After getting the South Korean heartthrob actor Cha Eun-woo on board as Mister Potato brand endorser, Mamee has finally launched a limited edition Mister Potato with the “JINJJA SYOK” flavour.
According to the official description, the JINJJA SYOK flavour is a combination of spicy and sweet flavours. You just have to try it yourself. Mister Potato JINJJA SYOK is available at 7-Eleven near you.
The Coca-Cola Co has finally brought its space-inspired Starlight Coca-Cola to Southeast Asia following debut in the US in early 2022. In Southeast Asia, the beverage giant markets the beverage under the “Starshine” label.
According to the press release, “Thirty plus years after Coca-Cola went to space, Coca-Cola Starshine brings the inspiration back to earth through a simple sip. It is created with the vision that – in a world of infinite possibilities – somewhere in our universe, another kind of Coca-Cola product, another way of connecting with each other, might exist.”
“Coca-Cola Starshine combines the great Coca-Cola taste with a dash of the unexpected, including the reddish hue of the liquid. Its taste includes additional notes reminiscent of stargazing around a campfire that evokes the feeling of a journey to space.”
Here’s our review of Coca-Cola Starshine.
Let’s start by looking at the colour of the drink:
Image by Minimieinsights.com
After that we did a taste test and to our surprise, Coca-Cola Starshine was probably developed by someone who missed Malaysia very much. Coca-Cola Starshine tasted like a milder version of the popular Malaysian drink asam boi (Salted Dried Plum Drink).
Image by Minimeinsights.com
So when you are sick and tired, read the Star newspaper and have the latest Coca-Cola Starshine to feel your are amongst the stars (emmm… more like you are sitting in a kopitiam enjoying the delicious salted dried plum drink).
Danone’s Alpro plant-based milk is now available in Thailand in the form of oat milk. Alpro oat milk comes in two variants Unsweetened Oat Drink and Original Oat Drink in two pack sizes – 180ml and 1 litre.
The choice of oat milk for the Thai market is clearly to ride consumer interest in oat milk, while tapping into Alpro’s credential as the number one plant-based brand from Europe.
URC (Thailand) has unveiled Roller Coaster Triangle Crispy Baked Potato Cracker with 25% less fat. This baked, not fried cracker is available in cheese and seaweed flavours. This low-fat, healthy cracker is suitable to target different snacking occassions and appeal to health-conscious consumers especially teenagers and working consumers.
Dutch Mill has recently launched Dutch Mill Dna plant-based soy milk drink in strawberry and purple sweet potato flavours. Apart from containing vitamin B6 to protect the immune system, the soy milk drink also comes with vision-protecting vitamin A. The soy beans are imported from the US. The drink has a Healthier Choice logo.
Sukishi Intergroup is offering a new all-you-can-eat black garlic and honey menu that helps diners improve their immune system. The Korean black garlic is known to help boost immunity against diseases, while the honey is designed to eat alongside the black garlic, which has a sweet and sour taste.
The black garlic and honey menu is an interesting approach by a foodservice operator to promote healthy eating, while leveraging on the allure of K-food.
Sukishi Intergroup, which is a restaurant chain that serves Korean, Japanese, Taiwanese and Asian cuisine in Thailand, has collaborated with Ezy Taste to bring its Sukishi Korean sauces into the packaged ready meal segment in 7-Eleven. Reported as the first Korean sandwich in 7-Eleven, the latest Stir-Fried Pork with Kimchi and Korean Sauce Sandwich is available for a price of THB 35.
Sukishi taps into its line of ready-to-eat line including Kimchi Go Go and Sukishi Sauce for the latest creation.
F&N Dairies (Thailand) Limited has launched TEAPOT Sweetened Condensed Milk in Tube with Sweet Potato Flavour for home chefs to create various desserts at home. The tube format makes it easy for users to apply sweetened condensed milk into their creations. The tube packaging format makes the sweetened condensed milk highly portable for use when out of home.
F&N has previously launched TEAPOT in strawberry, matcha and mango flavours.
House Osotspa Foods Limited has made available a sugar-free version of C-Vitt, which is the number one vitamin C drink in Thailand. C-Vitt offer 200% of RDI of vitamin C. This functional healthy drink taps into self care without the burden of sugar. Reformulating for low/no/reduced sugar continues to be an opportunity in the functional beverage space to recruit sugar-wary consumers.
URC (Thailand) has launched Dynamite Fresh that offers a burst of refreshing cooling taste. Dynamite is a center-filled hard candy with perfect combination of shell and filling. The newest Dynamite Fresh is filled with powdered soda for the cooling fizz with 2 flavours – honey lemon and menthol.
Indonesia's Kalbe Farma has recently launched Milna Nature Puffs Organic (15g), making it the first organic baby snack food from Milna. Available in three...
IF Coconut Coffee by Thailand's General Beverage Co., Ltd. is now available at 7-Eleven in Singapore. This beverage is an interesting combination of coffee...
