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Fill Yourself with Exciting K-experiences This Year at The K-Food Fair 2023

By
Tan Heng Hong
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Kuala Lumpur, 13 October 2023 – The K-Food Fair is back, brought to you by the Korea Agro-Fisheries and Food Trade Corporation and the South Korean Ministry of Agriculture, Food and Rural Affairs. Experience K-culture from 13 to 15 October at LG2, Blue Concourse, Sunway Pyramid Mall from 10AM to 10PM. 

Here’s everything you need to know about K-Food Fair 2023.

Day 1 – 13 October 2023 (Friday)

The K-Food Fair 2023 is officially back in Malaysia. Starting with a welcome speech by Jang Jae Hyung, Managing Director of the aT Centre Kuala Lumpur. He is joined by  H.E. Yeo Seung-bae, Ambassador of The Republic of Korea, and Amy Hoo, Head of Marketing Department Sunway Pyramid to commemorate the event with the Bibimbap Ceremony.

It will be  followed by energetic performances from the local’s favourite K-Pop Cover Dance group, Kueendom and Kingsman, performing popular songs from BTS, Blackpink, EXO, PSY, TVXQ and New Jeans. Joining the stage is Malaysia’s Taekwondo Demonstration group, Team Arena, with their spectacular Taekwondo performance.

Day 2 – 14 October 2023 (Saturday)

In celebrating Hangul Day, Learn Hangeul with Nura. On TikTok and Instagram, Nura often shares Korean expressions for daily conversation and learning tips for beginners. Let’s Learn Hangeul with Nura and test ourselves with Kahoot quizzes to stand a chance to win K-Food Fair 2023 vouchers.

Later, catch the best of the best at the preliminary round for the K-Pop Cover Dance Competition. There will be 10 groups and solo contestants competing who will be judged via  public votes to make it as  Top 5 finalists. Excited to join the moves? Join the K-Pop Random Dance sessions with the dancers and let loose!

Day 3 – 15 October 2023 (Sunday)

It is the day of the final round of the K-pop Cover Dance Competition. The final five contestants (group or solo) will compete to be the champ and take home cash prizes. Winners will stand a chance to win prizes up to RM7,000. Since everyone will be energized, come join another Random Play Dance with the dancers and celebrate the spectacular finale!

FUN-FILLED K-ACTIVITIES RUNNING FOR THE WHOLE 3 DAYS

The public can look forward to the K-Food Experience Zones and have some fun with the Korean traditional games such as Tuho, Jegichagi, and stepping stones for the entire day. The public can also try out the Korean traditional clothing, Hanbok, and take photos at the K-Food Photobooth. While you are here, and do not forget to tag @kfoodatmy and include the hashtags #kfoodfair2023 and #malaysiakfoodfair2023.

In partnership with JayaGrocer, customers can make their purchases at the K-Food Sales Zone. With a minimum purchase of RM50, customers will stand a chance to try out the Claw Machine or the Photo Booth zone for free. 

For more information on K-Food Fair 2023, please visit www.mykfoodfair.com. 

KFC Malaysia Squads Up With PUBG: Battegrounds And PUBG Mobile In Exciting New Collab For Gamers To Load Up, Dive In And Taste Victory

By
Tan Heng Hong
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PETALING JAYA, 13 OCT 2023 –KFC MALAYSIA is celebrating the launch of the ultimate “WINNER WINNER CHICKEN DINNER” for KFC fans alongside PUBG: BATTLEGROUNDS and PUBG MOBILE players as they join squads in a battle royale for the ultimate taste of victory.

The KFC, PUBG: BATTLEGROUNDS and PUBG MOBILE partnership brings customers an exciting new promotion, unlocking exclusive in-game rewards with the purchase of special KFC PUBG meals, starting 11 October 2023 while stocks last.

When KFC customers purchase the Gamer Box they will score in-game finger lickin’ good loot straight from the Colonel’s kitchen. The rewards include up to six battle cosmetics in KFC’s signature red and white brand colours and inspired by KFC’s craveable tastes, allowing PUBG: BATTLEGROUNDS and PUBG MOBILE gamers to indulge all their senses. Players will also experience exciting KFC in-game visuals and digital experiences.

In addition to these tasty in-game treats, players can savour the flavour and experience the collaboration in the real world. Fans can “Load up, Dive in” and order at participating KFC restaurants, on the KFC app or via KFC.com.my to enjoy the special Gamer Box which includes a Zinger Burger, one chicken, one fries (M), one 6pc O.R. Nuggets, one Coleslaw (s) and one Drink.

For a limited time during this collaboration, PUBG MOBILE players can look forward to indulging their senses with virtual dining experiences in KFC Royale Restaurants across the Erangel, Miramar, Nusa, and Livik maps. These in-game KFC restaurants will offer players the opportunity to feast on mouthwatering KFC delicacies, each with their own distinct health or energy boosts, to help them take home the win. Players will also be able to gear up in KFC themed items including the KFC Royale Colonel Set, Chicken Champ Cover and Set, Royale Delight Top and Parachute, Seasoned Squad Graffiti, and Crispy Crunch Avatar Frame.

While PUBG: BATTLEGROUNDS players will have the exciting opportunity to acquire KFC-themed ingame items and encounter KFC restaurants on the Erangel map. Inside these KFC restaurants, players can explore a variety of themed items available at the kiosks, including the KFC Chicken Box, KFC French Fries, and KFC Energy Drink – each offering health benefits. Game gear, wins and accessories include KFC themed Colonel’s Bucket Hat, Colonel’s Jacket, Colonel’s Shorts, Colonel’s Clogs, Colonel’s Parachute, and “It’s Finger Lickin’ Good” Spray. Players will also be exposed to crave-worthy KFC ingame visuals such as the statue of Colonel Sanders, kiosks issuing health benefits, plane banner, electric billboards, and map decal.

“We are the pros when it comes to making the world’s most finger lickin’ good fried chicken and delivering on the taste you crave,” said KFC Malaysia’s Chief Marketing Officer Premnath Unnikrishnan.

“Now PUBG: BATTLEGROUNDS and PUBG MOBILE fans can enjoy the iconic KFC taste like never before then dive into a battle royale and score big loot for a double taste of victory,” he said.

“This partnership delivers an exhilarating gaming experience where players land, loot, and survivewhile enjoying exclusive cosmetics,” said PUBG: BATTLEGROUNDS, PUBG STUDIOS Executive Producer Taeseok Jang.

“It ensures that players savour a finger lickin’ good taste of victory, perfectly blending the worlds of KFC and PUBG: BATTLEGROUNDS.”

PUBG MOBILE is thrilled to partner with KFC, the internationally renowned restaurant brand,” said PUBG MOBILE Publishing, Tencent Games Head Vincent Wang.

“As one of the biggest mobile games in the world, PUBG MOBILE is committed to bringing quality gameplay to people on the move, just like KFC brings great food to people in thousands of locations globally. We can’t wait for KFC customers to experience diving into PUBG MOBILE and securing that chicken dinner,” he added.

Each Gamer Box includes a voucher code to enter on the special KFC X PUBG site, accessed via QR codes in-store or on vouchers. Once on kfcxpubg.com users will redeem their vouchers to receive PUBG: BATTLEGROUNDS codes for in-game rewards on PC and console or PUBG MOBILE codes to redeem via their mobile device.**

The PUBG MOBILE virtual dining experiences will be available from 2nd October 2023 until 6th November 2023. Download PUBG MOBILE for free on the App Store and Google Play Store. For more information on in-game updates visit the PUBG MOBILE website.

The PUBG: BATTLEGROUNDS KFC restaurants and KFC-themed in-game items are available from 11th October 2023 to 7th November 2023 on PC and from 19th October 2023 to 15th November 2023 on consoles. For the latest information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-na or follow the official social media channels (Twitter / Instagram / Facebook / TikTok).

*Promotion only available in participating markets. Must purchase PUBG: BATTLEGROUNDS meal between 11 October 2023 and 7 November 2023 in-store, online or the KFC app, as applicable. While supplies last. Canceled order not eligible. Prices, participation, and meal items may vary. Mobile ordering and delivery available at participating locations. Tax, tips, fees extra

**PUBG: BATTLEGROUNDS or PUBG MOBILE account required for in-game rewards. PUBG: BATTLEGROUNDS is a free-to-play game available for PC, Xbox, and PlayStation. PUBG MOBILE is available on mobile devices. The game is recommended for audiences 16 years of age and older on PC and console, with a 12+ rating for the mobile version. Children under 16 years of age playing on PC or console and those under 12 years playing on mobile, should have parental advisory.

Love, Bonito’s Co-founder and CEO receives global recognition for pushing boundaries on womenswear

By
Tan Heng Hong
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Above: Rachel Lim and Dione Song, Co-founder and CEO of Love, Bonito

Love, Bonito Co-founder and CEO receives prestigious global accolade, leveraging fashion as a vehicle to empower women across various life seasons

MALAYSIA, 2 October 2023 – Co-founder and CEO of Love, Bonito, Rachel Lim and Dione Song, have both been included in the 2023 edition of The BoF 500 which is a live index of highly-recognised influential individuals shaping the global fashion industry created by The Business of Fashion (BoF). While there have been ongoing nominations from the region, the duo’s listing this year is a major comeback for Singapore after an eight-year hiatus, where the Executive Chairman of FJ Benjamin was last listed in 2015.

“It is such an honour to be part of a diverse group of individuals that is fiercely passionate in creating change within the fashion industry,” said Rachel Lim, the 36-year-old Co-founder who had just delivered her baby girl, Keira Lee, a couple of weeks ago in late September.

“While my Co-founders and I started out selling pre-loved clothes for pocket money, over the years, it became apparent that we are ultimately in the business of women and fashion is merely the vehicle. We do not exist merely to sell womenswear, but more than that, through the brand, the aim is for women to be empowered, and to have the confidence to become the best version of themselves.”

The prestigious list includes leading international powerhouses like Pharrell Williams, reggaeton superstar Karol G, Gucci’s new Creative Director Sabato de Sarno, actors Margot Robbie and Anne Hathaway, as well as notable Asian names like BTS, groundbreaking K-pop boy band and Valentina Li, a renowned Chinese makeup artist whose futuristic editorial and runway work has taken the Chinese fashion industry by storm and caught the attention of European luxury brands.

Dione Song, CEO of Love, Bonito added, “We are deeply honoured to be listed alongside renowned global changemakers in the fashion industry and this marks a significant milestone for us as a brand! The acknowledgement from a global industry authority gives us immense confidence to do better for Asian women worldwide as we double down on our expansion plans and omnichannel offerings to serve our growing community. I also hope that our nomination will inspire change and push for more Asian representation across major industries where we’ve been severely underrepresented.”

Ever since its Series C funding in 2021, Love, Bonito has been supercharging its female ecosystem dream through category and international expansion. In 2022, the brand acquired butter., a women-led activewear brand, which has since been rebranded to cheak. In the same year, the company also made a minor investment in Moom Health, a natural healthcare company that specialises in expert-formulated natural remedies for the modern Asian woman. On the international expansion front, the brand realised its global expansion dream with its first pop-up outside of Asia in New York City, and has recently opened its largest flagship outlet in the retail heart of Hong Kong at Causeway Bay.

To date, Love, Bonito has 21 stores across Cambodia, Hong Kong, Indonesia, Singapore and Malaysia and ships to 20 countries worldwide. For more information, you can visit the Love, Bonito website or follow us on Instagram.

 

GALAXY MACAU JOINED THE “EXPERIENCE MACAO UNLIMITED” MALAYSIA ROADSHOW

By
Tan Heng Hong
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Galaxy Macau showcases a diverse range of exciting travel products at the “Experience Macao Unlimited” Malaysia Roadshow organised by the Macau Government Tourism Office, attracting local residents and tourists alike.

(Kuala Lumpur, 13 October 2023) – Galaxy Macau™ (Galaxy Macau), the world-class integrated resort will be participating in the “Experience Macao Unlimited” Malaysia Roadshow organised by the Macau Government Tourism Office from 12 to 15 October 2023 at 1 Utama Kuala Lumpur. The roadshow aims to tap into the global consumer market, captivate Malaysian travel enthusiasts with the wonders of Macau through various travel products offers, enticing them to choose Macau as their next preferred travel destination. Official opening ceremony will be held on the 13 October afternoon by the Macau Government Tourism Office alongside Galaxy Entertainment Group representatives.

Galaxy Macau has been actively supporting and participating in the Macau SAR Government’s promotion activities and is proud to join the delegation for this roadshow and showcase its unparalleled luxury and splendour, positioning its one-stop luxury resort experiences as Asia’s most premium destination for leisure, entertainment, dining, events and conferences. Galaxy Macau will continue to launch more international events and competitions in order to promote the youthful and diversified development of Macau’s tourism, cultural, entertainment and sports.

Galaxy Macau’s booth at the venue fully showcases the brand characteristics of the resort, with an ivory and gold theme that is bright and eye-catching. The booth also showcasing elements of the integrated resort that has received the most Forbes Five-star Hotel Awards in the world, including the  our luminous “Diamond” in the Diamond Lobby. On-site, the peacock of GalaxyKidz, “Wavey”, interacts with guests, welcoming them to take photos, receive exquisite gifts from Galaxy Macau and leave behind unique memories. Galaxy Macau is bringing the Malaysia Roadshow limited Andaz Macau opening packages and Broadway Hotel packages to the Malaysian starting at  tempting offers from just MOP1,698 / MYR 989 and MOP848 / MYR 495 respectively. 

Galaxy Macau is renowned around the globe for its diversified and luxurious range of leisure, dining and entertainment, offering 5-star accommodations and spa experiences for guests at its 8 award-winning luxury hotels.

Spanning over 1.1 million square metres, Galaxy Macau is renowned for its unparalleled mix of entertainment and leisure attractions that are unmatched in Macau. With 8 award-winning world-class luxury hotels to choose from, guests are spoilt for choice. Water sports enthusiasts can make a splash at the 75,000-square-metre Grand Resort Deck—the world’s leading skytop oasis. Foodies meanwhile can indulge in a selection of over 120 dining options, ranging from Michelin-starred establishments to local street food legends; a delectable selection that has earned Galaxy Macau the distinction of being Asia’s premier dining destination. For an authentic Asian street food adventure, guests can cross the link bridge to explore vibrant Macanese and Asian cuisines. Fashionistas will adore Galaxy Promenade, an award-winning shopping destination spread over 100,000 square metres. Luxury flagship stores, designer boutiques and high-street labels contribute to over 200 world-renowned luxury fashion and lifestyle brands. Galaxy Macau is also Asia’s entertainment and events capital. Film buffs can catch the latest blockbusters at Galaxy Cinemas, a 10-theatre 3D Cineplex which brings movies to life through state-of-the-art 4K laser projection. For live performances and events, the 2,500-seat Broadway Theatre plays host to a diverse range of live shows, events and cultural activities from around the world with up-close and personal experiences. As part of the ongoing enhancements, Galaxy Macau starts a new chapter, with the opening of two world-class luxury hotels – Raffles at Galaxy Macau and Andaz Macau in August and September this year. GICC is the latest addition to the Group’s ever-expanding integrated resort precinct and will usher in a new era for the MICE industry in Macau. GICC is a world-class event venue featuring 40,000 square metres of total flexible MICE, and a 16,000-seat Galaxy Arena – the largest indoor arena in Macau.

Galaxy Macau has always adhered to its “World Class, Asian Heart” service philosophy, when serving guests from all walks of life and from all around the world. As the city gears up for a continuing wave of international tourism, Galaxy Macau looks forward to welcoming visitors with award-winning accommodations, unforgettable leisure experiences, and unparalleled shopping, dining and entertainment all under one roof.

A Winning Blend: Wonda Coffee and Football Association of Malaysia (FAM) Collaborate to Fuel Malaysian Football Fans and the National Team

By
Tan Heng Hong
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Photo 1_ Third from left_ Amy Gan, Vice President of Marketing, Etika, Yang Hormat Dato’ S. Sivasundaram; FAM Deputy President, Yang Berbahagia Datuk Noor Azman Bin Haji Rahman; FAM General Secretary

Wonda Coffee co-creates Wonda Extra Shot coffee with the inspiration of Harimau Malaya to empower the national football team leading up to the 2023 Asian Cup in Qatar

KUALA LUMPUR, 12 October 2023 – Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brand, offering the smooth taste like freshly brewed coffee in a can, relaunched its Wonda Extra Shot range, a co-creation with Football Association of Malaysia (FAM) to empower the football fans and our national football team, Harimau Malaya.

The co-creation of the Wonda Extra Shot coffee range, a coffee drink that gives you a double coffee boost, will feature a new and unique can that highlights Harimau Malaya. The collaboration is part of Wonda Coffee’s initiative as a partner to provide that extra boost in support to our national team and our fans as they journey to the 2023 Asian Cup in Qatar.

No stranger to Malaysian football fans, WONDA has been actively promoting football-focused initiatives. In June, Wonda announced its partnership with FAM for a three-year term to elevate the local football scene. This partnership with FAM reflects WONDA’s spirit and commitment to inspire fans to rally behind the Harimau Malaya and cheer them to achieve even greater heights on the global stage.

The new can for Wonda Extra Shot coffee was relaunched ahead of the 2023 Pesta Bola Merdeka tournament, which will be held from 13 to 17 October. The festival kicks off with Malaysia’s national squad playing against India, a match that is set to highlight our national team’s strength in preparation for the 2023 Asian Cup in Qatar.

The Wonda Extra Shot comes in two flavour variants – Black coffee and Milk coffee, it offers double the coffee shot from the original coffee in a can range. With the added boost, Wonda Extra Shot coffee will give you the extra kick to fuel your passion as you cheer and show your undying love for our national football team.

Etika’s Vice President of Marketing, Amy Gan said “This collaboration with FAM marks an exciting chapter in Wonda Coffee’s journey, where our passion for fuelling the spirit of football meets FAM’s dedication to nurturing the national team’s excellence. Through the co-creation of Wonda Extra Shot coffee, we are not only offering fans a delicious and invigorating beverage but also a symbol of our support for the national team’s endeavours. We believe that the camaraderie, energy, and passion that this coffee embodies will serve as the driving force behind every cheer, every goal, and every triumph, further solidifying our shared dream of seeing our beloved Harimau Malaya excel on the global stage.”

She also said, “In whatever we do to cheer for the football team, we muster an incredible amount of strength to keep us going, mirroring the very essence of Wonda Extra Shot that provides us with an added boost to continue going forward!”

FAM’s President, Datuk Haji Hamidin Haji Mohd Amin said “We are truly grateful for the support of Wonda Coffee in fuelling the passion of Malaysian football fans to stand firmly behind our national team. The re-launch of Wonda Extra Shot coffee not only reflects Wonda Coffee’s commitment to the Malaysian football community but also underscores our shared goal of uniting the nation through the beautiful game. Together, we aim to empower fans to be the driving force behind Harimau Malaya and contribute to our success. This collaboration is a testament to the unwavering support of our fans, and we look forward to a future filled with success and triumphs with Wonda Coffee by our side.”

In conjunction with Pesta Bola Merdeka and supporting the national team’s journey to Qatar, the special edition Wonda Extra Shot coffee will be available for purchase at most retail stores nationwide. With this initiative, Wonda Coffee has also pledged to send Harimau Malaya’s dedicated fans to represent the voice of all Malaysians as they stand by the national team’s side during the upcoming Asian Cup 2023 in Qatar.

The Wonda and FAM partnership will also see future activity announcements championed by both in support of local football empowerment. It will also see numerous plans to engage with the football community in Malaysia for various initiatives supporting Harimau Malaya, a step further into elevating the country’s football scene forward.

 

Elevete Patisserie Unveils A Spooktacular 2023 Halloween Collection

By
Tan Heng Hong
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KUALA LUMPUR, 12 OCTOBER 2023 – Homegrown patisserie brand, Elevete Patisserie unveiled their latest collection in celebration of the Halloween season. Set to ignite the spooky spirit of the season, the exclusive collection is available for a limited time, starting from 16th October 2023 until 4th November 2023 on https://www.elevete.com.my/collections/halloween-2023

From intricately decorated Halloween-themed tart to enchanting cupcakes adorned with ghoulish toppers, Elevete Patisserie has taken inspiration from classic Halloween motifs to create a collection that is as visually captivating as it is delicious.

Elevete Patisserie Halloween Collection 2023

Fright Night Chocolate Hazelnut Tart

Price: RM 130

Serving size: 700gm

Allergen ingredients: Almonds, Dairy, Eggs, Flour, Hazelnuts

The  Fright Night Tart is a delightful treat of chocolatey enchantment for the season.

This bewitching tart starts with a buttery, crumbly chocolate crust that’s as dark as the midnight sky.

As you take your first bite, you’ll be greeted by a velvety, Nutella-infused filling that’s as smooth as a witch’s spell.

Spooky Cupcakes

Price: RM 110

Serving size: Box of 12 cupcakes

Allergen ingredients: Nuts, Coconut Milk, Dairy, Eggs

The Spooky Cupcakes are fun yet ghoulish delights that are perfect for any Halloween party or hauntingly sweet treat.

Each cupcake is a moist and devilishly delicious base:

  • Butterscotch Cookie Cupcake
  • Pandan Gula Melaka Cupcake
  • Salted Caramel Chocolate Cupcake
  • Ultimate Chocolate Cupcake

Monster Macarons

Price: RM 80

Serving size: 9 pieces of Macarons

Allergen ingredients: Almonds, Dairy, Eggs, Flour, Peanuts

Indulge your sweet tooth with Monster Mac! Our crowd-favourite designer macarons crafted with a Halloween twist are sure to bring a touch of sweetness and flavor to your event, whether it is a birthday or a Halloween party.

Delight your party with these amazing flavours:

  • Salted Popcorn (2pcs)
  • Rose Lychee (2pcs)
  • Ribena (2pcs)
  • Chocolate Mint (2pcs)
  • Raspberry (1pc)

Availability

  •  Pre-Order begins from 16th October 2023 until 4th November 2023
  • Same day and pick-up orders are available until 4PM from 16th October 2023 until 4th November 2023
  • The Elevete Patisserie Halloween collection 2023 is now available on https://www.elevete.com.my/collections/halloween-2023

Returning 22 – 25 October 2024: FHA-HoReCa partners with Worldchefs Congress & Expo to host the acclaimed Global Chefs Challenge Finals for the first time!

By
Tan Heng Hong
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Global Chef Challenge Finals 2022
  • An expansion from Food&HotelAsia (FHA), FHA-HoReCa tradeshow will take place 22-25 October 2024 in Singapore with an expected turnout of over 40,000 attendees.
  • The expo also brings with it the biggest competition for chefs, Global Chefs Challenge Finals 2024, alongside the first finals of the newest Global Vegan Chefs Challenge category.

SINGAPORE, 12th October 2023 – Come 2024, FHA-HoReCa, Asia’s most comprehensive and premier hospitality event, will partner with World Association of Chefs Societies – Worldchefs – a global leading organization that brings together global chef delegates and professionals, to host Singapore’s first-ever Global Chefs Challenge Finals.

The Global Chefs Challenge Finals will feature the top 72 chefs from 25 countries, selected based on their outstanding performance at the Worldchefs Regional Semi-Finals that took place in 2023. These culinary talents will compete head-to-head at the Global Chef Challenge Finals, scheduled to take place at the Singapore Expo from 22 October to 25, 2024.

FHA-HoReCa trade show is Asia’s most comprehensive international trade show covering 5 key segments – Bakery, Pastry & Gelato; Foodservice & Hospitality Equipment; Hospitality Style; Hospitality Technology and Specialty Coffee in a single platform. This event brings over 40,000 hospitality and foodservice professionals from around the world.

Ian Roberts, Vice President of Informa Markets said, “With the dynamic partnership of FHA-HoReCa and the Worldchefs Congress, we’re not just setting a place at the table; we’re creating a feast of innovation, excellence, and culinary mastery that will reverberate throughout the industry. In 2024, the Global Chef Challenge will ignite the culinary world, and together, we’ll redefine the art of gastronomy on a global scale, inspiring chefs, tantalizing taste buds, and shaping the future of the culinary industry like never before.”

“SCA has a strong history of partnering FHA in the organization of culinary competitions over the decades. We also have also strongly supported the Global Chefs Challenges by sending competitors.  So we are pleased and excited to support this important culinary competition in our country,” says President of Singapore Chefs’ Association, Eric Neo.

Launch of Global Vegan Chefs Challenge in the Global Chefs Challenge Finals

The 2024 Global Chefs Challenge Finals will see the world’s top chefs meet to compete in four competition categories:

  • Global Vegan Chefs Challenge
  • Global Pastry Chefs Challenge
  • Global Young Chefs Challenge
  • Global Chefs Challenge

The Global Chefs Challenge Finals will see its newest category Global Vegan Chefs Challenge’s first finals. This competition features innovative chefs who will showcase vegan culinary skills. Their plates must exclude animal proteins while creatively and tastily combining key vegan ingredients.

Worldchefs President Thomas Gugler states, “The Global Vegan Chefs Challenge will be an exciting opportunity for Worldchefs members interested in expanding and showcasing their expertise and knowledge of Vegan Cuisine, and this particular category will support our mission as leaders in global culinary advancement and culinary competitions.”

Global Pastry Chefs Challenge Americas Regional Semi-Finals 2023

The Global Pastry Chefs Challenge features the crème de la crème in pastry competition.  Competitors strive to meet the standards of the world’s most modern patisseries, enticing the five senses through their knowledge, extraordinary technique, and versatility.

The Global Young Chefs Challenge features emerging talents who are 25 years of age or younger. The top Young Chef winner will be awarded the Hans Bueschkens Trophy, named after Chef Hans J. Bueschkens, the former president of Worldchefs, who championed the development of programs aimed at promoting and nurturing young individuals for careers in the culinary industry.

In the Global Chefs Challenge, participants demonstrate their culinary skills in high-pressure situations, showcasing their ability to adapt under pressure. Their creations must not only be appetizing and flavorful but also exhibit exemplary plating for efficient service.

Worldchefs Congress, a Hallmark Tradition for culinary Innovators

Making its return to Singapore soil since its first exposition in Singapore in 1990, the Worldchefs Congress is set to take place in Marina Bay Sands Convention Centre across three days from 20-22 October 2024. This event is also supported by the Singapore Chefs’ Association, a chef association member of Worldchefs.

Worldchefs Congress & Expo is a biennial event and delivers a unique programme to for industry leaders to network, bond, and improve their knowledge. This includes presentations and workshops from leading experts in the industry, impactful educational programs including the Worldchefs Educators’ Forum, specialized events designed to uplift the next generation of chefs such as the Bill Gallagher Young Chefs Forum, the Global Chefs Challenge Finals culinary competition, an international trade exhibition, and diverse activities to enhance both your personal and professional network.

FHA-HoReCa partners with FSTEC and Worldchefs to launch FSTEC Asia 2024 and Singapore’s first Global Chefs Challenge Finals respectively

By
Tan Heng Hong
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SINGAPORE, 12th October 2023 – FSTEC, the world’s leading foodservice technology event, is thrilled to announce its latest partnership with FHA-HoReCa for the debut of its inaugural edition in Asia with FSTEC Asia.

Setting the stage for ground-breaking discussions and innovations at the intersection of hospitality and technology, FSTEC Asia will be seamlessly integrated into the bi-annual FHA-HoReCa tradeshow, offering two full days of programming with expert speakers from around the world from October 22nd to 25th 2024, at the Singapore Expo. The event will also provide unique sponsorship opportunities to cater to the surging demand for technology solutions among APAC restaurant companies.

FSTEC Asia’s tagline, “Where Hospitality and Tech Connect,” marks a strategic evolution from its US event tagline, “Where Restaurants and Tech Connect” reflecting the evolving landscape of the hospitality industry and encompassing a broader spectrum of technology-driven solutions and opportunities.

Chris Keating, Head of FSTEC, expressed his enthusiasm for the upcoming event: “The presentations at this conference will be focused on all parts of hospitality tech: from ordering and payment to loyalty programs and workforce management systems to AI and robotics. There will be something there for the large multinational restaurant company to the growing concept, but also for the systems integrators and vendors who will be helping operators achieve their goals.”

 FSTEC is proud to announce its collaboration with FHA-HoReCa show, the region’s premier international food and hospitality trade show. FHA-HoReCa has established itself as a platform for industry leaders to explore innovative solutions, making it a natural fit for the integration of technology into the hospitality sector.

 Ian Roberts, VP of Informa Markets, stated, “We are thrilled to announce our partnership with FSTEC Asia, a testament to our dedication to innovation in the foodservice hospitality industry. As we embrace the growing role of technology in our event, we’re excited about the transformative possibilities. This collaboration will be a catalyst for change, fostering a vibrant ecosystem of collaboration and innovation. It underscores FHA-HoReCa’s commitment to delivering value, keeping us at the forefront of industry advancements.”

 Over the past three years, FSTEC Asia’s flagship event in the US, FSTEC, has witnessed remarkable growth, attracting over 800 executives from leading restaurant companies seeking technological solutions to enhance their businesses. Chris Keating remarked, “Adoption of restaurant tech was growing fast before the pandemic. But it has exploded in recent years as operators needed to move quickly to contactless payment, remote ordering, delivery, and more. And now we are moving from the era of necessity to the era of opportunity, as restaurants see how much advanced tech can enhance guest experience, improve efficiency, and grow their business.”

 For more information and to stay updated on FSTEC Asia 2024, please visit https://bit.ly/FSTECAsiaHome

Shopee Live Drives 120 Times Add-to-Cart Conversion During 10.10

By
Tan Heng Hong
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Live Festival surpassed records with 30 million engagements

KUALA LUMPUR, 12 October 2023 – Shopee achieved a historical milestone this 10.10 Shopee Live Festival, with a remarkable 120 times uplift* in “Add to Cart” conversions, driven by increased new user traffic and high user engagements on peak day itself. Malaysians participated in fun and interactive live stream sessions, enjoyed live-exclusive vouchers from participating sellers, and joined in on Shopee Live game shows.

Throughout the 9-days long campaign period, Shopee Live experienced an increase of over 595,000 first-time viewers. The platform feature recorded an outstanding 30 million engagements on 10.10, underscoring the captivating nature of live streaming with users anticipating dynamic features such as Flash Vouchers and Spin 2 Win mini games. 12 times more* first-time viewers eagerly tuned in to Shopee Live on 10.10 as they sought the opportunity to get 90% off vouchers from participating sellers and compete for a chance to win the RM10,000 cash prize at the 8PM Kotak Duit Misteri game show.

Shopee Mall sellers significantly increased 12-fold, adopting Shopee Live for the first time on 10.10 day versus an average normal day in the last quarter. Buyers were treated to exclusive deals and discounts from over 5,000 brands such as Pediasure, TTRacing, and more on Shopee Live. On 10.10, Jovian, LONKOOM, Maybelline, Mydin, Nestle, Skechers, SKINTIFIC, Swiss Thomas, Zoe Arissa, and Zucca reached the highest number of live stream orders, offering worry-free shopping with 100% authentic products, a 15-day Return Policy, and 8x Money Back Guarantee.

Kenneth Soh, Head of Marketing at Shopee Malaysia said, “We are pleased to report a remarkable surge in demand for shoppertainment through Shopee Live. So many notable brands took centre stage during the 10.10 campaign, and Malaysians tuned in to discover new products, engage with others, and save with exclusive deals. Shopee’s track record in driving conversions is a huge monetizable opportunity for our livestream sellers.”

This 10.10 Shopee Live Festival, Fashion and Beauty brands capitalised on live commerce offering a captivating behind-the-scenes glimpse of their products. Throughout the day, Malaysian consumers readily searched for fashion products and accessories such as blouses, dresses, women’s handbags, women’s shoes, and women’s sandals. Plus-size clothing, jewellery, and hijab emerged as the most ordered fashion products on peak day.

Buyers claimed over 1.3 million vouchers on Shopee Live, making it a shopper’s paradise for those seeking to save big on their purchases. Hand sanitizer refill bottles, natural farm fresh eggs, and Halal sambal took the top spot for local Shopee Live orders, reflecting a diverse range of consumer interests.

“Shopee Live comes with proprietary dynamic tools to create exciting live streams, including the Polling Tool, Auction Tool, Flash Vouchers, and Exclusive Live Streaming Price. Brands and sellers use them to personalise sessions, creating urgency, two-way conversations, and drive higher conversions. The result is unforgettable and highly engaging interactions that resonate with their target audiences,” Soh added.

Outside of the Klang Valley, Johor Bahru, Kinta, Melaka Tengah, Seremban, and Timur Laut witnessed a substantial surge in engagement through Shopee Live. This highlights the broadening outreach and widespread allure of Shopee Live as users explore new horizons on e-commerce.

Celebrities Lend Star Power to Malaysian Businesses on Shopee Live

By
Tan Heng Hong
-
Nabila Huda (left) as guest appearance at the Shopee Live Skuad Stylo

Nabila Huda and Fara Nadiah Promote Local-Made Brands to Millions

KUALA LUMPUR, 12 October 2023 – Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, that airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives.

Nabila Huda has widespread recognition as winner of Best Supporting Actress award at the 30th Malaysian Film Festival (FFM30) for her role in the movie Makrifat Cinta. Fara Nadiah is the rising star of Irama Kita, who has been breaking into the movie business since starring in Malay dramas since childhood.

Dato’ Seri Vida (left) was a guest celebrity for the Kotak Duit Misteri gameshow during Shopee Live Skuad Stylo

Both have been among big name stars such as Sherry Alhadad and Dato’ Seri Vida who have been very active since September connecting with their fanbase to drive 2 million views and close to 850,000 “Add to Cart” since the Shopee Live Skuad Stylo inception on 5 September.

Sherry Alhadad (left) and host Sarancak conducting the Kotak Duit Misteri gameshow

“Locally made products have beautiful designs and are made by skillful local talents,” declared Nabila during her 26 September Shopee Live Skuad Stylo session with host Zaiton Khalid, where she showcased the comfort and quality of locally-designed headscarves by Heejab and Theselamah brands.

Personally, Nabila, with a following of 3.1 million fans across social media, attested to spending between RM300 to RM400 each month on kitchen essentials and electrical items on Shopee. “I find it more convenient to purchase essentials like rice and my favorite pasta brand on Shopee than going to a physical store,” she explained.

Fara knows first-hand that every local seller needs the right platform — livestreaming — and a bit of recognition to expand their reach, as a childhood actor herself who tried to break into the scenes with her own talent. “I love online shopping for items like shoes, accessories, skincare, and even furniture. I find the products sold on Shopee to be of high quality,” she said.

During her livestream on 2 October with host Saranchak (Sara Zulkifli), Fara actively emphasized the quality and affordability of local-made products, such jewelry brand Masdora’s 999.9 Gold Bar.

She also recognized that women sellers on Shopee uplift other women in their communities: “Selling online is a convenient option for women, especially housewives, enabling them to manage their businesses while looking after their children. They are role models to other sellers,” added Fara, who boasts 159,000 followers on Instagram.

Kenneth Soh, Head of Marketing at Shopee Malaysia said, “Shopee aims to continually deliver a seamless shopping experience that not only meets users shopping needs, but also keeps them entertained and engaged through shopping-tainment that empowers local sellers to succeed and grow in the long term. We are thrilled to see celebrities like Nabila Huda and Fara Nadiah rally millions of fans on Shopee Live Skuad Stylo to champion local brands. We hope more Malaysians embrace the value of Buatan Malaysia products.”

Shopee has a track record of empowering content creators to achieve outstanding results through live selling on its platform. Top-performing Shopee live stream sellers in each state in Malaysia generated sales of RM4.6 million in the last 12 months.

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