McDonald’s Thailand has recently made available Kaprao Plant Base Rice for those on a plant-based and flexitarian diet. Do note that the dish contains oyster sauce, which makes it not suitable for strict vegan/vegetarians.
The fast food chain has also added Squid Fries, Kaprao Squid Rice (Squid) and Squid Fries & Sticky Rice Set.
Other new items are Squid Tom Yum McPorridge, Crispy Chicken Tom Yum McPorridge and Pork Tom Yum McPorridge, and Cheese Stick.
To celebrate the summer, McDonald’s has launched Tab Tim Krob & Sweet Sticky Rice Ice Cream, which is priced at THB 40.
Suntory PepsiCo Beverage (Thailand) Co., Ltd. has unveiled Lipton Ice Tea Lemon Zero Sugar for the first time in Thailand and in Southeast Asia. The new sugar-free Lipton Ice Tea is available in a PET bottle with a size of 445 ml (THB 20) and 320 ml (THB 15).
Similar product is expected to be rolled out across Southeast Asia including Malaysia soon.
Nestlé Thailand has launched Nescafé Triple Espresso to offer the extra alertness and energy to support your daily activities. Nescafé Triple Espresso is positioned as ideal for gamers.
It features three shots of espresso blended with real milk. NESCAFE TRIPLE ESPRESSO also contains vitamin B and vitamin D, which perfectly reflects the concept of “Great Intense Taste x3 with Vitamins.” The new product is aimed at the new generation of consumers, gamers, and energy drink customers who want to stay wide awake while caring for their health.
To appeal to gamers, Nestlé has introduced a Nescafé Triple Espresso eSports Challenge. It is the first esports tournament that gives coffee drinkers a chance to team up with pro players and celebrities in RoV games for three weeks to win prizes totaling over THB 500,000.
Click here for more information about the challenge.
NESCAFE TRIPLE ESPRESSO coffee with vitamins is an innovation that aims to penetrate the ready-to-drink coffee market by focusing on the upper mainstream segment. It also marks NESCAFE’s biggest product launch in the first half of 2021.
The ready-to-drink coffee market is showing positive signs with steady growth in 2021. In 2020 consumers’ lifestyles saw a major shift to staying and working at home, which led to a -5% decline in growth for Thailand’s THB 12 billion ready-to-drink coffee market. Thanks to its innovations and marketing campaigns that strongly resonated with consumers, NESCAFE was a key driver for the market last year with growth exceeding the market rate.
Ichitan in Thailand has launched a new summer drink series called “Ichitan Chili Salt – The Series”. The series feature two Thai-inspired RTD tea comprising tamarind flavored green tea with chili salt (Tamarind Fire) and pineapple flavored green tea with chili salt (Pineapple Thunder).
The chili salt series (420ml) is available at 7-Eleven for a price of THB 20.
We have seen chili salt in ice cream and candy. Now, Ichitan is applying it into the RTD tea category.
Ichitan is offering the unusual flavour to the RTD tea as part of its “tea’nomenal” concept to excite its core group of young consumers who are bored with the lockdown lifestyle.
Marrybrown Malaysia is bringing Korea to you with the new Gangjeong Chicken. Gangjeong Chicken is a sweet crispy Korean fried chicken as part of Marrybrown’s Around the World Series where the local homegrown fast food chain will bring consumers on a culinary journey around the world.
Indomilk’s latest TV commercial promoting Korean food for takjil in Indonesia during the fasting month of Ramadan is a clear sign that Korean food has reached its feverish stage and is becoming mainstreaming in Indonesia. Takjil means light snacks to break the fast.
The dairy player promotes Indonesians to use Indomilk sweetened condensed milk on popular Korean dishes including corndog and bingsu to break the fast. Instead of consuming traditional takjil, Indofood is encouraging its consumers to be adventurous with their foods including exploring trending Korean cuisines. The move also ensures Indomilk sweetened condensed milk is relevant to the new generation of Indonesians growing up watching K-dramas and eating K-foods.
Indonesia’s PT United Family Food has recently introduced Pino Jelly High Vit C. “With a fruity taste and fresh aroma, as well as konnyaku raw materials, this make Pino Jelly High Vit C can be a snack anytime and free from guilt.”
PT United Family Food is behind some of the iconic brands like Milkita, Cola Candy and Pino Ice Cup.
The vitamin C-fortified Pino Jelly High Vit C is designed to ensure consumers especially the young one receive adequate vitamins during the pandemic period. Pino Jelly High Vit C is also rich in fibre and low in calories.
Indonesia’s Wings Food, the company behind the Mie Sedaap brand, has launched its latest cup noodle innovation featuring cabe rawit or bird’s eye chili as the topping. The new Mie Sedaap Cup Rawit Bingit Rasa Ayam Jerit has the so-called “screaming chicken” or “ayam jerit” flavour. Ayam jerit is actually a spicy dish that will make you want to scream due to its spiciness.
LiHO Singapore has scored big with its highly Instagrammable Sunny Side Up Series. Sunny Side Up Egg is actually a meringue mainly made up of egg whites and sugar. As for allergens, it could contain milk, eggs, soy and wheat.
Cup of Sunny Side Up series drinks comprise:
1. Blueberry Eggy Da Hong Pao
2. Lychee Oreo Eggy Latte
3. Strawberry Eggy Green Tea
Due to the overwhelming requests, LiHO is opening up to more outlets for consumers to enjoy their Sunny Side Up Series.
Nescafé Iced Caffè Latte is the latest addition to the Nescafé Café Style Barista Blend series inspired by the world’s most iconic and popular café style coffees. The new drink is now exclusively available at 7-Eleven Singapore.
Nescafé Iced Caffè Latte is said to be crafted with an expert blend of Arabica and Robusta beans with smooth creamy milk giving a soft, silky touch. The NESCAFÉ Iced Caffè Latte is the perfect velvety café style iced coffee to enjoy anytime, anywhere.
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