Indofood is recruiting individuals to become their Espressia Agent in Indonesia. The business model is simple, Espressia Agent just need to sell Espressia Es Potong. The Singaporean styled ice cream sandwich is an ice cream wrapped in a piece of bread. Consumers can enjoy the iconic Singapore ice cream sandwich without having to travel all the way to the island nation.
Espressia Agent sets Indofood apart from the other ice cream players where Indofood’s ice cream vendor is mobile, which means the vendor can reach out to consumers wherever there are. As a comparison, the business model of Aice is stationery. Aice vendors only sells ice cream from the freezer. However, Espressia Agent appears to sell only one type of ice cream but this could possibly change.
Indofood is also reaching out to more consumers by focusing on home party to sell its Tam Tam ice cream in a cup. The freezer is included as part of the package.