Wings Food Mie Sedaap has launched Rawit Bingit Rasa Baso Bleduk in Indonesia. The new instant noodle in a cup features cabe rawit or bird’s eye chili topped with ball shaped crunchy bits for a spicy sensation. The latest launch is the expansion of the popular Rawit Bingit series.
Malaysia-based BSL Ecofarm, which makes Au Lait goat’s milk, has launched Au Lait Fresh Goat’s Milk Real Greek Yogurt. The latest product is the company’s expansion of its existing line up of liquid fresh goat’s milk into the spoonable yogurt category.
Au Lait Fresh Goat’s Milk Real Greek Yogurt is available in various flavours including Natural, Apple and Passionfruit.
Au Lait Fresh Goat’s Milk Real Greek Yogurt Passionfruit key ingredients are fresh goat’s milk, live lactic acid culture, passionfruit puree, raw wild Tualang honey and organic chia seeds.
The Apple and Passionfruit Greek yogurt products are sweetened with honey and come with organic chia seeds. The Natural variant contains only fresh goat’s milk and live lactic acid culture
Each 130ml cup contains 5.3g of protein (Apple/Passionfruit) or 6g of protein (Natural) and 150mg of calcium (Apple/Passionfruit) or 172mg of calcium (Natural).
The price per cup is RM 9.90 at Village Grocer.
Brewerkz, Singapore’s craft brewery, has collaborated with Probicient, a food tech spin-off from a top local research institute, to launch the world’s first gut-friendly probiotics beer, Red Billion Probiotic Raspberry Sour Beer. The beer has 4.5% ABV.
Each serving contains at least 1 billion live Lactobacillus paracasei helps to regulate the body’s immune system, neutralize toxins and viruses, and enhance gut health!
Red Billion Probiotic Raspberry Sour Beer is available on tap at all Brewerkz outlets from 1st March 2022, while stock lasts.
Singapore is positioning itself as a forefront in healthy food and drink innovation. Red Billion Probiotic Raspberry Sour Beer is a follow up from Iceman’s probiotic ice cubes first launched in 2021 as the world’s first probiotic ice. The two examples show how companies are incorporating the goodness of probiotics into more food and drink categories including into ice and beer.
Domino’s Pizza Indonesia has unveiled Arabic Kebab Feast to provide a luxurious feasting experience for the upcoming fasting month of Ramadan. The meal is described as “makan a’la Sultan” or feast like a Sultan.
Arabic Kebab Feast comprises the following items:
Japanese snack brand Koikeya (Thailand) Co., Ltd has launched KOIKE-YA Original Flavor Potato Gokoohi that offers an extra thick texture. This thick sliced potato chips are available at 7-Eleven near you.
Koikeya (Thailand) revenue in 2021 rose 25% year-on-year to reach THB 218 million with a net profit of THB 1.7 million, down 35% year-on-year.
In Malaysia, Mamee-Double Decker has made available Daebak Gochujang sauce that has received the Halal Jakim certification. The sauce is developed exclusively by South Korea’s Shinsegae Food. The company describes the sauce as the only Halal Jakim certified Gochujang with authentic 100% formula from South Korea.
The launch of the Halal-certified Daebak Gochujang sauce is timely as consumers, especially Muslim consumers, can use the Korean spicy sauce to experiment with their Ramadan dishes.
In Indonesia, we have seen how Indomilk encourages Indonesians to use Indomilk sweetened condensed milk on popular Korean dishes including corndog and bingsu to break the fast. Instead of consuming traditional takjil, Indofood is encouraging its consumers to be adventurous with their foods including exploring trending Korean cuisines.
Friday 18 March 2022 – Ichitan (ICHI) unveils the 2022 plan with a sales target of 6,500 million Baht from the overview of the strong growth of the ready-to-drink green tea market and the readiness to penetrate the non-tea market with hemp beverages (CBD) and carbonated beverages (CSD) to support sales in response to the new consumer trends. For the OEM business, it is close to signing contracts with 2 more giant customers rooting for the recovery of the foreign market. Meanwhile, Ichitan Indonesia continues its sales peak with the New High.
Mr. Tan Passakornnatee, CEO of Ichitan Group Public Company Limited, or ICHI, reveals that “Overall, 2022 will be a year that ICHI penetrates the market in all channels with a focus on expanding the growth of the company’s main ready-to-drink green tea market, especially the traditional trade channel, more new product launches in the non-tea beverage category, and 2022 business expansion under the 3N strategy. Therefore, we set a target for this year’s revenue growth to reach 6,500 million Baht or more than 24% growth from the previous year.
The outlook trend of Q1/2022 shows good growth from the advantage of government measures to stimulate domestic consumption, while the data from Nielsen reveals that the overall ready-to-drink tea market in January grew 28.65% from the same period last year and continued in February, which is a continued good trend from 2021, with a market value of ready-to-drink tea at 11,213 million Baht, a growth of 3.96%, which is better than the overall beverage market that contracted. Consequently, a strategy is laid down to create awareness and expand the market for Ichitan ready-to-drink green tea with honey-lemon flavor, the number one consumer response, with campaigns to continuously penetrate the traditional trade market.
In Q2/2022, there will be a collaboration with a world-class food company to launch a product in May to create a unique experience for Ichitan’s customers. Meanwhile, to support sales growth in the second half of the year, more new products will be launched for the non-tea beverage category, including hemp-containing beverages (CBD) and carbonated beverages (CSD) to capture the GenZ customers, and a full-fledged marketing plan will be started for the return of Bireley’s products and Ichitan alkaline drinks.
Regarding OEM business, contracts with 2 new customers will be signed in addition to the current 2 main customers, namely, Thai Coconut and King Power, which support a higher capacity utilization rate, resulting in greater economies of scale. The revenue will begin to be recognized in Q2 of this year.
The overall export market to foreign countries has begun to recover, especially in the CLMV, with plans to further penetrate the Middle East market. Meanwhile, the success of the joint venture, Ichitan Indonesia, with a new sales record in 2021 of approximately 1,080 million Baht and 59 million Baht realized profit sharing for Ichitan Group, which is 111% growth from the previous year, is a positive signal. It is expected that this year’s performance will grow every quarter, aiming for realized profit sharing with Ichitan Group at a minimum of around 75 million Baht in 2022 from the Thai tea category as the key success.
In terms of new business, ICHI acquires 25% shares in Predictive Co., Ltd. (Predictive) to strengthen the use of big data as a key factor in driving the business and marketing to the right target group, and prepares to list Predictive on the SET in 2024 if the operating performance is in line with the goals. New businesses are continuously being studied.
Ichitan is determined to continue to grow in 2022 under the 3N strategy (New Product, New Market, and New Business), believing that it will be an important factor to support a leapfrog of the operating results in the future after the operating results of 2021 show a net profit of 546.8 million Baht with 6.1% growth, gross profit margin of 19.3%, net profit margin of 10.5%, and sales revenue of 5,228.3 million Baht, a growth of 2.5% from the previous year.
Yeo Hiap Seng (Yeo’s) has launched H-Two-O Zero Electrolyte Drink that is free from sugar and calories. The drink is specially formulated to effectively replenish lost fluids, minerals and electrolytes.
Consumers are encouraged to “dare to dream and achieve your goals with H-TWO-O Zero.” With zero sugar and calories, the isotonic drink is said to be the perfect source of hydration that keeps you in check in your Zero To Hero journey.
FamilyMart Malaysia has launched an interesting Vanilla Sofuto now made from genuine Madagascar vanilla beans. These days, a lot of vanilla flavoured food and drink products are actually made from vanilla flavour and not from genuine Madagascar vanilla beans. The Vanilla Sofuto brings back the authenticity of the real vanilla taste.
Separately, CU Malaysia is offering Peach Lychee Softserve and Peach Bingsu to welcome the arrival of spring.
Roots, the cafe and a micro roastery in Bangkok, is offering Juicy Pop Brew Black Cold Brew Coffee for summer. This chilled ready-to-drink coffee beverage comes in a 1.5L pack. It is described as having a juicy taste like tropical fruits, sweet like candied apple and a caramel flavour.
Juicy Pop Brew 1.5L is available today at all Roots branches, or order online at RootsBKK.com or Line OA @rootsbkk
