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Over 1,000 Lucky Winners Celebrated Double Winning with Gigantic 3-Litre Carlsberg Bottle

By
Tan Heng Hong
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Carlsberg wishes beer lovers ‘Double Cheers. Double Winnings.’ this Lunar New Year and rewarded thousands with exclusive prizes in nationwide campaign which runs till 9 Feb 2020.

Shah Alam, 23 January 2020 – More than 1,000 beer lovers will be ushering the Chinese NewYear (CNY) celebrations with double the prosperity and happiness with family and friends by POPping a gigantic, limited-edition 3-litre Carlsberg CNY bottle! Carlsberg’s CNY campaign
themed ‘Double Cheers. Double Winnings.’, which runs from 16 Dec 2019 to 9 Feb 2020, had rewarded shoppers and drinkers with doubled up winnings on top of instant redemptions for purchases at participating outlets nationwide.

With only more than 2,000 bottles in Malaysia to be won, the magnificent 3-litre Carlsberg bottle, topped with a cork stopper and at a height of 48cm, had gotten conversations buzzing. Grab your chances when you make purchases on any Carlsberg Malaysia products in just two simple ways of winning – ‘Snap & Win’ and/or ‘Check Bottle Caps & Win’.

For ‘Snap & Win’ purchases, all you need to do is head to participating supermarkets, hypermarkets; enjoy Carlsberg or Carlsberg Smooth Draught at modern pubs and bars; or purchase Carlsberg Malaysia products within your fingertips by going online to participating ecommerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat. Get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you snap a photo of your receipt and submit it via WhatsApp.

37-year-old Ernest Hoh who hails from KL said, “I was out celebrating the New Year with a group of friends at Brewhouse Kuchai Lama enjoying Carlsberg. What a surprise that I won the 3-litre Carlsberg CNY bottle! I’ll be celebrating CNY at my friends’ place where we will pop the bottle to celebrate the winning,” said Hoh.

If you’re enjoying Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles at participating food courts, coffee shops or bars, be sure to check underneath the bottle caps for the lucky caps! Stand to win the 1st prize of a 3-litre Carlsberg bottle; the 2nd prize of an RM88 cash ang pau or collect three (3) bottle caps to redeem a FREE deck of Carlsberg playing cards.

One of Carlsberg’s loyal drinkers Kee Kim Seong from Melaka said, “My friends and I were drinking at our regular food court here in Taman Malim Jaya and it was completely unexpected when we saw the bottle cap that reads ‘1st Prize 2020’! It’s a huge Carlsberg bottle and I’d love
to drink it, but I’m going to proudly display it at home!”, said the 61-year-old retiree.

Hurry, you too can be a winner as promotion runs till 9 Feb 2020 or while these limited-edition 3-litre bottles are still up for grabs! For more information on all ongoing CNY promotions or events, visit www.probablythebest.com.my or follow us on Facebook at
www.facebook.com/CarlsbergMY.

Nescafe partners with Siam Esports for eSport Game Fest

By
Tan Heng Hong
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Nescafe, Siam Esports and Garena have teamed up to organise Siam eSport Game Fest by Nescafe to raise the competitiveness of e-sports in Thailand. Players will be playing FIFA Online 4 with a chance to win THB 100,000. The final will be held on 1 March 2020.

Thailand recently won two gold medals from esports at the 2019 Southeast Asian Games in Manila.

The Nescafe RTD coffee helps to provide esports players with the mental alertness to compete for a prolong period. So far, FMCG brands in Southeast Asia have focused on collaborating with game publishers and gaming platforms to tap into esports. Having a specialised drink for gaming session is still an untapped opportunity in the region, which is home to millions of esports participants.

Ichitan greets herbal tea consumers with auspicious CNY wishes

By
Tan Heng Hong
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Image credit: àž›àž±àž™àč‚àž›àžŁ - Punpromotion

Ichitan, one of Thailand’s leading RTD tea producers, is celebrating Chinese New Year, the year of the rat, with auspicious greetings on the pack of its RTD herbal tea Yen Yen.

The greetings include wishes for good health, longevity and prosperity. The Chinese New Year pack is effective in attracting local consumers as well as Chinese tourists who are spending their holidays in Thailand. the CNY pack helps to reconnect herbal tea to its Chinese origin.

Image from àž›àž±àž™àč‚àž›àžŁ – Punpromotion

100Plus ushers in CNY with gold can

By
Tan Heng Hong
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This year, F&N’s 100Plus is back with limited edition gold can to celebrate Chinese New Year 2020. Like previous years, the signature gold can in slightly different designs has become a tradition for 100Plus to usher in the New Year.

Also given away is the limited edition gold bowl, which is a sign of prosperity.

Lion dance graces Pepsi CNY pack in Southeast Asia

By
Tan Heng Hong
-

In Southeast Asia, PepsiCo has introduced Chinese New Year pack for selected markets in the region. This year, the lion dance theme graces the pack of the Classic Pepsi across Malaysia, Singapore, Thailand and Vietnam.

The three designs of dragon—a Chinese mythical symbol of auspiciousness and happiness— can be arranged into eight unique patterns to deliver joy and wealth throughout the year.

In Thailand, the retail package comes with a surprise ang bao containing exclusive discount coupons for food and beverages at KFC priced THB 276 (all coupons can be used from now until 31 March 2020).

In Vietnam, PepsiCo is giving away special merchandise at Circle K and 7-Eleven.

LiHO debuts milk tea made from air-flown Korean strawberries

By
Tan Heng Hong
-

LiHO, the Singapore homegrown milk tea chain, has announced the launch of its new strawberry series. LiHO is bring back its all-time favourite Strawberry Latte and two new flavours – Salted Caramel Strawberry Latte and Strawberry Jing Syuan tea. The strawberries are freshly flown from South Korea to Singapore in every 3 days to ensure freshness.

Bringing the K-Wave to the Table!

By
Tan Heng Hong
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~Authentic K-style flavours in new Seoul Sedap Chikin

Kuala Lumpur, 22 January 2020 – Kenny Rogers ROASTERS (KRR) is kicking off the year with an “Annyeonghaseyo!” greeting with their latest Korean-inspired – Chikin Craze campaign through a variety of Seoul Sedap Chikin that will whet K-food fans’ appetite!

Taste the authentic flavours of succulent Korean-style fried chicken straight from the streets of Seoul with the popular Sweet Chilli and Soy Garlic flavour options, topped with nutty and crunchy sesame seeds to heighten every patron’s love for K-chicken! Amplify the meal experience with a choice of either fragrant garlic rice or crispy golden wedges. Guests can pick out their Seoul Sedap Chikin preference from a variety of options as follows:

  1. Seoul Sedap Chikin Soup Meal @ RM 27.80–2 pieces of Seoul Sedap Chikin (with a choice of sweet chilli, soy garlic OR mixed flavour) + Seoul Sedap Garlic Rice + Kenny’s Mushroom and Chicken Soup + 1 piece of Kenny’s Home-made Muffin
  3. Seoul Sedap Chikin Meal @ RM 21.80– 2 pieces of Seoul Sedap Chikin (with a choice of sweet chilli, soy garlic OR mixed flavour) + Seoul Sedap Garlic Rice OR Golden Wedges Classic
  5. Seoul Sedap Chikin Family Feast @ RM 98.80 – 6 pieces of Seoul Sedap Chikin (with a choice of sweet chilli, soy garlic OR mixed flavour) + 2 a la carte side dishes + 4 pieces of Kenny’s Home-made Muffin + 1 bottle of 1.5 litre Coca-Cola Rasa Asli
  7. Seoul Sedap Chikin (3 pieces) @ RM 24.80 with a choice of sweet chilli OR soy garlic flavours
  9. Seoul Sedap Chikin (6 pieces) @ RM 46.80 with a choice of sweet chilli, soy garlic OR mixed flavours
  10. Seoul Sedap Garlic Rice @ RM 8.50

Match the meal with a glass of Orenji Splash (RM 8.80 with purchase of any Seoul Sedap Chikin– normal price @ RM 10.80), a refreshing drink made with sparkling lemonade and soft candied orange bits! 

“As the popular K-wave is continually taking Asia by storm, and more prominently in our home ground in Malaysia, KRR as a brand has kept up with the trend to diversify our food offerings. This is our go at introducing yet another refreshing meal campaign by serving an authentic Korean-style fried chicken meal experience to fellow Malaysians. On top of that, we are rewarding our loyal guests through a very special ‘Seoul in Love Contest’ to stand a chance to win a trip to Seoul, Korea!” said Kennie Thong, Senior Marketing Manager of Berjaya Roasters (M) Sdn Bhd.

KRR will be rewarding two lucky pairs of winners with a dream holiday trip to Seoul, Korea in the ‘Seoul in Love Contest’. To be in the running, guests simply need to scan the QR code on the Chikin Craze’s displays located in the restaurant or head to KRR’s social media platform and website for the contest link upon purchasing any Seoul Sedap Chikin, answer 2 simple questions and complete a slogan before submitting their entry through the Google form between 20th January 2020 – 12th April 2020.

Up for grabs is the Grand Prize of a 5D4N trip for (2) two pax to Seoul, with the Second Prize being a 4D3N trip for (2) two pax to Seoul, inclusive of flight, hotel accommodation and Klook credits. Twenty consolation prize winners will stand to win preloaded KRR Card worth RM100 each.

To welcome the new decade, KRR will also unveil a whole new KRR Card design – ‘Blossom’ that displays a refreshing look with ‘Batik-inspired’ motif and colours which brings out Malaysia’s vibrant culture. In January 2020, guests who activate or reload RM100 in their KRR Card will get to enjoy a complimentary Kenny’s Nasi Lemak Solo. While with an activation of RM50 in the KRR Card, guests will get a Buy 1 Free 1 Quarter Delight Meal e-voucher that includes a Kenny’s Quarter Meal and Kenny’s Mushroom & Chicken Soup.

For more information on Kenny Rogers ROASTERS, kindly contact 03 – 2119 9888. You can also visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.

* All prices are inclusive of 10% service charge and 6% Service Tax where applicable

* Price varies at KRR Genting Highlands

National Kidney Foundation – How to Have a Healthy Yet Happy CNY

By
Tan Heng Hong
-

A feature article by the National Kidney Foundation

As we usher in a new decade, 2020 is also the Year of the Rat, the beginning of the 12-year Chinese zodiac cycle. Although the rat may not be everyone’s favourite animal, one could learn a thing or two from this lean and mean creature, as we get ready for Chinese New Year festivities with family and friends. With endless rounds of pineapple tarts at every open house, to the third Lou Sang of the day, followed by a 10-course dinner; CNY feasting can put a toll on your body and kidneys. 

The National Kidney Foundation (NKF) of Malaysia is here to share some healthy eating tips to help you stay happy during and AFTER the celebration.

Go for smaller portions

It is always tempting to heap your plate with food at CNY open house buffet parties. But if you do so at every house you visit, one would almost certainly end the holiday feeling horribly uncomfortable.

Instead, take a cue from our rodent Si Fu (mentor) and try having smaller bites at each meal. One way around this is to use a smaller plate. This can help trick your brain and stomach into feeling full with much less. Scientists call this the ‘Delboeuf Illusion’.

Pick healthier snacks and ingredients

The furry chef in Ratatouille would suggest having some delicious yet healthy snacks in your cupboard. This is not only for your guests but for nights when you decide to raid the pantry for a midnight snack!

  • Nuts and seeds (eg. pistachios, almonds, walnuts, sunflower seeds, melon seeds): High in fibre, protein and healthy fats, a handful of nuts or seeds can make for a nutritious snack, while fibre helps with satiety. Choose nuts that are roasted, baked or raw.
  • Fresh fruits: Fruits are packed with lots of healthy nutrients and can satisfy your sweet tooth.

Drink more water not sugar

The CNY season in Malaysia is usually hot and dry, hence the temptation to down buckets of cordial drinks during the holidays.

Sugary and carbonated drinks will only add extra calories to your diet, without other essential nutrients. A packet drink alone may already contain about 4 – 5 teaspoons of sugar (80 to 100 calories). For an average healthy adult, it is recommended not to exceed 50g (about 10 teaspoons) of sugar intake per day. This amount can be easily exceeded if sweetened beverages are consumed.

Your best option is still plain water and Chinese tea which is virtually free from calories.

Walk or cycle when visiting friends

If you are heading to several close-by locations for CNY visitations at your hometown, why not burn some extra calories with a leisurely stroll or bicycle ride? At your family gatherings, it might be a good time to spice things up with a daily steps-count competition on your smart-watches. Make it a new tradition!

While you don’t have to run on a treadmill like a lab rat, a slow walk after meals may be helpful to aid digestion. You can also create active opportunities to shed extra calories by playing badminton ‘over the gate’ with relatives or climbing the stairs instead of taking the lift.

The tips above are very basic and easy to apply. Healthy eating should become an integral part of our Malaysian lifestyle and Chinese New Year celebrations. Together with the NKF, let us celebrate the year 2020 with habits that nourish our wellbeing and make you a winner like the rat in the zodiac race.

                                                                     –    End    –

National Kidney Foundation of Malaysia

The National Kidney Foundation (NKF) Malaysia is a non-profit charitable organization dedicated to helping Malaysians suffering from end stage kidney failure who lack access to or cannot afford dialysis treatment. NKF currently has over 1,700 dialysis patients receiving subsidized dialysis treatment in over 28 dialysis centres nationwide

Janice Wong Celebrates Valentine's Day with a Series of Sweet Treats and Activations

By
Tan Heng Hong
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XOXO Chocolates and 40g Chocolate Bars

January 21, 2019, Singapore â€“ Celebrate your loved ones this Valentine’s Day with Janice Wong’s Valentine’s collection of XOXO Chocolates and 40g Chocolate Bars. Being one of the most loved sweet treats, Chocolate is always the key to someone’s heart and is the perfect way to say, “I love you”.

Created especially for this romantic day, surprise someone special with a box of XOXO Chocolates. Retailed at S$38, these love-themed chocolates come in boxes of nine and are designed in two different shapes, lips and hearts. Keeping in theme, sink your teeth into three different flavours: Love, with a rose filling, Harmony, a delicious lemon and basil flavour, and for that added level of Indulgence, a Bailey’s Salted Caramel flavour.

To complement this, Janice Wong has partnered with local brand, Candles of Light to offer a Valentine’s Day special set. Pair a box of XOXO Chocolates with Dawn, a lavender, citrus and mint-scented candle to engage the very best of your senses. Available instore and online, these exclusive sets are available from now until 29 February 2020 at S$55. 

A picture containing table, indoorDescription automatically generated
40g Chocolate Bars

Making a return for this romantic occasion are Janice’s Chocolate 40g Bars in an exclusive Valentine’s Rose Raspberry flavour. Each dark chocolate bar has been hand-crafted with a splash of red and packaged with a Valentine’s Day greeting card so that customers can personalise a message for their loved ones.

In addition to these sweet treats, Janice Wong Singapore presents a series of pop-up stores set to take place from January through February in major shopping malls in Tokyo, Osaka and Fukuoka, Japan, to celebrate Valentine’s Day.

A regular on the global pop-up circuit, Janice Wong presents a total of five pop-up stores offering Valentine’s Day exclusives and Japan specials from the end of January to Valentine’s Day on 14 February 2020. These include a variety of exclusive chocolate boxes such as the Heart Chocolate Box and Flower Chocolate Box, chocolate popping candies and ruby mochis, and two Lollipop flavours in Peppermint Orange and Dulce Orange Passionfruit.

The pop-up locations include Shibuya Scramble Square, Odakyu Shinjuku and Seibu Ikebukuro in Tokyo, Abeno Harukas in Osaka and Solaria Plaza in Fukuoka. (Please refer to the appendix below for further details on pop-up dates and location.)

About Janice Wong:

Chef Janice Wong’s never-ending passion for culinary art has propelled her forward to test the limits of dessert making. The native Singaporean has learned from some of the world’s best chefs, including US luminaries Thomas Keller and Grant Achatz, virtuoso Spanish chocolatier Oriol Balaguer, and prodigious French pastry chef Pierre HermĂ©. An undisputed favourite among sweet-toothed Singaporeans, her dessert restaurant 2am:dessertbar has recently celebrated their twelfth year anniversary, redefining the dessert experience and pushing the boundaries between sweet and savoury with carefully researched progressive dishes.

In November 2014 she launched her eponymous sweet concept, JANICE WONG, and recently launched her new concession stand at the world-renowned Harrods department store in London in 2018. Chef Janice has received worldwide recognition for her cutting-edge creations, expanding globally to include an outlet in Tokyo, and is a regular on the global pop-up circuit. Notable global collaborations include Janice Wong MGM in Macau, a sweets shop where customers can observe a live dessert station with the world’s biggest chocolate fountain, and Janice Wong’s first solo exhibition in Huis Ten Bosch Nagasaki featuring her signature edible art works. She has been named Asia’s Best Pastry Chef; for the second year running by the prestigious San Pellegrino Asia’s 50 Best for 2013 & 2014. Janice Wong also won the title of Pastry Chef of the Year from the World Gourmet Summit Awards in 2011, 2013 and 2015, including the title of Young Woman of the Year from Her World in 2012. 

Appendix: Dates and Locations of Pop-Up Stores

Tokyo

  • Shibuya Scramble Square: 30 January – 14 February 2020
  • Odakyu Shinjuku: 25 January – 14 February 2020
  • Seibu Ikebukuro: 18 January – 14 February 2020

Osaka

  • Abeno Harukas: 18 January – 14 February 2020

Fukuoka

  • Solaria Plaza: 1 February – 14 February 2020

Rip, Strip and Skip the Dip with the All-New Mission Corn Strips!

By
Tan Heng Hong
-

Mission Foods introduces a different way to snack with strip shaped chips

16 January 2020 – Snacking just got LIT with Mission Foods’ all new Corn Strips in flavas so good, you keep reaching for more. The new tortilla chips come in long strips and will set fire to your palate with 3 new explosive flavours – Tom Yum, Peri-Peri and Spicy Szechuan Seafood.

Mission Foods, one of the world’s leading corn chips producers has been delighting customers in Malaysia over the years with its exciting range of tortilla chip flavours. According to Constantino Flores, Vice President of Operations, Mission Foods Asia, the new shape and flavours in this new range of Corn Strips introduces a different way of snacking altogether.

“The strip style makes it easier to eat and deepens the ‘crunch’ experience that snackers crave. We also wanted to give consumers flavours that are unexpected on a corn chip and they love – flavours that can be enjoyed straight from the pack so they can skip the dip altogether,” said Constantino at the launch.

The three new explosive flavours will set taste buds aflame. Mission Tom Yum Corn Strips marries the taste sensations that we love in Thai food – sweet, sour, salty and spicy. One bite and you’re hit with flavours of seafood cooked with hot chilli peppers, kaffir lime, galangal, lime juice and fish sauce. Sure to satisfy you when you’re craving for that hot bowl of Tom Yum soup!

The new Mission Peri Peri Corn Strips hum of citrus and lime, with a light smokiness that keeps you reaching for more. Peri Peri is always a winner with Malaysians as we love the chillilicious tangy heat, and each strip coated with this addictive flavour packs a punch.

Mala is all the rage now and if Mala is your thing then you’ll love the new Mission Szechuan Spicy Seafood Corn Strips. The strips are perfectly coated with the picante combination of hot Szechuan peppercorns, chilli pepper, seafood and a fiery mix of other tongue numbing spices. Take your time and enjoy the layers of flavours and textures.

The new Corn Strips still retain their signature light yet crunchy texture, and are preferred by many as they contain 30% less oil than potato chips and are made from 100% real corn. In addition, they are free from preservatives and artificial colours!

“The crunch is music to hungry ears,” Mr Constantino added with a smile at the launch of the new range held at hipster joint, Rumah Tangsi recently.

And it was music – homie style that framed the launch of the new Mission Corn Strips. The brand launched the #RipStripSkiptheDip campaign featuring famous rappers Sophia Liana (from De Fam), Juzzthin and Loca B, hosted by well-known rapper Hunny Madu. The three rappers battled the bars at the launch with each waxing lyrical on each flavour.

Sophia from De Fam started the battle with her take on the Szechuan Spice flavoured Corn Strips. “Spicy Szechuan gon’ turn the heat up with the media. When I got it you guys be like “Better call Sophia”. Put your tastebuds on a joyride. So tasty, it makes your mouth open wide. The combination of both might just trigger your pulse.”

Rap star extraordinaire, Juzzthin responded with a strong rap on the Peri Peri flavour. “It’s a hot thing, in the making. Legendary. What we talkin’ bout here, Peri Peri. Your tongue gets reborn soon as you taste the corn. It just gets better for the soulfood we on.”

Loca B ended the rap battle with a lyrical tirade on Tom Yum. “Tom Yum Brings That Heat, And It’s Spicin’ Up This Beat. My Mama Getting Mad – Lotsa Chips In One Receipt!” she rapped, bringing the house down.

The #RipStripSkipTheDip campaign will see the rap stars along with a range of influencers share the delight in snacking on these new Corn Strips with their followers on social media.

The new Mission Corn Strips range in three flavours are now available in 120g packs at all leading supermarkets in the snack aisle; alongside Mission’s existing range of corn chips. As essential add-ons to any snack pantry, these three new flavours are sure to please. Hashtags to follow are #MissionCornStrips #MissionFoodsMY #RipStripSkipTheDip.

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