Pop Ice (PT Forisa Nusapersada), a delicious milkshake beverage that comes in various flavors, has launched two new products. The two new beverages are Pop Ice Active Thunder Choco Malt and Pop Ice Active Tornado Squash. Both products target young, active consumers looking for interesting flavours.
https://www.youtube.com/watch?v=8LxvVR35s7g
Wong Coco (PT Keong Nusantara Abadi) has given its MyJelly with nata de coco a new packaging makeover. The MyJelly range also comes with a limited edition apple flavour. MyJelly is free from preservatives and artificial sweetener.
Doi Kham, founded by the Crown Property Bureau in Thailand, has launched two new honey products. Cinnamon Scented Honey and Orange Scented Honey (230g) are available at THB 85 each at Doi Kham stores nationwide or online.
Black Canyon, which serves international Thai cuisine and coffee, has introduced Honey Fingerrot Drink to capitalise on the growing popularity of this cooking ingredient, which is also a traditional medicine. Fingerrot, also known as krachai khao, has antiviral properties and is believed to be effective in treating COVID-19 symptoms. In Thailand, fingerrot is generally used as an ingredient for chili pastes and for cooking dishes such as kaeng tai pla.
Black Canyon has previously launched Fingerroot Menu. The latest drink (240ml) is priced at THB 70.
The beloved chocolate brand celebrates local flavours
by spotlighting kuih stalls with the new limited edition variant
KUALA LUMPUR, 9 August 2021 – Seri Muka, Ketayap and Onde-Onde…these classic kuih-muihs share flavours that are synonymous with the nation’s identity – Pandan Coconut. As a tribute to the familiar tastes that shape our nation’s identity, Cadbury Dairy Milk is excited to introduce their latest innovation, Cadbury Dairy Milk Pandan Coconut which blends the brand’s signature smooth milk chocolate with fragrant pandan and dried coconut bits. With this new flavour, the brand also aims to evoke the attribute of generosity amongst Malaysians to support local kuih vendors who have been adversely impacted by the current pandemic through an initiative themed #MYCadburyFlavours.
Made with Malaysians in mind, Cadbury Dairy Milk Pandan Coconut is the third limited edition localised variant from Cadbury Malaysia since 2018, following the well-received Cadbury Dairy Milk Kopi C and Cadbury Dairy Milk Durian in previous years. The iconic local heritage flavour of aromatic pandan and sweet coconut remains another timeless flavour that has been fondly enjoyed by Malaysians through generations.
In celebration of Cadbury Dairy Milk Pandan Coconut and the flavours of Malaysia, Cadbury Malaysia is giving back to the community that was part of the local flavour inspiration by putting their businesses on the map through the hashtag #MyCadburyFlavours. With the collective effort of Malaysians through the hashtag, Cadbury Malaysia will be creating a digital presence for selected vendors by promoting their businesses through paid adverts on social media.
The pandemic has caused many small-scale local businesses to struggle to survive. In times like these, it’s important that we continue to uphold our resilience as a nation and help one another. To achieve this, the brand hopes to give our local heritage heroes the recognition they deserve by raising awareness for them in order for them to sustain their businesses, and supporting their livelihoods through this campaign.
Join Cadbury Dairy Milk Malaysia in spotlighting our local kuih stalls. The Instagram-led campaign builds on Malaysian’s deep affinity towards food by welcoming individuals to share their favourite kuih stalls in a collaborative effort to curate an easily accessed feed that ultimately works to create awareness and support for our fellow Malaysian kuih sellers who keep flavours like Pandan Coconut alive. To be part of the movement, the steps to participate are simple*:
*Your participation in the CDM Merdeka Campaign signifies your consent to the usage of your pictures and captions for future marketing, advertising and promotional activities of the organizer without any compensation or notice whatsoever.
**Cadbury Dairy MIlk Malaysia actively encourages Malaysians to stay safe, exercise caution and adhere to local SOPs where applicable in effort to reduce the spread of COVID-19.
“For almost 50 years, Cadbury Dairy Milk has captured the hearts of Malaysia consumers through its variety of chocolate product flavours. We are overwhelmed by the continuous support of our Malaysian consumers and it is through exciting localised products like Cadbury Dairy Milk Pandan Coconut that we showcase our appreciation and commemorate the brand’s long-standing presence here in Malaysia. As a brand that champions generosity, we are excited to launch not only a product but a campaign that goes beyond to spotlight our local kuih sellers who continue to preserve these classic flavours and we hope we can come together as a nation to continuously #SapotLokal and help our local business owners pull through this challenging time,” shared Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore.
Exclusively available from the month of August, Cadbury Dairy Milk Pandan Coconut is available at major Hypermarkets and Supermarkets nationwide as well as e-commerce platforms, Shopee and Lazada, with a recommended selling price of:
Learn more about Cadbury Dairy Milk Pandan Coconut and #MYCadburyFlavours by visiting the official website www.cadbury.com.my or stay connected via the brand’s Facebook (www.facebook.com/CadburyMalaysia) and Instagram (www.instagram.com/Cadbury_MY) pages.
Calpis launches Instagram Reels Contest to give Malaysians a chance to unleash their creativity and acquire stardom from the comfort of their own homes
KUALA LUMPUR, 9 August 2021 – Giving Malaysians an opportunity to express their creativity, Calpis, Japan’s first cultured milk drink, will be launching a light-hearted Instagram Reels contest. What sets this digital contest apart from others is that consumers will be given a chance to be featured in the brand’s new digital video advertisement, giving Malaysians an opportunity to rise to fame right from the safety of their own homes.
With Malaysians living through challenging times, Calpis’ digital contest aims to spread positivity and engage the brand’s loyal consumers while reminding consumers to maintain good digestive health with Calpis. This makes Calpis one of the first brands in the cultured milk segment to launch an interactive digital campaign that keeps their loyal consumers motivated through tough times, to create a branded advertisement through user generated content, which is an initiative the team behind it is very excited about.
“While we are going through this unprecedented period, it is still imperative that we take good care of our health, pursue our interests, and continue to be creative even while staying at home. Through this contest, we hope that Malaysians feel refreshed and are able to unleash their creativity. Calpis has always received great support from our loyal consumers and this contest is our way of giving back and brightening their lives. Most of all, it is to reinstate the importance of keeping a good digestive health because goodness does come from within, a guidance principle Calpis has always believed in,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn. Bhd.
To be part of this contest and curate meaningful content through Instagram Reels, all Malaysians will need to feature a Calpis product of any base variant namely, Original, Mango, Strawberry or Grape, in the video. Next, they will need to create their innovative Instagram Reel using the limited-edition Calpis filters while busting their moves with the three required dance steps that shown in how-to video as a guide. Once done recording, the last step involves them posting the Instagram Reel while tagging @calpismyofficial and including #calpisdancetofame #calpismy as the hashtags. Besides being featured in Calpis’ digital video advertisement, there will be three grand prize winners who will be able to walk away with RM3,000 cash, 1 carton of Calpis 350ml as well as an exclusive feature in the next Calpis digital advertisement! Meanwhile, in total up to 14 weekly winners will be able to take home RM500 cash and 1 carton of Calpis 350ml all to themselves.
The COVID-19 pandemic has caused many Malaysians to feel a sense of heightened worry and anxiety. With everyone having to remain at home and work remotely, video call fatigue and frustration have become more prevalent among Malaysians. Seeing the need to give Malaysians something to look forward to and get their creative juices flowing amidst the new normal, Calpis’ exciting Instagram Reels contest is bound to put a smile on everyone’s face.
As a brand that stands firm on the fact that goodness comes from within, Calpis is certain that this contest will be a strong reflection of what the brand stands for – giving Malaysians a healthy digestive system leading to good health and positive minds.
“Although times may be uncertain, we know that if we stand by each other, we will only become stronger as a nation. Here at Calpis, our consumers remain our utmost priority and we will continue to put together creative campaigns and community engagements that are able to deliver goodness to all,” further added Pek Kuan.
To find out more information on Calpis, kindly visit Calpis Malaysia Facebook page or https://www.etikaholdings.com/campaigns.
Suntory PepsiCo Beverage Thailand has launched 7Up Free + Fibre. The new beverage is a fibre fortified version of 7Up Free previously introduced in Malaysia and Singapore. 7Up Free is free from calorie, sugar and colouring.
This better-for-you carbonated soft drink 7Up Free + Fibre (325ml can) comes with 4,000mg of fibre, while the 440ml PET bottle has 5,500mg of fibre.
7Up Free + Fibre competes with Sprite Plus in the dietary fibre space. Sprite Plus was launched in markets like Hong Kong and China but not in Thailand.
The emergence of prebiotic carbonated soft drinks in the US such as the likes of OLIPOP could spur brands to reinvent their existing flavoured soda. OLIPOP is said to “taste like the soda you grew up sipping, but with the added benefit of microbiome and digestive health support.”
Thailand’s General Beverage has announced the launch of Vitaday herbal drink with fingerrot (500mg) and vitamin C (200% of RDI). The is new functional herbal beverage taps into the growing popularity of fingerroot (กระชาย) or Kaempferia pandurata, which is also known as white krachai or Chinese ginger. Consumers are rediscovering fingerroot’s immunity benefit and its purported ability to fight COVID-19.
In Thailand, fingerrot is generally used as an ingredient for chili pastes and for cooking dishes such as kaeng tai pla.
Vitaday’s latest beverage turns fingerroot into a drink to make it easy to consume.
The resurging popularity of fingerrot highlights how consumers would turn to traditional medicine to find a cure or to improve their body’s resistance. We expect more packaged food and drinks will incorporate fingerrot as an ingredient including in meals during this pandemic.
Nestle Thailand has unveiled Nescafe Barista Style to upgrade its RTD coffee to suit changing needs. As coffee consumption moves in home, we see more brands start to promote “barista edition” and “drip coffee” to demonstrate cafe-style quality.
Nescafe Barista Style is moving along the same line. The range comprises Americano (Arabica blend) and Caramel Espresso (milk product with coffee).
Tyson Thailand has launched First Pride Plant Based in three SKUs – Crispy Nuggets, Popcorn Bites and Larb Bites. These plant-based products (170g) mimic popular meat-based finger foods but are made from plants (wheat and soy). Moreover, First Pride Plant Based has high fiber, protein, and 0% cholesterol. The price per pack is THB 99.
First Pride Plant Based is sold at a premium compared to First Pride meat-based products. For example, Tyson Breaded Chicken Popcorn (500g) is retailed at THB 149.
