KFC Singapore has released KFC Shroom ‘N Cheese Pockett said to be “packed with more goodness than you realise”. The latest menu item features KFC’s favourite Hot & Crispy Zinger fillet, herb-marinated mushrooms, mayonnaise and topped with melted mozzarella and cheddar cheesy goodness.
In another development, Coca-Cola is taking over KFC in Singapore with the initial three outlets at J8, Jewel and Siglap transitioning into Coca-Cola fountain.
Gardenia Bakeries KL Sdn Bhd has added two more patterns to its range of specially designed Gardenia door gifts in Malaysia. These affordable yet beautifully crafted door gifts with Gardenia bread are aimed at celebratory occasions typically weddings. The Gardenia door gifts are also very practical as bread is popular among Malaysians.
The price per unit (bread and the box) is RM 3 and the minimum order is 50 units with delivery throughout Malaysia.
We are seeing food and drink players in Malaysia actively positioning their products as door gifts to expand sales. Sauce maker Jalen is one of the active ones. This sauce and condiment manufacturer even has a dedicated site Galeri Jalen to promote its latest door gifts.
WAY Sauce, a Malaysia-based manufacturer of Asian sauces for the consumer and HORECA markets, has recently unveiled Black Sauce (经典黑标葱油酱). The latest Way Black Sauce Gourmet Condiment is made from all-natural ingredients like shallots, spring onion, caramel, and soy sauce.
The Black Sauce is hghly versatile and can be used in a wide variety of dishes in cooking such as claypot chicken rice and as a condiment.
BellyGood, a one-stop Halal-certified catering solution by Singapore’s Tunglok Group, has launched two new Heat And Eat meals featuring Impossible Foods’ plant-based ingredients. This RedMart-exclusive items come in the following variants:
Bellygood Heat And Eat Meatloaf With Mushrooms And Onion Truffle Sauce – Frozen (Per 100g contains 7.1g of Protein, 6.4g of Total Fat, 6.1g of Carbohydrate and 110kcal of Calories)
Bellygood Heat And Eat Meatballs With Classic Tomato Sauce – Frozen (Per 100g contains 5.7g of Protein, 7.5g of Total Fat, 6.5g of Carbohydrate and 116kcal of Calories)
1 packet serves 1 to 2 persons. Simmer frozen bag of product in boiling water for 15 minutes, remove the ingredients from the bag carefully to plate them and they are ready to serve.
Resipi Berani MAGGI® Season 2 Lines Up Celeb Mentors, Judges & Culinary Thrills
Kuala Lumpur, July 1, 2022 –
MAGGI® is returning with its six-episode reality show, Resipi Berani MAGGI® Season 2. From a pool of 2,000 women, 12 mentees made the cut to take on a series of culinary and entrepreneurial challenges for the grand champion title.
Set to surprise and excite, the Resipi Berani MAGGI® Season 2 will showcase the endeavours of the mentees through various criteria and challenges, and be tested in the areas of Personal Growth, Business Acumen and Cooking Skills. Some notable challenges which the mentees will experience include the preparation of their signature dish and re-invention of an authentic Malaysian dish with unique ingredients! Beyond culinary challenges, mentees were also tasked to observe elements such as food sustainability, business viability as well as leveraging on content creation for social media platforms.
3 Mentors of PMWCBM
The reality show returns with its three prominent MAGGI® Mentors – Food Enthusiast and Brand Ambassador of MAGGI® CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Entrepreneur Icon and Owner of My Mum’s Bakery, Anne Idris – who will nurture the 12 mentees throughout the reality series in various Feedback Mentorship Sessions. For Season 2, the series will feature four celebrity guest judges – Stacy Anam, Betty Rahmad, Aisya J, and Chef Sherson Lian.
Speaking about Resipi Berani MAGGI® Season 2, Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “We are excited to showcase the second season of the reality show to help further upskill and empower more women in terms of enhancing their business acumen, whilst providing them with a platform to both shine and achieve their dreams. Watch how the mentees step outside their comfort zones, undergo hurdles, build their self-confidence, and grow guided by MAGGI’s experienced Mentors and our new line-up of celebrity guest judges!”
“The MAGGI reality show aims to showcase and celebrate the mentees’ transformational journey in growing a food business to inspire women to take the leap of faith and embark on something new, ushering in positive change and improvement into their lives. We have witnessed discernible transformation in the mentees who won in the first season, and how they have truly inspired and impacted the lives of many others too,” said Geetha on their journey.
Aside from receiving a seed capital of RM8,000, the grand winner of the Resipi Berani MAGGI® Season 2 will undergo an intensive 8-week mentorship programme with entrepreneur icon, Anne Idris, focusing on upscaling a food business, managing cost efficiencies and branding strategies. The Second and Third place winners will receive a seed capital of RM5,000 each.
Resipi Berani MAGGI® is a culmination of the Program Mentor Wanita Cukup Berani MAGGI®, which aims to inspire more women to step out of their comfort zones, embracing the ‘Tak Kenal, Tak Cinta’(‘Never Try, Never Know’) spirit. The programme is hosted in partnership between MAGGI® and Google Malaysia, featuring a series of Bengkel Online Wanita Cukup Berani MAGGI® focusing on building self-confidence, improving business skills through digital upskilling and enhancing cooking skills. The 12 finalists of Resipi Berani MAGGI® were selected from a pool of over 2,000 women who participated in the series of upskilling workshops in 2021.
Speaking on her journey with the Program Mentor Wanita Cukup Berani MAGGI® campaign since its inception in 2020, Datin Paduka Eina Azman said, “I have personally witnessed many transformational journeys and growth stories through the Program Mentor Wanita Cukup Berani MAGGI® and I’m truly honoured to be the Brand Ambassador for MAGGI® CukupRasa. I’m delighted that this programme has supported many women especially throughout the pandemic, and will continue to play its part to provide more women with the right guidance, mentorship and skills training for them to establish themselves as an entrepreneur.”
Anne Idris & Nana Mahazan guiding one of the mentees on a culinary challenge
The 12 mentees who made it as finalists in the Resipi Berani MAGGI® Season 2 comprise home-based food business owners – Anastasia Maigi (Sabah), Kalarani D/O Subramaniam (Putrajaya), Mellony Anak Stephen (Sarawak), Nazrina binti Zamani (Selangor), Noraslinda binti Rusli (Selangor), Norli binti Mohd Azmi (Selangor), Kentila D/O Veerayah (Selangor), Nur Syahidah Aimullah binti Abdul Rahim (Kedah), Nurul ‘Syaza Shahirah binti A. Samsuddin (Malacca), Nurul Hajar Ismail (Johor), Rozana Sari binti Roslan (Pahang) and Suzaimi binti Zahari (Terengganu).
The upcoming Resipi Berani MAGGI®Season 2 reality show will be aired at 5.00 pm every Friday for 6 weeks, beginning 8 July on MAGGI®’s YouTube channel (https://www.youtube.com/user/ maggimalaysia)
About Program Mentor Wanita Cukup Berani MAGGI®
TheProgram Mentor Wanita Cukup BeraniMAGGI® is a nationwide programme in partnership between MAGGI® and Google Malaysia via Women Will, a Grow with Google programme. Since its inception in 2020, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup BeraniMAGGI®. It is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new.
Grounded in real-life stories, the campaign video (youtube.com/watch?v=WpUuTiAzEZs) features three inspirational Malaysian women whom have overcome challenging situations by having the courage to try something different, which ultimately led to positive outcomes in their lives. The programme is headlined by 3 mentors comprising Actress, Entrepreneur, Food Enthusiast and Brand Ambassador for MAGGI® CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Entrepreneur Icon and Owner of My Mum’s Bakery, Anne Idris.
· The ‘I NUT EMAS’ Contest is Julie’s Peanut Butter Sandwich Biscuit first grand giveaway for the year and was inspired by the signature sandwich biscuit’s golden baked biscuit shape and buttery gold-like filling.
· Contest is open to all Malaysians nationwide from 1 July to 15 August 2022, with the Grand Prize being a 100g gold worth RM30,000.
1 July 2022, Kuala Lumpur – Founded in Melaka in 1985, Julie’s heritage-rich background and reputation built on quality and taste has been deeply rooted in the heart of every Malaysian. Julie’s biscuits have since then travelled all over the world with everyone sharing a bite of the variety of options the brand offers, including its signature Peanut Butter Sandwich Biscuit that is loved by many till today.
Tzy Horng Sai, Director of Julie’s Biscuits, attested that Julie’s Biscuits is more than just a biscuit company. “It’s also us making memories for every Malaysian, young and old, as they enjoy their favourite Julie’s products on all occasions,” he said.
“For as long as our 38 years of establishment, our Peanut Butter Sandwich Biscuit has always been a legacy, a must-have biscuit and snack in many Malaysians’ households. The aroma that emits from every packaging opened is iconic and ignites fond memories.”
The original and signature Julie’s Peanut Butter Sandwich Biscuit has a unique combination of sweet and savoury taste. The peanut butter cream filing is smooth, buttery, and fragrant, and pairs exceptionally well with the slightly salty, golden baked biscuit. It tastes great as a dipper biscuit or eaten alone.
Go Nuts with Julie’s ‘I NUT EMAS’ Contest!
To celebrate their 38th anniversary, Julie’s is proud to announce the ‘I NUT EMAS’ contest where customers can stand a chance to win prizes worth RM100,000 in total, with the Grand Prize being a 100g gold worth RM30,000.
Inspired from the Peanut Butter Sandwich Biscuit’s shape and gold-like appearance, the Julie’s ‘I NUT EMAS’ contest is a playful homophonous to the Bahasa Malaysia term ‘I WANT GOLD’. It is the brand’s fun way to incorporate the word ‘nut’ from ‘peanut’ and ‘want’ (‘nak’ in Bahasa Malaysia) into a tagline that all Malaysians could relate to.
How to Participate?
Between 1 July 2022 to 15 August 2022, purchase any pack size of Julie’s Peanut Butter Sandwich Biscuit worth RM5.00 and above in a single receipt.
Take a clear picture of the receipt. Ensure the store name, receipt date, receipt number, and product bought is clear in the photo.
Scan the QR code from point-of-sales material (e.g. poster), or visit http://juliesinutemas.com/ to submit the receipt photo.
Remember to keep the original receipt as this would be required for winner verification!
The contest is opened to all Malaysians nationwide between 1 July 2022 to 15 August 2022. Purchases of Julie’s Peanut Butter Sandwich Biscuit can be made at any e-commerce or retailers as long as there is a valid receipt as proof of purchase.
“Biscuits are more than just a culinary delight, it’s about people making connections, breaking barriers, and building bridges. We hope that our I NUT EMAS contest campaign can help to change someone’s life. Over the last 37 years, we have been looking up confidently into the future like Julie, our trademark icon, and we hope it would aspire Malaysians to do the same – look up, smile, and put on your best energy, grab a pack of your favourite Peanut Butter Sandwich Biscuit as we all stride together to positivity in life,” said Sai.
Julie’s Peanut Butter Sandwich Biscuits comes in assorted, convenient packaging. There’s the tubs and tins sizes that are good for households, and the convenient packs for those who are always on the go or for a quick snack in school or in the office. Party packs are also available in boxes and cartons.
Stay updated with the brand’s happenings at their official social media channels on Facebook and Instagram @JuliesBiscuits.
Biogreen has launched Etblisse 5 Grain Yee Mee in Malaysia to bring a healthy twist to the usual yee mee. Yee Mee is a variety of flat Cantonese egg noodles made from wheat flour. They are known for their golden brown color and chewy characteristics.
This special yee mee is made healthier due to the use of brown rice, barley, buckwheat, sorghum, millet, purple Chinese yam, red wheat, black glutinous rice, job’s tear, lotus seed, wolfberry, soy bean, green kernel black beans, white sesame and oat. The other ingredients are wheat flour and tapioca starch.
Etblisse 5 Grain Yee Mee:
Made with organic unbleached wheat flour
Added value with premium multi grains
No egg, sodium bicarbonate & sodium carbonate
No artificial preservatives, colouring and flavourings
Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia, donated blood and encouraged more McDonald’s employees and members of the public to help top up supplies at our national blood bank.
The blood donation drive, in collaboration with the National Blood Centre returns and is line with the government’s call to encourage blood donation
PETALING JAYA, 1 July 2022 – McDonald’s Malaysia continues to support the government’s call for Malaysians to donate blood more frequently. The quick service restaurant organised its annual Blood Donation Day on 30 June 2022, in collaboration with the National Blood Centre (NBC) under the Ministry of Health (MOH). The blood donation drive was opened to the public.
“Our goal in hosting the annual blood donation drive is to raise awareness among the communities on the importance of blood donation, in supporting NBC’s cause to help patients in need. The collaboration between McDonald’s Malaysia and NBC is in line with the government’s call for more blood donations to top up the stock stored in our national blood bank. Here at McDonald’s, we have always been an advocate for the public to continuously donate blood, and we are glad that we are able to organise another blood donation drive this year after one year of being unable to do so. I am proud to see the promising turnout for the Blood Donation Day this year,” said Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.
McDonald’s Malaysia’s Blood Donation Drive aims to raise awareness among the communities on the importance of blood donation, in supporting the National Blood Centre’s cause to help patients in need.
The Blood Donation Day, held at the headquarters of McDonald’s Malaysia, saw a turnout of more than 200 donors this year. The donors who showed up consist of McDonald’s employees, business partners, customers and members of the media. The quick service restaurant aims to inculcate a habit and create greater awareness on the importance of donating blood among its employees as well as Malaysians. Together, we can help other fellow Malaysians in need. Blood donation drives organised by McDonald’s Malaysia in collaboration with NBC have seen more than 1,300 donors since 2017.
As a token of appreciation, McDonald’s Malaysia provided McChicken meals and Sundae Cones to all blood donors who turned up to donate blood.
F&N Dairies Thailand has launched Mangolia Plus Blackcurrant flavoured UHT Milk containing vitamin A, D and C to support the immune system. In addition to the fruit-flavoured UHT milk, the company has also unveiled a dessert-inspired brown sugar flavoured UHT milk fortified with vitamin A, D and C.
Thai President Foods Plc (Mama) has launched reduced sodium instant noodles in Thailand with a 32-43% reduction in sodium content compared to the original formula. The reduced sodium pack covers four popular flavours including minced pork and Tom Yum Kung.
The new instant noodles come with a size of 55-60 grams and are sold at THB 8 per pack.
Instant noodle players in the Southeast Asia region are set to focus on sodium reduction as an area for new production innovation as part of the overall bid to make instant noodles healthier. Companies can also position the reduced sodium instant noodle as a premium option to premiumise the category to drive value growth.
Thai President Foods is facing heavy pressure on margin due to rising cost of raw materials as wheat and palm oil. Gross profit margin during Q1, 2022 fell to 28.85%, down from 34.03% in Q1, 2021. The company revealed the Thai instant noodle market during the first half of 2022 grew 7% with an expected growth of 3.5% in the second half of 2022. The premium segment is expected to grow at a stronger rate.
Indofood has introduced Indomilk Kental Manis Swiss Choco (Indomilk Swiss Choco Sweetened Condensed Milk) in Indonesia. With the latest launch, the food company is...
