In Malaysia, Tealive has collaborated with Unilever’s Wall’s to launch the new co-branded Tealive x Wall’s Bobalicious Ice-Cream with chewy boba. This collaboration combines the strength of Tealive, the country’s bubble milk tea chain, and Wall’s, one of the top ice cream brands in the country.
Tealive x Wall’s Bobalicious Ice-Cream can be pre-ordered through Tealive in a three-day online exclusive from 28-30 April 2020. A free limited cooler bag is given with 10 sticks purchased.
Boba ice cream will be a new revenue stream for Tealive and will help to rebalance the bubble milk tea chain’s revenue away from foodservice. The partial lockdown due to the Movement Control Order (MCO) to stem the spread of the pandemic has highlighted the peril of putting all your eggs in one basket.
Rather than going alone, Tealive chooses to join force with Wall’s, which has an extensive presence in the retail ice cream market, to ensure the new bubble tea ice cream has the volume and reach. In China, Wall’s has partnered with one of the country’s leading milk tea chains Heytea to launch two co-branded ice cream – peach and brown sugar boba milk tea under the Cornetto brand in March 2020.
For Wall’s, the collaboration with Tealive can turn the new ice cream into an instant hit by leveraging on Tealive’s strong brand recognition. There is also the potential to export the new boba ice cream into countries where Tealive has a strong presence.
Amazin’ Graze, Malaysia’s homegrown healthy snack and granola maker, if offering healthy Ramadan bundle to help those who are fasting feel energised and full for the whole day. Skip the hassle of grocery runs, this Ramadan Bundle comes with everything you need to have an easier and healthier Sahur meals, delivered straight to your door.
A selection of oat-based meal in 3 different flavours and ready in 90 seconds, paired with tasty granolas, decadent nut butter, and jumbo medjool dates that are lip-smackingly juicy. 18* nutritious meals ready in minutes for you and your family to have sustained energy and stay full longer.
What’s Inside:
Hazelnut Blackforest Granola 250g
Coconut Kaya Granola 250g
Chocolate Hazelnut Butter 180g
Goodness Bowl Chocolate Banana 240g
Goodness Bowl Apple Cinnamon 240g
Goodness Bowl Pink Berry 240g
Jumbo Medjool Dates 100g (5 pcs)
*18 meals = 18 sachets of Goodness Bowl in the bundle. This is based on suggested serving size.
Sign up to get the Amazin’ Grace exclusive Ramadan recipe.
The Ramadan Bundle is now priced at RM 99.90 (regular price RM 119.40).
Amazin’ Care Box
Amazin’ Grace has made available a more affordable pack called Amazing Care Box comprising a selection of snacks & meals to keep you full longer and staying healthy.
What’s inside:
1 x Hazelnut Blackforest Granola Bites 40g
1 x Blueberry Goji Coconut Granola Bites 40g
1 x Pandan Coconut Nut Mix 30g
1 x Coconut Curry Lime Nut Mix 30g
FREE Medjool Dates 30g
FREE Care Card
Amazing Care Box is priced at RM 24.90 (regular price RM 28.60).
Goodness Bowl
Amazin’ Graze Goodness Bowl, a new oat-based meal, is available in Choc Banana, Pink Berry and Apple Cinnamon. The oat-based meal is filled with complex carbs offering protein and nutrients in the form of better for you energy making you feel full for a longer period. Goodness Bowl is dairy-free and vegan-friendly.
Bangkok, 24 Apr 2020 The COVID-19 outbreak is a major disruption, and every sector must adapt and step up the hygiene measures to boost consumer confidence. After the lockdown, the safety practices will become the new norm and new habits, as people will be more conscious when visiting public places. They will be more concerned about social distancing, and meanwhile, businesses must have ongoing plans to prepare for the new reality.
Central Food Retail Group, which operates Tops Market, Tops Daily, and Family Mart, under Central Retail Group, continue to seek new innovations to cater to new changes in consumer behavior. Recently, it has partnered with Central Tech, an innovation arm under the Central Group, to introduce “smart temperature scanners” which detect body temperature precisely just by face scanning.
This is to ensure safety for both customers and employees, reaffirming the company’s vision in being mindful and prepared for the changes brought by the outbreak in the long run. Initially, the smart temperature scanners will be installed in 15 locations.
The “smart temperature scanners” are based on face scanners, with enhanced properties developed by Central Tech. They will be introduced at Tops Market, Tops Daily and Family Mart. The scanners can detect the body temperature of the person by scanning the face, using an 8” screen connected with an external device to accurately detect the body temperature even when the person is wearing a mask.
There is also a notification to alert that the person is not wearing a mask. The entire system is touchless, reducing the need for close physical contact between its staff and customers. This is in line with the social distancing practice in order to minimize the spread of COVID-19.
Additionally, the smart temperature scanners are easy to install and use, and it takes just a short moment to scan and process the data, with 99% accuracy, offering an effective face scanning and temperature checking experience.
Every customer must go through a temperature check before entering the store, and their body temperature must not exceed 37.5 degrees Celsius. For normal body temperature, the screen will show green light, but if the person’s temperature exceeds the 37.5 degrees Celsius limit, the screen will show red light with a notification sound. The system will send an automatic message to the store’s staff, and the person’s temperature will be checked again. If the result still exceeds 37.5 degrees Celsius, the person will be recommended to seek medical advice.
The smart temperature scanners have been installed at Tops Market Nanglinchi as the pilot store, and will extend to 14 other locations of Tops Market, Tops Daily and Family Mart in busy areas in early May, including Tops Market at Sukhumvit 41, Central Silom Complex, Mega Bangna 2, and RCA, Tops Daily at Sukhumvit 101.1, Krungthepkreetha 43, Sikarin Hospital Bangna, the Government Complex Commemorating His Majesty The King’s 80th Birthday Anniversary, and Nakniwas Market, and Family Mart at Suanphlu (gas station), Silom 32, Phattanakarn 51, Plum Condo Rangsit and Phra Pin 7 Village.
Thailand’s Oishi has made available sugar-free version of its popular RTD tea honey lemon and original green tea at Tesco Lotus. The 380ml RTD tea in PET bottle is priced at THB 20. The drinks come with the Healthier Choice logo and is sweetened with sucralose and stevia. Consumers now have a sugar-free version of their popular RTD teas in line with the shift towards healthy eating.
Sensing the need to ensure Thai consumers can still enjoy hotpot at home, the Japanese hotpot chain MK Restaurants has introduced a THB 1,199 hotpot set (normal price THB 1,746) that comes with a free electric pot. The electric pot itself is worth THB 590. The 2,000 sets were quickly sold out.
Image from Lawan Losatidmonton
At the moment, hotpot chains address the problem of the lack of suitable electric pot for at home consumption by providing the pot as part of the package as a free rental or give it out for free. Normally, the pot will be collected the following day by third party delivery riders.
Even though only 2,000 electric pots were given out, this initiative does create a buzz on social media and demonstrates hotpot can still be enjoyed at home.
KFC Thailand has made available KFC Thai Home Cookbook to showcase different ways to turn KFC fried chicken into new dishes. The cookbook also demonstrates how ordinary dishes such as porridge and noodle can be elevated into extraordinary dishes with the touch of KFC fried chicken. Click here to access the cookbook.
Stay-at-home consumers are struggling to find new ideas to cook during the pandemic period. Brands can take this opportunity to solve consumer’s pain point with creative meal ideas. For KFC, the latest KFC Thai Home Cookbook initiative gives assurance to consumers that their unfinished KFC fried chicken can be eventually be used as a cooking ingredient for the next meal. This in turn encourages consumers to go large with their KFC orders.
Looking for a healthy & easy option of protein? Haramama FitnessFood’s chicken breast is ready to eat and only has 126 calories per pack. The ready-to-eat chicken breast is loaded with 25.1g of protein but only 1.0g of fat, thus making it ideal for people looking for a low-fat, high-protein food to help them with their fitness regime.
Unlike other frozen chicken breast products in the market, Haramama is not chilled nor frozen. There’s no refrigeration and no reheating required. Just tear and eat.
If you want to heat it up, you can place the pack in boiled water for 8-10 minutes or remove the chicken breast from the packaging and place it on a microwave-safe dish and heat up for 1 minute.
The Haramama black pepper flavoured chicken breast is available on Shopee. Click here to purchase.
Mondelez will be bringing back the limited-edition Cadbury Dairy Milk Durian in the “next few months”, said James Kane, Managing Director for Malaysia & Singapore, Mondelez International in an interview with BFM on 24 April 2020. The durian-flavoured chocolate was first launched in 2019 and “went very well”, while the Cadbury Dairy Milk Kopi C, the first localised Cadbury flavour in Malaysia, was a “successful launch in 2018,” said Kane.
Flavour and localisation are very important for Mondelez. Kane said “consumers are looking for local things and they are asking for different interesting flavours.” The Oreo Red Velvet flavour launched during Chinese New Year 2020 was deemed “hugely successful,” said Kane.
Mondelez International is leading the future of snacking by offering the right snack, for the right moment, made the right way. In Malaysia, Mondelez is pursuing a two-prong strategy of communicating what’s inside the product and ensuring the company has better-for-you, healthy options, said Kane.
Cadbury Dairy Milk chocolate will have a “new look that will bring out on the front of pack clearer labeling around what is in the product and the calories associated with it,” explained Kane. Mondelez is doing the same with its Tiger range of biscuit.
Reformulation is not new to Mondelez. In Malaysia, the company has introduced lower sodium Jacob’s crackers and Oreo Thins that represents a lighter option. Mondelez wants to do more in this space and sees it as an opportunity. The key thing is striking a balance between what consumers love and making sure people are aware of what they are eating and can make an informed choice, said Kane.
E-commerce is “a hugely growing sector but is still small for snacking in relative terms but is growing fast,” said Kane. The growth percentage in Lazada and Shopee for snacking in the month of March 2020 during the COVID-19 period was a “20 times uplift” from the previous month and the previous year, disclosed Kane.
Hari Raya Aidilfitri is approaching soon and normally, the month before Hari Raya is usually the busiest time for many households preparing for the coming festive season, which includes shopping for the latest Raya collections, new kitchen appliances and the family’s favourite ‘Kuih Raya’.
However, this year, Malaysians will be celebrating their Hari Raya with a difference due to the COVID-19 pandemic. Aligned with the challenges for social distancing and the movement control order, we will celebrate from the safety and comfort of our homes. For instance, the much anticipated Ramadan bazaars are going virtual, while visiting relatives and open houses may go online as well.
However, this doesn’t mean that you cannot continue with the festivities. To keep the Raya spirit alive, why not try making your favourite traditional meals in your own kitchen? Philips has just the right tools to help you get started.
Feast your heart out this Raya with home cooked traditional Raya meals
Philips Premium All-in-One Multi-Cooker
Keep your pressure down when cooking under pressure! Traditional Malay festive foods can be challenging and time-consuming for many people due to the lengthy preparation procedures and cooking processes. With Philips Premium All-in-One Multi-Cooker, your favourite Hari Raya meals are made easier and faster with its Dual Temperature Control System. You only need 40 minutes to cook Rendang, compared to 4 hours with a gas cooker.
Philips Airfryer XXL
Children (and most Malaysian adults) love their food fried. But they also love cakes and cookies too. Did you know that beside the everyday meats and vegetables, you can prepare cakes, tarts, muffins as well as bread and many pastries with Philips Airfryer XXL. It is easier and healthier. This innovative air fryer features an innovative Twin TurboStar technology that removes excess fat and makes your frying even healthier!
Philips Blender Core
With 5 speed settings, the Philips Blender Core is designed to provide you with the perfect texture from smoothies to soups and sauce. A wide range of locally relevant accessories are available for more convenience and ease of preparation for the perfect Kuah Kacang (peanut sauce)! Serve your family and guests the finest smoothies with the ProBlend Crush technology. Its unique 4-star blade and energy efficient 700W motor transforms hard ice into smooth drinks twice as fast.
Philips coffee machines
For decades, coffee has been a staple in almost every Malaysian household. Especially during Hari Raya, family and friends have been brought together by their shared love of this aromatic and tasty beverages, If your family and you are coffee connoisseurs, we have coffee machines that can whip up the essential espresso to a delicate latte macchiato; allowing you to savor your favorite coffee at the press of a button. Coffee lovers will be spoilt for choice as the Philips range varies from a simple drip filter coffee unit to the Saeco automatic espresso machine or the 3200 LatteGo series.
Keeping your house spick-and-span and breathe easy
SpeedPro Max Aqua
Keeping your house sparkling clean during Raya can be such a chore. However, cleaning is convenient with the evolution of connected and smart appliances fueled by digitization and technology. Take for instance our SpeedPro Max Aqua range of cordless vacuum cleaners that are built for speed, power cleaning and good reach on hard floors and carpets alike are great buys to help you clean up your home, with the aqua model boasting a mop like function too. The unique 360° suction nozzle design with LED lights captures dirt and dust from all sides, not only forwards, but also backwards. The Speed Pro Max Aqua’s vacuum and mop function helps you clean even more dirt and stains.
Philips 2-in1 Air Dehumidifier
The Philips 2-in1 Air Dehumidifier offers dual function and dual protection. It provides premium purification and dehumidification performance, keeps air pollution or common allergens away so your family and guest can breathe a little easier and healthier. The purifier function removes 99.97% or ultrafine particles as small as 0.003um. The appliance operates under the highest fan speed in dry laundry mode for drying clothes with ease. The laundry mode reduces the time it takes to dry laundry indoors with the help of the dehumidifier.
Lastly, check out our range of personal care products. We have the right tool for every look for men and women to look presentable on Hari Raya despite the lockdown. For instance, explore our men’s grooming kits for the sharpest styles and for the ladies, styling your hair has never been easy with our range of curlers, dryers and straighteners.
Now, it is time to upgrade your home appliances and create precious Raya moments with your loved ones while keeping them healthy and safe. You may shop all the appliances listed above online at Lazada, Shopee, Senheng Online, and Harvey Norman. For more info on our products, please visit https://www.philips.com.my/
Indomie, Indonesia top instant noodle brand, has taken its Ramadan marketing campaign to a whole new level with the launch of Indomie Special Pack 5-in-1 Edisi Ramadan.
Surprisingly, the limited-edition Indomie has a missing image of the delicious noodles that often graces the pack of Indomie instant noodle. In place of the image of the mouth-watering Indomie noodles comes a black plate and the words “Selamat Menunaikan Ibadah Puasa” or “happy fasting.”
The removal of the noodle image is seen as a conscious move to address religious sensitivity during the fasting month. The depiction of food during the fasting period may not be a respectful thing to do especially when Muslims are working hard to resist the temptation of food.
Another interesting aspect of the Indomie Ramadan pack is the commercial, which comes in two parts. The first part shows an empty plate as Muslims are still fasting, while the second video aired later in the day marks the break of fast. The narrative of the commercials are the typical do good messages found in Ramadan commercials. However, there is an added layer to the meaning of do good during the current pandemic season and that is to stay safe at home.
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