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Elevate your Ong with Jack 'N Jill Calbee Golden Chips this Chinese New Year 2020

By
Tan Heng Hong
-

Win a big ang pow up to RM3,333 cash and a lion dance performance when you buy Jack ‘n Jill Calbee

KUALA LUMPUR, 2 January 2020 – Chinese New Year is fast approaching and apart from gathering with family and friends to share good food and great times, one thing synonymous with the celebration are the customs and traditions to bring in more luck so that the year ahead will be prosperous or in Chinese, “ONG!”

Want to try something new this year? Take on a new custom to be ONG with Jack ‘n Jill Calbee, the newly popular potato chips brand. Jack ‘n Jill Calbee will Elevate Your ONG with its golden potato chips and auspicious Chinese New Year Fortune Ang Pow Giveaway where you stand a chance to win the Grand Prize of RM3,333 cash ang pow and a Lion Dance Package Performance to usher in even more ONG!

“To celebrate the new cycle of the Chinese Zodiac of 2020, Jack ‘n Jill Calbee is giving a big offer in-store for our consumers. With the year of the ‘Rat’ 鼠and ‘Chips’ 薯 both pronounced similarly (as “Shu”) in Mandarin, we want to take the opportunity to encourage more consumption of our Jack ‘n Jill Calbee Golden Chips as a symbolic act of welcoming ONG for Chinese New Year,” says Emmanuel B. Puno, Senior Vice President (SVP) of URC Snack Foods Indonesia, Malaysia and Singapore.

“We hope consumers can share Jack ‘n Jill Calbee Golden Chips with their friends and family during Chinese New Year visits, as though they are gifting prosperity and ONG to their loved ones. Additionally, for every purchase of RM10, consumers can redeem a set of limited-edition Jack ‘n Jill Calbee Fortune Ang Pow packets. We call it Fortune Ang Pow because each one is designed with an auspicious Golden Money Tree, symbolizing giving or receiving ONG for the new year ahead,” he continues.

THREE EASY STEPS TO ELEVATE YOUR ONG!

Step 1

Purchase RM10 worth of Jack ‘n Jill Calbee at any participating outlets.

Step 2

With every purchase, you’ll get a set of limited-edition Jack ‘n Jill Calbee Fortune Ang Pow packets.
*While stocks last.

Step 3

Scan the QR code on the Fortune Ang Pow. Submit your details and proof of purchase.

ARE YOU ONG ENOUGH TO WIN THESE PRIZES?

Grand Prize x 1

RM3,333 cash & Lion Dance Package Performance (at your home)

Second Prize X 3

RM333 cash each

COMPLIMENTARY Prize X 33

RM33 cash each

Elevate Your ONG now with Jack ‘n Jill Calbee’s delectable flavours – Classic Salted, Smokey BBQ and Flamin’ Chilli – in all participating stores like Giant, Aeon, Aeon Big, Econsave, TF Value, The Store, Sogo and many more and join Instagram celebrities May Ho, Jorise Lee, Wei Keat and many more to snack your way to a lucky year ahead.

 For more contest information, go to our Facebook page (www.facebook.com/JacknJillCalbee.MY) or Instagram (@jacknjillcalbeemy).

About URC Snack Foods (M) Sdn Bhd

URC Snack Foods (Malaysia) Sdn. Bhd., a subsidiary of Universal Robina Corporation of the Philippines, is the producer and distributor of the highly popular Jack ‘n Jill Potato Chips in Malaysia. The company was first incorporated in 1982 and started commercial operations in 1984. Over the years, it has successfully expanded its products from potato chips to a variety of other snack foods under the Jack ‘n Jill brand. Snack foods produced under the brand name includes “Roller Coaster”, “Potato Chips”, “Jigs”, “Corn Curls” and “Chiz King“. In addition to these, URC Snack Foods (Malaysia) also produces other products such as “Cloud 9” and “NIPS” chocolates, “Cream-O” and “Magic” biscuits, as well as “Cloud 9” and “Dynamite” candies. URC Snack Foods (Malaysia) also exports its products to more than 15 countries across the Asia-Pacific and Middle East.

About CALBEE Foods Co. Ltd

CALBEE, Inc. is Japan’s leading snack and cereal foods producer and distributor. The company was incorporated in 1949 and began developing technology for wheat flour crackers in 1955. It expanded its products and markets to the United States in 1970, followed by Thailand, Hong Kong, and China. To date, the company has presence across the world and continues to develop unique products using a quality control system, ensuring safe, high-quality yet tasty and fun food to consumers around the world.

Get extra calcium with new low fat Goodday Balance milk

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Launched by Etika at the end of 2019, Goodday Balance is a new low fat milk that contains more calcium than the normal Goodday milk. Compared with Goodday Low Fat Milk, which has 130mg of calcium per 100ml, the calcium in the new Goodday Balance is 39% more, reaching 180mg/100ml. As for protein, both products have the same volume at 3.2g/100ml.

Goodday Balance is available in plain and chocolate flavours. The new chilled milk is said to have the “Balance of Highs & Lows. Perfected” and is high in calcium, low in fat and offers better calcium absorption.

Image credit: Minimeinsights.com

Etika is premiumising its range by setting the price of the new Goodday Balance at the mid- to-upper range at RM 8.50 per litre, which was the selling price at Giant Supermarket as of 23 December 2019. Goodday Life is the most expensive at RM 10.40 per litre as it is made from 100% Australian fresh milk. Goodday Low Fat Milk is selling at a slightly lower price at RM 7.00 per litre, while Gooddday Fresh Milk is retailed at RM 7.50.

New Dutch Mill yogurt with cereals, macadamia and weight-loss L-carnitine

By
Tan Heng Hong
-

Dutch Mill’s latest yogurt includes macadamia and cereal and is ideal for weight loss. The new Dutchie 0% Fat + Cereals spoonable yogurt, launched in Thailand at the end of 2019, contains 80mg of L-carnitine per 135g. L-carnitine is an amino acid widely available in supplement form and often marketed as a weight loss aid.

Sweet mayo cheese, pizza to salted egg, new Pringles flavours launches in Southeast Asia

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Pringles has recently introduced several new flavours in Malaysia and Thailand including sweet mayo cheese and salted egg. In Malaysia, Pringles has belatedly embraced the salted egg flavour, launching the salted egg flavour with Singapore’s Marina Bay Sands in the background to honour the country of origin where the salted egg first became popular.

In Thailand, Pringles has launched the sweet mayo cheese flavour, which is part of the sweet flavour range, and is exclusively available at Big C.

The most recent flavour by Pringles in Thailand is Saucy BBQ.

In the Philippines, Pringles Pizza, launched in September 2019, is an interesting flavour. The snack brand partnered with pizza chains Shakey’s to organise the redeemption of Shakey’s Pizza with Pringles lids or given free when ordering at an 18″ Monster Pizza Shakey’s.

Pringles Salted Egg can be bought on Shopee Malaysia. Click here to purchase.

Chinese yogurt drink Momchilovtsi collaborates with Michelin chef to create drinkable dessert

By
Tan Heng Hong
-

Momchilovtsi, a Chinese brand of ambient drinkable yogurt produced by Bright Dairy & Food, has unveiled dessert flavoured yogurt drinks targeting Chinese females aged 20-35. The new range is a collaboration with two-Michelin-starred Chef Riccardo La Perna and is available in three flavours Original, French Mango Cheese Cake and New York Cherry Red Velvet. The Original flavour is inspired from European-style thick cheese flavour.

This “drinkable dessert” range is packed in a carton packaging with a resealable closure.

The new Michelin range targets relaxation occasions including afternoon tea time, a brief break during overtime and at anytime of the day.

We have seen quite a number of dessert-inspired flavour innovation in dairy drinks in Southeast Asia but having a collaboration with a Michelin chef brings indulgence and quality to the next level.

Gamers rejoice! Morinaga has launched jelly drink for gamers

By
Tan Heng Hong
-

In early December 2019, Japan’s Morinaga, the maker of “in Jelly”, has added new jelly drinks targeting gamers and sports lovers. Morinaga’s “in Jelly” is a 10-second energy boost packet that is the best-selling nutritional jelly drink in Japan.

What is interesting about the new in Game Booster is it addresses the needs of gamers. A 180g pack of in Game Booster contains 180 calories, vitamin A to help with maintaining good vision and GABA to relieve stress and anxiety.

Both serious and occasional gamers account for a large proportion of the population in Asia. However, products targeting the needs of gamers are few in between in Asia. The growing number of serious gamers especially those in e-sports is creating a market for food and drinks that can improve the cognitive performance of gamers. Apart from GABA, companies can incorporate L-theanine from green tea as it is said to improve accuracy and speed of performance of gamers.

Hopefully, we will start seeing new launches of food and drinks aiming at improving the performance of gamers in the Southeast Asia region in 2020.

Nescafe rolls out drip coffee in China

By
Tan Heng Hong
-

Nestle has released Nescafe drip coffee in China targeting the coffee connoisseur who want to experience the the coffee experience in the comfort of one’s home. Nescafe developed this product exclusively for China taking into consideration the local taste preferences.

Nescafe Gold Barista (手冲大师) comes in Medium Roast and Dark Roast. Medium Roast uses coffee beans from Ethiopia, Colombia and Brazil with hints of tangerine, nuts and white chocolate. Dark Roast contains a blend of coffee beans from Yunnan, Brazil and Colombia with hints of caramel, chocolate and roasted hazelnut.

Medium roast is suitable for Americano, while dark roast is ideal as an Americano as well as latte.

A pack of 5x9g is priced at RMB 23.90 on JD.com in China equivalent to RMB 4.78 per serving.

With Nescafe already introduced premium coffee range into Southeast Asia including cold brew, we believe drip coffee could perhaps be the next product for the region.

P/S: Luckin Coffee has also rolled out its own drip coffee in China at the end of December 2019.

Red Bull China distributor Reignwood reports 6.2% growth in revenue

By
Tan Heng Hong
-

Reignwood Group (华彬集团), which is responsible for the distribution of Red Bull drink in China but has locked horns with Red Bull owner T.C. Pharma in a legal tussle in recent years, has announced a stellar results for 2019. Reignwood Group’s beverage division posted a 6.2% year-on-year growth in revenue to RMB 24.1 billion in 2019, reported Yicai. Of the total revenue, energy drink contributed 97.9% or RMB 23.6 billion, exceeded its all-time-high of RMB 23 billion.

Within energy drink, Red Bull revenue rose 5% to RMB 22.3 billion but its own brand War Horse (战銏) surged ahead with a whopping 61% growth in revenue to RMB 1.33 billion.

War Horse is an energy vitamin beverage brand, marketing itself “not only as a drink, but also an embodiment of young people’s upbeat and striving spirit”. To further appeal to young consumers, Reignwood has added interesting flavours into the War Horse brand with white peach and calamansi. The company has also started the internal trial of sugar-free War Horse, reported online food media Shipinban (食品板).

For VOSS water, Reignwood will be introducing a 4L pack for household use and canned sparking soda water (苏打气泡水) in 2020. The company will add more varieties of Vita Coco flavours and low-sugar Capri-Sun in 2020.

Yili Ambrosial x Luckin Coffee partnership serves as inspiration for Southeast Asia

By
Tan Heng Hong
-

The Chinese dairy company Yili, the maker of the Greek style yogurt drink Ambrosial, has collaborated with Luckin Coffee, a chain of coffee shop that is fast expanding in China. Luckin Coffee had 4,500 outlets in China by the end of 2019, a store count that has already exceeded Starbucks’ 4,300.

The Ambrosial yogurt drink contains Luckin Coffee’s coffee extract. Each 100g contains 200mg of coffee extract.

Coffee has received strong interest from FMCG players in recent years in China. Even the top two dairy players in China – Yili and Mengniu – have separately launched their own coffee drinks. Mengniu’s cold brewed latte is called Shiny Meadow containing at least 80% milk content. Yili’s own coffee drink is known as Sunrelas (270ml) and is made from 100% carefully chosen Arabica coffee beans and 100% imported New Zealand milk. Sunrelas is available in latte and toffee caramel flavours.

What is interesting about the latest Yili Ambrosial x Luckin Coffee partnership is the extension of coffee into ambient yogurt drink segment. This partnership serves as an inspiration for Southeast Asia for a potential coffee and dairy tie up in the future.

New La Vie Sparkling Water flavours to celebrate Táşżt

By
Tan Heng Hong
-

NestlĂŠ Vietnam, the maker of La Vie Sparkling water, has unveiled two flavours for the upcoming Táşżt or Vietnamese New Year celebration. The two variants contain unique flavour combinations of Kiwi-Watermelon and Pomelo-Apricot.

The new flavours add to the existing Lemon Mint, Lemon Vanilla and Salted Preserved Lemon (Chanh Muối) flavours.

La Vie Sparkling (330ml) uses sugar cane and stevia for the natural sweet taste delivering just 4g/100ml of total sugar.

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