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New Singha 89 Cals features a reduced ABV of 3.2%

By
Tan Heng Hong
-

Singha has introduced a new lower-calorie lager, Singha 89 Cals, containing only 89 calories and featuring a reduced ABV of 3.2%. This refreshing beverage is available in both cans and bottles, each with a 320ml capacity.

Prior to the release of Singha 89 Cals, Singha offered Singha Light, a lower-calorie beer with an ABV of 3.5% and 97 calories.

Singha 89 Cals caters to health-conscious consumers seeking an even lighter option, boasting a lower calorie count and ABV.

Thailand’s alcoholic beverage market is encountering challenges, as evidenced by a modest 1.7% year-on-year increase in the country’s beer tax revenue for fiscal 2023 (October 2022 to September 2023). This sluggish growth is attributed to weak consumer spending power.

Ajinomoto (Thailand) has introduced new elderly dietary supplement AminoMOF

By
Tan Heng Hong
-

Ajinomoto (Thailand) Co has launched AminoMOF, a new mix berry-flavoured dietary supplement designed to support the health of elderly consumers over the age of 60. Formulated with nine essential amino acids, L-Leucine, and fish collagen peptide, AminoMOF is specifically targeted towards the growing elderly population in Thailand, particularly those experiencing sarcopenia, a condition that can impact daily physical performance.

The aging population presents a significant business opportunity for companies that can develop products that promote healthy aging. While direct communication with elderly consumers is crucial, brands should also engage with Gen Xs or older millennials, who often play a key role in purchasing health products for their aging parents.

AminoMOF is available on e-commerce platforms such as Lazada, Line, Facebook, Shopee and TikTok Shop

TRUECOFFEE IS READY TO SERVE ‘PINK.ING YOU HAPPINESS

By
Tan Heng Hong
-

Thursday 30 November 2023  –  TrueCoffee invites you to fill your life with happiness and love, welcoming the upcoming New Year with the special menu ‘PINK.ING HAPPINESS.’ Embracing the concept of ‘Happiness, Prosperity, and Sweetness,’ step into the year 2024 with the delightful taste of strawberries. Meticulously crafted, this unique menu promises a distinctive culinary experience and unparalleled joy. Enjoy the special menu that will bring freshness and happiness to everyone during this New Year festival, available from today until January 31, ’24, at all TrueCoffee branches nationwide or order through the delivery app: http://linktr.ee/truecoffee.

Immerse yourself in happiness with every sip through 5 new and uniquely special menus, featuring the luscious sweetness of strawberries to welcome the New Year.

  1. Strawberry Cheesecake Twist – A delicious sensation that many people think about, featuring the sweet aroma of yogurt and the rich fragrance of cream cheese. The sweetness hides the tartness of the strawberry puree, beautifully swirling around the glass. Enjoy the crispy texture with Butter Cookie Crumble sprinkled on top of whipped cream and drizzled with strawberry puree. This special drink welcomes the New Year with a perfect blend of flavors and textures.
  2. Strawberry Dirty – The delicate sweetness of strawberry puree, blended with True Coffee’s special milk formula and intense Ristretto shots, creates the Strawberry D’Artistry. This drink invites you to savor the richness while subtly concealing its sweet aroma, perfect for this New Year festival.
  3. Hot Strawberry Latte – The sweet and mellow fragrance tantalizes the taste buds, accompanied by the robust flavor of hot espresso blended with fresh milk and a rich, sweetened strawberry sauce. Perfect for coffee and fruit enthusiasts, especially those who appreciate the delicious combination of coffee and strawberries.
  4. Iced Strawberry Latte – Iced Espresso blended with fresh milk and a rich strawberry sauce – refreshingly cool, like indulging in happiness during the festive New Year season.
  5. Strawberry White Chocolate Soft Cookies – Soft, chewy cookies filled with white chocolate and strawberry, sweet and fragrant. Perfect for savoring moments of relaxation and joy. Special offer: Cookie set of 3 pieces for only 259 Baht (from the regular price of 285 Baht).

Indulge in happiness, experience the luscious sweetness of strawberries with the PINK.ING YOU HAPPINESS menu, available from today until January 31, ’24, at all TrueCoffee branches nationwide or order through the delivery app. Click here: http://linktr.ee/truecoffee. Special offer! For True and dtac customers, happiness is even sweeter together. True Black and dtac Platinum Blue Members receive a 15% discount on beverages. True Red and dtac Gold Members enjoy a 10% discount, while True Blue, True Green, and dtac Silver Members receive a 5% discount on beverages.

Even more special!! Receive an exclusive New Year gift set from TrueCoffee instantly. Simply purchase a cash voucher of 200 Baht, combined with in-store products (excluding beverages) totaling 300 Baht, and get a free TrueCoffee Mini Tote Bag valued at 400 Baht. Additionally, when you buy a cash voucher of 400 Baht, combined with in-store products (excluding beverages) totaling 600 Baht, receive a free TrueCoffee Tote Bag valued at 450 Baht.

Move, Grow and Connect with the community at the “Here for the Presence” Pop Up Event at Rumah Tangsi from 9-10 December 2023

By
Tan Heng Hong
-

Embark on a wellbeing journey and connection with lululemon’s exclusive two-day event that is open to the public at the iconic Rumah Tangsi! To mark our recent store opening in Kuala Lumpur, we will be having a pop-up on the 9th and 10th of December 2023, from 7 am to 8 pm for the opportunity to have fun and give back to the community . To drive awareness about the event, we are reaching out for your support to communicate to your readers.

What to Expect: Indulge in a day full of invigorating activities led by popular instructors and lululemon ambassadors Umi Atiqah and Katrina Taib. From yoga and running to training sessions and a soothing sound bath, the experience promises a rejuvenating blend of wellbeing and inspiration.

Why They Should Join: All proceeds will go to our charity partner, Buku Jalanan Chow Kit, which is working towards providing equal education opportunities and a nurturing environment for underprivileged children to break free from the cycle of poverty. Beyond the feel-good vibes, your presence at this unforgettable occasion supports our commitment to elevating well-being and community connection.

Limited Spots! Register Now: Registration is now open, but spaces are limited. Be sure to book early to avoid missing out on this unique opportunity. The public can register and secure their spots for this transformative experience by visiting lululemon’s event website. Prices start at RM 45 per class and RM 10 per run.

Catelier: Malaysia’s First Cat Fine Dining Experience

By
Tan Heng Hong
-

Malaysia’s renowned premium cat food brand, Delizios, hosted an extravagant fine
dining experience for cats

 

SHAH ALAM, 27 November 2023 – As devoted paw-rents, we want nothing but the best for our pets. From food and groom to playtime and comfort, we ensure everything we provide caters to the best of their overall well-being as their joy is our pride.  AtDelizios, we stand with this axiom as we strongly believe that the perfect way to treat our cats is through the ultimate indulgent experience and we strive to fulfil this commitment. This round, we made it extra special and meow-merable for cat owners and their feline companions by holding the first-ever cat fine dining experience in Malaysia.

On 25 November 2023, Delizios hosted ‘Catelier’, an exclusive fine dining experience tailored for cats and their owners, showcasing the brand’s commitment to premium quality. This also provides feline enthusiasts a rare opportunity to treat their furry friends to a lavish gourmet affair, fostering a deeper connection and shared unique moments. The objective of organising Malaysia’s first cat fine dining experience is to strengthen the bond between cat owners and their feline companions, creating unique yet precious dining memories together that last forever. To encapsulate the essence of “dine above the class, bond beyond the ordinary”, this event indeed goes beyond the ordinary by providing cats with the chance to experience a fine dining meal, perfectly aligned with Delizios’ commitment as a premium cat food brand to providing gourmet indulgence of superior quality for cats.

Delizios gathered 16 cat owners and their feline friends for an un-fur-gettably exquisite pet-friendly dining indulgence at Mao Catfe, Kuala Lumpur. This unique cafe was carefully selected for its tasteful interior and sophisticated ambience, perfect for a relaxing date with their cats. Among the guests, renowned Key Opinion Leaders (KOLs) in the cat-loving community were also invited to witness the Catelier event at Mao Catfe to provide an exclusive sneak peek into this unique fine dining experience.

The three-hour event comprised a three-course meal featuring a cat-tractive menu curated exclusively with Delizios products:

  1. Starter: “Surfing On Oceanic Fusion” (Delizos Tuna Whole Loin with Salmon in
    Gravy),
  2. Main course: “Gourmet Seafood Symphony” (Delizios Chicken Broth and
    Delizios Bonito Loin Chunk in Broth Topping Snapper Shrimp)
  3. Dessert: “Tuna Temptations Duo” (Delizios MSC Tuna Mousse and Delizios
    Tuna Cat Lick).

The lavish feast was complemented with a generous spread of “Meow-nificent Munchies”, a snack corner offering delightful treats specially designed for the esteemed feline guests.

This epicurean event was complemented by various entertaining activities. Attending cat owners received exclusive goodie bags filled with amazing gifts for both the cats and the owners. They also had the chance to experience the photo opportunity with their lovely kitties and engage in a hands-on DIY workshop designed for cat lovers to create special mementoes with their feline companions.

For more information,visit Delizios’ official website at https://www.delizios.com.my/.
Follow us on Facebook at https://www.facebook.com/deliziosMalaysia/ and Instagram at
https://www.instagram.com/deliziosmy/ for more exciting updates.

 

Wonderbrew has a new festive delight Juniper & Rosemary Kombucha

By
Tan Heng Hong
-

With the year-end holiday season around the corner, the Malaysian homegrown kombucha brand Wonderbrew has introduced its latest flavour Juniper & Rosemary. The drink is described as “a zesty and citrusy delight with a subtle earthy undertone — the perfect choice for those who appreciate an extra hint of spiciness”.

Wonderbrew Juniper & Rosemary is available only in West Malaysia. Click here to buy now.

As more shelf-stable kombucha hits the Malaysian market, Wonderbrew, the maker of unpasteurised kombucha drink, is taking the lead to educate consumers about the difference between raw and processed kombucha. According to Wonderbrew, raw kombucha remains unpasteurized, preserving its natural vitamins and enzymes. Additionally, raw kombucha boasts entirely natural ingredients.

Processed kombucha, on the other hand, has the advantage in storage as it does not need to be refrigerated.

Consumers must consider various factors when making their choices.

Dairy Queen Indonesia launches Ovolcano Blizzard with Ovaltine

By
Tan Heng Hong
-

Dairy Queen Indonesia has teamed up with Ovaltine to launch the new Ovolcano Blizzard for a malty and chocolaty explosion.

The ice cream chain has earlier collaborated with NOCCIO Peanut Butter to localise its offering. The new Martabak Blizzard comes in classic and chocolate versions.

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Dairy Queen Thailand new holiday season treats

By
Tan Heng Hong
-

Dairy Queen in Thailand has launched Blizzard Choc Crispy Almond Brownie and Blizzard Mint Crispy Brownie for the holiday season.

Blizzard Choc Crispy Brownie Almond – Experience the deliciousness of smooth DQ soft serve blended with chocolate sauce and brownie crunch, topped with honey sliver almond and brownie crispy.

Blizzard Mint Crispy Brownie – Experience the deliciousness of smooth DQ soft serve blended with Mint sauce and brownie crunch. Top with chocolate sauce and brownie crispy.

Available from 29 November 2023 to 17 January 2024.

 

Tealive newest Golden Caramel Popcorn features GSC popcorn

By
Tan Heng Hong
-

Tealive has launched its latest Golden Caramel Popcorn featuring the buttery taste of caramel, complemented by a creamy cloud topped with the iconic GSC popcorn. This innovative beverage uses the popcorn by one of the country’s leading cinema chains GSC. Cinema chains are monetising their snacks and their popcorn has consistently proven its enduring appeal among moviegoers.

We have seen cinema chains in Malaysia setting up independent booths selling popcorns. In Thailand, some of the leading cinema operators have even launched their own packaged popcorn to sell in the retail channel.

Tealive’s newest Golden Caramel Popcorn is available in the following variants:

  • Golden Caramel Popcorn Choc
  • Golden Caramel Popcorn Coffee
  • Golden Caramel Popcorn Milk Tea
  • Golden Caramel Popcorn Smoothie

New Ribena jelly drink with blackcurrant juice and peach flavour

By
Tan Heng Hong
-

In Singapore, Ribena has launched a new, lower-sugar jelly drink packed with vitamin C, featuring a delightful blend of blackcurrant and peach flavours. Simply shake and squeeze the convenient stand-up pouch to savor this fun and refreshing treat that builds upon Ribena’s iconic blackcurrant juice with a touch of peachy goodness.

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