Bentoree, known for its ready-to-eat meals and ready-to-drink coffee and herbal soup, has unveiled the latest look for its coffee products under the Bentoree Café series at MIHAS 2023.
The brand describes “Bentoree Café as the first premium cup ready-to-drink liquid coffee and milk tea in Malaysia. This series is freshly brewed with Arabica and Robusta coffee beans, milk and tea sourced worldwide.”
The new packaging design features a more prominent Bentoree Café logo and product name, and highlights the coffee beans/cocoa pod as the hero ingredient. This shift in focus reflects Bentoree’s commitment to quality and its desire to showcase the premium ingredients used in its products.
The updated packaging design is also more visually appealing and modern. The use of bold colors and simple fonts creates a clean and sophisticated look that is sure to stand out on store shelves.
Click here to purchase Bentoree Café from its official Shopee site now.
Miaow Miaow, Malaysia’s beloved homegrown snack brand, has launched Hoop snacks. The ring-shaped Hoop is available in the following flavours: Spicy Garlic, Mexican Chicken, and Cheesy BBQ. The Mexican Chicken is a unique and flavourful combination that is sure to tantalize your taste buds.
Origina, know for its pouch drinks, has expanded the pouch concept to include sweetened condensed creamer and evaporated creamer. The new creamers, described as your essential cooking companion, were first exhibited at MIHAS 2023.
Orichef Sweetened Condensed Milk is thick and creamy, free of cholesterol, and has added vitamin D and a creamier taste. Orichef Evaporated Creamer also has added vitamin D and a creamier taste.
Origina’s Orichef line includes the shelf-stable, ready-to-eat Express Meals that are already fully cooked and can be self heated. The company can even expand Orichef into the sauce category as a convenient cooking aid for both family and businesses.
Chief Operating Officer, Malaysian Book of Records, Christopher Wong presents Award to Wonda Coffee Malaysia
Partners with Keretapi Sarong 23 to celebrate multicultural and multi-ethnicities that are originally Malaysian this Malaysia Day
16 September 2023, KUALA LUMPUR – Wonda Kopi Tarik, the original Malaysian taste leading brand for coffee in a can has successfully made its mark in the Malaysia Book of Records for the ‘Longest Kopi Tarik Line’ measuring 344 meters during the 2023 edition of Keretapi Sarong (KS2023) in conjunction with Malaysia Day.
Partnering with Locco Malaysia, an organisation known for promoting Malaysia’s cultural mosaic through the annual Keretapi Sarong event since 2017, Wonda wants to celebrate the multicultural and multi-ethnicities that are originally Malaysian.
As a brand that champions staying true to its promise of delivering Malaysian original taste, especially with the recent relaunch of Kopi Tarik, this partnership is part of Wonda’s initiative to unite Malaysians from all walks of life in celebrating our true and shared culture, history and traditions together.
In conjunction with Malaysia Day, Wonda Kopi Tarik aims to connect Malaysia through the shared love for Malaysia’s original taste through Wonda Kopi Tarik. The campaign with Keretapi Sarong also marks the brand’s initiative to thank Malaysians for their unwavering support in making Wonda Kopi Tarik their favourite choice of Kopi Tarik in a can.
Award Breaking, Longest Kopi Tarik Line in action
During this year’s celebration of Malaysia Day, Wonda and Locco Malaysia connected enthusiastic Malaysians at KS2023 to take part in an activity that has never been attempted before while highlighting the brand’s best-selling product, Wonda Kopi Tarik.
Etika’s Vice President of Marketing, Amy Gan said, “Wonda Coffee has always been committed to celebrating our multicultural and multi ethnicities that are originally Malaysian, just like Wonda Kopi Tarik, a truly Malaysian original taste. This time around, Wonda Kopi Tarik connects us through our shared love for the original Malaysian taste, just like the sarong, an original and uniquely Malaysian garment worn by all races. So, when the opportunity to partner with Locco Malaysia as the official sponsor for Keretapi Sarong came around, we were truly excited to join a movement that embodies the strong multicultural heritage Malaysia is originally known for.
“We are thrilled to be part of Malaysia’s celebration of unity and diversity. Our Malaysia Day Blend is a testament to the beauty of coming together and enjoying something as simple and comforting as a cup of local taste coffee, Wonda Kopi Tarik. We hope that our customers will savour this special blend as they celebrate this important day in our nation’s history.
Award Breaking, Longest Kopi Tarik Line in action
Amy added, “This is our way of showing appreciation and saying thank you for making us the nation’s most loved and original Kopi Tarik in a can.”
During KS2023, Malaysians from all walks of life not only had the opportunity to participate in the Longest Kopi Tarik Line but also take part in an array of activities specially brought by Wonda Kopi Tarik to celebrate the historic day together with fellow Malaysians.
On the day of the event, Wonda Kopi Tarik also organised a mixture of traditional and modern activities for Malaysians from the start of the event. These activities include:
In-train activity: Batu Seremban games at the seven train stations chosen as venues for departure where guests are able to play while on their way to Dataran Merdeka, allowing them to relive their childhood memories
Train Platform Activity: Ikat Sarong and Tengkolok Workshop to teach participants methods of doing the traditional ikat sarong bunga tanjung and tengkolok folding to complete their look for the final celebration at Dataran Merdeka brought to you especially by Wonda Kopi Tarik.
On-stage performance by Malaysia’s Godfather of Stand Up Comedy, Harith Iskandar
On-ground activity: Wall climbing activity at Dataran Merdeka where Wonda Kopi Tarik
invited Malaysians of all ages to challenge themselves to the top of the wall climbing tower and be rewarded with a Coffee Stain Portrait drawn by dedicated artists on site
On-ground activity: Wonda Coffee Roving Truck where visitors were able to redeem
complimentary Wonda Coffee when they snap a photo of themselves at the roving truck
With the partnership between Wonda Kopi Tarik and Locco Malaysia proving to be a success this year, both parties hope this will be the start of a long and fruitful collaboration that will continue bringing a twist to a meaningful celebration in the years to come.
From left: En Alfian Alias (Head of Sales ALIF Oil), Fiona Liao (GCMSO Pos Malaysia), Nizaruddin Yusof (Legend), Azman Adnan (Legend), Datuk Stuart Ramalingam (MFL CEO), Sheikh Farouk (AEON BIG MD), Arifin Marzuki (Executive Chairman BubblesO2) at the launch of Jelajah Piala Malaysia.
KUALA LUMPUR, 15 September 2023 – ‘Jelajah Piala Malaysia’ officially launched today, marking the tour of the prestigious Malaysia Cup trophy to five selected locations across Malaysia. The tour, powered by Pos Malaysia (official logistic, delivery & fulfilment partner), AEON BiG (official hypermarket), ALIF Cooking Oil (official cooking oil) and BubblesO2 (official drinking water) in collaboration with Malaysian Football League (MFL) will see the trophy displayed across five locations from 15 September to 3 December 2023. This collaboration not only signifies the shared commitment to the spirit of sports but also lays the foundation for a spectacular event – the Malaysia Cup Final on 9 December, which is set to take place at the iconic Stadium Bukit Jalil.
The tour kicks off at AEON BiG Wangsa Maju in Kuala Lumpur before making its way to four other selected AEON BiG hypermarkets, offering members of the public all over Peninsular Malaysia the opportunity to view the Malaysia Cup, as well as engage in interactive games and exciting activities with MFL partners. Additionally, fans can also anticipate meet and greet sessions with their favourite players at each of the tour locations.
From left: Datuk Stuart Ramalingam (MFL CEO), Fiona Liao (GCMCSO, Pos Malaysia), Khazalin (Head of Retail Pos Malaysia), Sheikh Farouk (MD, AEON Big) holding Malaysia Cup special edition stamps at the launch of Jelajah Piala Malaysia.
Datuk Stuart Ramalingam, Chief Executive Officer of Malaysian Football League (MFL) said, “On behalf of MFL’s President, Dato’ Ab Ghani Hassan, and the Board of Directors, we are delighted to welcome the collaboration of Malaysian League 2023’s sponsors – Pos Malaysia, AEON BiG, ALIF Cooking Oil and BubblesO2. They are holding the Malaysia Cup Tour, an exciting activity that adds to the competition among the oldest tournament in Asia. The tournament has now entered its quarter-final stage.
“This tour will not only promote the tournament but also provide fans with the opportunity to see the trophy up close. The collaboration between the sponsors of Malaysian League 2023 also demonstrates an excellent cooperative relationship between them. This strengthens their respective brands on the platform of the Malaysia League.
“We encourage football enthusiasts to seize the chance to witness the esteemed Malaysia Cup trophy, which holds a rich history. Formerly known as the HMS Malaya Cup, the tournament originated in 1921 and was renamed the Malaysia Cup in 1967. During the Malaysia Cup Tour, fans can view the second trophy used for the tournament since 1978.”
Fiona Liao, Chief Marketing, Communications and Sustainability Officer of Pos Malaysia
remarked, “Pos Malaysia is honoured to be appointed the Official Logistic, Delivery, and Fulfilment Partner for this season’s Malaysian Super League, FA Cup, and Malaysia Cup. Our pivotal role in these prestigious sporting events is a clear endorsement of the trust and confidence bestowed upon us by MFL. The fact that we’ve been entrusted with the critical responsibility of managing end-to-end logistics, particularly for such valuable cargo as the FA Cup and Malaysia Cup underscores the depth of trust that the stakeholders have in our ability to consistently deliver excellence.
“This collaboration serves as a resounding reaffirmation of our commitment to maintaining the highest standards in logistics, fostering trust, and working as one team to delight customers at these exceptional sporting events. In fact, a recent Courier Challenge Survey commissioned by MCMC, Pos Malaysia rated an impressive 96% for Guaranteed Delivery Performance compared to the industry average of 78%. As an organisation that is passionate about building trust to connect lives and businesses for a better tomorrow, we are committed to deliver an unforgettable experience to the public,” she added.
Sheikh Farouk, Managing Director of AEON BiG (M) Sdn Bhd said, “We are honoured that
AEON BiG will be hosting the legendary Malaysia Cup as one of the strategic partners for Jelajah Piala Malaysia. We are happy that our customers will be able to catch a glimpse of this historic trophy up close and personal at our selected stores.
“We believe strongly in collaborative initiatives with our business partners that will ultimately benefit our loyal customers. Working together with MFL and its partners will allow us to develop our own little ecosystem in which everyone can benefit from. We can now further leverage on our close relationship and offer creative, customised and differentiated offerings for Malaysian football fans. Needless to say, we are proud to partner alongside esteemed organisations such as Pos Malaysia, Sime Darby Oils and BubblesO2 for Jelajah Piala Malaysia,” he added.
According to Muhammad Rahimi Abdullah, Head of Sime Darby Oils Professional, the
partnership between ALIF and MFL which started from last year resonated strongly with local football fans with close to 30,000 visitors engaging in exciting activities carried out at ALIF Zone activation at the stadiums during the 22 selected matches. This amazing engagement helped boost ALIF’s presence tremendously on social media, achieving a new high of 3 million viewers for MFL-related postings.
“The ALIF brand represents the very best features of sustainably produced Malaysian palm oil. Partnering with a renowned retail partner in AEON BiG together with MFL is going to help us share the goodness of ALIF even further with the diverse audience of Malaysian consumers. We are truly excited to continue supporting Malaysia’s favourite sport by bringing ALIF, Malaysian football teams, and their fans closer together,” said Muhammad Rahimi.
During the launch event, Sime Darby Oil introduced a new, limited edition ALIF Cooking Oil in EcoPax MFL 3kg pack, featuring well-known Malaysian football players and will be made available in retail outlets for the campaign period.
According to Muhammad Rahimi, the introduction of the limited-edition ALIF Cooking Oil in EcoPax MFL pack is also in line with the company’s commitment to delivering quality products for a diverse range of Malaysian consumers and lifestyles, including the modern lifestyle of urban households.
“With the brand’s continuing involvement in Liga Malaysia, we expect the new limited-edition packaging to add to ALIF’s appeal to local football fans, beyond ALIF’s current key consumer segment,” added Muhammad Rahimi. ALIF Cooking Oil is fortified with Vitamin D3 which helps to boost the immune system and naturally contains Tocotrienol. ALIF Cooking Oil is available in packaging of 5kg, 3kg, 2kg and 1kg.
Mohd Zaffarin bin Abdul Ghaffar, Public Relation Director, BubblesO2 Sdn. Bhd. said,
“BubblesO2 is excited to be part of Jelajah Piala Malaysia. As the official mineral drinking water, this tour underscores our commitment to promoting health and well-being on both the local and global scale. It also aligns with our mission to provide naturally oxygenated mineral water that stands out as a one-of-a-kind and refreshing choice for consumers. With our memorable presence as MFL’s official mineral water sponsor, we have garnered successful attention from the public. BubblesO2 is well-positioned as a brand of choice for a healthy, sporty lifestyle with this collaboration.”
Football fans and members of the public are invited to visit the five locations and join the special contest for a chance to win two Corporate Suite Passes and 10 MFL Premium Passes to watch the Malaysia Cup Final match on 9 December.
They can also get their photos printed on customised stamps by performing a minimum of RM20 transaction with Pos Malaysia, or by purchasing 1 pack of 3kg ALIF cooking oil and 2 bottles of BubblesO2 800ml drinking water.
The Malaysia Cup Trophy Tour will take place on the following dates and locations:
15 to 17 September – Kuala Lumpur (AEON BiG Wangsa Maju)
22 to 24 September – Perak (AEON BiG Falim, Ipoh)
20 to 22 October – Pahang (AEON BiG Kuantan)
3 to 5 November – Selangor (AEON BiG Shah Alam or Klang)
Pastries rooted in tradition, crafted with a modern twist
Singapore, 18 September 2023 – Homegrown confectionary brand, Old Seng Choong has launched its brand new Bake-Off Concept stores in the heart of Singapore at Paragon Shopping Centre and at the world’s best airport, Changi Airport. The stores will greet locals and travellers alike with an array of delectable fresh bakes every day, featuring over 15 traditional fresh bakes with a modern twist.
OSC Bake-Off Concept Store at Paragon
酥 (sū), 挞 (tà). These Chinese characters translate to pastries and tarts, and bring to mind some of the most delicious traditional pastries enjoyed by many generations. Retaining the layer of flaky and crispy skin as the key component of the bakes, flavours like Truffle Char Siew, Royal Sweet Potato with Mochi & Ginger, and Classic Yam with Iberico Ham varieties are some of the mouth-watering creations that are exclusive to the Bake-Off Concept stores, not forgetting the melt-in-your-mouth Crème Brulee Tart – one of the best-sellers, and the newest addition, the Charcoal Egg Tart.
Charcoal Egg Tart
With Chef Daniel Tay’s years of experience and leadership in the kitchen, impressive results have been achieved. Unlike most traditional recipes, Old Seng Choong uses the finest butter as the fundamental ingredient in fresh bakes accompanied with precise techniques and timings, to achieve the all-important flaky and puffy crust, essential for such confectioneries. Unlike other sources of fats commonly used in baking, the desired outcome requires careful preparation in a controlled temperature environment. Customers arriving at the store are greeted by a heavenly aroma from the pastries baking in the oven, enveloping the air and its surroundings.
Truffle Char Siew
From pastries to the packaging, the presentation of Old Seng Choong blends traditional with a modern twist, made to delight the local consumer and also as a premium corporate gift or a gourmet treat for tourists to take home as a representation of Singapore’s unique flavours and favourites. The ambition is to establish itself as the Original Singapore Creation – a homegrown heritage brand that serves pastries and desserts rooted in tradition, while introducing fresh “old-new” concepts that resonate with younger consumers. The Old Seng Choong Bake-Off Concept is just the beginning of this exciting journey.
Parma Ham with Shallot Oil
In addition to the meticulously crafted pastries, Old Seng Choong is also known for its nostalgic old-school cakes, and cookies that encapsulates the distinctive flavours of Singapore, including Laksa, Cereal Prawn, and Goreng Pisang. Indulging in these traditional treats and pastries with a modern twist is an experience itself.
Classic Yam with Iberico Ham
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
KUALA LUMPUR, 03 AUGUST 2023 – Mad Hat Asia caps off 2023’s award season with a record-breaking 14 awards in Singapore and Malaysia across PR Awards Asia, MARKies, Hashtag Asia Awards, and Agency of the Year in Singapore; as well as the MARKies and Agency of the Year ceremonies in Malaysia. Cementing their position amongst Southeast Asia’s top creative communications agencies, the awards are testament to Mad Hat Asia’s unwavering dedication to authentic communications driven by a passionate team and a thirst for creative innovation.
“We are truly humbled to be considered amongst many admirable industry players across the region. These industry awards are welcomed validations of the exceptional power of creativity and collaboration. The continuous support and trust from our valued clients and industry partners are instrumental to the successful fruition of the work we are so very proud of. We dedicate these accolades to every Hatter, client, content creator, media, and industry comrade.” expressed Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia.
BRINGING IT HOME
Mad Hat Asia began hot out of the gate with three Bronzes at the Regional PR Awards Asia, winning for Best PR Campaign in the FMCG Category with their work with Tyson, as well as Best PR Campaign, and Best Use of Content for the Levi’s 501® Day campaign.
At the Singapore MARKies, Mad Hat Asia’s unique creativity shone through with a Silver award in the Most Creative – World Cup Related Campaign category for Tyson.
Mad Hat Asia earned their first Hashtag Asia Award clinching the coveted Gold position for Best Social Influencer Agency, crystallising Mad Hat Asia’s prowess in harnessing the power of social media influencers and content creators to create impactful campaigns that resonate with engaged audiences.
Wrapping up the Singapore leg was Mad Hat Asia’s outstanding performance at the Agency of the Year Award (AOTY) ceremony, picking up five different awards. The creative communications agency was awarded three Silver accolades for Independent Agency of the Year, Influencer Agency of the Year, and Agency Team of the Year. Mad Hat Asia also took home the Bronze for Public Relations Agency of the Year and the Local Hero Award for the Independent Agency of the Year category.
Closing off the award season at the Agency of the Year Award (AOTY) and MARKies ceremonies in Malaysia, Mad Hat Asia took home two Golds for Most Creative Launch for Tyson, and the Independent Agency of the Year award. The agency also took home Bronze for the Best Agency Culture, Agency Team of the Year, and Influencer Agency of the Year categories.
THE AWARD-WINNING CAMPAIGNS
Tyson launched in Malaysia and Singapore in September 2022, and to drive awareness and trial of their fully cooked frozen chicken products, Mad Hat Asia executed a full #TysonKakiCrunch campaign, featuring a 4-day launch event in Malaysia, as well as influencer engagements, and creative drops across both markets.
Levi’s 501® Day was a Southeast Asia-wide activation in celebration of the day Levi’s received its official patent for the 501® jeans.To capture Southeast Asia’s diverse voice, a single pair of Original 501® jeans travelled to Singapore, Malaysia, Indonesia, Philippines, and Thailand as part of the Travelling 501®. Visionaries in each market put their own unique spin on the jeans, and at every stop, there was an exhilarating event, influencer engagements, as well as public relations.
LOOKING TOWARDS THE FUTURE
While this year’s award season may be done and dusted, Mad Hat Asia is by no means slowing down. The team continues building on the momentum of regional growth, experimenting with emerging communication trends and developing depth of expertise across consumer facing lifestyle segments, all driven by the mission to ignite authentic brand-loving communities across Southeast Asia.
PepsiCo Thailand has added two new new spicy flavours to its Lay’s potato chips in Thailand. The two flavours are Mala Barbeque and Prik Pao Cheese (Roasted Chilli Paste Cheese flavour).
The snack producer has also unveiled a collaboration between Lay’s Stax and Sundae Kids and Chubby Nida to tap into the pop culture.
The Thai Dairy Industry Co., Ltd., the manufacturer and distributor of Mali sweetened condensed milk, has launched an innovative product that taps into the trending oat milk and plant-based concept: Mali Sweetened Condensed Oat Milk in an easy-squeeze format. This product brings the sweetened condensed milk category to the next level, and the company highlights its plant-based credentials.
Mali Sweetened Condensed Oat Milk is available at 7-Eleven in Thailand.
Thailand’s Pataya Food Group, a producer of processed seafood under the Nautilus brand, has launched Nautilus Tuna Spread in two flavors: Truffle and Cheddar Cheese. The truffle flavor is currently trending, with its spicy counterpart being similar to mala.
Frisian Flag in Indonesia has released a new Cocopandan condensed milk to sweeten the dessert moment during Ramadan. Syrup, sweet dates and sweet cakes...
