Creates ‘Take Your Life Back’ Campaign To Educate On Safe and Responsible Pain Relief Usage

Shah Alam, October 2, 2018  – Quick, what is the most common neurological problem seen by doctors worldwide? According to World Health Organisation almost half the world’s population experiences some form of headache each year[1].

 For the majority, we tend to rely on the proven standby of Paracetamol for fever and pain relief, only seeking medical assistance if the pain becomes too much to bear, or the fever does not come down. For others the cost, time and inconvenience of seeking medical treatment for what is perceived to be relatively minor problems requires some knowledge and familiarity with over-the-counter medication.

You are not alone with your paracetamol tablets in first aid kits, medicine cabinets, office drawers, handbags and backpacks as a standby for everything from the first signs of a flu, cold or headache.

Paracetamol was discovered in 1877[2].  and has been extensively studied for safety and efficacy, making it safe and effective when used as directed[3]. It is the most commonly used medication for pain and fever in both the United States and Europe[4]. It is on the World Health Organization’s List of Essential Medicines, the most effective and safe medicines needed in a health system[5]

It is found in more than 600 different medicines including prescription and over-the-counter pain relievers, fever reducers, sleep aids as well as in cough, cold and allergy medicines. The affordability and easy availability of Paracetamol can however result in over-reliance and overuse.

Guardian is a trusted name in Malaysia for over 50 years. It   operates a chain of over 400 stores, providing a variety of Pharmaceutical, Health and Beauty products to more than 2.5 million Malaysian customers a month.

Enter Guardian’s Fever and Pain Relief Tablet 500mg, a trusted and proven generic paracetamol solution, and the ‘Take Your Life Back’ education and awareness program to help consumers understand safe dosage of this medication, and  when they should seek medical help.

Guardian is delighted to offer this affordable paracetamol pain and fever relief range as a first option to light to moderate pain linked to cold and flu, while educating on responsible usage.

This tablet contains a paracetamol formulation that is an analgesic and antipyretic agent which relieves fever, headache and muscular pain caused by cold and flu. It is gentle on the stomach.

Available as 500mg tablets in blister pack strips it retails for RM3.10 for 10 tablets, RM8.90 for 30 tablets and RM26.00 for 100 tablets at all Guardian outlets nationwide.

It is the same as brand-name paracetamol in dosage, safety, effectiveness, strength, stability, and quality, as well as in the way it is taken and should be used. The only difference is that it is priced even more affordably. As a trusted health and beauty chain, Guardian Fever and Pain Relief Tablet 500mg is made in line with good manufacturing practices.

The Guardian Take Your Life Back paracetamol education and awareness campaign recommends five simple steps to use paracetamol safely.

Step 1

Read the ‘Drug Facts’ information on any OTC or prescription label, then follow the direction.

Step 2

Pay attention to:-

• How much paracetamol is in a single dose
• How many hours before you can take another dose
• How many doses are safe in a single day
• Dosage for children and for adults

Step 3

Don’t take more than directed, even if your pain or fever isn’t better. Taking more puts you at risk for liver damage. A visit to a medical professional is recommended if the pain or fever persists.

Step 4

Don’t take more than one medicine at the same time that contains paracetamol.

Step 5

Don’t drink alcohol when taking medicines that contain paracetamol.

Always ask your healthcare provider or pharmacist if you have questions about dosing instructions or medicines that contain paracetamol.

Pricing and Availability

Guardian Fever & Pain Relief Tablets 500mg are available at all Guardian outlets nationwide, at RM3.10 for 10 tablets, RM8.90 for 30 tablets and  RM26 for 100 tablets.

[1] http://www.who.int/news-room/fact-sheets/detail/headache-disorders

[2] Mangus, Brent C.; Miller, Michael G. (2005). Pharmacology application in athletic training. Philadelphia, Pennsylvania: F.A. Davis. p. 39. ISBN 9780803620278. Archived from the original on 2017-09-08

[3] Russell, FM; Shann, F; Curtis, N; Mulholland, K (2003). “Evidence on the use of paracetamol in febrile children”. Bulletin of the World Health Organization. 81 (5): 367–72.

[4] Aghababian, Richard V. (22 October 2010). Essentials of emergency medicine. Jones & Bartlett Publishers. p. 814. ISBN 978-1-4496-1846-9. Archived from the original on 17 August 2016.

[5] “WHO Model List of Essential Medicines (19th List)” (PDF). World Health Organization. April 2015. Archived (PDF) from the original on 13 December 2016. Retrieved 8 December 2016.

Cyberjaya, September 25, 2018 – The Deputy Minister of Youth and Sports, YB Steven Sim launched Fresh Breath For Malaysia, a youth empowerment and digital communication campaign by Guardian Malaysia and Limkokwing University of Creative Technology, here, today.

A recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath[1]. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath[2]. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously[3].

Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide held the campaign in conjunction with the introduction of its new Fresh Mouth 6 Actions mouthwash range.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten entries across two categories.

According to the Deputy Minister of Youth and Sports, YB Steven Sim, the Fresh Breath for Malaysia campaign offers youth for Malaysia and around the globe the opportunity to be facilitators of change who can communicate from the heart and responsibly on an issue that afflicts many.

“Today you take on oral care, tomorrow you take on even greater issues. A large part of the openness in Malaysia is driven by digital life as the reach and impact are profound. The challenge is to communicate responsibly and with kindness when tackling sensitive issues. The Fresh Breath for Malaysia campaign by Guardian and Limkokwing is a good platform to empower and to incentivise youth to have their say,” YB Steven Sim said.

More than 100 entries were received from Limkokwing students, with 20 shortlisted  entries sharing the rationale for their work before the Deputy Minister of Youth and Sports, the top management of Guardian and Limkokwing, industry partners and more than 500 of their peers.

Guardian Health and Beauty Sdn Bhd, Chief Executive Officer Mr Soren Lauridsen said of the Fresh Breath for Malaysia campaign: “It is a platform for youth to be empowered to trust their vision of tackling the ‘taboo’ issue of bad breath in inspirational ways that allow more people to join the conversation on better oral hygiene with passion. They will have done something meaningful and important for many Malaysian youth – getting the problem of bad breath out in the open, and offering a way to talk about it.”

The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities[4].

Limkokwing University’s Industry Empowerment Senior Vice President, Dato’ Raja Aznil Raja Hisham explained that the university and its students are uniquely suited to give a different perspective to the Fresh Breath for Malaysia campaign.

“Our Cyberjaya campus hosts students from 160 countries. The multicultural milieu on campus gives rise to work that has a depth and breadth of creative global thinking and implementation that show through in the submissions we have received for the Fresh Breath for Malaysia campaign. The exposure that they have received and the industry experience they have received through this campaign is good preparation for their future careers. This 40-year track record gives the University an enormous advantage in providing valuable experiences to students. Limkokwing students work with some of the largest and most successful brands worldwide that market a wide range of products now including Guardian. This unique collaboration with industry has also been extended to build competitiveness and global reputation through innovative design and effective branding.” Dato’ Raja Aznil explained.

Limkokwing University is a multicultural learning institution that provides students with industry exposure. Students gain industry insights and professional networking opportunities giving them the extra edge needed to succeed in a globalised environment.

Online voting will begin on September 20, and the best digital communication campaign for Fresh Breath for Malaysia will be determined via the deliberation of an industry panel and online votes.

Pricing and Availability

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.

[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral malodour among dental students. J Med Dent Sci, 62(2): 33-41 https://www.ncbi.nlm.nih.gov/pubmed/26183831

[2] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control

[3] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control

[4] https://www.ada.org/en/member-center/oral-health-topics/mouthrinse