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Sido Muncul launches new functional drink with vitamin C, D3 and zinc to improve immunity

Indonesian jamu maker PT Industri Jamu Dan Farmasi Sido Muncul Tbk (Sido Muncul) has launched a new functional drink Vitamin C1000 + D3 + Zinc. Sido Muncul Vitamin C1000 + D3 + Zinc delivers the functional benefits of vitamin C, vitamin D3 and zinc to enhance the immune system. Other ingredients include honey, vitamin E, and vitamin B3, B6 and B12.

What is interesting about the new functional drink is that it doesn’t have jamu ingredients. Instead, what it shows is Sido Muncul is also trying to capture opportunities in the non-jamu functional beverage space.

Sido Muncul Vitamin C1000 + D3 + Zinc is available in orange and lemon.

Wings delivers fun with new Ale Ale Funflava Cocopandan

Image credit: https://agrikan.id/

Wings Food has introduced Ale-Ale Funflava with Ale Ale Funflava Cocopandan as the first product under the range. Priced at IDR 1,000, Ale-Ale Funflava is an affordable beverage  and comes in a flexible cup format. The company selected cocopandan as a the flavour as cocopandan is a popular drink during the Lebaran period.

ISOPLUS isotonic drink now with coconut water to improve hydration

Indonesia’s Wings Group has launched ISOPLUS Coco as an isotonic drink featuring coconut water. The addition of coconut water extracted from young Thai coconuts helps to improve the beverage’s hydration properties.

The debut of ISOPLUS Coco in the lead up to Ramadan comes at the right time as Muslim consumers need to improve their body’s fluid intake during the fasting month.

Sappe renames Sappe x Takabb as Sappe Yinyang

Thailand’s Sappe has renamed its Sappe x Takabb herbal functional shot as Sappe Yinyang. The company first launched the herbal functional shot two years ago in a collaboration with Takabb, which is known for its anti-cough pill.

Sappe Yinyang helps to relieve sore throat and clear your throat with cooling herbs to lower the body’s temperature. This product still has relevance especially given the worsening air quality in the country.

Sappe said it is preparing to roll out more products under this new brand focusing on using herbs to deliver functional health benefits to consumers. The formulation remains unchanged. Given the sucess of Sappe x Takabb, we believe the company is now renaming it under its own brand to bring this concept further.

Sappe Chief Executive Officer Ms. Piyajit Ruckariyapong said “Sappe Yinyang has the same ingredients and formula of Sappe x Takabb. It is made from monk fruit, licorice, lime, and Indian gooseberry that help soothe the throat and have cool effect to cool down the heat in your body. It has the same old good taste as you can sip it every day to forget that you have phlegm in the throat. The product comes in a new design of 50 ml glass shot bottle priced at 29 baht each. We set the sales target of at least 100 million baht and target the pre-aging consumers at 45 years old and above, and those who have throat irritation who are looking for herbal products to ease it.”

Shopee Malaysia – New Generation of Malaysians Shop Value-Based Online

KUALA LUMPUR, 27 MARCH 2023 – New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over ‘new’.

Over the last three years, Shopee marketplace saw consumers putting value-based shopping into practice with a total 1.4 million items sold that were demo units, warehouse clearance items with minor defects, bundled goods, and also pre-owned products. 50% of these were FMCG categories Baby and Toys, Groceries and Pets, and Health and Beauty, 27% pre-owned fashion, 17% lifestyle items (Home and Living, Outdoor Sports, Hobbies, Games and Books) and the remainder used Electronics.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Value-based shopping is clearly the future. Generation Z shoppers on our marketplace are telling us with their keyword searches that for every 6 times they look for something new, 4 other times, they are looking for something pre-loved, recycled, reused or display units. They are exercising their purchasing power in a very deliberate way, and it’s humbling to be able to meet the needs of this group of consumers by connecting them to sellers who are aligned with their values.”

“Shopee makes it easy for Malaysian sellers with stocks to clear to list their pre-loved goods and describe and show users the conditions they are authentically in so that people can make smarter shopping decisions. In February 2023, we saw an estimated 15% increase in pre-loved SKU listings compared to the same month last year. We believe that we make it easier for our consumers to shop with more value online,” Soh concluded.

The most popular warehouse clearance supplies were hand sanitisers as Malaysians increased their need for personal hygiene protection. As households economised on spending, overstock but affordable skincare, cosmetics, and personal care products were hot in demand. Unsurprisingly, shoppers also chose ‘pre-owned’ over ‘new’ with baby and children accessories, baby and children toys, and pet accessories that get outgrown with age.

Influencers’ content on Shopee Live has also been shifting to cater to value-based and purposeful shopping decisions. Throughout the last three years, livestream sellers recorded four times more pre-loved orders sold and twice as much live streaming content for pre-owned products compared to new products. This could be attributed to the authenticity generated by influencers demonstrating pre-loved units in their genuine condition along with positive messages shaping sustainable mindsets.

Shoppers keen to support recommerce can type the following keywords on Shopee’s search bar: “pre-loved”, “bundled”, “warehouse clearance”, “thrift”, “second hand”, “used”, “demo unit” and “pre-owned”. In addition, users can find titles for preloved Live Streams available to view in the Shopee mobile app. Shopee users should also note that from 24 March, Shopee has introduced ‘Change of Mind’, a free return and refund feature for the entire Fashion segment on the marketplace,  to enable a ‘want not, waste not’ mindset this Ramadan and Raya.

  1. Shopee Platform Data focuses on the Pre-, During, and Post-Pandemic Timelines and Trends from 1 February 2020 – 28 February 2023

Suntory takes BOSS Coffee to Singapore

Suntory’s BOSS Coffee is now available in Singapore. BOSS Coffee is described as having an authentic taste from Japan. The new RTD cofee is available at 7-Eleven and comes in Latte and Black No Sugar flavours.

BOSS Coffee is the number one bestselling ready-to-drink coffee brand in Japan. BOSS Coffee uses the Flash Brew technique – brewed hot to extract the coffee goodness and chilled fast to lock the aroma and quality.

Suntory PepsiCo Beverage (Thailand) first launched BOSS Coffee in Thailand in 2021 to tap the local premium coffee market. BOSS Coffee is also making waves in Australia and New Zealand after having being introduced in those markets in 2019.

New Tiger Soju-Infused Lager has an alcohol content of 5.5%

Heineken has launched Tiger Soju-Infused Lager in Singapore. The new soju-infused lager is Heineken’s take on the South Korean somaek drink, which is a blend of soju and beer.

Tiger Soju-Infused Lager is available in Gutsy Grape and Cheeky Plum flavours. The alcohol content is 5.5%.

Tiger Soju-Infused Lager offers drinkers with a lower alcohol alternative to flavoured soju, which usually has an average alcohol content of 12-14%. Heineken’s latest soju-infused lager has strong potential to ride the current popularity of flavoured soju.

Deputy Minister of Youth and Sports, YB Adam Adli, officiates ‘Himalaya Sports Everest-Lhotse Expedition 2023’

(L-R) T. Ravichandran is presented with the Jalur Gemilang by Datuk Kenny Low in the presence of Deputy Youth and Sports Minister, YB Adam Adli, and Mohd Azhari bin Mohammad, Director-General of the National Youth and Sports Department

Solo mountaineer T. Ravichandran a.k.a. Ravi Everest takes on double-summit feat

Putrajaya, 21 March 2023 – Scaling the world’s highest mountains may seem daunting to many but for experienced mountaineer Ravichandran Tharumalingam, known to many Malaysians as Ravi Everest, nothing is impossible. Having scaled Mount Everest thrice, Ravi dreams to conquer the 14 highest mountain peaks in the world, all with an altitude of over 8,000 meters, in four years.

The challenge begins this year with the ‘Himalaya Sports Everest-Lhotse Expedition 2023’ which will see the 58-year-old Ravi scaling the world’s first and fourth highest mountains standing at an altitude of 8,848m and 8,516m respectively.

The expedition is scheduled to begin in April at the Mount Everest basecamp with a month-long preparation before the actual 5-day trek which will see his back-to-back ascent of Everest and Lhotse sometime in May.

“Many mountaineers dream to complete this ambitious double-summit feat and I have set this new challenge for myself as part of my goal to climb fourteen highest peaks in less than four years. This back-to-back ascent will make my fourth expedition to Mount Everest more difficult than my previous climbs but it reflects my life’s motto – challenge your summit – which calls on us to constantly raise our bar so that we can achieve our very best,” said Ravi who also lost eight fingers as a result of frostbites from his first solo expedition to Mount Everest but did not let that disability get in the way of continuing his passion for mountaineering.

Ravi holds two Malaysia Book of Records as the nation’s first solo climber to conquer Mount Everest in 2006 and again in 2022 when he conquered K2, the second highest peak in the world. Both times, the proud Malaysian displayed the Jalur Gemilang at the top of the world and he hopes to be able to bring glory to the nation by planting the Malaysian flag on all 14 peaks and being the first South East Asian to do so.’

(L-R) T. Ravichandran receives a RM100,000 contribution from Datuk Kenny Low for the expedition, witnessed by Deputy Youth and Sports Minister, YB Adam Adli, and the National Youth and Sports Department’s Director-General, Mohd Azhari bin Mohammad and Deputy Director-General, Abd Aziz Abd Rahman

The ‘Himalaya Sports Everest-Lhotse Expedition 2023’ was officiated by the Deputy Minister of Youth and Sports, YB Adam Adli, today where main sponsor Himalaya Sports also presented Ravi with RM100,000 in support of the expedition.

Datuk Kenny Low, the founder and managing director of Nicko Jeep Manufacture Sdn. Bhd. which owns Himalaya Sports said, “Himalaya Sports encourages more Malaysians to adopt active lifestyles for their physical and mental well-being. We are blessed with good weather and beautiful nature so even if we are not climbing mountains we can always hike, cycle or swim. We hope that by sponsoring Ravi and helping him achieve his dreams, it will inspire more Malaysians to embrace a positive can-do attitude and persevere in their passions.”

The world’s fourteen highest peaks are located along the Himalaya and Karakoram mountain ranges in China, Nepal, Pakistan and India. In descending order, they are Mount Everest, Godwin Austen (K2), Kangchenjunga, Lhotse, Makalu, Cho Oyu, Dhaulagiri I, Manaslu, Nanga Parbat, Annapurna I, Gasherbrum I (K5), Broad Peak (K3), Casherbrum II (K4) and Shishapangma.

About Himalaya Sports and Nicko Jeep Manufacture Sdn Bhd:

Himalaya Sports is made from natural Himalayan salt and comes in two flavours – Lemon and Ginger Lemon. Ideal for people with active lifestyles, the fortified mint candy helps improve hydration, soothes throat and keeps breath fresh. It also offers the new Himalaya Vajomba range which is available in two variants, Himalaya Vajomba Honey Lime Mints and Himalaya Vajomba Actiwhoosh Mints.

Certified Halal by JAKIM, Himalaya Sports and Himalaya Vajomba is manufactured by local candy confectionary company, Nicko Jeep Manufacture Sdn. Bhd., which has presence in 10 countries around the Asia Pacific region.

For more information, visit www.himalayacandy.com.

Indofood debuts latest Espessia Es Potong Musang King flavour

Indofood has launched its latest Espessia Es Potong Musang King flavour in Indonesia. Indofood Espessia Es Potong is to be eaten with bread. Other flavours under the Espessia range are Chocolate, Es Teler and Neopolitan.

Indofood is celebrating Ramadan with Espessia Es Potong Musang King and Es Teler with a chance to win attractive prizes.

Doi Kham injects fun into fruits with Ice Pop

Doi Kham, the maker of Doi Kham fruit juice and dried fruit in Thailand, has recently unveiled Ice Pop. Available in three flavours including strawberry, Doi Kham Ice Pop offers a new way to enjoy the goodness of fruits in a fun way.

Doi Kham Ice Pop is a shelf stable product that is sold in a Tetra Pak packaging (85ml). Since it does not need to be refrigerated, this product helps to reduce energy consumption and has lower carbon footprint compared to traditional ice cream. Consumers just need to refrigerate Ice Pop when they want to consume it.

The company hopes to use the latest Ice Pop to target the Gen Z and Gen Y markets. it has roped in celebrities Phuwin Tangsakyuen and Nong Mata (Matalinn Pongsri) to promote Ice Pop.

The company is switching its focus away from fruit juice, which is a saturated category, towards herbal drinks and tomato processing.

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