Lactel Eveil is now in Vietnam. Lactel is the number one brand of UHT milk in France and entered Vietnam in 2012. Made in France, the Lactalis’ Lactel Eveil range comprises growing up milk for children 1 to 3 years old, growing up liquid milk for children 1 to 3 years old in sizes of 250ml and 1L and fruit purees.
The fruit purees comprise three variants in two pack types.
Apple & vanilla (pouch & cup )
Apple, banana and apricot (pouch)
Apple, banana and strawberry (cup)
The ingredients in the fruit purees are apple puree (84.8%), fermented milk (15%) (whole milk, lactic starters), natural vanilla aroma, antioxidant: ascorbic acid.
The protein content on a per 100g/100ml basis in the liquid milk is 1.7g and fruit puree is 0.7g.
Promess Dairy and Payson Breton are a few of the French dairy enterprises that have entered Vietnam’s liquid milk segment. The launch of Lactel Eveil in Vietnam with its growing up milk powder, liquid formula and fruit purees is set to provide consumers with more choices of made-in-France dairy products.
Malaysia’s Gardenia Bakeries (KL) Sdn Bhd has entered into the wrap segment with new roll-up wraps that are said to be “Great with anything.” The wraps are available in wholemeal, original and garlic. In Singapore, the roll-up wraps have already been launched in 2012.
Gardenia is a late comer to wrap, a segment spearheaded and popularised by Mission Foods. Gardenia has the advantage when it comes to distribution but Mission Foods wins through varieties. With a presence in most of the modern and traditional retailers, Gardenia just need to add some hooks on its existing shelf to sell the roll-up wraps.
Image by Minimeinsights.com
Gardenia roll-up wraps has a lower entry price of RM 4.90 (225g) compared to Mission Foods selling at RM 8.00 (360g). The average price for both products is roughly the same.
In Singapore, Gardenia has released Gardenia Savoury Turmeric and Corn Panini, that contains a special blend of turmeric mix and savoury maize, together with ingredients such as olive oil and dried wheat sourdough.
It is said to be the only savoury bread in the Gardenia Country Loaves Range. The bread is priced at SGD 2.70 and is available at select NTUC and Cold Storage outlets.
F&N Malaysia has brought back its classic festive pack to celebrate Chinese New Year 2020, the year of the rat. The F&N Classic is described as “The taste that brings loved ones together.
F&N has in the past introduced the limited edition sarsi and orange crunch flavours in vintage can for Chinese New Year and this year is no exception. What is different this year is the launch of ice cream soda in the vintage packaging.
F&N Ice Cream Soda. Image by Minimeinsights.com
The consecutive launch of the F&N Classic series demonstrates F&N’s desire to make the classic range a must have for Chinese New Year.
The citrus-flavored soft drink Kickapoo has two new limited edition flavours in Malaysia. The two new flavours are Pink Grapefruit and Citrus Burst. The drink in a 320ml can comes with a promotional price of RM 2.30 and is available at 7-Eleven outlets nationwide. The promotional period is from 31 December 2019 to 26 January 2020.
Whey To Go is a low-sugar, low-calorie bubble milk tea outfit that has garnered a lot of attention in Indonesia in recent months. Located at Lippo Mall Puri in West Jakarta, Whey To Go offers consumers with a healthier bubble milk tea that is sweetened with stevia and high in protein thanks to the addition of pure whey isolate.
To allay consumer concern about calories, Whey To Go has adopted full disclosure of its calorie, sugar and protein content in the menu. The company is uniquely positioned to attract weight watchers and consumers who need the protein boost.
Whey To Go menu. Image by Minimeinsights.com
At Whey To Go, consumers have a choice of four toppings from calorie-free shira-bites made from konjac yam to the decadent Oreo that comes with 93 calories.
Whey To Go uses V-Soy Multi Grain Soy Milk as its non-dairy option and Diamond Milk Full Cream and Frisian Flag Purefarm Coconut Delight as its choice of milk.
Image by Minimeinsights.com
As of 28 November 2019, the company has sold 4 out of 10 franchise slots as it aims to expand its footprint.
VeganTiramisu . Image by Minimeinsights.com
Whey To Go has the potential to grow. It has so far achieved a balance between taste and health with a low calorie, fat and sugar formulation without sacrificing taste.
Taokaenoi Food & Marketing Public Company Limited has introduced in Thailand the new Good Day Fried Seaweed with 50% less salt and no MSG. Available in Classic Sea Salt and Spicy Sea Salt flavours, the new fried seaweed is aimed at offering consumers with a low-salt option. The use of bran oil also gives the fried seaweed snack a stronger health credential as the word fry does give a negative connotation.
Competitor Masita has already launched MSG-free seaweed snacks in the first quarter of 2019.
Meanwhile, Taokaenoi announced it would launch Bubble Milk Tea Crispy Seaweed and three mala snacks – Big Roll Grilled Seaweed, Mala Bing Bang and Mala Crispy Seaweed in Singapore. Both bubble milk tea and mala flavours resonate with consumers not only in Singapore but also other consumers in the region. Singapore contributed 2% towards Taokaenoi’s annual revenue in 2018.
Singha Corporation, which sells Masitaseaweed snacks, has introduced Masita Fun extruded snack as the brand moves beyond the competitive seaweed snack segment. The flavours of the new Masita Fun corn snack rings are Korean Style Seaweed and Extreme Cheddar Cheese.
The seaweed snack market is competitive and faces high production cost. Even market leader Taokaenoi Food & Marketing Public Company Limited has developed non-seaweed categories like My Whey and Hinoya Curry. For the first nine months of 201, Taokaenoi reported a mere 2.5% year-on-year increase in domestic revenue with a fall of 0.5% year-on-year recorded during the third quarter of 2019. Taokaenoi’s sales can be quite dependent on Chinese tourist arrivals.
To compete with Taokaenoi on health, Singha introduced 0% MSG formula for five of its Masita flavours – original, spicy, spicy Korean barbecue, larb and tomyum in early 2019.
Now, the entry into the non-seaweed snack market allows Masita to capture opportunities in other snacking categories.
Thailand’s Vichwai Group, the maker of Taste’n Time ready-to-eat nutritional pudding, milk pudding and fruit smoothie, has launched the ready-to-drink (RTD) version called Nutridrink. The RTD Nutridrink flavoured milk drink is available in two flavours – strawberry and chocolate.
Taste’n Time Nutridrink Chocolate contains omega 3, DHA, choline, calcium, vitamin D, fibre and MCT oil to provide the essential nutrients for children to support growth.
Taste’n Time Nutridrink Strawberry is aimed at women as a meal replacement drink for weight control. The drink in a pouch contains white kidney bean extract, chitosan, green tea extract, calcium, fibre and vitamin A and E.
Meal replacement is a category to watch in 2020 as it is a portable and convenient option for an on-the-go meal as well as control the calorie intake and lose weight.
30 December 2019, Singapore – Janice Wong is celebrating Chinese New Year with an exciting collection of festive treats available exclusively from now until the end of January 2020. To welcome in the auspicious year of the rat, Wong and her team have created an array of new year confections, many of which have a twist on the much-loved classics of this festive new year holiday.
Perfect for the season of giving, this year’s offering sees the return of Janice Wong’s Chinese New Year Hampers. Filled with an assortment of cookies and treats, the hampers are available in three limited-edition options. The 6 Cookie Jars (S$168) and 9 Cookie Jars (S$238) features items such as Chocolate Pineapple Tarts, Kueh Bangkit and Shrimp Rolls, while the 5 Cookie Jars & 4 Teas set (S$238) includes cookie jar items, Pineapple Flower Tarts, Pineapple Balls, and four selections of tea such as Rose Marzipan and Crème Brulee.
(Above: Assortment of Janice Wong Chinese New Year cookies)
This year also sees the introduction of Chinese New Year exclusive Chocolate 40g Bars in two flavours, Mandarin Orange and Hae Bee Hiam. Each dark chocolate bar has been beautifully hand-crafted and decorated with a splash of festive colour, infused with Mandarin Orange or Hae Bee Hiam bits for texture and a punch of flavour. Additionally, the chocolate bars are packaged with a Chinese New Year greeting card, so customers can pen down a message for loved ones.
Individually packaged seasonable offerings are also available in single cookie jars, which include Chocolate Coated Love Letters (S$18) and Chocolate Coated Pineapple Tarts (S$32). Exclusive to these single cookie jars is the new Hae Bee Hiam Cookie, along with Janice Wong Singapore’s CNY signatures Chocolate Bakkwa Cookie and Pork Floss Bakkwa Cookie, with prices starting from S$18.
Chocolate Coated Love Letters
CNY Chocolate 40g Bars
Chocolate Coated Nuts and Fruit Jellies (S$58) come in nine different flavours, including Mandarin, Apricot, Cassis, Strawberry, Apple, and Raspberry. The chocolate-coated nuts and crispies are perfect for Chinese New Year gatherings amongst friends and family during the season of giving and reunion.
Finally, to top off the CNY collection in the year of the rat, Janice Wong introduces a CNY Special Mr Rat Chocolate (S$32 a pair) for 2020 – a playful chocolate rat with surprise fillings of cocoa almonds to usher in the Lunar New Year.
CNY Special Mr Rat Chocolate
All items are now available for orders online and in store.
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