Gongcha Korea has partnered with dairy firm Konkuk Dairy to introduce Tea Master Milk (티 마스터 우유). Tea Master Milk is a special milk designed for use at Gongcha outlets in South Korea. The milk has a milk fat content of 3.6% and is optimised for milk tea and milk foam.
For dairy players, such collaboration can be replicated in other markets where milk is used extensively in milk tea or even coffee.
The brand aims to inspire and encourage acts of generosity in everyone
KUALA LUMPUR, 26 August 2020 – If there’s one thing that knows no boundaries even in the most difficult of times, it’s Generosity. It’s the very instinct to share goodness with those around you, in the selfless hope of genuinely improving another person’s life and Cadbury Dairy Milk believes “There’s Goodness In Everyone”.
As a nation once recognised amongst the top 10 most generous people in the world, Cadbury Dairy Milk aims to commemorate the generosity of Malaysians through a local campaign titled #SaluteTheGoodness. The social media movement is part of Cadbury’s efforts to spotlight everyday acts of generosity carried out by everyday people by having individuals share their personal generosity stories and experiences with the hashtags #SaluteTheGoodness and #GoodnessInEveryone.
In addition to the #SaluteTheGoodness campaign, the confectionery brand aims to further establish Cadbury Dairy Milk in Malaysia as a brand that inspires a little more benevolence in the world through an inspiring commercial titled “Mum’s Birthday”. The video tells the story of a kind young girl wanting to buy a bar of Cadbury Dairy Milk for her mum’s birthday using trinkets she has with her, such as a button, unicorn and bracelet, which the shopkeeper warmly accepts. This story sheds light on the generosity of both the little girl and the shopkeeper and highlights that there is indeed goodness in everyone.
While the nation’s favourite chocolate brand under Mondelēz International has been serving Malaysians with delicious treats for over 70 years, Cadbury Dairy Milk’s celebration of generosity dates back to as early as 1905 when founder, John Cadbury gave a glass and a half of milk in every chocolate bar, instead of the standard one glass, creating the classic smooth taste that people now know and love.
Vikram Karwal, Associate Director, Marketing Chocolates SEA, Mondelez International says, “Cadbury Dairy Milk stands for Generosity by creating the special bonding of people. It seems fitting that we’re launching the #SaluteTheGoodness campaign to reflect this founding principle of generosity and authenticity at such a challenging time. It is also a reflection of our commitment to create snacks that consumers can feel good about, produced by makers and bakers who care, with ingredients that are sourced sustainably, and which speak to their appetite for authentic and natural products.”
As Cadbury Dairy Milk continues to evolve over the decades, its iconic Glass and a Half logo remains a cornerstone symbol of the brand’s intrinsic goodness and generosity. In the refreshed identity, the logo now links directly with the chocolate chunk to emphasize the brand’s belief that There’s Goodness in Everyone and to highlight the quality of ingredients.
In line with inspiring generosity in Malaysians, Mondelēz International (Malaysia) has given its iconic brand Cadbury Dairy Milk a fresh new brand identity with new packaging that includes a redrawn wordmark, new iconography, new typography, Cocoa Life logo, and Mindful snacking guidelines, which highlights the company’s commitment to sustainability, Mindful snacking and high quality ingredients. The refreshed packaging will look and feel more natural, authentic and high quality. The new brand identity was first launched in Australia in April, followed by South Africa. Malaysia is the first market in South East Asia to adopt the renewed look this year.
“Malaysia is a key market and our iconic Cadbury Dairy Milk chocolate is loved by Malaysians. We’re excited to share our new look and distinctive brand packaging here first. Over the last few years, we have been reconnecting with our roots and bringing our founding values to life in a relevant and engaging way for today’s consumers. That is why the new identity is grounded in the original intent behind the brand’s purpose of spreading generosity and celebrates our unique product credentials and iconic distinctive assets in a modern way,” added Vikram.
The new packaging will also display the Cocoa Life logo as a reinforcement of the company’s commitment to source all its cocoa sustainably. In line with Mondelez Internationals’ purpose of ‘Snacking Made Right’, the Cocoa Life sustainability programme has been integral to the brand for the past eight years, helping to train 140,000 cocoa farmers to look after the environment; helping to plant 1.2 million trees in cocoa regions across the world and helping to ensure cocoa farming is a viable livelihood for the community.
The first of the range to reveal the new Cadbury Dairy Milk identity is a classic Malaysian favourite, CADBURY DAIRY MILK 165g and is now available in major Hypermarkets and Supermarkets.
For more information on Cadbury Dairy Milk’s #SaluteTheGoodness campaign and refreshed packaging, check out the Facebook page at https://www.facebook.com/CadburyMalaysia. To learn more about the efforts of Cocoa Life, please visit their website at https://www.cocoalife.org/
Chatime has rolled out a new app in Indonesia to make it convenient for consumers to place order through the Chatime Indonesia App, reported medcom.id.
Another interesting innovation from Chatime is the launching of Chatime Popcan Good To Go, which is a range of milk tea in plastic bottle with aluminium lid. The price starts from IDR 24,000 and comes in various flavours including Apple Smith, Strawberry Lemonade, Milk Tea, Elderflower Sunset, Brown Sugar Latte, Roasted Tea and Pure Cocoa.
The new Popcan represents the next phase of the litre drink innovation in Indonesia, which has since evolved to more packaging options for more convenient ready-to-go consumption. This would pave the way for stronger push by foodservice into retail to generate a new stream of revenue.
Grab has expanded its cloud kitchen concept to 2 new cities in Indonesia namely Makassar and Malang to bring the total number of city under coverage to seven. Grab now claims to have the largest number of cloud kitchen in the country with 48 localities.
GrabKitchen has partnered with over 200 brands of which 60% of them consist of small micro medium enterprises (UMKM). Among the partners are SourSally, Kopi Kenangan, SaladStop! and Martabak Pizza Orins.
GrabKitchen is a cloud kitchen where multiple merchants are centralised in one location. Customers can expect faster delivery time as GrabKitchen is designed to cater for food delivery.
CYBERJAYA, Malaysia – September 10, 2020: Malaysian Global Innovation & Creativity Centre (MaGIC) and Lazada Malaysia are giving Malaysian social enterprises (SE) a much-needed boost in a partnership that would see Malaysia’s leading eCommerce platform begin onboarding and promoting products and services of SEs registered with MaGIC.
The partnership is a part of MaGIC’s #buyforimpact campaign, which aims to promote a socially-conscious buying behaviour among the general public, while also encouraging more Malaysians to establish deeper connections with the social innovation ecosystem.
This new alliance will see MaGIC curate a list of over 10 social enterprises with products driving real change in their communities to be featured on Lazada’s eCommerce platform, including Komuniti Tukang Jahit, SevenTeaOne, Shop Includes by Dialogue in the Dark, Fuze Ecoteer, APE Shop, Silent Teddies, Foodbike, Chocolate Concierge, Masala Wheels, MYReader and Dreamr. Lazada will subsidise their online startup cost, which includes the creation of store and product listings, free shipping and delivery services, training, and workshops. The eCommerce platform will also promote their products and services via customized campaigns and offer access to its digital marketing and advertising solutions. This will allow the local SEs to quickly establish themselves online and diversify their revenue streams.
MaGIC Chief Executive Officer, Dzuleira Abu Bakar, says the business disruptions and interruptions brought about by the COVID-19 pandemic has increased the urgency and timeliness of the campaign, “SEs are entities set up to drive positive change in our communities and the environment, if they do well we all do well. Which is why it is important that we band together to accelerate their growths during this period of uncertainty. MaGIC has always been committed to supporting companies that innovate for the greater social good. Having Lazada Malaysia on board is very encouraging as it is driving more participation from private sector as they begin to recognise their crucial roles in encouraging and inspiring social innovation.”
“Social entrepreneurs are battling at the forefront of this pandemic to serve the most vulnerable populations using their ingenuity to confront the social problems on the ground. These ‘Impact entrepreneurs’ are responding to this by reinventing new ways of doing business with a social purpose. Lazada is committed to helping them bounce back and thrive in this new recovery phase. We look forward to supporting and playing our part in their mission, at a time when they are needed more than ever.” said Leo Chow, Chief Executive Officer of Lazada Malaysia.
Since early August 2020, Malaysians have been able to purchase products made by social enterprises on Lazada via a special #buyforimpact page on its platform. The range of products include items such as layered cakes (Ibupreneur) and arts & crafts (Eats, Shoots & Roots) made by marginalised communities, heirloom rice by Langit, t-shirts by environmental conservationists APE Malaysia, and arts and crafts produced by marginalised communities (Krayon Asia) and many more. Ultimately, the partnership focuses on driving a new form of awareness in socially-conscious consumerism and shining a spotlight on the top social innovators making a change in our communities.
Buying for Impact to Bring About Positive Social Change
Throughout the month of September, #buyforimpact will run weekly features of on-ground and online activities, virtual SE related content, sharing sessions and product showcases by a line-up of SEs championing various causes. Additionally, the campaign will run Demo Days for aspiring SEs to showcase their businesses to funding agencies and potential investors.
Each week in September will represent an exciting theme:
● 12-17 September – Buy for Environment week, featuring SEs that are selling products and services that are driving positive change for the environment
● 19-24 September – Buy for Arts & Heritage week, featuring SEs driving awareness and preserving the local arts & heritage scene
● 25-30 September – Buy for Empowerment week, featuring SEs with products and services that empower local talent from underserved communities
For more details about MaGIC’s #buyforimpact campaign and for a detailed list of the on-ground and online activities happening in September, be sure to visit mymagic.my/
Brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at its peak
KUALA LUMPUR, 10 SEP 2020 – Shopee, Malaysia’s number 1 e-commerce platform, concludes its most successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem, 9.9 Super Shopping Day delivered super entertainment and shopping deals for users and supercharged economic recovery for sellers and brand partners, with over 12 million items sold in the first hour on 9 September.
Ian Ho, Regional Managing Director of Shopee said, “We are heartened by the strong support that consumers, sellers, and brands have shown towards 9.9 Super Shopping Day. We had a simple and clear goal for our signature annual shopping event this year – that was to help our communities emerge stronger from the effects of a global pandemic. This includes supercharging recovery for our sellers and brand partners while creating a super shopping experience for our users. We are delighted by another year of record-breaking performance, which reflects our commitment to grow together with the people and businesses we serve.”
Shopee delivers on its three commitments for 9.9 Super Shopping Day across the region
9.9 Super Shopping Day acted as a springboard for economic recovery as sellers and brand partners in the region maximised their visibility and sales on Shopee. Participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of 9 September.
Shopee’s strong ecosystem ensured buying and selling remained seamless even as shopping activity peaked during 9.9 Super Shopping Day. Sellers and brand partners leveraged Shopee’s integrated logistics network to fulfil their orders, while users enjoyed seamless transactions with a wide array of payment options on Shopee, including its mobile wallet ShopeePay.
Shopee also offered a super collection of entertainment throughout 9.9 Super Shopping Day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd favourite game, Shopee Farm.
Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. The number of hours spent watching Shopee Live streams increased by 3 times compared to an average day, highlighted by countdown and marathon streams on 9 September that celebrated 9.9 Super Shopping Day with users across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.
Highlights of 9.9 Super Shopping Day in Malaysia
9.9 Super Shopping Day was also a major success in Malaysia. Home & Living was one of the most popular product categories on 9 September as Malaysians turned to Shopee to spruce up their household.
Malaysians from all walks of life made the most of 9.9 Super Shopping Day to meet their shopping needs, in line with the increasing importance of online shopping in the new normal. In particular, men were actively shopping for smartphones while laundry detergents were a hot favourite among women. Various baby-related products including diapers, wet wipes and children face masks were a hit among users aged 18 to 34. As for users aged 35 to 50, they mostly shopped for household products such as home storage solutions like shelves, racks, and organiser boxes as well as cleaning supplies like detergents, dishwashing liquid and sponges. Meanwhile, users of all ages regardless of gender and race were seen to be purchasing MILO, proving to be Malaysian’s all-time favourite chocolate malt drink.
Mobile and electronic brands, retailers and sellers on Shopee Malaysia all recorded strong performance on 9 September. A testament to the robust demand, the newly-launched POCO X3 NFC (6GB + 128GB) saw a sell-out of 1,000 units within the first 2 minutes of the sale, at 12.02am.
Ho closed: “9.9 Super Shopping Day kickstarts the year-end shopping season and this year, it also marks the start of our efforts to pave the future of e-commerce amid the new normal. We promise to work even harder with the end goal of providing consumers with a delightful experience on Shopee, even as we propel sellers and brand partners to new heights in the coming months.”
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.
Agricultural producer Doi Kham, founded by Crown Property Bureau at the request of King Bhumibol Adulyadej, has released an interesting mixed juice drink.
The juice features the goodness of mangosteen (98%), mulberry and lychee. The sweetness comes from the fruits but is added with maltitol syrup as a sugar substitute.
The 200ml drink is available at 7-Eleven for THB 18.
We have not talked about it publicly but have been wondering if someone in Malaysia can come up with a grab-and-go tortilla wrap. Finally, the call has been answered by FamilyMart!
The convenience store has launched two new tortilla wraps.
Ovaltine by AB Food & Beverages (Thailand) Ltd has released a brown sugar malt milk flavoured drink to offer consumers with something delicious and nutritious.
We have seen a lot of products in the dairy segment innovating with indulgent flavours drawing inspiration from trending foodservice. Brown sugar is one of the popular flavours in milk tea and has a rate of acceptance among consumers.
Milk and malted drink have become increasingly more flavourful and are becoming a popular option for consumers switching from soft drinks to something delicious yet healthy.
Thailand-based Sappe has recently launched Mogu Mogu Ice Burst, which is a strawberry/lychee flavoured drink with nata de coco cubes. The interesting thing about Mogu Mogu Ice Burst is you need to freeze it below 18°C. To consume, wait for 15-20 minutes to defrost and then squeeze and enjoy the content.
“Mogu Mogu in standing pouch come with the newest formula that make extraordinary mouthfeel like you are drinking Mogu Mogu on the top of Iceberg”.
This freezable drink concept is similar to the Coca-Cola Frozen or Fanta Frozen drink in squeezable pouch to deliver a smooth, sherbet-like texture ideal during the hot summer weather.
This drink is targeting at student to young adults aged 15-30.
Mogu Mogu Ice Burst is available in Thailand, South Korea and several other export markets.
