Lactalis has set its eyes on the children’s spoonable yogurt segment with the recent launch of Lactel Kids in Malaysia. The new Lactel Kids Yogurt competes with Fonterra’s Fernleaf CalciYum. Unlike Ferleaf CalciYum, Lactel Kids is sold individually and is available in three flavours.
The three Lactel Kids Yogurt’s flavours vanilla, strawberry and banana are always popular with children.
Lactel Kids Yogurt is rich in calcium and fortified with vitamin D to support the child’s bone growth. The yogurt is made with real fruit puree and contains no artificial sweetener.
On a per 100ml serving basis, Lactel Kids Yogurt (100g) has 2.9g of protein, 120mg of calcium, 14g of sugar and 110kcal of energy. It is priced at RM 2.90 at MaxValu Prime Sphere Bangsar South.
From left: Baekheyn Lim, Korea Overseas Business Team; AC Tan, Principal at Karrin Associates; Vuitton Pang, CEO of emart24 Malaysia; Ilmo Jeong, Korea Overseas Business Team
KUALA LUMPUR, 23 June 2021 – Trendy, stylish and artisanal are words that can be used to describe the newly established convenience store from Korea that has opened its doors in Malaysia. With its first Reserve Store situated in Bangsar South, emart24 aims to redefine the stereotypical white-walled convenience store by offering fresh Korean street food, aromatic coffee, exclusive Korean snacks from its I’m e and No Brand private labels, and an extensive K-beauty range all in a lifestyle-first concept.
emart24 was established in 2014 and has rapidly grown to over 5,500 stores in a mere 7 years, earning the distinction of being Korea’s fastest-growing convenience store. Riding on the Hallyu wave, this Malaysian store will be the first of 300 targeted to be launched in the country over the next 5 years.
Vuitton Pang, CEO of emart24 Malaysia said, “In appreciation of Malaysians’ love for all things Korean, together with our private equity investors Karrin Associates, emart24 Malaysia aims to deliver an experience like no other in the convenience store scene. The brand, recognised for its consumer-first approach in Korea, is an ideal fit for us here in Malaysia and we felt that the time was right for a more progressive approach to convenience stores in our country.”
In Korea, emart24 is operated by Shinsegae Group, the country’s largest retailer, and was the first convenience store brand in Korea to introduce unmanned convenience stores, forging ahead with technology adoption.
The group continuously seeks improvement by adopting innovative ideas, such as self-checkout kiosks and purchase tracking, aimed at enhancing customer experience. “Especially now, in the current climate, contactless payments are the preferred method for both consumers and businesses. With emart24’s technological advances in Korea, our long-term goal is to gradually introduce these innovations in Malaysia,” explained Vuitton.
Innovation is also what drives the Reserve Store concept – featuring markedly larger spaces, customised interiors, and a distinct character for each store. They provide an opportunity to introduce new ideas, from product offerings to store design, all of which result in a unique experience every time. This brings about a wider offering from General Stores, although customers can be assured of consistency in quality throughout. The first General Store will begin operations in Hartamas very soon, carrying signature offerings such as Korean street food.
In terms of food safety and quality, emart24 is committed to ensuring that all ingredients used for fresh food and ready-to-eat meals are sourced from Halal-certified suppliers. Beyond food, customers can also enjoy a wide array of cosmetics, personal care and even fragrances. These are made available through a strategic collaboration with OnlyKorea, an authorised distributor of authentic imported K-beauty products, slated to be one of the leading K-beauty retailing groups in Asia.
In his closing remarks, Vuitton adds that emart24’s expansion in Malaysia is underscored by its tagline, Hello, neighbour! “We are a trendy lifestyle convenience store that brings forth elements of the Korean retail experience within your neighbourhood, making this easily accessible and affordable for all. We see no reason why you cannot mix trendy with convenience in your everyday life.”
emart24 is the fastest-growing convenience store in Korea, recognised for its trendy lifestyle approach and a consumer-first CVS experience. In Malaysia, it aims to redefine Malaysians’ perceptions of the Korean retail experience, making it accessible and affordable for all.
Malaysia’s The Holstein Milk Company, the owner of the Farm Fresh brand, is launching its very own banana flavoured milk soon, revelead The Holstein Milk CEO Azmi Zainal on his Facebook account.
We have seen several major launches of Korean-inspired banana flavoured milk in the Malaysian market including Nilofa Banana Milk, Goodday Banana Milk and Dutch Lady Banana Milk. Now is the turn of Farm Fresh to offer its very own banana flavoured UHT milk.
Nilofa Banana Milk is a product by a celebrity entrepreneur, while Gooddday Banana Milk adopts the wildlife conservation approach. We await what is installed for us with the new Farm Fresh Banana Milk.
Nicko Jeep Manufacture, known for its Himalaya Salt Sports Candy and Big Foot Lollipops, has launched Himalaya Vajomba featuring a Himalayan Yeti.
The new honey lime mint is said to soothe the throat and freshen breath.
We believe Himalaya Vajomba is targeting at everyday occasion, while the existing Himalaya Salt Sports Candy is more for sports. Both products contain Himalayan salt said to improve hydration.
Calpis Lacto, the fermented milk-derived soft drink sold by Osotspa, has a new sweet and sour flavour. The new drink features yuzu from Setouchi, Japan, as well as honey. Calpis Lacto contains lactobacillus to provide digestive health.
We have recently come across Drinkizz, which is said to be an innovative company providing the Vietnamese market with the first organic natural energy drink. The drink is described as having a “herbal taste created from French natural process and 10 Vietnamese organic plant-based ingredients”.
Drinkizz is made from Shan Tuyet tea, translated as “Snow Mountain” tea, organic hibiscus flower, silica, organic bamboo shoots, organic golden cane sugar, organic lemongrass, organic lime, organic mint and organic star anise, organic black pepper and organic ginger.
The herbal energy drink is certified organic by Ecocert and USDA Organic.
Drinkizz is a bridge between the French gastronomy craft process and the Vietnamese magic of organic ingredients coming from the forests and highland mountains areas. Drinkizz taste with its organic nutrients bring you full positive energy and brightness everyday.
Ecovitta EC01S the safest option for you and your family. Say no to harmful chemicals and simply fill with tap water.
Revolutionary Ecovitta EC01S Steam Cleaner Creates Healthier, Cleaner, and Safer Homes
Subang Jaya, 21 June 2021 – Ecovitta reveals revolutionary EC01S steam cleaner- the secret to sanitising, cleaning, and refreshing more efficiently without the use of harmful chemicals. Ideal for those who are sensitive or allergic to chemical cleaners; have sinus infections or asthma; or for families with babies, children, and pets. The EC01S’s ultra-dry, high-temperature steam kills up to 99.9% of viruses and bacteria, making it a must-have appliance during the COVID-19 pandemic and beyond.
During the COVID-19 pandemic, sanitising objects that are brought into your home can make all the difference. However, this can be a hassle, messy, and time-consuming to do.
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Enter the Ecovitta EC01S. Simply fill with water for powerful, ultra-dry steam in under 30 seconds. At a temperature well-above the requirement to kill 99.9% of germs, Ecovitta is ideal for disinfecting quickly and effectively. Keep your Ecovitta ready and next to your entrance for fast and effective sanitisation of deliveries, personal belongings, and even clothing[2]– for your peace-of-mind and your family’s health and safety.
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This all-in-one steam cleaner comes with 7 attachments for unrivalled multi-functionality- including floor head for various flooring; comb and glide base for carpet; squeegee nozzle for glass and mirrors; utility nozzle for above-floor cleaning; and deflector nozzles for precision. Pair these attachments with the specially designed microfiber cloths to loosen and lift dirt off surfaces- allowing you to clean and sanitise in one motion.
The EC01S works impressively for various surface types including carpet, sealed hardwood, marble, tiles, sofas, beds, glass, and more. This makes it ideal for cleaning virtually any part of your home such as your kitchen, stovetops, sinks, bathrooms, mattresses, and even toys. Experience clean like never before, the EC01S will leave your home feeling naturally refreshed, clean of dirt and grime, and disinfected of germs.
Dedicated to improving the lives of others, Ecovitta aims to create products that are healthier for customers, their loved ones, and the planet. Using only water, the EC01S does away with chemical cleaners, sprays, powders, and more. This reduces the health effects of breathing in these chemicals, lessens the damage done to the environment from chemical runoff, and saves you from spending money on cleaning agents that just get washed down the drain.
Stronger than ever, the EC01S’s instant-steam generator technology produces ultra-dry steam in under 30 seconds. Combined with its large, 800ml water tank, the steam cleaner is able to produce up to 50 minutes of uninterrupted, powerful steam[3]. Simply top-up with water and it’s ready to go again.
Designed and developed in the United Kingdom and sold in 22 countries, Ecovitta aims to change the way we care for our home and the environment. Since the 1980s, Ecovitta has produced and sold more than one million steam cleaners globally.
“For decades, Ecovitta has been continuously innovating steam technology. This has made us a trusted name in the industry as a brand and as an Original Equipment Manufacturer (OEM) for world-renowned brands such as Hoover, Oreck, Morphy Richards, Bork, and many others. We are very proud to announce the launch of Ecovitta in Malaysia. Our EC01S is designed to sanitise, clean, and refresh all in one go. Swap out the attachment and it seamlessly replaces a variety of cleaning tools and products. It is an all-in-one machine designed to make cleaning easier and healthier- an essential for every home and family as we fight the COVID-19 pandemic together,” explains En Hashim Muhammad, Chief Executive Officer of Ecovitta Sdn Bhd.
“With air pollution and environmental toxins on the rise, the need to go green is becoming increasingly important. Toxins found in cleaning products are known to trigger allergies, cause sensitivity, and weaken our body’s immune system. This is why our products are powered by only water, in the form of steam, to effectively clean without any chemicals. This ultra-dry, high-temperature steam enables Ecovitta’s products to significantly kill up to 99.9% germs, bacteria, and viruses without the negative side effects of harmful chemicals[4],” adds En Hashim.
To celebrate the Malaysian launch of the Ecovitta EC01S in July 2021, Ecovitta Sdn Bhd is offering customers a very special 40% discount during the limited pre-launching period starting June 16 2021. The Ecovitta EC01S is priced at RM1,299 (RM779 after discount) and is available at www.ecovitta.com.my. It comes with free shipping and a risk-free, 90-day trial with money back guarantee.
[1]Results based on lab testing under controlled conditions. Results may vary based on surface cleaned.
[2] Do not steam directly on to skin, plants or pets. Remove clothing before steaming them
[4]Results based on lab testing under controlled conditions. Results may vary based on surface cleaned.
About Ecovitta
At Ecovitta, we’re passionate about creating healthier lives, healthier homes and a healthier world through innovative steam technology. Pioneered by Nasser Jafarzadeh in the 1980s, Ecovitta’s steam cleaning technology is designed to revolutionize home appliances by creating a healthier, multi-functional, and superior machine.
With its global headquarters in Malaysia, Ecovitta is now in 22 countries including the US, UK, Australia, and Korea. Ecovitta has produced and sold more than one million steam cleaners globally.
Ecovitta is re-engineering a new generation of steam cleaners to equip families to clean, sanitise, and refresh during the COVID-19 pandemic and beyond.
Shinsegae Daebak Ghost Pepper Spicy Chicken Instant Noodle has arrrived in South Korea, reported local media Shin-A Ilbo. Now is the turn of South Korean to try the super spicy instant noodle that has made its way around the world starting from Malaysia, Southeast Asia, China and even South Africa.
The instant noodle is sold at Emart’s NoBrand specialty stores. The noodle was first launched in South Korea in early June 2021.
In Malaysia, the Shinsegae Daebak Ghost Pepper Cheese Instant Noodle is available for purchase on Shopee Malaysia.
Ramen Rater will be doing his Shinsegae Mamee Daebak Ghost Pepper Cheese Ramen Noodle Professional Mukbang on 4 September 2021 so stay tune!
Century Pacific Food, owner of Century tuna has rolled out unMeat in the United Arab Emirates (UAE), which is home to a large number of Filipinos.
Filipinos in the UAE total around 680,000 accounting for around 6% of the total population, making them a sizable community for Philippines food and drink products.
Shankar Trading Company LLC is responsible for the introduction of not only unMeat, a new plant-based meat, but also Birch Tree Probiotic milk drink as well as Libby’s Tuna Chunks.
Birch Tree Probitioc is an interesting example of a product that is not available in the Philippines but is exported to the UAE. Birch Tree Probiotic is cholesterol-free and was created with no fat-cultured milk formula.
Aice has introduced a new Aice Sandwich, which looks really like the OREO Sandwich Ice Cream. The new Aice Sandwich is available in the Philippines and is described as an “addictive cookie filled with luscious vanilla ice cream.”
PT Ichi Tan Indonesia has recently unveiled its latest Calvit yogurt drink in Indonesia to generate more revenue by targeting young consumers looking for...
