TCP has launched Som Plus Super, which is a improved version of its popular ginseng-extract energy drink. The existing Som Plus contains 100% genuine Korean ginseng extract, high in Vitamin A essential for good eyesight and Vitamin B12 for maintaining healthy brain function. TCP has added Lingzhi and Thai black ginger into the latest Som Plus Super to improve its potency. Each bottle has 50mg of caffeine.
Kikkoman soy milk, the number one soy milk from Japan, has arrived in Thailand. Thailand is already a large soy milk market with an established habit and acceptance of soy milk.
Kikkoman’s soy milk products for the Thai market comprise Japanese Sweet Potato flavour and Original, all in a 200ml carton. There will also be the unsweetened variant and the Black Sesame ones. All the products have been certified as Healthier Choice by the Thai government.
The Japanese firm has chosen to sell its Kikkoman soy milk through 7-Eleven to ensure wider reach since there are over 20,000 such outlets throughout the country. The likely strategy that Kikkoman will adopt in Thailand is using flavour innovation to attract the interest of younger consumers where some are already moving away from soy.
Lifestar, a subsidiary of Thailand RS Group, has launched a new fruit juice with camu camu, which provides 200% of the recommended dairy vitamin C intake. Camu C has Vitamin B12 to promote the normal functioning of the immune system. South Korean heartthrob Kim Soo Hyun is the face of the new functional beverage.
Camu C drink also contains BerriQi®, a highly concentrated fruit juice mixed with boysenberry and apple. The formula has been patented in New Zealand and contains a high concentration of anthocyanin, good for the lungs and respiratory system. The juice of elderberries contains high flavonoid, which boosts the function of the immune system.
The products will be available for purchase through three channels: convenient stores, modern trade, and traditional trade. The concept of this campaign is “Have you taken care of yourself?”
The price of the 150ml drink is THB 17.
Lifestar is also behind Well U Collagen Dipeptide & Tripeptide (100,000mg) as a premium collagen dietary supplement. The essential ingredients are 1) collagen dipeptide, 2) collagen tripeptide, 3) vitamin C, 4) rice extract, 5) white jelly mushroom extract, and 6) biotins.
RS Group also plans to roll out 8 SKUs of cannabis-based and hemp-based products in 2021.
RS Group has been prepared by working closely with top laboratories in researching and devising the formula to develop innovative products. The Group has also discussed with partners who are commercial hemp farmers, Hemp and CBD oil extracdition labs, and manufacturers.
Vitamilk is revisting the dalgona craze with the new Dalgona Macchiato soy milk in Thailand. Dalgona rose to prominence during the lockdown in 2020. The new soy milk by Green Spot uses flavour innovation to attract consumers to the soy milk category.
WonderBrew Kombucha has collaborated with Matcha Addict to launch the KombuMatcha Raya Pack. The pack comprises Amra Green Tea Kombucha (2x), Roselle Lime Kombucha (2x) and Almond Tango Matcha Cookies from Matcha Addict (1x).
Roselle Lime Kombucha (Puteri Blush) is a kombucha tea that tastes similar to cider with a refreshing sweet and asam taste. Amra Green Tea Kombucha (Kampung Leprechaun) contains amra, which is a fruit that tastes a bit sour but sweet. The drink is described as inviting “you to return to the freshness of kampung living with this refreshing brew.”
Click here to purchase.
Vietnamese coffee shop chain Cheese Coffee has just launched a new Durian series comprising Durian Milk Tea and Durian Pandan Avocado Milk. The milk tea and durian combination is something that foodservice player would attempt when consumers have gotten enough of bubble tea. It also coincides with the durian season where it starts in May and peaks in June in the Vietnamese lowlands.
Cheese Coffee earlier launches include Daisy Smiley, Sunny Orange and Nutty Avocado series. Daisy Smiley consists of Pomelo Honey Daisy Tea and Grass Jelly Daisy Milk Tea.
The Nutty Avocado series comprise Avocado Hazelnut Dalgona and Avocado Almond Lotus.
FamilyMart Philippines has introduced a localised donburi featuring classic Filipino favourites like pork adobo as toppings. The quick, easy-to-carry and affordable food bowls topped with saucy meat and veggies are also available in Pork Menudo, Chicken Adobo, Chicken Curry, Chicken Afritada and Pork Giniling. Fusion or flavour localisation is the way forward with convenience store ready meals.
Chocomel, the Dutch brand of chocolate-flavoured milk, produced by FrieslandCampina, is now available 99Speedmart. It is interesting to see Chocomel, known for its creamy chocolate milk, has chosen 99Speedmart, the top mini market chain in Malaysia to expose Malaysian consumers to its unique taste. Chocomel could be a premium alternative to Milo.
Chocomel is the No.1 chocolate milk drink in Netherlands in value share, MAT week 8, 2021, according to Nielsen audit data.
Chocomel is imported and distributed in Malaysia by Octo Asia Sdn Bhd.
Fast food chain A&W has place food trucks at two locations in Bangkok to better serve its customers. The food truck operates from 10am to 7pm everyday at Little Walk Bangna and at Bangchak petrol station at Vibhavadi Rangsit Road. The food truck is aimed at offering convenience and speed.
Foodservice operators are moving out of their traditional fixed locations in shopping malls and into the great outdoor in search of locations with more people.
BIG Cola Rasa Sarsaparilla is the new flavour by PT AJE Indonesia, the maker of Big Cola. The soft drink company has other unique flavours such as Blueberry and Mango. Sarsaparilla or root beer is one of the common carbonated soft drink flavors in the country.
