As Malaysians get ready to watch the 2018 FIFA World Cup Russia™, Coca-Cola – an official sponsor of the event – has a lineup of activities and items to bring the excitement beyond the TV screen, including limited edition packaging featuring country colors of popular teams and the host country.
Available from now while stocks last the collection of eight designs features Russia, Brazil, Argentina, Spain, France, Germany, Portugal and Japan.
Football fans stocking up on refreshing Coca-Cola beverages to enjoy during the matches also have a chance to win a variety of official Coca-Cola 2018 FIFA World Cup Russia™ merchandise from various retailers as well as special offers throughout this period and even win a trip to Russia to watch a match live!
The Coca-Cola truck and roving teams will travel to 87 locations around Malaysia to add to the excitement with games, screenings and other on-ground activities. The rovers will be visiting selected retail outlets, McDonald’s restaurants, GSC cinemas and the ever popular mamak shops.
On the global front, Coca-Cola has developed a set of TV commercials to be aired in over 200 countries and teamed up with artist Jason Derulo to create Colors – The Coca-Cola Anthem For the 2018 FIFA World Cup™ which captures the unity that football brings to fans and players alike. Watch it at http://www.jasonderulo.com/news/jason-derulo-releases-official-music-video-colors-coca-cola-anthem-2018-world-cup-83926
“Coca-Cola is one of the longest-standing corporate partners of FIFA with a history dating back to 1950. Many Malaysians are passionate about football so we want to bring the excitement of every FIFA World Cup close to them,” said Ahmed Yehia, Country Manager for Malaysia-Singapore-Brunei, The Coca-Cola Company.
The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950.
FIFA and The Coca-Cola Company extended their long-time partnership to until 2030. The renewed commitment by Coca-Cola in the non-alcoholic beverages category includes cash and in-kind products and services in support of the broad spectrum of FIFA-organized events around the globe, including the FIFA World Cup, FIFA Women’s World Cup, FIFA U-20 World Cup, FIFA U-17 World Cup, FIFA Beach Soccer World Cup, FIFA Club World Cup, FIFA Interactive World Cup, FIFA U-20 Women’s World Cup, FIFA U-17 Women’s World Cup, FIFA Futsal World Cup, and the FIFA Confederations Cup.
Coca-Cola also continues to sponsor the closely watched FIFA/Coca-Cola World Ranking for men’s national teams and FIFA Women’s World Ranking.
The Coca-Cola Company in Malaysia
In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), low and zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Coca-Cola Stevia, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).
Coca-Cola has invested over RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.
From recycling through partnerships with the Malaysian Nature Society, Global Environment Centre, Reef Check, MareCet, Waste Management Association of Malaysia and Universiti Putra Malaysia; and working on water projects with Muslim Aid Malaysia and Raleigh International to provide access to clean water for more than 23,000 villagers in rural Sabah, to economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.