FGV Holdings Bhd, which makes SAJI edible palm oil, has introduced their newest cooking oil bottle with a palm-inspired design. The diamond-like shapes are designed to have sustainability in mind such as less usage of paper, plastic and lower carbon emission during transportation, according to Farhan Hafetz who is now with Baba’s as Communications and Consumer Marketing Manager. Prior to his new role, he was the Head of Group Marketing for FGV Products.
The result is a stronger, lighter and smaller bottle. Another interesting aspect of the diamond-like shape is that it “contributes to better oil visibility as it captures and reflects light at just the right angles on retail shelves”, explained Hafetz.
Moreover, the new SAJI has square bottoms resulting in less space occupied. Square bottoms also lower the overall carton size, thus allowing more cartons to fit into trucks and containers.