Tuesday, June 23, 2026
Home Blog Page 901

PepsiCo creates Malaysia’s first AR Concert On a Bottle with Siti Nordiana and #PepsiBoldTalent winners

By
Tan Heng Hong
-

KUALA LUMPUR, MALAYSIA — Celebrating the launch of its latest addition to the Pepsi Black family, PepsiCo and Entropia announced their collaboration to bring fans an exciting first for Malaysia – an Augmented Reality Concert On a Bottle, featuring popular Malaysian singer and actress, Siti Nordiana (Nana), together with the winners of its #PepsiBoldTalent TikTok challenge.

Brought to life by Entropia’s Extended Reality arm, EXR, the exclusive content collaboration with one of Malaysia’s most beloved songstresses, Siti Nordiana (Nana), has culminated in a Concert On a Bottle with the winners of the #PepsiBoldTalent TikTok challenge, held at the end of 2020. Contest winners, Bell – a dancer, Syafeek – a singer, and Aidil – a freestyle footballer, captured the attention of Malaysian fans, with their audition videos amassing close to 1.4 million views each.

Jennifer Lee, Beverage Marketing Lead at PepsiCo Malaysia, commented, “Pepsi has always been a champion of the bold and brave, and this AR concert is a testament to our renewed, innovative approach to engaging with Pepsi fans. Today’s consumers want to connect with brands in an instant and feel an immediate impact, so, together with Entropia, we shifted our focus and unlocked unfamiliar yet entertaining territory with this campaign. Most brands in Malaysia have yet to tap into Augmented Reality, the new exciting channel of marketing and communications. Pepsi decided to take the tech to the next level, by bringing a concert right to the homes of our most loyal fans.”

Ramakrishnan CN, partner at Entropia and Head of EXR, added, “In the throes of the pandemic we had to consistently reinvent the ways we strategise our communications and more so for an experiential bold brand like Pepsi, we had to push the limits. We believe the future of brand experiences is fluid and atemporal where all touchpoints should have a branded extended reality layer over them. The iconic Pepsi bottle was the best place to provide the experience like no other, using AR tech and deliver Malaysia’s first augmented reality concert in a bottle”.

Here’s how to view the AR concert:

  • Click on the Pepsi AR link at PepsiARConcert.com – available from 16 April 2021
  • Pick up a bottle of Pepsi Black Raspberry
  • When prompted on your phone screen, scan the bottle
  • An AR Pepsi bottle will load and the concert will play – on the bottle itself!
  • This exclusive content and experience is only accessible to Pepsi customers

The #PepsiBoldTalent contest was open to residents of Malaysia (13 years old or above) with a valid identification number (NRIC). Entrants had to submit a 15-second video on TikTok showing their best talent, with the hashtag #PepsiBoldTalent, tagging @PepsiMalaysia. The three selected winners had the most creative videos, and gained the highest numbers of likes, comments and shares.

View their profiles here:
Bell: https://www.tiktok.com/@bubellbuu
Syafeek: https://www.tiktok.com/@syafeek_ikhwan
Aidil: https://www.tiktok.com/@aidilaminuddin

Gardenia Original Classic and Gardenia Original Classic Jumbo, now refreshed with the goodness of Nutrinegy™

By
Tan Heng Hong
-
The new look of Gardenia Original Classic with the goodness of Nutrinegy.

Malaysia’s favourite soft and fluffy white bread, Gardenia Original Classic, gets a brand-new look!

KUALA LUMPUR, 15 April 2021 – Having been the favourite of many Malaysian families for over 35 years with the memorable tagline and jingle, ‘So good, you can even eat it on its own’, Gardenia Original Classic White Bread is now refreshed with a new look that is both, eye-catching and contemporary. Gardenia Original Classic has been the unequivocal choice of Malaysians resulting in an average of 11 million loaves distributed monthly, Peninsular Malaysia. And with the addition of Nutrinegy™, Gardenia Bakeries (KL) anticipates a larger growth for 2021.

The iconic best-seller will have more to offer Malaysians in April 2021. The Gardenia Original Classic White Bread will now come with the goodness of Nutrinegy™. Each slice contains Vitamin A that’s vital for good vision, Vitamin E, Iron and other essential nutrients. This provides an easy way for everyone to ensure that their families enjoy the benefits of high-quality ingredients. These factors were clearly evident, particularly with mothers of all ages, during several market research groups that covered all the major ethnic groups of Malaysia. Gardenia Original Classic White Bread clearly came with all the ingredients that made it the undisputed winner.

(From left to right) Ena Suhaila Abas, Marketing Manager and Nor Syahadah Kamarul Bahrin, Marketing Executive for Gardenia, unveiled the new look for their iconic breads, now fortified with the goodness of

“Gardenia Original Classic White Bread is freshly made every day and contains vitamins and minerals. It’s our way of reassuring concerned mothers that each slice is filled with the goodness of Nutrinegy™ necessary for daily consumption. Many Malaysians look to our product to deliver not just white bread, but a satisfying meal that’s ideal any time of the day” said Ena Suhaila Abas, Marketing Manager of Gardenia Bakeries (KL).

During Ramadan, many mothers will be looking for quick and easy ways to prepare meals for the entire family. Understanding this challenge, Gardenia Bakeries (KL) will be sharing Resipi Sahur Kilat on their social media platforms – recipes that use Gardenia Original Classic as the main ingredient which can be easily whipped up in less than 10 minutes.  What’s more, in line with the Government’s ruling of allowing selected Mosques to re-open during the month of Ramadan, Gardenia Bakeries (KL) will be giving away 10,000 loaves of Gardenia Original Classic in areas around Kuala Lumpur and Selangor. This will be done with strict adherence to the rules of the ‘New Norm’ and relevant SOPs.

Ena also added “We, at Gardenia Bakeries (KL) wish all Muslims a blessed Ramadan and Selamat Berpuasa and hope that these recipes can give families a tasty and filling first meal to help sustain them throughout the day”.

To learn more about the Resipi Sahur Kilat and other helpful recipes, please follow Gardenia Bakeries (KL)’s Instagram page at @gardenia_kl and Facebook at GardeniaKL.

Gardenia Bakeries (KL) has always strived to provide the best to all Malaysians, drawing on innovative preparation, baking, packing and delivery processes. The results of their efforts will be seen on 13 April 2021 when the new look of Gardenia Original Classic White Bread with Nutrinegy™ is officially launched and becomes the daily constant in the life of every Malaysian.

Spritzer Malaysia Celebrates World Earth Day With Rainforest-Themed Station at Pavilion KL

By
Tan Heng Hong
-
The Spritzer Station featuring the layers of sand, the natural water filtration to underground water

Experience “The Original Rainforest Water” and Bottle Recycling in the heart of Kuala Lumpur

KUALA LUMPUR, 16 APRIL 2021 – In conjunction with World Earth Day, which falls on 22 April 2021, join Spritzer Malaysia (“Spritzer” or the “Company”) at its “The Original Rainforest Water” station in front of Pavilion Kuala Lumpur’s Jalan Bukit Bintang entrance to get the refreshing taste of Spritzer Natural Mineral Water and Acilis by Spritzer while experiencing an interactive 3D Elite screen showcasing the source of this natural mineral water.

The rainforest-themed station is a collaboration between Spritzer and Pavilion Kuala Lumpur to drive the awareness of World Earth Day and will be there from 12 April to 23 May 2021. Visitors will have photo opportunities from this mini rainforest in the city set-up and can have a taste of original rainforest water through samples of Spritzer Natural Mineral Water and Acilis by Spritzer.

Visitors interacting with the 3D Elite screen towering across the mall’s entrance will see the importance of having clean water sources and its effects to the environment. The interactive screen introduces Spritzer’s pristine 330-acre site in Taiping, Perak surrounded by a tropical rainforest, where silica-rich natural mineral water is extracted from underground aquifers.

Visitors can recycle their bottles after enjoying samples by Spritzer as the bottles are fully recyclable, including the caps and labels, which are made with 100% polyethylene terephthalate (PET).

Spritzer is calling for all to be a part in creating a second life to all PET packaging, which can be reproduced into items including containers, clothing, protective packaging, green energy and many more, within one day with the current recycling technology. Bottles for Acilis by Spritzer range, which is environmentally conscious natural mineral water in the Malaysian market, are first plant-based bottles made in Malaysia made with up to 30% sugar cane waste and is 100% recyclable.

Recycling used bottles will create a second life to the bottle and effectively reducing the percentage of landfill waste. Landfill waste will rot and decompose to produce harmful gases such as carbon dioxide (CO2) and Methane, which contributes to global warming, along with polluting the surrounding environment.

Come visit “The Original Rainforest Water” station to experience what it is like to be in a tropical rainforest and to learn more about where Spritzer’s natural mineral water is sourced from, taste original rainforest water and learn how PET bottles can have a second life.

Click here to purchase Spritzer products on its official store on Shopee Malaysia.

#JomRaya in a safer world

By
Tan Heng Hong
-

Kaspersky shares insights and tips to keep #DuitRaya safer during the festive season

16 April 2021 – Cashless payment methods have reached an inflection point in Malaysia since the beginning of Movement Control Order (MCO) last year.  International Data Corporation (IDC) attributes the surge to Malaysia’s accelerated digital economy development and Malaysian’s increased digital presence during the pandemic.

The local government is also playing a key role in encouraging consumers to adopt e-wallets through many initiatives, like the digital stimulus implemented by Khazanah Nasional Berhad in 2020 which benefited some 15 million Malaysians, estimated at RM450million.

Mastercard Impact Study 2020 also revealed that the country is a frontrunner in the Southeast Asia (SEA) region’s mobile and digital wallet adoption, with a mobile wallet usage of 40%, ahead of other countries such as Philippines, Thailand, and Singapore.

Parallel to the increased usage of e-payment platforms is the uptick of risks. While most of the major e-wallet providers in Malaysia ensure that the transactions are safe on their apps, with the checks like two-factor authentication for ensuring secure transactions for consumers, activities of malicious actors online remains high.

“Cybercriminals have several tactics on their sleeves. For example, tricking consumers into downloading fake, legitimate-looking e-wallet apps, which actually are malware aiming to infect smartphones used for digital payments. They are constantly coming up with innovative tactics to compromise e-wallet platforms. And with the ongoing pandemic plus the festive season, we see more social engineering tricks like phishing and scams to trick the human mind,” says Chris Connell, Managing Director for Asia Pacific at Kaspersky.

Data from Kaspersky Security Network (KSN) shows 103,573 mobile malware attempts were detected in Malaysia last 2020. Generally 99.9% of the mobile threats were targeted on Android, and less than 0.1% on iOS.

Kaspersky Mobile Malware Evolution 2020 report also noted that cybercriminals constantly monitor the situation in the world, collecting the most interesting topics for potential victims and then use these for infection or cheating consumer out of their money.

And the year 2020 gave cybercriminals a large number of powerful news topics, with COVID-19 as the biggest of these.  AdWare led the mobile threats in 2020, with 57.26%, as compared to 21.81% in 2019.  Kaspersky detected 156,710 mobile banking Trojans in 2020, twice the previous year.

“Consumer awareness is one of the most critical components of mitigating cyber risks, especially as Malaysia takes on trends like digitalisation, Internet of Things, and 5G. For us, at Kaspersky, we have been working with small and medium business (SMB) organisations and universities in Malaysia to spread tips on how to improve one’s online habits against fraudulent schemes. When it comes to DuitRaya, it would undoubtedly be safer to use the digital payment path as long as proper safety measures are followed,” adds Connell.

Kaspersky has the following tips to help Malaysians harness securely the rising cashless technology during this Raya festive season:

  • Be sure that your smartphone has the updated OS
  • Consider having a solid cybersecurity app to be installed on your smartphone, such as Kaspersky Internet Security for Android
  • Verify the site or app that you will be using – check if they are legitimate and with strong encryption
  • Always use a strong and unique password
  • Implement two-factor authentication
  • Download e-wallet or payment apps from official stores
  • Be sure to be extra vigilant each time you make an online transaction

Read the full version of the Kaspersky’s Mobile Malware Evolution 2020 on Securelist.com.

About Kaspersky Security Network

Kaspersky Security Network (KSN) is a complex distributed infrastructure dedicated to processing cybersecurity-related data streams from millions of voluntary participants around the world.  The statistics in this report are based on completely anonymous data obtained from Kaspersky products installed on users’ computers worldwide. This technology assists Kaspersky in the swift detection of new malware, identification of its source, and blocking of its launch on users’ computers. It generates reports for countries with more than 10,000 Kaspersky users.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

3M Sets New STEM Goal to Empower Underrepresented Individuals

By
Tan Heng Hong
-

ST. PAUL, Minn., April 16, 2021 — As part of our overall commitment to creating greater equity in our communities, business practices and workplaces, 3M is setting a new global, education-focused goal. The company will advance economic equity by creating five million unique STEM and Skilled Trades learning experiences for underrepresented individuals* by the end of 2025

“As a global science, technology and manufacturing company that operates across an incredible number of industries, 3M has the unique capability and opportunity to introduce all people to STEM and trades skills careers,” said Vice President of Community Relations, Michael Stroik. “That introduction can start with an experience that gives someone a peek of what could be or fully opens their mind to a path of opportunities they may or may not have ever been thought about. We want to be the catalyst to that spark, five million times over.”

Experiences being tracked toward 3M’s new goal include scholarships, internships and robust student services, varying experiential learning opportunities, 3Mgives monetary investments, and volunteerism. An example of an experience is 3M’s recent gift of $2.1 million to North Carolina Agriculture & Technical State University in support of their Equity and Education Initiative (E²I) – a new four-year program aimed at increasing the number of African American college graduates securing careers in fields critical to the nation’s workforce. The program will support undergraduate students with tailored resources and assistance as they pursue degrees in business, engineering and other professional disciplines.

“In Malaysia, 3M has been actively engaging with educators and students to mould future generations. Some of the efforts include speaking engagements with youths, entrepreneurship training and mentorship, as well as programs tailored specifically for STEM education. With the recent collaboration with Teach For Malaysia (TFM), 3M was able to support and sponsor a high-need school with a teacher for one year and provide various teaching aids such as a Van De Graaff generator, a 3D printer, and laptops,” said Country Leader of 3M Malaysia, GT Lim.

“STEM and trade skills education has been a focus for the company for quite some time, but we felt it was important to publicly commit to support those who’ve been historically underrepresented and under invested in. We believe everyone deserves access to impactful and possibly life-changing STEM experiences. Also, publicly sharing this goal further demonstrates our commitment to equity, transparency and accountability,” shared Michael.

Starting January 1, 2022, the experience-focused goal will be measured through the number of 3M-supported learning experiences in which individuals participate, including those pursuing credentials or degrees linked to family-sustaining job areas in STEM or skilled trades. Results will be reported publicly on an annual basis.

“We’ve seen in many studies that a career in STEM and skilled trades not only positively impacts the individual and economy financially, but it can also lead to innovations that impact the world,” said Michael. “We’re excited to share our commitment to helping someone start that journey through a thoughtful and meaningful experience.”

Look to the 3M News Center for future updates on 3M’s progress toward the goal and for personal stories from 3Mers who are making an impact by taking part in or leading an experience.

*3M defines underrepresented individuals in the United States using National Science Foundation research – focused on Black/African American, Hispanic/Latino, American Indian, gender and people with disabilities. For global definitions, we rely on gender diversity and local context for marginalized populations.

SariWangi adds kurma and honey into its hot tea for Ramadan

By
Tan Heng Hong
-
Image by Sariwangi

SariWangi, the Indonesian tea brand currently owned by Unilever, has launched a very innovative hot tea with honey and kurma. SariWangi Teh Hitam Kurma & Madu is a limited edition black tea for Ramadan 2021.

We have seen a lot of food and drink brands incorporating kurma as an ingredient for their festive offerings.  The combination of kurma and hot tea is something new. The tea drink offers the goodness of kurma with the sweetness of honey.

Café Amazon features Singha Lemon Soda in latest summer creations

By
Tan Heng Hong
-
Image by Café Amazon

Café Amazon has partnered with Singha Lemon Soda to bring two new refreshing summer drinks to Thai consumers. The drinks are as follow:

Lemon Tart Cheesecake Frappe. Milky blended drink mixed with sweet cheese cake and stuffed with fresh butter cookies and lemon cream topping (THB 75)

Kiwi Lemon Soda with Konjac. A delicious Kiwi drink that makes you feel fizzy with Lemon Soda. A little sweet, a little sour and is delicious (THB 70).

Singha Lemon Soda has zero calories, zero sugar and is high in vitamin C.

TH true Rice now with red brown rice variant with the same goodness

By
Tan Heng Hong
-
Image by TH true Milk

Vietnam’s TH true Milk has recently added the red brown rice variant to its TH true Rice range, which was first launched in 2020. TH true Rice Red Brown Rice taps into the rice milk trend in Vietnam.

The latest product is said to be good for heart health as it does not contain cholesterol, therefore making it suitable for people with high cholesterol. It has other nutrients such as antioxidants, vitamins and minerals. The drink has the natural sweetness from rice and is free from added refined sugar.

 

F&N Teh Tarik now in Singapore

By
Tan Heng Hong
-
Image by 7-Eleven Singapore

F&N has introduced RTD Teh Tarik in PET bottle in Singapore. First launched in Malaysia in 2020, the new F&N Teh Tarik is described as “rich, creamy and delicious” and is in a convenient format to satisfy consumers with a craving for teh tarik or pulled tea. The drink, which is less sweet, is available at 7-Eleven outlets in Singapore.

Sarimi Puass Fried Chicken comes with crunchy kriuk ayam and a spicy taste

By
Tan Heng Hong
-
Image by Sarimi

Indonesia’s biggest instant noodle maker Indofood has unveiled Sarimi Puass. The new product is a dry instant noodle featuring the crispy fried chicken flavour. The unique thing about Sarimi Puass spicy fried noodle is the “kriuk ayam” that comes with a crunchy texture. The price is IDR 3,000 for a 100g pack, which represents a larger portion than the ordinary Sarimi (75g).

 

 

 

1...900901902...1,227Page 901 of 1,227

HOT NEWS

Marrybrown’s Meriah Bucket: 30% Off Family Feasts This Ramadan & Raya!

Tan Heng Hong - 0
This Ramadan and Raya, Marrybrown invites everyone to celebrate with the Meriah Bucket. Enjoy a 30% discount on a delicious family meal, crafted with...

MUST READ

All

NSL launches first wholegrain bread with cricket flour

Tan Heng Hong - 0
NSL Foods, a manufacturer of bakery goods and distributor of packaged meals in Thailand, has recently launched the first wholegrain bread with crickets in...

CRUST’s sister brand, CROP, has launched Singapore’s first upcycled soda –...

FedEx Adds Electric Vehicles to Promote Sustainable Logistics in Malaysia

Carlsberg Rewards Football Fans with the Ultimate, Money- Can’t-Buy LFC Experience...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018