Paper Planes, the pop-punk duo, is featured in Oishi Chakulza sparkling RTD tea. Oishi is taking the opportunity to connect with younger consumers through Paper Planes, who are known for appealing to teenagers, Gen Zs, and Generation Alphas. Their song “Song Yang Bad (Bad Boy)” has won the hearts of Generation Alpha.
Sizzler, the Thai steak and salad bar, has launched new dishes in celebration of Cheese Toast Month. The chain is expanding on the popularity of the classic Cheese Toast with the new Sizzling Beef Chopped Steak with Cheese, Triple Cheesy Fries, and Sizzling Cheesy Tomahawk Steak.
Sizzler has also introduced Mala Value Meal with a choice of fish, chicken and pork steak that comes with the mala sauce.
Kuala Lumpur, 8 September 2023 – This 9th September, as visitors step into Rumah Tangsi, Kuala Lumpur, they will enter a nostalgic setting, a scene that will remind them of a lively “kampung”. This is Kampung Buatan Malaysia, an event by ZUS Coffee, a local coffee chain that is known for its innovation. The air will be filled with the rich scent of coffee and the sound of community chatter. It’s more than an event; it’s an experience – a symbol of unity and pride for Malaysian-made products.
Kampung Buatan Malaysia is a part of the larger narrative – ZUS Coffee’s “Buatan Malaysia” campaign. Their campaign aims to challenge misconceptions and champion the truth about the quality of Malaysian-made products. As such, ZUS Coffee hopes that with this campaign, they can contribute to a shared vision of a future where Malaysia is recognised for promise and potential.
As visitors arrive at the iconic Rumah Tangsi, they will be greeted first by the inviting aromas from Lorong Makan ZUS located just outside. Here, foodies can dive into a world of mouth-watering specialties, including both local and international flavours, brought to life by local brands.
Once inside, visitors find themselves in Pasar ZUS, which stretches across both the ground and the first floor. This marketplace will set the stage for local brands to proudly display their unique products. At Kampung Buatan Malaysia, every corner, every stall tells a story. The story of Malaysians who dared to dream and build.
The Time Tunnel will not only showcase the growth of ZUS Coffee but also highlight their cherished partners: BOH, Inside Scoop, Julie’s, and Farm Fresh. These partners, who share similar humble beginnings, have joined forces with ZUS Coffee to create the products that Malaysians have come to know and love. The Time Tunnel will reflect not just the dedication of Malaysians to their homegrown brands, but also the power of collaboration and shared success in creating beloved Malaysian products.
Meanwhile, the aroma of ZUS Coffee’s latest innovation, the “Tarik Series,” fills the air. A tribute to the beloved Malaysian Teh Tarik, this series illustrates the nation’s capacity for creativity and evolution. It is a taste all Malaysians know and love, refreshed by the smoothness of ZUS Coffee’s signature Velvet Crème. A delightful fusion that mirrors Malaysia itself – a country with a rich heritage continuously reshaping its future.
The event promises more than interactive experiences. Spectators can look forward to performances by celebrated local artists such as Syamel, Kaka Azraff, and Andi Bernadee. Additionally, the event will showcase the richness of Malaysia’s cultural heritage with a mesmerising Tarian Muhibbah performance.
To further bring the concept and theme of the “Buatan Malaysia” campaign to life, ZUS Coffee has crafted a compelling campaign video titled “ZUS CoffeeOn Trial: Buatan Malaysia?” Featuring familiar faces such as comedians Kavin Jay and Ryan Howlett, entrepreneur Arieff Yong, and beloved local brands like Farm Fresh, Inside Scoop, BOH, and Julie’s, the video showcases the pride in being Malaysian-made.
Collaborative chapters of the “Buatan Malaysia” campaign also feature partners like BOH for the Tarik Series and Inside Scoop for a limited edition ice cream inspired by ZUS Coffee’s beverages. These partnerships underscore the extraordinary achievements that can be accomplished when Malaysian brands unite and work together towards a common goal.
This 9th September, we invite you to join us at Kampung Buatan Malaysia. Become a part of our story as we celebrate Malaysian heritage, innovation, and the collective power of local brands. Together, let’s appreciate, enjoy, and uplift the narrative of Malaysian-made products.
PETALING JAYA, 07 September 2023 – Pizza Hut Malaysia is proud to announce an exclusive collaboration with the iconic Teenage Mutant Ninja Turtles. In celebration of the heroes love for pizza, the pizza brand unveils its latest innovation: the Ooze Pedaz Pizza which will be available only in Malaysia from 7 th September 2023, for a limited-time-only.
The Ooze Pedaz Pizza features a generous drizzle of vibrant green specialty chilli padi sauce, making it a bold and spicy tribute to the beloved Teenage Mutant Ninja Turtles. This pizza is available exclusively in the Hut’s Meal and MyBox combo, with five mouthwatering flavours to choose from: Ooze Pedaz Deluxe Cheese, Ooze Pedaz Hawaiian Chicken, Ooze Pedaz Beef/Chicken Pepperoni, Ooze Pedaz Island Tuna, and Ooze Pedaz Super Supreme.
Pizza Hut Malaysia Chief Marketing Officer Emily Chong said “We are thrilled about this collaboration with the Teenage Mutant Ninja Turtles. The Ooze Pedaz Pizza pays homage to these legendary heroes and perfectly captures their adventurous spirit and love for pizza.
“While the franchise has collaborations with Pizza Hut all over the world, Malaysia is the only place with this one-of-a-kind spicy twist. We believe this limited-time offering will delight fans of both Pizza Hut and Teenage Mutant Ninja Turtles, unlocking an explosion of flavours that will surely satisfy eve the most daring taste buds,” she said.
Join Pizza Hut in embracing the ‘Cowabunga’ energy and stand a chance to win up to RM15,000 in Teenage Mutant Ninja Turtles merchandise every time you make a purchase on the Pizza Hut website or via the mobile app.
This unique culinary creation is available for a limited time only, so don’t miss your chance to embark on a pizza adventure like no other.
For more information and to stay updated on Pizza Hut Malaysia’s latest offerings, please visit www.pizzahut.com.my or follow us on social media at @PizzaHutMY.
KUALA LUMPUR, 7th September 2023 – MOJO Projects, one of Malaysia’s foremost names in the concerts and special events industry, today announced the fourth concert of the highly-rated MOJO Concert Series 2023 – Meendum SPB, set to take place on 9th September 2023 at Zepp Kuala Lumpur. The concert is touted as a tribute to the late legend of the South Indian music industry, SP Balasubrahmanyam, and most certainly promises to be a captivating trip down memory lane for fans of the late performer.
As it was with the previous three concerts, Zepp Kuala Lumpur continues to be the venue of choice for the concert series, which aims to enhance the experience for concertgoers in a more intimate setting while bringing people together to fully immerse themselves in their favourite songs. Coming in hot on the heels of the electrifying MOJO Live Jam Concert in July, the Meendum SPB Concert will feature a musical compilation of the legendary SP Balasubrahmanyam’s hits. These songs will be brought to life by an exciting ensemble of performers comprising of SP Charan, Mano, Anuradha Sriram and Srinisha – all of whom are renowned for their musical prowess and soulful vocals.
“The MOJO Concert Series 2023 has been and will continue to be the tangible representation of what we stand for as a company – as people who are diehard music fans ourselves, it is an honor to be bringing forth this experience for concertgoers on Malaysian shores,” said Ratna K. Nadarajan, CEO of MOJO Projects Sdn Bhd. “Amidst the fanfare and noise, what we are truly looking forward to is an immersive overall experience, and we can’t wait to take a trip down memory lane together with the rest of the fans in honor of the great SPB’s music and legacy. If you are a music lover yourself, this is a heartwarming experience you certainly do not want to miss,” he added.
SP Charan is the son of the celebrated late SP Balasubrahmanyam himself and a jack of all trades – an actor, singer, producer, and director who has bagged various awards including the Tamil Nadu State Film Award for Best Male Playback. Mano is an acclaimed artist, securing the prestigious “Kalaimaamani” Award from the Government of the State of Tamil Nadu and the Tamil Nadu State Film Award for Best Male Playback. Anuradha Sriram is a renowned star in the music scene, securing the Filmfare award for the best playback singer while Srinisha, an established star in her own right, was a contestant on Super Singer Junior 2, and later Super Singer Champion of Champions with numerous hits credited to her name.
Tickets to the concert will be available at www.excitix.com.my, or at the venue. Alternatively, contact 012- 2000505 for ticketing details.
School’s out and fun’s in! If you are at a loss for what to do this September holiday, fret not! From an amazing artistic adventure to mouth-watering treats and scrumptious feasts, we have got you covered. Fill up your calendar with these fun-filled activities for the whole family!
Appreciate the acoustics of Art and Heritage with Raffles Place Audio Tours
Raffles Art Tour
Embark on an immersive adventure – ART Tour, with the Raffles Place Audio Tours and discover the artistic beauty of Raffles Place like never before! Guided by local artist, Tim De Cotta, explore the district’s picturesque sculptures by artists around the world. These masterpieces will be featured in 8 locations and 3 bonus stops, each lasting from two to four minutes for you to interact with these prominent pieces. Visit the iconic locations including CapitaSpring, Ocean Financial Centre, Republic Plaza and CapitaGreen. Alongside Tim, celebrated artists Weish, Marc Gabriel Loh, Jeanette Adrienne Wee and Chris Chai lend their voices to guide you through these chiselled monuments, a breath of fresh air against the buzz of Raffles Place. Gather your friends and family and get ready to be amazed by this enriching journey through Raffles Place!
Get active with Dance Party Workouts at Raffles Place
Chase away the Monday blues with KpopX® Fitness – the perfect dance workout that combines your favourite KPOP songs and signature moves. Every Monday from 6:15pm to 7:15pm, join your friends and family for a rejuvenating aerobic and body toning workout that will boost your stamina, coordination and flexibility!
On Wednesdays from 6:30pm to 7:30pm, get your blood pumping with the Glow Stick Dance Part Workouts. Light up Raffles Place Park as you jam to these mood-lifting tunes and work off those mid-week blues! Head over to Healthy 365 to sign up – hurry and don’t miss out as slots are limited!
Unwind and Grab a Delicious Bites Around Raffles Place
[From Left to Right] Namino Hana (#B1-23), Coffee Academics (#01-03)
Embark on a mouthwatering gastronomical adventure around Raffles Place. Namino Hana at One Raffles Place serves up an authentic Japanese experience with their fast-casual bento box meals. Enjoy their house speciality, Chicken Teriyaki Bento with tender, saucy chicken teriyaki, served with a perfectly runny Ajitsuke egg, mushrooms and nori over a warm bed of fluffy Japanese rice.
Be greeted with the fragrant aroma of freshly brewed coffee as you step into Ocean Financial Centre. Located in the glass lobby, Coffee Academics’ skilful baristas will be sure to offer only their best brew to you. Savour their java gems including the Sugared Lattes series that boasts only all-natural sugars, perfect for an afternoon energiser!
Over 200 exhibitors and brands, and a stellar speaker line-up have confirmed participation; visitors will witness product launches, celebrity chef demonstrations, three highly anticipated competitions, and more!
Singapore, 5 September 2023 – From 26 to 28 September 2023, dive into a world of innovation at Speciality Food & Drinks Asia (SFDA) – Southeast Asia’s premier trade show for artisan, gourmet, and fine food and drink products and solutions. Held at the Sands Expo & Convention Centre in Singapore (Halls B & C) and co-located with the second edition of takeaway and delivery exhibition Food2Go, SFDA is expected to host up to 8,000 trade visitors and over 200 exhibitors and brands from across the world.
Food industry members at SFFA 2022, now known as SFDA 2023
Graced by distinguished industry guests and delegates, SFDA brings together trade professionals from the entire F&B industry, including restaurants, pubs and bars; meat and poultry; and speciality coffee and tea, to explore new products, create business opportunities, and share solutions to overcome industry challenges. With technological advances set to revolutionise and further boost the industry, a key focus is on embracing the digital shift in areas such as food service, packaging and production.
Visitors will be able to experience product showcases at the showgrounds, witness celebrity chefs such as MasterChef Singapore Season 4 contestant Mandy Kee and Executive Chef Victor Loy conduct cooking demonstrations at the Fine Food Live Stage, attend engaging panel discussions at the Innovation Stage, and taste the finest and newest brews at the Tap Room.
Curated list of exhibitors
SFDA and Food2Go feature a stellar lineup of exhibitors including up-and-coming products and brands such as Limwood Gourmet, Irish Duck Company, Jeonbuk Institute for Food-Bioindustry, Unox, Isle Grocer & Co, LAP Spirits, and Allpress Espresso, among many others.
On top of a Singapore Pavilion showcasing some of the finest local products and suppliers, SFDA will also feature international exhibitors from 15 other countries including Belgium, China, Hong Kong, Ireland, Italy, Japan, Malaysia, the Philippines, Poland, South Korea, Taiwan, Turkey, the United Arab Emirates, the United States and Vietnam.
Not-to be-missed line-up of competitions
Innovation Stage at the inaugural Food2Go 2022
Big Idea Ventures (BIV) – the most active FoodTech investor in the world – will be hosting the international finals of the first-ever Big Idea Food Competition to identify the best innovations in alternative protein. BIFC builds new entrepreneurial ecosystems, identifies world-class talent and invests in the future of food entrepreneurs across Asia. The grand prize of BIFC is a US$200,000 investment package and automatic inclusion into Big Idea Venture’s Cohort #8 accelerator program.
Butchery demonstrations at SFFA 2022, now known as SFDA 2023
The first-ever ASEAN Butchery Competition, hosted by Montgomery Asia and the Meat Traders Association Singapore (MTA), will bring together meat professionals from the region to showcase their workmanship skills in meat carving and presentation, for the title of ASEAN’s best butcher and a grand prize of S$5,000.
Making a highly anticipated return is the Singapore National Coffee Championship, organised by the Singapore Coffee Association in partnership with Speciality Coffee & Tea Asia (SCTA). Singapore’s top baristas will compete in the Singapore National Latte Art Championship, Singapore Cup Tasters Championship, Singapore National Barista Championship and the Singapore National Brewers Cup, with the winners representing Singapore in the World Coffee Championships 2024.
Prominent speakers and insightful panel discussions
To foster knowledge transfer within the industry, engaging panel discussions will provide insights crucial to innovation, business growth and sustainability. Industry leaders from organisations such as Grab, Deliveroo, foodpanda, Association of Catering Professionals Singapore, APAC Society for Cellular Agriculture, and A*STAR will delve into topics such as partnerships in the food delivery industry; the ethics of dining reservations; the future of speciality food retail and distribution; and the path towards food security, among many others.
New products showcased at SFDA
SFDA will also witness the industry bringing the latest products and offerings to the table, and brand-new product launches by a myriad of exhibitors. These include LEI food & drinks’ organic and premium not-from-concentrate juices; Isle Grocer & Co’s selection of hams, pate, olive oil and herbs; Wake the Crew’s cold brew coffee concentrate sachets; Choya Umeshu South East Asia’s extra smooth choya; Noomoo’s artisanal oat milk; VektroPack’s new recyclable packaging; Ecospec NovelTech’s beverage treatment products; Sanz Pte Ltd’s new hygienic cutlery dispenser; and Smart Minds Holdings Limited’s SaaS logistics solutions; and many more.
Supported by leading industry associations and sponsors
SFDA is backed by leading Strategic Partners such as the Singapore Coffee Association, Meat Traders Association, and the Singapore Manufacturing Federation – the Strategic Partner of Food2Go. Supporting Partners of the event include the Singapore Agro-food Enterprises Federation, ASEAN Coffee Federation (along with its 10 country representatives), Asia-Pacific Society for Cellular Agriculture, Club Managers Association of Singapore, Association of Catering Professionals of Singapore, Hospitality Purchasing Association Singapore, Singapore Retailers Association and the Food Bank Singapore, and many more.
Trade visitors can register here to gain first-hand exposure to the latest products and cutting-edge advancements in food innovation, and network with key players in our vibrant F&B industry. Lucky visitors can stand a chance to win a speciality goods hamper (S$200) and a brand-new Thermomix TM6 (worth S$2,550). Terms and conditions apply.
● Strongest business performance to date with 3x growth compared to 2019 ● From 8 – 22 September, celebrate Klook’s Birthday with over US$9 million in deals and prizes, including 9 all-expense paid trips anywhere in Asia ● Official Launch of Klook Kreator Program, enlisting over 1,000 Influencers to celebrate Klook’s Birthday with inspiring, fun social travel content
Singapore, 7 September 2023 – With travel recovery in full swing since the pandemic, Klook, Asia’s leading platform for experiences and travel services, records its strongest performance to date as it celebrates its 9th anniversary.
Despite the constraints of the first full year of travel recovery in Asia, with flight capacity still well below pre-pandemic levels, Klook has seen an impressive threefold increase compared to 2019. The business has also hit US$3 billion in annualised gross booking value, underscoring its market leadership as the leading experiences-first platform in Asia.
“2023 is proving to be a record year of Travelsilience, where travel and resilience intersect. While we are in the early stages of travel recovery in Asia Pacific with persisting constraints in flight capacities, we’ve achieved astounding growth. Travellers are showcasing their resilience, and our business has surged threefold, primarily driven by a remarkable increase in spending—soaring by over 50% on our platform. This growth is underpinned by the diverse variety of additional products and services we’ve introduced, ranging from rail and car rentals to staycations and even more unique experiences,” said Ethan Lin, CEO and co-founder at Klook. “We anticipate that by 2024, as flight capacity fully recovers and travel becomes more affordable, it will unlock even greater demand, further solidifying our position as the region’s leading experience-first platform.”
Experiences As The New Coveted Currency Especially For Millennials And Gen-Z
In a recent study surveying Asia Pacific travellers across 12 origins (appendix A), experiences emerged as the new coveted currency for the next generation of travellers, with 85% of millennials and Gen Z willing to spend and invest in these unique experiences. As travellers prioritise experiences and seek to discover and share them on social media, Klook is doubling down on its social content marketing expertise with the launch of Klook Kreators, an industry-first influencer affiliate program with social media at its core.
Starting with its 9th Birthday festivities in September, the company is redirecting almost all of its advertising budget from conventional media channels into digital content creators; in what would be the brand’s first Social and User-Generated Content (UGC) powered online sales campaign.
“We’re witnessing a profound shift in how the next generation of travellers finds inspiration for their holidays. This transformation is no longer a trend, it’s the new normal, especially among Gen Z travellers in the Asia Pacific who heavily rely on social media. To meet this demand for authenticity and immersive experiences, we’re significantly increasing our investment in digital content creators,” said Eric Gnock Fah, COO and co-founder of Klook. “Our focus isn’t just on any content, it’s about diving deep into user-generated content that’s mobile-friendly, snackable, authentic, and highly shareable—everything that ignites wanderlust and enhances travel experiences. As authenticity now shapes the way we travel, our aspiration is to build the world’s largest social travel community, facilitating exploration and discovery of destinations and experiences.”
Celebrating 9th birthday with the Biggest Ever Travel Festival and US$9 million in giveaways
As Klook’s 9th anniversary coincides with the approaching year-end travel season, the
company is proud to unveil its grandest travel festival to date. With over US$9 million worth of deals and prizes up for grabs globally, this festival presents an array of unbeatable deals not to be missed from 8-22 September:
Mega deals and discounts from over 400 merchants and across 14 destinations
around the world. Exciting deals include Buy-1-Get-1-Free tickets to Everland Korea,
Universal Studios Japan and exclusive packages for the new World of Frozen in Hong
Kong Disneyland, among many others that travellers love
New Joy Saver Vouchers saving up to 80% off that can be purchased and used later on any activities, transport or hotel bookings when your travel dates are firmed up. If travel plans change, fret not – simply opt for a full refund
The Great Travel Quizventure – Klook’s travel trivia game pitting avid explorers around the world against each other. By putting their knowledge and wanderlust to the test, players are guaranteed sure-win prizes as long as they play for a minimum of 3 days with the top 9-scoring ones winning all-expense paid trips including flights, hotel and experiences anywhere in Asia.
Speech by Tuan TPGB Khairuddin Bin Jamaluddin, Ketua Balai Bomba Bandar Baru Bangi
BANGI, 29 August 2023 – Etika has once again organised its 1-day Health, Safety, and Environment (HSE) programme and exhibition at their Bangi office. Traditionally an in-house affair for Etika’s employees, this year’s programme access was extended to the public, particularly those residing in the Kajang and Bangi areas in their aim to cultivate good safety practice and behaviour in their workplace and beyond.
An annual tradition at Etika with the 2022 programme edition proving to be a resounding success, the company has planned engaging programmes to heighten safety awareness and foster a culture of well-being. An upgraded edition from its previous years with Etika opening its doors to the local community, some of the highlights during this year’s HSE Day include blood donation drives, health screenings, informative exhibitions, as well as road and fire safety demo conducted by government agencies.
From Left to Right: Mr Tan Chee Leong, VP Manufacturing (Left), Tuan TPGB Khairuddin Bin Jamaluddin, Ketua Balai Bomba Bandar Baru Bangi, Mr Nazurudeen Meerah Ghany, SVP HR (Centre), Tuan Ruhai
Santharuban Thurai Sundaram, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei) said “Our primary objective behind the HSE event first and foremost is to increase employee safety awareness and prevent workplace incidents, while ensuring we adhere to our commitment to achieving minimum lost time injuries (LTI) or accidents. As we achieve this commitment, we also note that it is pertinent that continuous good safety practice and behaviour is an aspect that needs to be paid attention to even outside of our workplace. Through this year’s programme with the local community from Kajang and Bangi, Etika hopes to be able to extend the positive impact beyond our organisation’s walls and making a change in the lives of our community.”
Etika firmly believes in the effectiveness of behavioral-based safety practices to prevent workplace incidents and ensure the safe return of employees to their homes. Committed to undertaking operations and bringing excellence forward per its vision of “Happiness Made Simple – We Care, We share, We Grow Together”, Etika encourages practicing these principles within the workplace and in daily life, promoting a safer society for all.
Eelin Lim (right), a health enthusiast, upskilled other Shopee sellers on their journeys to success
KUALA LUMPUR, 5 September 2023 – Three #ShopeeSapotLokal businesses owned and founded by women — Mamami Shoppe, Racing Passion Moto (RPM), and BeNourish — show how Malaysian women can drive businesses with a purpose and succeed online.
Felicia Tan, is the CEO and founder of Mamami Shoppe*, which has been on Shopee for five years, selling healthy, organic food. She transitioned what was originally a strictly-offline family business led by her mother in Penang, with a family warehouse and legacy vendor suppliers to an online format in order to ensure her late mother’s values of making healthy lifestyles accessible to all lives on.
Employing over 50% women, her business has contributed to the livelihoods of approximately 30 locals and over 20 local vendors, each supporting up to three dependents in Selangor (a total of about 150 household dependents). Among the bestselling products from Mamami that cater to local preferences are Organic Wave Matcha Overnight Oats and Vegan Rendang Curry.
Patricia with Mamami Shoppe’s popular range of Organic Wave
“Our unwavering commitment to our core values over the years has paved the way for a remarkable growth, with a 20% increase in business since 2008. As Malaysia is a multiracial country, we wanted to ensure that everyone is able to commit to a healthy eating lifestyle with peace of mind. As such, we spent three years obtaining the Halal-certification from Jakim as it is a commitment to our users.” said Patricia Vazquez, Business Development Director of Mamami Shoppe.
Karen Tee speaking on Delivering Value to Potential Buyers at Shopee Seller Summit
Karen Tee, the owner of Racing Passion Moto (RPM)**, is introducing female diversity and inclusion into a traditionally male-dominated field of automotive accessories and riding gear. Not only does she hire women with no formal work experience or education in this sector who are housewives, and mothers with grown kids; she also allows an employee to bring her autistic child to work. She finds a place for them in her business: they work as packers for products and during the MCO they actively supported the local community with essential good donations.
As a ShopeeXpert Certified trainer, Karen went from zero experience in e-commerce to becoming a Shopee Preferred Seller within a year. She spoke about serving customers at Shopee’s 2023 Seller Summit, teaching 1,200 value-based sellers on Delivering Value to Potential Buyers.
“I actively coach sellers during Shopee Webinars as my way of giving back. My customers are loyal to me for the last 4 years because of the personalised interactions between my store and the customer; we are always helpful on any issues. As a value-based business, the platform features most helpful in driving my store’s message to relevant audiences has been Shopee Ads, Shopee’s intuitive user interface, and the app’s listing creations and keywords.”
BeNourish***, solely distributed by Eelin Lim on Shopee’s platform, is similar to Mamami Shoppe in that it emphasises health and immunity across generations, including product lines catering to health concerns of young and old Malaysians alike. In fact, its line of Gummies Imuno with Elderberry Extract caters to Malaysian kids with halal certification and no sugar additives. Eelin, a health enthusiast at heart, and ShopeeXpert like Karen, has not only grown her own business by over 300% since inception, but upskilled other Shopee sellers like herself on their journeys to success.
“We decided to be the sole distributor of BeNourish health supplements to increase immunity among the local Malaysians after understanding the demand for it during MCO. My store supports the local community in Selangor state through our business. We hire 10 local staff thus supporting an estimated 30 people,” said Eelin. Today, the store — which has a perfect 5.0 user rating — distributes health supplements that are all locally-made, natural, vegetarian-friendly, and Halal-certified all over Malaysia. “The Shopee feature that is most helpful for my store, I feel, has been Shopee Mall to strengthen branding and Affiliate Marketing Solutions to drive health awareness.”