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A Match Made in Dessert Heaven: Häagen-Dazs and Pierre Hermé bring the French flair to Malaysia

Beat the summer heat with a touch of luxury and ‘The Picasso of pastries’

KUALA LUMPUR, 15 MAY 2023 – France has arrived in Malaysia in the form of a brand-new Macaron Ice Cream Collection from luxury ice cream maker Häagen-Dazs and world-renowned pastry chef Pierre Hermé. To celebrate this partnership, Häagen-Dazs is also running a free scoop campaign at the Sunway Velocity Mall and Autocity Penang outlets!

“I am very excited to partner with Haagen-Dazs in developing this new range. For the past twenty years, I have been constantly creating and reinterpreting my macaron recipes, which is my favourite creative terrain. Whether it is the texture, the presentation, or the possibilities of expressing the ‘taste’, the macaron offers an ideal territory of expression for creativity,” said Pierre Hermé.

The Macaron Ice Cream Collection is a combination of Pierre Hermé’s handiwork and the iconic ice cream of Häagen-Dazs given form as a summer treat. The collection features three unique flavours that combine the crunchy chewy mini macaron shells which are added to the creamy ice cream. The blend brings the dreamy taste of Häagen-Dazs’ ice cream and the Pierre Hermé macaron’s signature almond flavour to perfect harmony.

The range includes three different flavours of ice cream: Strawberry & Raspberry for a sweet and summery flavour, the personification of French dessert richness that is the Double Chocolate Ganache, and the sweet and zesty Yuzu and Lemon.

Be on the lookout for the special limited-time menu at Häagen-Dazs’ shops, which serve exclusive recipes in collaboration with Pierre Hermé!

Macaron Parfait

Have a sundae-te of your dreams with the Strawberry & Raspberry or the Double Chocolate Ganache parfait. The parfait will be matched delectably with either Raspberry Sorbet or Salted Caramel ice cream, crunchy macaron shells, coulis or sauce, whipped cream and toppings.

Macaron Kiss Cone

Elevate your experience with cone delights with the Häagen-Dazs’ Macaron Kiss Cone! Choose any macaron ice cream flavour and match with a sorbet or ice cream and top it off with macaron shells, coulis, or sauce. If you’re looking for something Instagrammable and gorgeous, this is the treat for you!

Crush, Frappe or Smoothie, or all three!

Häagen-Dazs is also offering limited-edition beverages at their shops this season to match the macaron ice cream flavours! Pick the Yuzu Macaron Crush for all things zesty and citrus, a refreshing choice to stay cool for the summer. Those with a sweet tooth can revel in the Berry In Love Macaron Smoothie to savour the delightful mix of berries with ice cream and sorbet, topped with fresh strawberries. For a rich and luxurious choice, The Mocha Macaron Frappe makes for an indulgent beverage, filled with the Double Chocolate Ganache Macaron ice cream and salted caramel cappuccino ice cream, mixed with iced coffee.

La Vie En Rose Creation

Fall in love with the La Vie En Rose dessert, a regional exclusive treat for sharing! The delightful dessert is a burst of flavours starting with a mini ice cream cake centrepiece, embellished with Strawberry & Raspberry macaron ice cream scoops and Raspberry Sorbet, crunchy macaron shells, and fresh strawberries.

Celebrate with Le Macaron Cakes!

Share the fancy Le Macaron Cakes which come in two favourite flavour combinations: Double Chocolate Ganache Macaron and Cookies & Cream; and Strawberry & Raspberry Macaron and Raspberry Sorbet. A treat not only for the tongue but also visually, the cakes are exquisitely decorated with macaron shells and a glazed finish. Elevate your summer experience this year with Le Macaron Cakes!

Free Scoop Event

Mark dates June 15 to June 30 on the calendar as Häagen-Dazs’ Sunway Velocity Mall and Autocity Penang outlets are hosting a free scoop event while stocks last!

To redeem the free scoop:

  • Head over to Instagram @haagendazsmy
  • Use the “Which Macaron Ice Cream Flavour Are You” filter
  • Share and tag @haagendazsmy on your Instagram stories
  • Present the story to the Häagen-Dazs store team to redeem a free scoop based on the results!


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