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1664 Blanc Takes Centre Stage with French-Malaysian Gastronomy in Bon Appétit-lah

By
Tan Heng Hong
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Tune in on Facebook this 25th June 2021 at 9pm as 1664 Blanc unveils a virtual cooking showdown featuring French Chef Nathalie Arbefeuille and Malaysian Chef Isadora Chai mentoring local personalities Venice Min and Brian See!

Shah Alam, 25 June 2021 – Bonjour fellow beer lovers! The 1664 Blanc’s Bon Appétit-lah campaign is taking the stage on French-Malaysian gastronomy with a twist by French Chef Nathalie Arbefeuille and Malaysian Chef Isadora Chai on an exciting virtual cooking showdown on Facebook this Friday evening on  25th June 2021 at 9pm. 1664 Blanc’s Bon Appétit-lah aims to inspire good taste in gastronomy at home during this lockdown period.

The Bon Appétit-lah campaign, commenced since June 1st, boldly features five exquisite cuisines, yet easy-to-cook recipes curated by the two chefs, are infused and best paired with 1664 Blanc, the French’s No. 1 premium wheat beer.

Experience it on Facebook Watch Party, one can expect a fun and exciting competition as local personalities Venice Min and Brian See pull out their best hand in cooking one of the Bon Appétit-lah dishes while being mentored by the Chefs. That’s not all, viewers can also stand a chance to win exciting giveaways that will run throughout the show.

Following the unveiling of the Bon Appétit-lah campaign, 1664 Blanc has made the five dishes comprising Scallop Vinaigrette Kerabu, Modernised Béchamel Thosai, Egg Paneer Beurre Blanc, Kai Fan Pilaf Á La Biére and Jambu Batu French Toast accessible on 1664blancmalaysia.com. Carefully crafted with a unique twist between French and Malaysian culinary, these creations bring a delightful fusion with its mouth-watering dishes infused and paired with 1664 Blanc.

“With more than 15 years of experience in the culinary scene, I want to bring wonders to Malaysians through French cuisine. With a refreshing brew that bursts hints of citrus, the Bon Appétit-lah recipes that Chef Isadora and I curated bring a unique twist that can be savoured even at home.” said award-winning Chef Nathalie.

“Malaysians love their food which comes with an exciting variety of background inspired by different cultures. Leveraging some of our best local delicacies, the dishes we crafted not only are best paired with 1664 Blanc, but also are infused with the wheat beer. One of my personal favourite from the Bon Appétit-lah dishes would definitely be the Scallop Vinaigrette Kerabu! ” said Malaysian Chef Isadora Chai.

The Bon Appétit-lah campaign also offers consumers an exciting series of promotions currently running at participating supermarkets, hypermarkets, convenient stores and e-commerce (Shopee and Lazada). Prizes to be won include 1664 Blanc merchandise, Le Creuset cookware and WMF cutlery set to elevate home cooking and dining experiences! Staying true to its brand promise to elevate moments for beer lovers, 1664 Blanc will also be rewarding consumers with luxury island vacations when COVID-19 situation permits, where 1664 Blanc wishes you Bon Voyage!

Redeem a FREE WMF cutlery set and stand a chance to WIN a Le Creuset Round French oven worth RM 1,950 or an exclusive vacation at Pangkor Laut Resort when you make a purchase of 1664 Blanc products of RM 150 and above in a single receipt. This is only applicable to supermarkets, hypermarkets and e-commerce (Shopee & Lazada) purchases now till 31st July.

For purchases of 1664 Blanc at your nearest convenient stores, stand to WIN the Grand Prize of an exclusive vacation at Pangkor Laut Resort or a WMF cutlery set for minimum purchases of RM25 in a single receipt.

Save the date this coming Friday, 25th June 2021 at 9pm and log on to www.facebook.com/1664BlancMY and tune in to the Facebook Watch Party! Also, to all home chefs out there, try the Bon Appetit-lah recipes yourselves and you might WIN even more prizes. Just submit photos of your plated dish with the hashtag #1664Blanc #BonAppetitLah #GoodTasteWithATwist! Bon Appétit-lah!

Alce Nero’s Organic Commitment : No Pesticides, No Pollution and No GMOs

By
Tan Heng Hong
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Introduces Three New Pasta Products To Add Variety to Clean Easting During MCO 3.0

Shah Alam, 24 June 2021 – Founded in 1970s, Alce Nero is a pioneer of organic farming in Italy. Developed by a cooperative of young farmers who were concerned on the negative effects of intensive commercial farming, it has grown to be one of the most successful organic food brands in Italy, with a growing presence in global markets.

The Alce Nero Inspiration

In Italian, ‘alce’ is elk while ‘nero’ means black. Alce Nero is named after Lakota spiritual healer Chief Black Elk (1863-1950) who inspired the brand founders through his love of the Earth, commitment to living in harmony with nature and respect for tradition. The brand’s logo is a stylised depiction of Chief Black Elk on horseback spreading the message of ecological stewardship.

Organic Vision

The Alce Nero organic vision is ‘from our fields to your plate’ with as few steps in between as possible as cooperative members use traditional farming and manufacturing methods combined with advanced research.

Provenance and Traceability

Alce Nero is unique as our farmers are both producers and shareholders, so you always know the provenance of every product as it is shown on the label for total traceability. All products are directly from our fields, grown without pesticides or synthetic chemicals, non-polluting and with no Genetically Modified Organisms (GMOs) to meet global organic certification standard.  All Alce Nero products are certified organic proudly displaying the European Organic Certification and the Japanese Organic Certification.

Adding Variety To Your FMCO Meals with Alce Nero

Organic products as part of the clean eating movement are said to offer health benefits. As we stay home during the Full Movement Control Order (FMCO), most of us, especially kids, would appreciate more variety and fun in our daily meals.

Three New Organic Alce Nero Pastas!

Enter three new Alce Nero pastas –   Organic Tricolore Spaghetti and Organic Tricolore Kids Pasta Sport Shapes, and the Organic Whole Wheat Spaghetti. Alce Nero Organic Tricolore Spaghetti and Alce Nero Organic Whole Wheat Spaghetti retail for RM8.20 per pack, while Alce Nero Organic Kids Pasta Sport Shapes retails at RM5.90. Alce Nero pastas are available at organic food sections of Ben’s Independence Grocer, Jaya Grocer, Village Grocer and selected AEON outlets.  

Alce Nero Organic Tricolore Pastas

The Tricolore pastas come in three colours, natural, spinach-flavored green, and tomato-flavoured orange. Alce Nero pasta is bronze drawn, a traditional Italian pasta extrusion method that results in a rougher textured, more porous pasta that creates an ideal surface for sauces to cling to.  Alce Nero Organic Tricolore pastas will liven up any pasta dish, and are a great way to introduce fussy eaters to fibre-rich and healthy vegetables in a non-intimidating form, that will be saucily flavorful!

Alce Nero Organic Whole Wheat Spaghetti

The Alce Nero Organic Whole Wheat Spaghetti uses organic wholemeal durum wheat semolina that is made by milling the whole grain, without added ingredients. Fresh spring water from the Dolomites is used to prepare the semolina dough for a refined taste. This whole wheat pasta is high in fibre, and is ideal served with Alce Nero tomato sauces.

Alce Nero Organic Pasta Recipes with A Twist

Pasta allows your imagination to run free. Pick a cuisines, select those spices and a good pasta will carry them for a unique fusion creation.

Spaghetti Pad Thai with Wholewheat Pasta

Spaghetti Pad Thai with Wholewheat Pasta

Pad Thai is often termed the national street food of Thailand.  Substitute Alce Nero Organic Whole Wheat Spaghetti for similar bite and texture to the noodles, add more protein and vegetables for a substantially healthy and tasty meal.

Boil Alce Nero Organic Whole Wheat Spaghetti according to the instructions on the pack. While the past boils, heat some Alce Nero extra virgin oil in a wok, saute chopped garlic, and stir the marinated chicken and prawns. Stir in tamarind juice, brown sugar, chicken stock granules, chili padi and fish sauce. Add the cooked spaghetti, before stirring in the chives and beansprouts. Garnish and finish with a squeeze of lime. Enjoy your Thai Italian fusion!

Sweet and Sour Chicken with Tricolore Spaghetti

Staying at home does not have to be boring, let’s add a splash of colour with Alce Nero Tricolore Spaghetti for this Sweet and Sour Chicken dish.

Prep as you would for regular sweet and sour chicken, marinating the chicken overnight if possible for maximum flavour. Prep your choice of vegetables, we used mushrooms, red bell pepper, carrots and green beans. Cook the Spaghetti and green beans, and set aside. Make the sweet and sour sauce by combining light soy sauce, rice vinegar, tomato ketchup, light brown sugar and corn starch. Fry the marinated chicken until cooked through – remove from the pan. In the same pan, stir fry the prepped vegetables. Add the chicken, the pasta, the green beans and the sauce, toss well until the sauce coats all ingredients. Dish out to individual plates, and dinner is served! The Tricolore pasta adds colour and flavour to this Asian favourite.

 

Minestrone Pasta Sports Shapes

Minestrone is classic Italian comfort food that kids love. If you have a picky eater, you can ‘hide’ more vegetables in minestrone than in less soupy dishes. Using Alce Nero Organic Tricolore Sport Shape Pasta in this recipe add more visual interest that will capture your little one’s attention, and the spinach and tomato infused pasta will help with fibre.

This one pot meal is great for days when you are short of time. In a pot saute onion, celery and carrot in olive oil until carrots soften. Add garlic and salt. Next add in green beans, Alce Nero pasta sauce, water and bring to a boil. Add kidney beans and the Alce Nero Organic Tricolore Sport Shapes and cook until the pasta is al dente – approximately 10 minutes. Serve warm with parmesan and basil.

Find out more about Alce Nero at https://alcenero.asia/recipes.html or visit our socials at Facebook page https://www.facebook.com/AlceNeroMalaysia/ and at Alce Nero’s Instagram page https://www.instagram.com/alceneromy/ for more interesting and easy pasta recipes.

About Alce Nero

Alce Nero was established in the 1970’s, when two cooperatives of young Italian farmers decided to pioneer the organic revolution, producing wholesome food while respecting the environment. Alce Nero combines old farming methods with the most advanced research on health and the environment. The techniques have evolved, but our seal of quality is still based on the simple ingredients that Alce Nero was created from: love of food, respect for the environment, and banning of synthetic chemical substances.

Today, Alce Nero is the No 1 organic brand in Italy. Our producers are involved in all stages of manufacture, allowing us to enforce respect of our principles throughout the production process and accurately trace our food to its origins. Thus, we can guarantee high quality, 100% organic, authentically Italian products brought straight from our fields to your plate. Alce Nero is famed for its organic certifications by the most stringent certification bodies from European Union and Japan.

In Malaysia, Alce Nero carries a fine range of organic pasta, extra virgin olive oil, pasta sauces, jam and honey. For more information please visit www.alcenero.asia.

CP Foods supports young scientists creating food for future

By
Tan Heng Hong
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A team of Chulalongkorn University students, mentored by Charoen Pokphand Foods PCL (CP Foods) , has won the grand prize in the Asean Food Innovation Challenge 2021, an international competition to encourage young researchers to produce more alternative healthy food in response to future food trends.
ProVeg Asia joined forces with CP Foods and global food producers to encourage and advise young generation reserachers in this competition to innovate future foods particularly plant-based foods. The Asean Food Innovation Challenge 2021 received a total of 125 applications from 54 universities in 13 countries. “Food Tech Chula” team from Thailand which propose “The Marble Booster” won the first prize. The 2nd prize was “TempMie” team from Catholic Universtiy of Atma Jaya in Indonesia owning “Asean Fusion yet Funcitional Food” idea. Both teams were coached and mentored by CP Foods.
Dr. Lalana Thiranusornkit, senior vice president for Food Innovation and New Product Development of CP Foods
Dr. Lalana Thiranusornkit, senior vice president for Food Innovation and New Product Development of CP Foods, said CP Foods, as being an adviser and mentor, are proud with the winner and runner-up prizes, these awards are worthy of the diligence and dertermination of both teams.
The winning team from Thailand is the perfect synergy of members expertise to create innovative plant-based meat through “The Marbel Booster” concept. The can applied the advise to improve and extend it rationally and quickly as well as able to implement technique according for real production in the future. Meanwhile, the “Tempmie” team consists of four members offered high-protein instant Japanese-Indonesian style noodle with tempeh as its raw material, that have high starch ingredients. This team also has high commitment and well responded to all mentors’ comments.
Everyone dares to think, dare to speak, dare to act,  opens for facts and any feedbacks. This is the next generation researchers to cope global trend well. Importantly, the concept of those researhers are not only well response to market demand on plant-based protein but also the innovative food to create immunity for good health, especially during the Covid-19 outbreak” noted Dr. Lalana.
These ideas proposed in this competition would have an opportunity to develop and create a startup business in the future, added Dr. Lalana, moreover, the contest will help enhance business network for young generation on alternative protein in Asia.
The Food Tech Chula comprises including Mr.Nuti Hutasingh, Miss Varanya Techasukthavorn, and Mr.Natchanon Srangsomjit, doctoral students from Food Science Technology, Faculty of Science Chulalongkorn University, jointly said the Marbel Booster presented an creative “Meat Analogue” production made from 100% plants. Wagyu-style marbled-meat analogue slices infused with immune-boosters. Turmeric and black-pepper extracts, which are fortified in the fat layers, possess powerful antiviral activity.  In addition, this artificial meats also have immune-boosting properly from curcumin (from turmeric) and piperine (from black pepper) with sysberistic effect in enhancing immunity. So far, there have no food companies apply such concept to produce real product with environmental friendly.
While TempMie team proposed an innovative concept of healthy instant noodles for vegan which made from Indonesian traditional fermented soybean (Tempeh), Kecombrang flower extract and Shiitake mushroom broth. It is the sound combination of the two culture between Indonesia and Japan.
Dr. Lalana added that the key aims in the research and development of future food are food safety and food security in line with social responsibility and sustainable development requirement. Moreover, it also need to create more alternative food to prevent diseases, new products with healthy nutrition and hygiene for people well-being, good for environment as well as accessable of the population.

Meat & Livestock Australia invites Singapore to get back out to restaurants and enjoy the rich flavours of Australian beef

By
Tan Heng Hong
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Meat & Livestock Australia is hosting The Great Steak Escape from 28 June – 25 July 2021 island-wide in partnership with Singapore restaurants

SINGAPORE, 24 June 2021 – Meat & Livestock Australia (MLA) leads the herd with its latest campaign, The Great Steak Escape, by encouraging Singapore to get back out to restaurants and enjoy the rich flavours of Australian beef. From Monday, 28 June to Sunday, 25 July 2021, each of the 21 participating venues across the island will feature menu items that showcase and celebrate the delicious flavours of Aussie beef.

With much of the little red dot feeling the absence of travel, the Great Steak Escape offers a chance to venture on a gastronomic “escape” down under to discover and indulge in Australian beef’s natural goodness. Home to healthy cattle that are naturally raised in Australia’s vast backyard, Australian beef is both nutritious and offers a delectable taste profile that is perfect for many international cuisines. During a time of travel restrictions and border closures, The Great Steak Escape aims to bring beefy goodness to Singapore with a bit of love from Australia’s farmers.

Whether diners are looking for a quick bite to eat or a special evening at one of the island’s best restaurants, The Great Steak Escape’s partners offer a variety of cuisines from around the globe, showcasing delicious and enticing beef creations. Participating venues include Burnt Ends, Culina, Guzman y Gomez, Kinki, Level 33, Meatsmith, Potatohead (3 Buns), SKAI, Golden Peony and The Feather Blade, to name a few.

“The Great Escape invites consumers to indulge in Australian beef and its great benefits and flavour profile. But, more importantly, we want to showcase the fantastic partners we work with at MLA. It has been a trying time for the food & beverage industry, and we want to support them by encouraging diners to get back out to venues,” said Valeska, Regional Manager, Southeast Asia for MLA.

Australian beef is a natural product of its environment, bursting with the nutritional benefits of Iron, Zinc, Omega-3, Amino acids and other essential nutrients. From rich and flavourful Wagyu steak to juicy, mouth-watering burgers, when guests choose to dine on Australian beef, they are making the discerning choice for a meat that is produced with care, by the best in the business for multiple generations.

The Great Steak Escape begins Monday, 28 June, until Sunday, 25 July 2021. Visit True Aussie Singapore on Instagram and Facebook to learn more about the restaurant partners and their dishes or visit the campaign site here for more information.

Diners are also encouraged to keep their eyes peeled, as MLA will be hosting a social media contest where participants can enter into a lucky draw, with the opportunity to with a grand prize of a two-day, one night stay at the Grand Hyatt with S$300 dining credit at MEZZA9 for the complete Australian dining experience.

APPENDIX: The Great Steak Escape partners and their featured Australian beef menus
Bedrock Bar & Grill
Established in 2008, Bedrock Bar & Grill was founded and built on the vision of serving up the finest steak cuts and dishes. Marked by a respect for tradition and product, wood-grilled, smoked hot or cold, with exotic spices or keeping things classic, customers can indulge in Australian beef creations like their 30 Day Aged Vintage OP Ribs. 
Burnt Ends 
Founded by Chef-Owner Dave Pynt, Burnt Ends is a modern barbecue restaurant in Singapore’s Chinatown neighbourhood serving modern Australian barbecue and boutique wines and spirits in a fun, relaxed atmosphere. Try the Steak Sando at Asia’s 14th best restaurant and 59th in the world for your dose of Australian beef.
Culina
Culina houses the best speciality ingredients from around the world under one roof. They also provide some of the best Australian beef to many steak restaurants across Singapore. They also house their own bistro that offers some Australian beef menu items like their Josper Grilled Steaks.
Eleven Strands
Eleven Strands offers an affordable Italian and French dining concept in Serangoon. This friendly neighbourhood restaurant offers Australian beef that comes in the form of an Angus Beef Short Rib Pasta that will make your mouth water.
Fat Cow
Fat Cow is an award-winning modern fine-dining Japanese restaurant by Commonwealth Concepts, serving up the finest Japanese beef experiences. Luxuriate your taste buds with The Fat Cow Donburi that will fulfil your Australian beef fix.
Golden Peony
Immerse yourself in the elegance and opulence of the highly-acclaimed Golden Peony at the Conrad Centennial Hotel. Savour the flavour of their Pan Seared Beef in Red Wine Sauce for an Asian twist on Australian beef.
Grand Marketplace
If home cooks are looking to stock up their refrigerator for a home-cooked feast, Grand Hyatt Singapore’s culinary team has assembled three limited bundles that bring every aspiring home chef on a culinary adventure from the comfort of their homes to mark the launch of the Grand Marketplace, the hotel’s one-stop online grocery shop. If you are looking to bring the taste of Australian beef home, the Oasis Bundle or Mezza 9 Bundle are perfect options for a barbecue.
Guzman y Gomez
Guzman y Gomez Mexican Taquería is all about the food. They pour passion into every ingredient they choose, where it comes from and how it’s prepared. Celebrate all things Latin with Guzman y Gomez and its many outlets across Singapore. Get their grilled steak filling with any Guzman y Gomez menu item for your touch of Australian beef.
Kinki
Kinki Restaurant + Bar are shaking up the dining scene with an ambience that defies tradition, modern Japanese dishes peppered with their own touch.  Get your hands on their Wagyu Garlic Teppanyaki to get a smack of their take on Australian beef.
Level 33
Level 33 is a unique award-winning rooftop dining concept with the world’s highest urban microbrewery. Enjoy the spectacular view over Singapore’s Marina Bay and city skyline from the penthouse unit of the Marina Bay Financial Centre (MBFC). While taking in the view relish in some Australian beef at a different altitude.
Lokal
In 2014, Aussie Chef Darren Farr started The Lokal, a casual Australian Restaurant-Bar with an open kitchen concept, providing customers with honest house-made comfort food from day to night. Order the Bass Strait Australian Grass Fed T-Bone Steak that will take you back to Australia with the help of Australian beef.
Meatsmith
Meatsmith offers the real-barbecue across its’ three outlets in Singapore. This laid-back joint offers a hearty wood-fired BBQ like 300g King Island Grass Fed Striploin that is 100% Australian beef.
MEZZA9
A lifestyle restaurant located on the mezzanine level of Grand Hyatt Singapore, this semi-casual space showcases nine unique dining concepts. One of them is the western grill where you can find some Australian beef. Take a special someone out for some Chargrilled over Jarrah wood, New South Wales Sangus beef 1kg Porterhouse or Prime Rib.
Mikuni
Mikuni offers a culinary tour through exquisite creations from its stunning Teppanyaki with some Aussie beef and Sushi live stations, each helmed by a master chef, highlighting the most premium seasonal Japanese produce. Be delighted by Stanbroke Wagyu MB8 Tenderloin, Vegetables, steamed rice, Chawanmushi Egg Custard, pickles, Miso Soup, Dessert of the day while you take in theatre that Mikuni has to offer.
Oriole Coffee + Bar
A café by day, serving up freshly brewed speciality coffee, Oriole turns into a bar by dusk, with house pour wines, beers, and a selection of refreshing cocktails. Diners can expect savoury café classics and hearty global fare throughout the day with Oriole Coffee + Bar. Start your morning right with Australian beef, which comes with their Ribeye Steak & Baked Eggs. 
Potatohead (Three Buns)
Three Buns is an award-winning restaurant concept from Potato Head that redefines the classic burger joint. With a huge variety of house-made sauces and pickles, using amazing quality meats like Australian beef, they create modern playful twists on classic burgers like their Baby Huey.
Skai
SKAI is a refined yet lively contemporary grill restaurant, situated on the 70th floor of Singapore’s acclaimed Swissôtel The Stamford. Savour the new menu curated by Executive Chef Paul Hallett, who has blended cutting edge culinary skills with a cooking philosophy honed through years of experience to create a truly personal and progressive fine grill offering. Let your tastebuds indulge in Stanbroke, Black Angus MB4 Porterhouse (on the bone) 900g, Green Peppercorn Sauce, Hokkaido Corn, Hand-Cut Chips for a refined take on Aussie beef.
South Union Park
Housed in a nondescript shophouse in a quiet residential neighbourhood in Kembangan, South Union Park creates a casual dining experience with pastas, burgers and more. The venue is home to a Roast Wagyu Beef that uses Australian beef that will keep you wanting more.
The Feather Blade
All The Feather Blade’s steaks are sourced from Australia with the main cut being the Feather Blade steaks. Also known as the Flat Iron steak, the Feather Blade is a cut from the shoulder region and is the most tender cut after the tenderloin. The venue offers some great Australian beef options such as The Feather Blade Steak, The Feather Blade Gyudon with Scallops and The Feather Blade Burger. 
The Marmalade Pantry
A homegrown bistro since 1999, The Marmalade Pantry serves up delectable pastas, afternoon tea, hearty weekend brunches, as well as signature cakes and cupcakes. Don’t be too surprised, The Marmalade Pantry offers some delectable Aussie beef creations. Get your hands on their Truffle Beef Burger or visit their ION outlet for their Wagyu Steak and Eggs.
Tiga Roti
Tiga Roti is a new Muslim-friendly cloud kitchen concept by Three Buns that recreates their signature burgers, all with halal ingredients. Even though they only do delivery, their Aussie beef creations never tasted better. Order the Hot Dang the next time you open your food delivery app.

GOODDAY MILK INVOLVES LOCAL COMMUNITIES TO SPREAD KINDNESS TO MALAYSIANS IN NEED

By
Tan Heng Hong
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‘Goodday Sebarkan Kebaikan’ campaign garnered over RM29,000 in donations

Kuala Lumpur, 24 June 2021 – Goodday Milk, one of Malaysia’s favourite milk brands since 1968, recently concluded their Goodday Sebarkan Kebaikan campaign, a community campaign that was created to help the underprivileged during the holy month of Ramadan. The campaign received over 8,000 entries and garnered over RM29,000 in donations for Pusat Jagaan Al-Fikrah Malaysia.

As a brand that stands for the good of the community and consumers, Goodday Sebarkan Kebaikan campaign addressed the need of the hour by not only rewarding their loyal consumers but giving them an option to undertake acts of charity during Ramadan right from their own homes. This is crucial right now, where many people are stuck at home and are going through various challenges in the wake of the COVID-19 pandemic.

Through this campaign, consumers were given prizes every time they purchased Goodday Milk or Tropicana products worth of minimum RM15 in a single receipt. From their purchase, consumers were able to choose to redeem their prize in Touch n’ Go e-credit worth up to RM30 or to spread the kindness by donating the amount to an old folk’s home. Through the goodwill of Malaysians, who generously donated their rewards, Goodday Milk was able to garner over RM29,000 donations which was then contributed to Pusat Jagaan Al-Fikrah Malaysia.

“At Goodday Milk we have always been advocating campaigns that add goodness to the life of our consumers, be it through meaningful partnerships or exciting rewards. With Ramadan festivities dampened in the wake of the pandemic, we hope that through Goodday Sebarkan Kebaikan campaign, Malaysians were able to come together as a community and help those in need,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn Bhd.

As part of the meaningful campaign, Goodday Milk also worked together with Era FM, one of Malaysia’s leading Malay-language radio stations, to further amplify the message of spreading kindness and goodness during Ramadan with two main activities called Goodday Turun Padang and Goodday Renungan Ramadan Live.

In Goodday Turun Padang, Era FM’s followers voted on an Instagram poll to choose the task to be carried out by radio announcer, Radin. Based on the results, Radin went to Pusat Jagaan Kanak-Kanak Yatim Rukaiyah where he did come cleaning activities at the centre. He also went to Pusat Jagaan Dan Rawatan Orang Tua Al-Ikhlas and Pusat Jagaan Al-Fikrah Malaysia to distribute food packs.

Dato Dr Haji Mohd Fadzilah Kamsah, a well-known motivational speaker together with  Radin have carried out Goodday Renungan Ramadan Live on 29th of April, which garnered 210k reach. The Facebook live session provided tips on how to keep a positive mind, cultivate goodness within themselves as well as share ideas on how Malaysians can extend goodness even during unprecedented times.

Despite the pandemic, Goodday Milk has conducted campaigns for the benefit of their consumers and the community at large. This includes conducting virtual moreh sessions and even a partnership with navigation app Waze that would allow Malaysians to shop at less crowded supermarkets.

“As a brand that has always been supported by Malaysians, we wish to continue to support the community especially in these uncertain times. We will continue to bring more goodness for Malaysians and the communities we live in whether it is through charitable initiatives or interactive campaigns,” added Pek Kuan.

For more information on Goodday Milk’s initiatives and future activities, stay tuned to Goodday Milk Malaysia Facebook page www.facebook.com/gooddaymilkmalaysia.

A look at the new emart24 Korean convenience store at Bangsar South

By
Tan Heng Hong
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Image by Minimeinsights.com

emart24 has finally opened its door in Malaysia with the first outlet located at Bangsar South. The maiden outlet in Bangsar South is well placed to meet the needs of young professional white-collar workers in the area including those working in the BPO industry.

emart24’s key highlights are its hot and chilled ready-to-eats and its famous private label brands including No Brand and I’m e as well as other popular Korean food and drink brands like Cass beer, Nongshim, Haitai, CJ Foods and Lotte. There is also a section on K-beauty.

We are greeted with “emart24 Korean Hits” section featuring a shelf stacked with the most popular No Brand chips in canister. These are the top-selling snacks in emart24 outlets in South Korea.

Beverages

Min Saeng Coffee

The drink aisles include a selection of imported Korean beverages that are unique to emart24 such as Min Saeng Sweet Coffee (500ml) and Min Saeng Bitter Coffee (500ml) priced at RM 5.90 each as well as I’m e Jeju Citrus drink (500ml) and I’m e Aloe drink (500ml) priced at RM 5.90 per bottle.

Other imported beverages include Woongjin Teazzle Craft Blending Tea (500ml) – RM 6.90, Kwangdong Corn Silk Tea (540ml) – RM 6.90, Maxim T.O.P. Coffee and Samyang Brown Sugar Latte (RM 7.50).

OKF has a strong presence in the beverage section with Farmer’s Aloe Vera Sugar Free (500ml – RM 4.90), Musk Melon With Aloe (500ml – RM 6.90), Watermelon Sparkling Juice (500ml – RM 6.90), Aloe Vera Sparkling Pomelo/Original (500ml – RM 4.90). Haitai has a few SKUs including Crushed Pear (230ml – RM 3.90) and Grape Bongbong (230ml – RM 3.90). The famous Chuppa Cups Orange in a can is priced at RM 4.20/345ml.

Cass Fresh beer is selling at RM 12.90. By the way, Cass now has an official store on Shopee Malaysia retailing at RM 10 per can (normal price RM 12 per can).

Ice cream

Chilled ready-to-eat

Moving over to the chilled ready-to-eat section, we have a wide range of ready-to eat Korean foods in a well designed pack. We are keen to know the producer of these foods. Right now, this information alludes us.

Below is the list of emart24 chilled ready-to-eat offerings and their prices:

  • Grilled Eel Samgak Gimbap (115g) – RM 4.50
  • Tuna Mayo Samgak Gimbap (115g) – RM 4.50
  • Gochujang Mayo Tuna Samgak Gimbap (115g) – RM 4.50
  • Tuna Kimchi Fried Rice Samgak Gimbap (115g) – RM 4.50
  • Bulgogi Chicken Samgak Gimbap (115g) – RM 4.50
  • Egg Roll Gimbap (125g) – RM 4.50
  • Crabstick Gimbap (125g) – RM 4.50
  • Toasted Chicken and Cheese Sandwich (120g) – RM 4.90
  • Inkigayo Sandwich (120g) – RM 5.20
  • Kimchi Chicken Sandwich (120g) – RM 5.20
  • Samsaek Sandwich (120g) – RM 5.20
  • Bulgogi Beef Premium Gimbap (390g) – RM 8.50
  • Kimchi Fried Rice Premium Gimbap (390g) – RM 8.50
  • K-Spice Chicken Premium Gimbap (390g) – RM 8.50
  • First Baking Injeolmi Cake (240ml) – RM 10.90
  • First Baking De Mango Cake (240ml) – RM 10.90
  • First Baking Korean Strawberry Yogurt  (240ml) – RM 10.90

Bakery

In the bakery section, there are around 15 packaged bakery items ranging from RM 3.20 to RM 7.90. The key highglights are the K-Spice Bun and the Korean Charcoal Cream Cheese Bun.

  • Custard Doughnut (80g) – RM 3.20
  • Stawberry Delight (110g) – RM 3.20
  • Lemon Cream Muffin (100g) – RM 7.90
  • Chocolate Chip Muffin (100g) – RM 7.90
  • Mocha Boy (90g) – RM 4.90
  • Nutella Roll (110g) – RM 4.90
  • Korean Charcoal Cream Cheese Bun (110g – RM 5.90)
  • K-Spice Chicken Floss Bun (120g) – RM 3.50
  • K-Spice Tuna Bun (110g) – RM 4.90
  • Sweet Chicken Floss Cream Bun (120g) – RM 3.50
  • Chili Lime Tuna Bun (120g) – RM 4.90
  • Black Sesame Bun (110g) – RM 3.20
  • Corn Mayo Sausage Bun (120g) – RM 4.90
  • Chocolate Almond Croissant (80g) – RM 4.50
  • Lemon Cream Croissant (80g) – RM 4.50

There are also a few cakes and pastries as well.

Hot ready-to-eat (The Korean Street Food Experience)

Be sure to check out the hot ready-to-eat section as it offers the authentic Korean Street Food experience with eomuk, cupdak and cupbak.

Eomuk

In the hot food section, the highlights are the eomuk or Korean fish cakes and cupdak (chicken in a cup).

  • Cheese Eomuk – RM 6.90
  • Crabstick Eomuk – RM 6.90
  • Sausage Eomuk – RM 6.90
  • Seafood Eomuk – RM 6.90
  • Original Sausage – RM 6.90
  • Soy Garlic Cupdak – RM 7.90
  • K-Spice Cupdak – RM 7.90
Cupdak

For the steamed buns, the choices are as follow:

  • BBQ Chicken Pau – RM 2.70
  • Matcha Red Bean Pau – RM 2.70
  • Double Chocolate Pau- RM 2.70
  • Bulgogi Chicken Pau – RM 2.70
  • K-Spice Sausage Pau – RM 2.70
Cupbak

For Cupbak, consumers can choose four flavours Bulgogi Chicken (RM 9.90); Bulgogi Beef (RM 9.90); Tuna Mayo (RM 9.90) and Grilled Salmon (RM 12.90) and a selection of three sauces Soy Garlic, Gochujang Mayo and Sweet Chili Lime Sauce.

Beverage and desserts

Apart from the usual coffee and tea, the stars of this section are the waffle Cone (RM 2.90) and Bungeoppang Cone (RM 5.90) with two flavour choices – Yuzu Mango and Charcoal Coconut. Consumers can opt to combine the two flavours and turn them into a twist.

Desserts are primarily Snow Bingsu – Ddalgi, Injeolmi, Milo Dinosaur and Mango priced at RM 5.90 each.

The tea selections include:

  • English Breakfast Tea – (hot: RM 2.90; cold: RM 3.90)
  • Hot Forest Fruit Tea – (hot: RM 2.90; cold: RM 3.90)
  • Hot Mint Tea – (hot: RM 2.90; cold: RM 3.90)
  • Hot Green Tea – (hot: RM 2.90; cold: RM 3.90)

The coffee choices are:

  • Americano (hot: RM 2.90; cold: RM 5.90
  • Latte (hot: RM 4.90; cold: RM 6.90)
  • Hot cappuccino (RM 4.90)
  • Mocha (hot: RM 5.90; cold: RM 7.90)
  • Chocolate (hot: RM 5.90; cold: RM 7.90)

Packaged Korean meals/foods

emart24 is an ideal platform to promote packaged Korean foods including topokki (chilled and ambient). It is interesting to see Korinus Tok-Poki gaining a shelf space in emart24.

The shelf stable products from CJ Foods include Bibigo Sweet Red Bean Porridge (RM 14.90) and Bibigo Scorched Riced Porridge with Chicken (RM 14.90).

CJ Foods has a strong presence in the frozen section with products like Bibigo Mandu and Bibigo Mandu Vegetables and Japchae Dumpling. Products from other brands comprise Allgroo Seafood Pancake, Allgroo Kimchi Pancake, Allgroo Glass Noodle Gyoza Mandu and Samyang Buldak Dumpling.

Mamee is omni present

As the main partner, Mamee has the naturally advantage in securing shelf placement for Mamee’s entire range of products from Daebak Ghost Pepper Cola to Mamee Monster snacks.

Mamee is also the OEM partner for the emart24 owner Shinsegae and is responsbile for making private label products including No Brand snacks for retailers operating under Shinsegae. Some of the No Brand snacks you find at emart24 is made by Mamee in its factory in Malaysia.

emart24 Malaysia plans to open 10 outlets in Malaysia by the end of 2021 and establish a network of 300 stores in the country within five years.

Address:

emar24 Bangsar South

Ground Floor, Wisma Touch ‘n Go Tower 6, Avenue 5, The Horizon, Bangsar South, 59200 Kuala Lumpur

*all images by Minimeinsights.com

 

Recipe ideas for new KITKAT Choco Banana

By
Tan Heng Hong
-

With the recent launch of KITKAT Choco Banana featuring Minions in Malaysia comes new ways of using KITKAT to create new recipes including KITKAT Choco Banana Milkshake.

Image by Minimeinsights.com

To create KITKAT Choco Banana Milkshake, all you need is 4F KITKAT Choco Banana, 1 finger KITKAT Choco Banana (crushed), 150ml of NESTLE JUST MILK Low Fat and 2 scoops of NESTLE vanilla ice cream.

  1. Add in milk, 3 KITKAT Choco Banana fingers and ice cream into a blender
  2. Blend mixture until smooth
  3. Pour the milkshake into 2 cups and decorate with 1 KITKAT Choco Banana (crushed) and 1 KITKAT Choco Banana finger
  4. Read to be served!

Preparation time: 10 minutes

Click here to purchase the new KITKAT Choco Banana at KITKAT officia store on Shopee Malaysia.

 

University students in Singapore to get head start in cybersecurity with Kaspersky SafeBoard program

By
Tan Heng Hong
-

Global security company Kaspersky today announces that it has expanded its popular SafeBoard internships program, to include multiple roles across Europe and the Asia Pacific, with Singapore chosen to pilot this program in the region. The internships are fully paid and last for six to twelve months.

Creating the right environment for young people’s talent development and providing them with various opportunities for career growth has always been a priority for Kaspersky. With the world growing increasingly digitalised, Asia Pacific has been grappling with a cybersecurity workforce gap estimated to be about 2.6 million large since 2020. Singapore, in particular, sees about 1,110 cybersecurity-related job vacancies.

Set against this growing demand, Kaspersky hopes to plug the gap with the expansion of its SafeBoard internship program to upskill and elevate the workforce and to contribute to increasing the pool of IT professionals in the field of cybersecurity.

Kaspersky has been offering the SafeBoard program in its HQ office, along with internships to students in other regions for the past six years. However, this is the first time that the SafeBoard internships program has been fully expanded to Kaspersky’s offices in Singapore, London, Milan, Paris, Prague, and Utrecht. By working closely with local teams, interns will be able to learn and develop both personally and professionally.

“A SafeBoard internship provides knowledge and skills that simply cannot be learnt from a book. Interns receive both on-the-job learning and constant feedback from a mentor; plus, speakers’ nights and workshops with global high-performers,” shares Denis Barinov, Head of Kaspersky Academy. “An internship with Kaspersky is an opportunity to kick-start your career in the exciting world of cybersecurity, through working for the world’s largest privately-held global cybersecurity company before graduation.”

In APAC, Kaspersky will be introducing its SafeBoard internship program to the region, with Singapore selected as the only country for this pilot program. Eleven positions are currently available for application, with roles spread across Kaspersky’s marketing, presales, channel sales and tech support functions.

While the ideal candidate should have a passion for technology, the SafeBoard program is open to all current students of Bachelor’s or Master’s degrees, or recent graduates – no matter their background or gender.

“With a well-documented skills shortage, there has never been a better time to start a career in cybersecurity. Kaspersky is well placed to provide the brightest young minds across Europe and APAC with valuable experience in an industry that is constantly evolving and is a crucial part of helping businesses and individuals continue to reap the benefits of technology,” says Anastasia Shamgunova, HR Director for Asia Pacific at Kaspersky.

“Singapore is the central business hub for many organisations in the region which is why it is essential that we contribute to building a workforce with the knowledge and expertise in the ongoing fight against cybercrime. As telecommuting remains to be the norm and our digital footprint only looks to go wider, we hope that expanding the program to candidates in the APAC region will build a more resilient local workforce for a safer today and tomorrow,” adds Shamgunova.

Applications for SafeBoard internships are now open. Following a short pre-selection process, potential candidates will be invited to Kaspersky’s online hackathon event in at the end of June, where they will be tested for teamwork and social skills, and also demonstrate their knowledge while working on specific cases. Successful interns will then be announced on July 16th.

Current undergraduate and postgraduate students interested in an internship role at Kaspersky can apply at safeboard.kaspersky.com.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

In Malaysia, MILO now comes in paper packaging

By
Tan Heng Hong
-
Image by Minimeinsights.com

As part of its commitment to sustainability, Nestlé Malaysia has switched to the use of paper bag packaging for one of its MILO Activ-Go Less Sugar variants. The MILO, which has a 25% reduction in sugar, now comes in a paper bag format to cut down on the use of plastic as a packaging material.

Image by Minimeinsights.com

The standout pouch design ensures the pack remains highly visible on shelf.

From changing to paper straw, we are now seeing Nestlé Malaysia is now shifting towards replacing plastic from its packaging.

 

 

 

SHOPEE, PDRM WARN PUBLIC NOT TO TRUST ONLINE EMPLOYMENT SCAMS

By
Tan Heng Hong
-

23 June 2021 – Shopee has been informed by the Royal Malaysian Police (PDRM) of an ongoing scam where individuals are impersonating as Shopee employees offering employment opportunities in Shopee via messaging platforms, such as WhatsApp.

Shopee would like to officially state that Shopee does not employ any individuals to recruit employees through messaging platforms. Shopee also confirms that there is no such role as “Online Purchasing Agents” in the organisation. Shopee wishes to remind Malaysians to be vigilant and aware of these scams, and not to fall prey to these fake employment offers.

Should any member of the public find themselves being offered questionable job opportunities, or have fallen victim to such scams, please contact the nearest police station and file a police report immediately.

Alternatively, Malaysians can also reach out to PDRM via:

  1. SEMAKMULE, a PDRM platform to check on bank accounts and telephone numbers involved with commercial crimes: https://semakmule.rmp.gov.my/
  2. CCID Infoline (8:00AM to 12:00AM), a PDRM WhatsApp channel to check on the status of police reports and submit information on commercial crime cases: 013-211 1222
  3. CCID Scam Response Centre (8:00AM to 8:00PM), a PDRM information hotline to submit information or inquire information on online scams: 03-26101559 / 03-26101599

Shopee will continue to work closely with the PRDM in tackling these scams.

For those interested in pursuing a career at Shopee, please  visit https://careers.shopee.com.my for more information.

Additionally, when in doubt about a role that is being advertised or offered, please reach out to hr.my@shopee.com for further clarification before taking any action.

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