhurit Srimanotham, Founder of Beanbag Superfood
Bhurit Srimanotham, Founder of Beanbag Superfood, stated that, “Beanbag Superfood’s strategy for 2022 will focus on more new product development that is fresh and diverse to attest to our position and image as a creative-centric brand. We intend to expand our health product empire to better complement all lifestyles, meet the concerns of the market and reflect the tastes, lifestyles and interests of our new generation consumers. Beanbag Superfood also looks to give more benefits to our customers, both directly and indirectly. Direct value-added would be our high quality products which are highly nutritious. Indirect value-added is the emotional experience whereby customers can experience new innovations and concepts. We want our consumers to feel that our brand understands and resonates with their true self and that we reflect their identity and lifestyle.”
Nichapat Srimanotham, Co-Founder of Beanbag Superfood
Nichapat Srimanotham, Co-Founder of Beanbag Superfood, said that, “Since Beanbag was launched in 2016, it has been operating with passion. The company always sources the highest-quality ingredients with great care for our products. Each ingredient is finely selected and all products are tested hundreds of times to ensure that the final product is perfect and caters to consumers’ needs. Our new product started out from our interest in the plant-based and alternative protein market trend and we finally chose to use innovative plant-based protein from almonds. We attentively sourced organic almonds from Spain as they have a unique aroma, sweeter taste, and very high protein content. This year, we injected an additional 10 million baht in capital investment into our brand to capture more of the continuously growing health trend that has become a part of the modern lifestyle. We aim to achieve 300% growth and capture part of the whey protein market by offering an alternative option for those with lactose intolerance, a segment which we believe have huge demand.”
The new Beanbag Superfood Mix Almond Protein comes in two flavours. The Beanbag Mix Almond “Strawberry” Protein uses real fresh freeze-dried strawberries in place of synthetic flavouring to offer a naturally aromatic, sweet and delicious taste. Beanbag Mix Almond “Dark Chocolate” Protein uses true Belgian chocolate with no added sugar to give the protein a smooth, rich, flavourful, and easy-to-drink form. The Beanbag Superfood Mix Almond Protein also includes four other types of plant-based proteins (peas, rice, soy and pumpkin seeds) and is proven through high standard lab tests to contain at least 41 grams of protein per portion. MCT oil, which is packed with 13 beneficial vitamins (vitamins A, B1, B2, B3, B4, B5 B7, B9, B12, C, D3, E and K1) and helps boost metabolism for lean body mass, is also a key ingredient. Other nutritious ingredients include nine muscle-building amino acids, prebiotics, and calcium equivalent to one full glass of fresh milk. Moreover, the good fat found in almond is proven to be good for the heart, vascular health and blood pressure, and to nurture the brain and nervous system, reducing risk of Alzheimer’s. Almonds also have beneficial properties to enhance and restore skin, hair and nails with natural shine.
Friday 20 May 2022 – The Pizza Company has created a sensation to spark a new trend in the pizza industry, with the debut of new flavour toppings in the campaign “Korean Hit.” Korea is being served to a table near you in the form of the new “Crunchy Itaewon Pizza” with super bacon topping. The pizza highlights premium bacon alternating with giant pineapple chunks to give deliciousness squared on a new and unique “corndog crust.” Enjoy it all with the double sauce of tomato ketchup and sour cream, available from now onward, starting at only 359 baht. There are also pork and spicy chicken offerings on the new medium-sized corndog crust, and the brand-new medium “Super Bacon Corndog” at 439 baht. These are supported by three exciting new pizzas available only in-store or to take away: “Cheesy Spicy Chicken,” “Cheesy Spicy Pork Ribs” and “Crispy Tonkatsu Shrimp.” The line is aimed at the younger generation and working people who are fans of Korean-style food, while the Korean Hit campaign is expected to generate sales of 80 MB.
Mr Panusak Suesatboon, General Manager of The Pizza Company, under the operation of The Minor Food Group Public Company Limited. said that surveys of consumer behavior had revealed that “Korea Fever” is still influential and popular among the Thai public. This encompasses fandom for artists, singers, actors and hit TV series, to fashion and Korean food culture. Korean soft power is gradually working its way into the daily lives of Thai people, very clearly visible from the trend of growth in Korean restaurants which is still on the up. With this in mind, The Pizza Company is latching onto Korea Fever by combining it with leadership of the pizza business. The result is a debut to create an unusual new phenomenon for pizza lovers and Korean food fans, of tasty new experiences with the campaign “Korean Hit”. A new topping has been launched under the name “Crunchy Itaewon Pizza” mixing up a popular Korean street food, the corn dog, to create a pizza crust redolent of Korea, together with the brand’s special duo sauce recipe. Three more pizzas are joining in the fun on this campaign, which is a challenge for the brand to simultaneously reach consumers who are fans of Korean food and pizzas.
The highlighted dish is “Crunchy Itaewon Pizza” with a topping of super bacon. This pizza highlights premium bacon dripping with cheese and jumbo pineapple chunks giving a satisfying alternating taste sensation. Satisfaction squared is provided by the latest crust from The Pizza Company, the corn dog. Diced potato fries give extra crunchiness to a crust filled with hot dog sausages and cheese. Everything is enhanced with a special sauce recipe for Korean Hit, a double sauce of tomato ketchup and sour cream, making the pizza irresistible. The new hit flavors are being served up from today onward at every outlet of The Pizza Company for only 359 baht. There are also pork and spicy chicken pizza toppings on the new medium-sized corndog crust, and the brand-new medium “Super Bacon Corndog” at 439 baht, available both dine-in and take away. They are convenient and easy to order through The Pizza Company 1112 app, by calling 1112, or from the website www.1112.com.
There are also 3 exciting new pizza toppings in the Korean style on the way: “Cheesy Spicy Chicken,” which is Chick-A-Boom chicken, crispy fried in its special sauce and covered with cheese, and excellent taste for only 179 baht, followed by “Cheesy Spicy Pork Ribs”, premium pork ribs grilled to perfection that melt in your mouth, with a spicy taste and covered thickly with cheese, eaten together with crispy French fries for 219 baht, and finally, “Crispy Tonkatsu Shrimp,” prawns fried to unique tasty crispiness on the inside with a special sweet and spicy sauce, total tastiness for only 119 baht.
“For the launch of our Korean Hit campaign, the brand expects ‘Crunchy Itaewon Pizza’ and its Korean Hit siblings to be a new interesting alternative and a new taste sensation for consumers. We believe the campaign will be welcomed by young consumers and working people who love Korean-style food. It will address consumer behavior in Thailand which has increasingly turned to favor Korean food. It will also provide remarkable new alternatives on existing pizza topping flavors. The brand is delivering greater choice to consumers, because on top of pizzas, the store offers a diverse range of dishes and beverages to order which cover the needs of every consumer. Ordering through the app is easy, convenient and quick, or they can dine-in at The Pizza Company restaurants. This campaign is expected to generate sales of 80 MB,” concluded Mr Panusak.
Dunkin’ Thailand has recently tapped into the rose theme with the launch of Rose N’ The Roses featuring donuts with rose petals. The range comprises Raspberry N’ Rose, Grape N’ Rose and Lychee N’ Rose.
The donuts are covered with fruit-scented chocolate that offer the fruity aroma and the gentle aroma of rose petals.
Rose N’ The Roses are available from 7 April 2022 to 31 May 2022.
Marriott Bonvoy commits to ‘sustainability’ by serving not only tasty, but also healthy and environmentally friendly meals
Kuala Lumpur, 17 May 2022 – As the world moves closer towards being eco-conscious, implementations of sustainable F&B are on the rise within the hotel industry. Sustainability no longer remains a trend as it is now a preference among most consumers and travellers, making it a mainstream necessity.
Echoing this sentiment, Marriott Bonvoy Hotels and Resorts is embarking on a journey to sustainability and have implemented a few ways to facilitate this – starting with food and beverage offerings at selected hotels. There are many ways in which a hotel can move towards sustainability, and it is not just in production or minimising food wastage, but also through avoiding non-environmentally friendly packaging. At Marriott Bonvoy Hotels and Resorts in particular, restaurant Chefs and team members have integrated sustainable elements into their menus and packaging – all while still offering both healthy and scrumptious culinary experiences.
“At Marriott, we are incredibly optimistic and involved in the future of sustainability through social impact. Through Serve 360 and guided by our 2025 Sustainability and Social Impact Goals, we are committed to creating positive and sustainable impact wherever we do business,” said Rivero Delgado, Area Vice President, Malaysia, Singapore, and Maldives, Marriott International.
“At Marriott, we are incredibly optimistic and involved in the future of sustainability through social impact. Through Serve 360 and guided by our 2025 Sustainability and Social Impact Goals, we are committed to creating positive and sustainable impact wherever we do business,” said Rivero Delgado, Area Vice President, Malaysia, Singapore, and Maldives, Marriott International.
Here’s how Marriott Bonvoy hotels and resorts are practising sustainability:
The St. Regis Kuala Lumpur
Executive Chef Keith Hooker’s plant-based vegan menu is specially curated using 90 percent farm-fresh Malaysian produce for a wholesome, hearty, and healthy meal that’s appropriate for the entire household.
The culinary team at The Brasserie, St. Regis Kuala Lumpur is focused on supporting local farms and the economy by not incorporating plant-based meats, omni pork or any other mock meat in their menu, as this significantly contributes to carbon footprint, air miles, and energy usage. Instead, high-quality Malaysian ingredients are used to bring freshness and wholesome flavours to the table.
At The Brasserie, eco-conscious customers can rest easy knowing that the idea of ‘fat means flavour’ is replaced with only locally produced sustainable ingredients. Not only are the accompaniments and garnishing locally-sourced, but even seasonings such as soy and its derivatives are plant-based – instead of the usual easily-sourced dairy, butter, cheese and cream. This might come off as a challenge for some, but The Brasserie believes that a challenge in the development of this menu improves creativity in keeping it a delicious yet healthy and sustainable one.
The eight-course plant-based vegan menu is available every Monday, Tuesday & Wednesday at The Brasserie and is priced at RM388+ per person.
For reservations or more information, please call +603 2727 6696 or email dining.kualalumpur@stregis.com
The Westin Kuala Lumpur
The Westin Kuala Lumpur – Tiffin To Go Kampung
The Westin Kuala Lumpur’s ‘Tiffin To Go’ features a novelty infusion of savoury and sweet delights from its Hi-Tea Set menu. The tiers consist of savoury, hearty meals, and dessert to tantalise everyone’s taste buds. Tiffin To Go is complemented with an infused water bottle as refreshment.
This tiffin concept is aimed at encouraging sustainability as the container may be reused, and comes in handy to transport food, while reducing the unnecessary waste associated with takeout meals. Priced affordably at RM128 nett for two people, Tiffin To Go is available every day from 10.30am to 10.00pm for walk-in(s) and pre-order at its all-day dining restaurant, The Living Room on the Upper Ground Floor. The Living Room also accepts bulk Tiffin To Go orders for business meetings or events.
Tiffin To Go’s menu will vary depending on the occasion and be specially crafted to cater to festive seasons such as Chinese New Year, Hari Raya and Christmas. At the moment, the Raya ‘Tiffin To Go Kampung’ with its festive menu and latest Tiffin design is available until the end of May 2022.
For reservations or more information, please call +603 2773 8495, WhatsApp +6017 281 9231, or email westindining@westin.com.
Element Kuala Lumpur
Sustainable F&B at Element Kuala Lumpur. L-From bottom left – Pumpkin Soup, Herb Crusted Chicken, Pahang Banana Chocolate Mousse Cake, Mee Goreng Mamak
Located at the 40th floor of Element Kuala Lumpur and boasting breath-taking views of the Kuala Lumpur city skyline, TRACE Restaurant and Bar is excited to introduce diners to a new sustainable menu starting from June 2022. With a mission to reduce carbon footprint and staying true to its wellness brand ethos, TRACE Restaurant and Bar brings a carefully considered and balanced wellness menu to food enthusiasts. The sustainable menu features an appetizer, two main courses, one soup, and one dessert for diners to explore. Starting with the Element Green Salad – a local adaption of the Greek Salad, the vegetables are sourced from locally-grown organic vegetables and herbs such as Pegaga (Centella Asiatica) and Ulam Raja (Cosmos Saudatus). With two variations on the main course, protein-centric guests can opt for the Charcoal Herb Crusted Free Range Chicken with Green Peas Puree, Caramelized Carrot Sticks, and Buttered Peas (the free range chicken is sous-vide and pan seared; then served with a flavourful Sarawak Black Pepper sauce) or the Vegetarian Mee Mamak, an all-vegetarian variation of local Mee Goreng Mamak. The sustainable menu will be available for dine-in and takeaway from 12:00pm onwards, starting 1 June 2022.
For reservations or more information on takeaway or delivery, please call the hotel at 03 2771 3388 (ext 3351), WhatsApp them at +60 10-267 0338 or email TraceRB.Elementkl@elementhotels.com.
Castrol team at the Castrol x EPL Nationwide Rover Launch
KUALA LUMPUR, 19 May 2022 – Castrol,one of the country’s leading automotive lubricant companies, has signed an exclusive sponsorship with English Premier League (EPL) for 2.5 years, that commenced in January 2022.
This international sponsorship is built on the success of Castrol’s previous football sponsorships such as the FIFA World Cup and the UEFA European Championships. As the most-watched football league in the world, the EPL is broadcasted in 212 territories to 643 million homes, with a potential viewership of 4.7 billion
The sponsorship and the accompanying events and campaigns are expected to further project Castrol as a brand that is visible to an international audience and create awareness of Castrol’s versatile range of high-performance lubricants. Through this sponsorship, Castrol aims to showcase its evolving service and maintenance business and provide an avenue to many customers to engage with the two things they are passionate about – automotive and football.
Castrol Malaysia will be conducting various activations for their digital presence, which will include contests and bi-weekly activities. Participants will share their individual recreations of memorable football moments on social media during the period of Castrol EPL Original Moment contest. As for the bi-weekly activities, social media users will be provided with questions and games related to football matches. This will create an engaging, fun and interactive online space for fans to test their football prowess.
Castrol Rover truck at the Castrol x EPL Nationwide Rover Launch
Apart from that, on-site campaigns, in strict adherence to SOPs, will be conducted throughout the year. Among the events is an exclusive Castrol X EPL Rover to key locations nationwide to promote the Castrol Game Changers contest which will take place from May till September 2022. During the rover trips consumers will stand a chance to win Castrol X EPL merchandise with every purchase of Castrol MAGNATEC or Castrol EDGE engine oils.
Following the Castrol Game Changers contest, 20 lucky consumers (with their partners) will be selected from the entries to participate in the Race Off, which will be hosted in a hotel. The top 8 teams that win the Race Off will proceed to the next and final level of the contest, which will be a 2-on-2 futsal match. Two Grand prize winners will receive 4 tickets to watch an EPL match live in England in 2023.
Castrol Auto Service Centre at Wangsa Walk
The year is a historic one for Castrol Malaysia, with various celebrations scheduled to take place throughout the year. Castrol Hari Mekanik Malaysia returned with a bang for the fourth consecutive year on 18th March 2022, aligning with the EPL sponsorship for various activities throughout the year. This year, CAS is also celebrating its 20th anniversary in Malaysia, with great promotions and deals lined up for its Malaysian fanbase.
“This is an exciting era for Castrol Malaysia and Singapore. This sponsorship adds another feat to Castrol’s long list of milestones, particularly in our collaborative efforts with football organisations worldwide. This alliance will further showcase Castrol’s range of products and services to its audience and create a platform for us to engage with them as well as appreciate them for being with us all this while. We are very excited to kick off the celebrations soon.” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.
Charoen Pokphand Foods Public Company Limited (CP Foods) will be among leading companies around the world that join the upcoming ThaiFex-Anuga World of Food Asia 2022, bring innovations with the concept of “Food for the next Decade” to promote the sustainable food system.
The plant-based “Meat Zero” named the THAIFEX-ANUGA Taste Innovation Show winner and will be highlighted at the exhibition.
This year, CP Foods’s pavilion will showcase “’FOOD FOR THE NEXT DECADE” focusing the company’s roles and mission to deliver hygienic, sustainable and healthy foods to ten billion people by 2050. The booth consists of 5 exhibition zones. The first zone is for “Meat Zero”, innovative plant-based product and the winner of THAIFEX-ANUGA Taste Innovation Show 2022. The second zone will exhibit fresh meat products, highlighting Benja Chicken and Cheeva Pork, award-winning U-FARM’s products from the superfood-fed animals raised with high animal welfare standards, making the best quality meats that are antibiotics-free and having high nutritional values. Moreover, “CP SELECTION” brand, high quality products from animals fed with probiotic will be included in this zone.
The third area is ready-to-eat meals which showcases variety of delicious frozen menus, including chicken products, shrimp wonton, spaghetti, healthy high-fiber, low-calorie menus etc., The fourth part of exhibition displays healthy drinks brand INNOWENESS and Jelly BlackBit, a jelly mixed with herbs, white galingale, will be debuted at the event. The last zone is Cooking Helper products, such as soups, sauces, seasonings to help make cooking at home much easier.
CP Foods strives for sustainable food production under the vision of “sustainable Kitchen of the World” to deliver high quality and nutritious foods for ten billion consumers across the world by 2050. The company has adopted multiple hi-tech technologies such as AI technology, automation, Smart Farm and Smart Factory to improve efficiency and, in turn, minimize the company’s footprint. This will, consequently, help Thailand to transition toward becoming BCG Economy in the next decade.
Thaifex-Anuga World of Food Asia 2022 will be held between 24 and 28 May 2022 from 10.00-18.00 hrs. CP Foods pavilion will be located at the booth number U01 and U05 in the Challenger Hall 2, IMPACT Muang Thong Thani, Bangkok.
