Home Dairy Flavoured milk Mengniu taps mass market with new YoyiC Milk Drink

Mengniu taps mass market with new YoyiC Milk Drink

Image from YoyiC Indonesia

Chinese dairy giant Mengniu has added a new range of flavoured milk under its YoyiC banner in Indonesia. The new YoyiC Milk Drink is made from imported New Zealand milk and is available in two flavours chocolate and strawberry.

Mengniu’s entry into the ambient milk segment comes after the company rolled out a comprehensive range of chilled yogurt including yogurt drink, probiotic drink and most recently spoonable yogurt. The ambient YoyiC Milk Drink will allow Mengniu to reach out to the mass market to circumvent the challenges faced by chilled dairy due to the under development of the chilled chain infrastructure in the country.

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