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Beng Beng crosses into drink

The Beng Beng chocolate wafer product can now be enjoyed in the form of a drink. As the market leader in the chocolate wafer segment, Mayora Indah is leveraging on the strength and strong brand awareness of the Beng Beng brand to make inroad into the chocolate pre-mix drink segment. The company’s existing 3-in-1 cereal drink is Energen.

Beng Beng Drink contains chocolate, malt, cream and milk.

We have previously seen the marketing team working on giving consumers with a new eating experience for Beng Beng chocolate wafer with a suggestion that it can be eaten cold. The new Beng Beng Drink to be enjoyed hot or cold is a continuation of the strategy.

 

 

 

 

expansion into pre-mix drink

7dates heats up competition in date palm water category

7dates (Seven Dates) drink was officially launched in Indonesia by PT Ajwa Madinah Barakah in January 2018. The beverage, made from 7 dates, first debuted in the first half of 2017. It is free from preservatives and artificial sweetener. Nabil Salim, CEO PT Ajwa Madinah Barakah, said the drink is safe to be consumed by the whole family including children.

The company also wants to position 7dates as a healthy drink for amateur and professional athletes, individuals who are concerned about their health or in the process of recovery and people who need the extra stamina.

7dates (220ml) is available at 212 Mart, Minimarket Sodaqo Apotik Roxy, SocaMart, Freshmart, Koppada Mart, KitaMart, OK-OCE Mart, Ummar Minimarket, FamilyMart and IslamicMart. For online, the drink can be purchased on duniahalal.com. The price in minimarket is around IDR 8,500 (USD 0.64) and in pharmacy at around IDR 9,000 and above.

The company has plans to export to Malaysia in the future but the current focus is still on Indonesia, said Nabil reported panjimas.com.

Odd numbers

The reason why it is seven and in odd number is because it is apparently an Islamic tradition to eat dates in odd numbers.

Nafoura is closest competitor

Nafoura Kurma Water is the country’s first palm date beverage launched in 2016 and is the closet competitor. Nafoura, made from 3 dates, has wider distribution channel, reach, variant and pack sizes.

What Mini Me thinks

As mentioned in our previous article, the key risk for the marketing of kurma drink lies with the seasonality as the drink is associated with Ramadan. The key challenge is positioning kurma as a drink that can be consumed on a regular basis.

 

Pepsi & 7-UP bring cheers to a great year with limited edition CNY design

Etika, the bottler of Pepsi and 7-Up, welcomes the year of the dog with two limited edition Pepsi and 7-Up to bring cheers to a great year. Similar to last year, Etika has partnered with dimsum giving away free subscriptions for 2 months, 6 months or up to 12 months with any purchase of (330ml x 24) Pepsi, Revive Isotonic, 7UP, Kickapoo or 1.5L Tropicana Twister Twin Pack.

Below are the Pepsi emoji cans for Chinese New Year in 2017.

 

Health and auspiciousness in a bundle of good fortune with BRAND’S® 2018 Chinese New Year treasures

17 January 2018

Visiting loved ones during Chinese New Year is not complete without bearing auspicious gifts to wish them good fortune for the upcoming year. With BRAND’S® festive range, you can share the gift of health while bringing a wealth of symbolic blessings that will ensure a warm welcome. Furthermore it is believed that gift exchange during Chinese New Year will ensure a continuous flow of blessings for the giver and recipient alike.

Symbolism is very important in the Chinese culture and understanding this, the vibrant BRAND’S® Chinese New Year range is filled with auspicious symbols in the Chinese culture such as carp, peony, peach, orange, lantern and fireworks.

The Fish represents abundance, wealth and longevity while for couples it symbolises unity, fidelity and fertility. The royal Peony denotes wealth and honour, Peaches signify longevity while Fireworks are often symbolically used to ward off demons and bad luck.

Bringing life to BRAND’S® Chinese New Year campaign is renowned Hong Kong feng shui master, Peter So Man Fung, who will feature in a series of videos where he will share what is in store for all Chinese zodiac animals in the matter of health, wealth, relationship, career and study for the coming Year of the Dog while sharing tips on how one can make it an even better year.

Much excitement is in store so begin the New Year in good health with nourishing goodness from BRAND’S®. With a sharper mind and healthier body, one is able to stay positive and embrace opportunities to create better fortunes in the upcoming year.

The festive range comprises of gift packs, hampers and the ultimate Treasure Box and is priced between an affordable RM38 – RM268 including GST. Choose from nine selections featuring household favourites – nourishing BRAND’S® Essence of Chicken and BRAND’S® Essence of Chicken with Cordyceps; superior quality 100% cave nest BRAND’S® Master Signature Bird’s Nest; and energizing BRAND’S® Ca’ya that contains ginseng and black seed.

The BRAND’S® Chinese New Year festive range is available at selected Chinese medical halls and leading pharmacies, supermarkets, and hypermarkets nationwide. Check out BRAND’S® Smart Living on Facebook for more details.

 

Minute Maid focusing on kids with Nutriforce

Following the launch of Minute Maid Vita Kids (180ml) in Thailand in August 2017, Coca-Cola brought the concept of fortified juice drink for children to Indonesia with the unveiling of Minute Maid Nutriforce (180ml) in November 2017.

Minute Maid Nutriforce has 11 nutrients to meet 1/3 of the daily nutritional needs of school-going kids. The nutrition includes vitamin A, B1, B3, B9, B12, C, E, calciun, iron and zinc.

Below is the Minute Maid Vita Kids in Thailand. The juice drink contains 7 nutrients including vitamin B6, B12, C, calcium and zinc.

Baon pack in the Philippines

The focus on children is best exemplified by Minute Maid Fresh in the Philippines. The juice drink, launched in July 2016, comes in a budget-friendly ‘baon’ pack in Tetra Wedge. The 200ml drink is enriched with vitamin B3, B5 and B6 and has an affordable price of PHP 6 (USD 0.12), suitable for children on the go. ‘Baon’ means packed lunches in Tagalog.

https://www.facebook.com/1119929674696413/videos/1132111420144905/

Two flavours

Minute Maid Nutriforce is available in orange and mango and is individually priced at IDR 3,000 (USD 0.22).

 

Cimory refreshes packaging of its fresh milk, new banana flavoured milk

Indonesia’s Macro Group (Cimory) has unveiled a brand new look for its Cimory fresh milk in November 2017. The range contains five variants comprising two 100% fresh milk (full cream and low fat) and three flavoured milk (chocolate, strawberry and banana).

Below is how the Cimory fresh milk looks like in the past.

Stronger emphasis on fresh

On the new packaging, the word “fresh milk” is bold and black to make it more visible and to emphasis the freshness of the milk. Unlike the previous packaging where the background image focuses more for children, the newest design stresses the clean and green image with dairy cows grazing freely on the green pasture.

The new design also features the dairy cow’s black and white spotted body. On each black spot, there is a product description to communicate the product’s goodness to consumers.

Closest to Jakarta

Cimory is proud that is dairy farms and milk processing facilities are the closest to Jakarta. That is the reason why the company says its milk is extra fresh.

As a comparison, the dairy farms of Greenfields are located on the foothill of Kawi Mountain, Malang and in Bilitar in west Java, quite a distance to Jakarta.

Apart from the milk processing plant in Sentul, south of Jakarta, Cimory has another facility in Semarang, the largest city in central Java. The Semarang plant also serves as a tourist spot with restaurant, shop and leisure facilities. According to an article by SWA in September 2017, the company is in the process of building its third milk processing plant in east Java to complete the coverage of the whole of Java island.

Miss Cimory

Cimory also has the home delivery business model, which is aptly named as Miss Cimory. Founded in 2012, the program empowers mothers with a business to earn additional income to support their family by selling Cimory fresh milk and Cimory yogurt drink. At the moment, Miss Cimory covers West Jakarta, South Jakarta, East Jakarta, Depok, Bogor, Bandung and Cimahi, is a city located west of Bandung in West Java.

* All images from Cimory except for the map from Google Map.

Opportunity for packaged fresh cane juice drink

Canned sugar cane drink is quite easy to find in Malaysia and Singapore. The leading brands are Drinho, Delite and Yeo’s. However, it is very difficult to get hold of the freshly squeezed cane juice. Most of the fresh ones are sold by street vendors and require a machine to press the canes to obtain the juice. The taste of freshly squeezed cane juice is definitely better than the canned version.

At Thaifex 2017, I started to see a few booths showcasing their sugar cane juices, which indicate cane farmers are trying to commercialise sugar cane juices beyond just extracting cane for the  raw sugar.

At 7-Eleven Thailand, the Juizy sugar cane juice (220ml), prized at THB 15, is definitely one of the best packaged sugar cane juice I have ever tried. It has the taste of freshly pressed sugar cane juice and is something worth trying when you are in Thailand.

As sugar cane juice is familiar to consumers in this region, there is an definitely an opportunity to introduce sugar cane juice that has the taste of freshly pressed ones since cane juice vendors are harder to find now. Plus, cane juice is perceived as healthier than other sugar-laden soft drinks and sugar cane supplies can be obtained locally, thus lowering the cost of production.

Kellogg’s corn flakes to provide the crunchiness in Yu Sang

For 2018 Chinese Year Year, Kellogg’s Malaysia is inviting fellow Malaysians to celebrate the auspicious day with none other than its Kellogg’s corn flakes.

Corn flake to provide the crunchiness in Yu Sang

As part of the Kellogg’s “Corn” (Gong) Xi Fa Cai campaign, consumers can do their prosperity toss or “yu sang” with Kellogg’s corn flakes as the garnish. As described by Wikipedia, “yu sang is a Cantonese-style raw fish salad. It usually consists of strips of raw fish, mixed with shredded vegetables and a variety of sauces and condiments, among other ingredients.” The dish will have the perfect combination of sweet, tangy, savory, and crunch. The crunch will come from Kellogg’s corn flakes.

Corn flake cookies an essential Raya delight

Corn flakes are sought after during the Raya month to make the delicious corn flake cookies. Naturally, the interest in family pack corn flakes will spike during the festive period. During the Raya month, brands from Nestle to Kellogg’s will be doing a lot of promotions, contests and recipe ideas to encourage Muslim consumers to create festive delights using their corn flakes.

Chinese consumers did exhibit an interest in corn flake as an ingredient in festive cookies. Notice the small spike during Chinese New Year, which usually falls in January/February. The spike has since waned over time. Now, Kellogg’s is trying to make corn flake relevant to Chinese New Year by associating it with yu sang. Hopefully, this will help reignite the interest in corn flake during the lunar new year celebration.

Bring The Auspicious Symbols Of Chinese New Year Home With Coca-Cola And Gold May Follow

Symbolism plays a huge role in Chinese culture and this is especially so during Chinese New Year when decorations, household items and dinner dishes each have an auspicious role in bringing good fortune or “fu” for the year ahead.

So to contribute to the auspicious start of the year, Coca-Cola is introducing eight “fu” can designs to bring good fortune in several areas of one’s life.

Each can design bears the “fu” character, upside down as it is always done during this time of the year to symbolise good fortune pouring out, that is depicted in a way to also be auspicious in the areas of romance, education, health, wealth, success, good blessings, abundance and family.

In addition to having delicious happiness which is what Coca-Cola sounds like in Chinese, each of the cans brings with it an auspicious boost during the Chinese New Year period that helps to ensure happiness and prosperity while complementing the meals and snacks that fill the tables of every home.

And there is ninth can design, but only three of them, that is made of 22K gold worth RM60,000 along with 88 gold-plated bottle caps but they can only be acquired by purchasing RM30 and above worth of products from participating Coca-Cola brands.

The limited edition “8 Prosperity” designs will be available from 25 Dec 2017 and the golden opportunity ends on 25 Feb 2018. For more details, please call 603-9054 6300 or visit Cokeurl.com/CNYMY2018.

The Coca-Cola Company in Malaysia

In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).

Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.

From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.

For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Negeri Sembilan Charity Home Gets A Refreshing Makeover from Coca-Cola And Akzo Nobel Paints

Volunteers and children from Pertubuhan Baitul Mahabbah pose happily at the end of the day

15 January 2018

The Coca-Cola Charity Golf Day, which raised RM100,000 for Pertubuhan Baitul Mahabbah has resulted in a refreshed, Dulux paint job for its home in Rasa, Negeri Sembilan where the non-profit organisation provides a safe haven for financially disadvantaged children and orphans.

Volunteers from Coca-Cola Malaysia and partner for the event – Akzo Nobel Paints Malaysia which makes and sponsored the Dulux paint – repainted the walls and thematic murals in the children’s rooms as well as the fencing wall outside the girls’ and boys’ hostels.

They also cleaned up the external area of the hostels, put up fresh curtains, installed new cabinets and study tables, and did repair work.

While the home was being refurbished the 35 resident children, ranging from the age of 6-12 years, together with the four caretakers were taken for a fun filled outing to Petrosains and the National Bird Park in Kuala Lumpur.

“It is such a lovely gesture for the children and they really enjoyed their day out. To then come home to see the new furniture, painted walls and everything looking fresh brought even more joy to them,” said Noraini bt Yaakob and Siti Hajar bt Ismail from Pertubuhan Baitul Mahabbah.

Upon their return, the children were greeted by the Chief Executive Officer of Coca-Cola’s Bottling Investment Group Malaysia-Singapore-Brunei, Gareth McGeown, and Akzo Nobel Paints Malaysia’s Head of Marketing, Shinta Iswandani along with the volunteers who had been working furiously throughout the day to surprise the children.

“Being able to bring a positive impact and improve the lives of the children at Pertubuhan Baitul Mahabbah is something that we are happy to do, especially with the wonderful support from our partners, customers and suppliers who helped us raise the funds during the golf tournament and today with Akzo Nobel, which has generously sponsored its paints and resources to make this community project a success,” said McGeown.

Speaking on behalf of the Dutch paintmaker, General Manager of Akzo Nobel Paints Malaysia, Indra Laban said, “In line with Akzo Nobel’s commitment in making people’s lives more livable and inspiring, we are happy to partner with Coca-Cola in making this community program a successful one. Children are our hope for tomorrow, which is why we want to support them to unleash their potential and inspire these children to be more creative, positive and cheerful through colours.”

The Coca-Cola Company in Malaysia

In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).

Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.

From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.

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