Providing consumers in Shah Alam with a one-stop solution for groceries and baking
KUALA LUMPUR, 15 June 2022 –. In a bid to make shopping for baking ingredients and essentials more accessible for bakers in Shah Alam, Bake With Yen (BWY), Malaysia’s largest baking supplies retailer, has announced the opening of a new store-within-a-store format in collaboration with Giant Hypermarket Stadium Shah Alam. Baking World, as the concept store is called, provides consumers with a one-stop solution to conveniently shop for groceries and all things baking.
BWY Group Chief Executive Officer Alexandre Rosso said, “As Malaysia’s largest baking supplies retailer, our promise to customers is to make it easy, affordable and enjoyable for everyone to bake. This includes creating a wide range of baking products available in convenient locations, and at low prices. The collaboration with Giant Hypermarket Stadium Shah Alam provides the local community with a variety of baking products that are all supplied by a baking specialist. This ensures consumers only get high quality items for all their baking needs, at affordable prices,” said Rosso.
“Baking World also makes it easy and convenient for customers to shop for a range of baking essentials and specialty products while doing their regular grocery and household shopping, all in one location. Additionally, the Baking World initiative allows us to continue educating Malaysians on the importance of baking. We see it as an essential life skill and want to continue providing local residents with the means and accessibility to learn it,” added Rosso.
Baking World carries a wide variety of baking essentials and specialty products, encompassing international, local and in-house brands. These products offer superior value given their quality and price points.
So head over to Giant Hypermarket Stadium Shah Alam, open daily from 8AM – 10PM and step into the Baking World to experience it for yourself. Do also keep an eye out for the Harga Hebat signs on specific products to enjoy great value throughout the year. For more information on other ongoing promotions and offers, follow Bake With Yen on Instagram and Facebook, or check out the website at www.bakewithyen.my.