Hausboom, known for its unique flavoured carbonated soft drink, has unveiled a new special limited edition Tart Nanas or pineapple tart. Tart nanas is a Hari Raya delicacy. Hausboom turns this festive delicacy into a drinkable Hari Raya special. Hausboom Tart Nanas Sparkling Real Juice is available at selected 7-Eleven stores in Malaysia.
7-Eleven Malaysia is offering a little taste of heritage with Malaccan Salted Sugar Aiskleem in a cup (RM 3.60) or in a cone (RM 2.60). One can choose to add Nestum Sprinkles for a bit of savoury goodness for an extra RM 1.40.
Nestle is likely to be promoting Nestum Sprinkes as a foodservice ingredient to add the extra texture to the dish/dessert.
Nestlé KITKAT kicked off 2021 with the launch of the limited edition KITKAT Gold, the latest offering to the KITKAT family, along with a special KITKAT Win Gold Contest which ran from 8 January – 28 February 2021. The cele-break-tions were held in conjunction with Chinese New Year as well as the auspicious Year of the Golden Ox.
Consumers all over Malaysia were invited to participate in the KITKAT Win Gold Contest, where they had the opportunity to take home prizes worth up to RM288,888. The winnings included the grand prize of a KITKAT Gold Bar (50g of 916 gold) 8 lucky winners, 1st Prize of RM8,888 cash for 10 winners as well as 2nd Prize of RM888 cash for 12 winners. There were also weekly prizes of RM188 cash for 88 winners every week throughout the 7-week contest period.
One of the Grand Prize winners, Norhasikin Bt Md Sidik said, “I am very happy and blessed that although I only submitted once, I was able to win the KITKAT Win Gold Grand Prize. I will invest part of my prize winnings and the rest I will use to take my family out on a holiday.
Chew Geok Teng, another candidate who won the KITKAT Gold Bar said, “I am suprised and feel very blessed to be able to win the Grand Prize of the KITKAT Gold Bar. I would like to thank Nestlé for having this contest and giving me the opportunity to participate in it. The Gold Bar is going to be kept in the safe first.“
After trying and submiting their entries 20 times each, Teo Keng Ban and Wan Kum Peng, husband and wife duo were two of the lucky winners to take home the second prize of RM888 and first prize of RM8,888 respectively. “We are very happy and excited to be able to win the cash prizes. We will use part of the KITKAT Win Gold winnings to pay for my (Wan) insurance, renovate our house, and travel.“
“The launch of KITKAT Gold, a special limited edition created for the festive season, with an exquisite nutty buttery chocolatey flavor, was very well received by our KITKAT consumers and everyone was eager to try it. We are also ecstatic to be able to cele-break with more than 600 winners, including the 8 lucky winners of the custom-made KITKAT Gold Bar. It is our way of uplifting our consumers during this festive season while being able to also create new, exciting and delectable breaks”, said Frédéric Porchet, Business Executive Officer for Confectionery Business Unit, Malaysia and Singapore, Nestlé (Malaysia) Berhad.
During the launch of KITKAT Gold, Nestlé Malaysia also introduced the Golden Creations with KITKAT Gold, Nestlé Ice Cream and Nescafé Gold; and released new recipes weekly on https://www.youtube.com/KitKatMalaysia for consumers to prepare their favourite golden dishes.
Share the Love, Share the Golden Break!
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Goodday Milk launches ‘Goodday Sebarkan Kebaikan’ campaign in spirit of the holy month
Kuala Lumpur, 22 April 2021 – Bringing goodness to the community during the holy month of Ramadan, Goodday Milk, one of Malaysia’s favourite milk brand since 1968, has recently announced the start of their Goodday Sebarkan Kebaikan campaign. Through this initiative, Goodday Milk will make it possible for Malaysians to undertake acts of charity right from their own homes. The campaign will run throughout the holy month, from now till 12 May 2021.
The month of Ramadan is not only one of the holiest months for the Muslim community, but is also meant to be a time of self-reflection, to see how one can be better individuals in their community. This spirit of selflessness and community is much more heightened in current circumstances, as many people are going through various challenges in the wake of the COVID-19 pandemic.
As a brand that stands for the good of the community and consumers, Goodday Milk’s latest campaign is intended to encourage all Malaysians to give back to the underprivileged during the holy month and spread acts of kindness in whatever ways they can.
“With Ramadan festivities dampened in wake of the pandemic, it gives us great honour to be able step in and touch the lives of Malaysians in need. We hope that through this campaign, Malaysians are able to make generous donations to charities and individuals in need, strengthening the spirit of community in this holy month, said Yee Pek Kuan, Vice President of Marketing at Etika Sdn Bhd.
‘Goodday Sebarkan Kebaikan’ allows Malaysians to make a contribution or redemption in simple steps
It’s simple to take part in the Goodday Sebarkan Kebaikan campaign. Consumers just need to purchase any Goodday Milk or Tropicana products worth of minimum RM15 in a single receipt from participating retailers and submit their entries and receipt details to www.gooddaysebarkankebaikan.com, together with their full names and IC number, and retain the original receipt as proof of purchase. An email and SMS will be sent to notify consumers once the receipt is validated within 48 hours, which will lead them to make a choice if they would like to redeem Touch ‘N Go e-credit worth up to RM30 or donate the amount to an old folk’s home namely, Pusat Jagaan Al-Fikrah Malaysia. Consumers will be given a duration of 3 days to redeem the rewards or contribute to the old folk’s home instead.
In addition to that, Goodday Milk will be working together with ERA, one of Malaysia’s leading Malay-language radio stations, to further amplify the message of spreading kindness and goodness this Ramadhan. The radio station will be interacting with its followers on its social media pages through two main activities called Goodday Turun Padang and Goodday Renungan Ramadan Live.
In Goodday Turun Padang, ERA’s followers were able to participate by voting on the task to be carried out by ERA’s announcer in spreading kindness through polls on Instagram Story.
On 29 April , a Goodday Renungan Ramadan Live will be carried out by Dato Dr Haji Mohd Fadzilah Kamsah and an ERA announcer. The Facebook live session will provide tips on how to keep a positive mind, cultivate goodness within themselves as well as share ideas on how Malaysians can extend goodness even during unprecedented times. ERA’s followers can keep an eye out on Goodday Milk and ERA’s social media platforms for more information.
Throughout the pandemic, Goodday Milk has conducted several campaigns for the benefit of their consumers and the community at large. This included conducting virtual moreh sessions and even a partnership with navigation app Waze that would allow Malaysians to shop at less crowded supermarkets.
“In these uncertain times, we all need to stand by and support each other. As a brand that has always been supported by Malaysians, we will continue to partake in acts of goodness to give back to the society whether it is through charitable initiatives or campaigns that keep our consumers engaged, as they work from home,” added Pek Kuan.
For more information on Goodday Milk’s initiatives and future activities, stay tuned to Goodday Milk Malaysia Facebook page www.facebook.com/gooddaymilkmalaysia.
Del Monte Philippines has refreshed the image of its Carbonara Style Spaghetti Sauce. The new look includes calling out the use of real milk and cream on pack as well as the message of convenience of “just heat and serve in 3 easy steps.”
In addition to the new image, the new Carbonara Style Spaghetti Sauce is bigger in pack size (400g) and can serve 10 people.
Get yours now from Del Monte Philippines official store on Shopee Philippines.
ATLAS Vending has partnered with MyChef to expand its ready-to-eat (RTE) meal offering. The new RTE meals from MyChef, a convenience gourmet Halal food by Flavor Innovation Sdn Bhd, are initially located at Hospital Kuala Lumpur (HKL), IJN (Institut Jantung Negara) & Park City Medical Centre.
MyChef’s RTE meals include the delicious Nasi Goreng Cendawan, Nasi Goreng Cili Padi and the delectable Rendang Ayam.
Consumers who take part in the consumer survey will can stand a chance to win from a prize pool of RM6,000! Just scan the QR code on the back of the MyChef x ATLAS RTE meal packs to take part in the survey.
Coca-Cola Indonesia has tapped into the foodservice brown sugar milk tea trend in Indonesia by launching a new Frestea Brown Sugar Milk Tea that can be consumed anywhere and anytime.
Th new Frestea Brown Sugar Milk Tea (330ml) is available in an affordable price of IDR 8,000 (US 0.55), which is a price point that makes brown sugar milk tea beverages accessible to the mass market.
Frestea Brown Sugar Milk Tea, which is available since February 2021, competes against other packaged brown sugar milk tea drinks including Ichitan Brown Sugar Milk Tea.
The Taro fish snack brand from Thailand has introduced Taro Roll to support gamers. The new Korean seaweed snack in the form of a roll is said to offer delicious, uninterrupted, fun for a long time. It is interesting to see how snack companies are using new format to target the needs of gamers who want something unique during their gaming sessions.
For Ramadan and Hari Raya 2021, The Chicken Rice Shop is offering its all-new Ayam Sedap Baq Hang – juicy, tender and flavourful chicken coated with a special sauce. All set meals come with a Dino Choco Malt.
This year, The Manhattan FISH MARKET, a specialist in lip-smacking American style seafood, has Feisty Arabic Ikan Bakar. The seafood chain describes this festive limited offer as “feast on our own Malaysianized flavour from the Middle East – Feisty Arabic Ikan Bakar. Whole Seabass grilled to perfection and topped with our own version of Arabic spicy tomato sauce.”
KFC meanwhile is offering Argentinian-inspired chimichurri sauce made from freshly chopped lime, cilantro, parsley, and garlic.
Bangkok, 20 April 2021 – BERTOLLI(R), the world’s number one olive oil brand, has launched a series of illustrated cooking tips for condo-dwellers, furthering its connection with local consumers. The illustrated mini-series celebrates the ingenuity of Thai condo-dwellers in a humorous manner to provide fun yet practical tips for ‘surviving’ condo home-cooking.
To make the content more relatable and easier to understand, BERTOLLI collaborated with popular Thai illustrator Reenp to create eight modern-day, easily identifiable stories set around a young Thai female living in a condo setting. The illustrations walk viewers through practical tips ranging from meal planning to selecting versatile ingredients and encourage people to make cooking a memorable moment – even in limited spaces.
“After more than 30 successful years in Thailand, our connection with Thai consumers is more evident than ever, with Thais increasingly focused on their health while at the same time spending more time cooking and eating at home. This is particularly relevant to younger Thais who are finding their independence or looking to take care of others, including their families, and we specifically had these people in mind when considering the ‘Tips for a Condo Dweller’ series.” said Jose Maria-Sagrado Jimenez, International Marketing Director, DEOLEO GLOBAL S.A.U.
“With Thai consumers becoming more sustainable and healthier, we know Bertolli’s adaptability perfectly suits any lifestyle and hope more Thai kitchens, regardless of size or location, are able to elevate their daily meals with the benefits of Olive Oil.”
The illustrated mini-series comes on the heels of Bertolli’s recent video advertisement made specifically for Thailand and featuring local talent. Set in a Thai kitchen, the video highlights Bertolli’s versatility and suitability for Thai dishes, as well as its nutritional value and health benefits.
“Thais truly understand the joy of cooking and eating together, and these are values we truly believe in at Bertolli. As people continue to stay safe and spend more time at home, cooking with their families and loved ones, we feel it is more important than ever to share these stories”, continued Jose Maria-Sagrado Jimenez.
Bertolli Olive Oil is available in Thailand through its versatile range of Bertolli Extra Light Tasting, Bertolli Olive Oil, Bertolli Extra Virgin Olive Oil, and Bertolli Organic Extra Virgin Olive Oil, making it easy to prepare any type of Thai dish, regardless of cooking style – be it deep frying, stir frying, salads, marinades, roasting or even baking – and boosting the body’s immune system to help prevent cardiovascular diseases and contribute to lower bloody pressure and risk of heart disease.
The Tips for Condo-Dweller series and illustrations will be published on the Bertolli Thailand Facebook Page at https://web.facebook.com/BertolliTH/?_rdc=1&_rdr.
