Danone Malaysia has introduced Dugro in carton packaging to make growing up milk convenient for toddlers and children on-the-go. The new Dugro UHT Ak-Tif is formulated for those aged 2 years onwards up to 36kg.
Dugro UHT Ak-Tif is fortified with Omega 3, 6, 9 and taurine as well as vitamin B12, acid folic and calcium to support the mental development and growth of the child.
The entry of Danone into the liquid ready-to-drink formula milk for toddler and children highlights the future growth opportunity for this segment, which is currently predominately dominated by powder. Malaysia is behind the shift towards liquid compared to neighbouring countries like Thailand, Indonesia and Vietnam due to the lack of affordable option and most importantly availability.