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Boon Rawd Brewery ventures into the spirits category with Silver Knight

By
Tan Heng Hong
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Image credit: BlackMoon Studio

Thailand’s Boon Rawd Brewery has ventured into the spirits category by partnering with Scotland’s artisanal distillers. The new product Silver Knight with a dark blue and silver colour palette is tailored to the Thai consumer’s taste.

This premium, authentic and aged Scotch whisky comes with a unique oval bottle structure to give better standout on shelf, according to BlackMoon Studio. The new product targets pubs, bars, and nightlife venues.

Debut of KAPP POPP microwave pork crackle

By
Tan Heng Hong
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Local Siam 77 by Thailand’s Food Factor has launched KAPP POPP, a new microwave pork crackle. The pork crackle was introduced using the local co-creation model in cooperation with Vanusnun from Chiang Mai.

KAPP POPP is available in one serving 25g (THB 49) or a box with 3 servings priced at THB 135 online through Siam 77 and Singha Online Store etc.

Food Factor’s Local Siam 77 operates under the concept ‘LocaLicious’ bringing the best ingredients from the 77 provinces of Thailand under one brand

Get chillin’ with Gong Cha x Inside Scoop

By
Tan Heng Hong
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Gong Cha Malaysia and Inside Scoop have teamed up to launch exclusive drinks featuring Inside Scoop ice cream. The curated drinks Strawberry Milk Float, Milk Tea Float With Pearl and Brown Sugar Teaffogato are topped with Salted Cream Cheese ice cream.

Available at selected outlets from 28 April 2023:

1. SS15 Subang Jaya
2. The Gardens Mall (S-238B, 2nd Floor)
3. EkoCheras Mall
4. Wangsa Walk Mall
5. IOI City Mall
6. Setia City Mall
7. USJ 9 Subang Jaya
8. KL Gateway Mall
9. Mount Austin, JB

TrueCoffee refreshes the summer months with Coconut Series

By
Tan Heng Hong
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TrueCoffee in Thailand has unveiled its latest summer drink Coconut Series comprising three iced drinks and one dessert.

  • Iced Coconut Shaken Latte
  • Iced Coconut Dalgona Coffee
  • Iced Double Coconut
  • Summer Coconut Cake

Iced Coconut Dalgona Coffee is a dalgona-style coconut milk coffee inspired by the Korean sugar confection dalgona. The Coconut Series is available until 16 June 2023.

New QminC Smoothie Probiotic helps improve digestive system

By
Tan Heng Hong
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After a long hiatus, Thailand-based Tera Food and Beverage Company Limited, which manufactures the curcumin drink QminC, has launched QminC Smoothie Probiotic. The latest product in a shot format is a smoothie made from 100% real fruits.

QminC Smoothie Probiotic contains probiotics strain Bacillus Coagulans GBI-30 that helps to increase the efficiency of the digestive system.

There are three variants:

  • Strawberry, beet root, banana and raspberry
  • Organic wheatgrass, apple, kiwi and kale
  • Valencia Orange, apple, banana and pineapple

QminC Smoothie Probiotic represents the move by QminC to move into the chilled category to offer something fresh to consumers. QminC Smoothie Probiotic has a three-month shelf life.

Watch Sime Darby Racing Team make its debut at the Porsche Carrera Cup Asia 2023 this weekend!

By
Tan Heng Hong
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(L-R) Alexandre Gibot - Managing Director of Porsche Motorsport Asia Pacific, Nazim Azman - Malaysian race driver of Sime Darby Racing Team and Christopher Hunter - Chief Executive Officer of Sime Darby Auto Performance

Kuala Lumpur. 28 April 2023 – Porsche Malaysia, represented by Sime Darby Auto Performance, recently introduced the Sime Darby Racing Team in partnership with young local race driver, Nazim Azman and Earl Bamber Motorsport (EBM).

Sime Darby Racing Team 911 GT3 Cup car iconic batik livery

The team is scheduled to make its debut at the 2023 Porsche Carrera Cup Asia (PCCA) which will flag off at Sepang International Circuit for round 1 and 2 this coming weekend on 28 to 30 April 2023. The series then moves around the region before returning to Malaysia for round 9 and 10 on August 25 to August 27, 2023, alongside round 3 of the Malaysia Championship Series at Sepang International Circuit.

The latest 992-generation 911 GT3 Cup car with iconic batik livery is set to make its entrance with young Malaysian race driver Nazim Azman at the wheel.

Stay tuned for updates on the race on their Official Facebook Event Page (https://www.facebook.com/events/940500347076681/940500350410014) or watch the races live on YouTube!

Round 1 – https://www.youtube.com/watch?v=dwgL1iJQ74w

Round 2 – https://www.youtube.com/watch?v=5qsi7Z8_214

About Porsche Carrera Cup Asia (PCCA)

Bringing its signature brand of exhilarating motorsports competition to millions across the region, the Porsche Carrera Cup Asia has earned an impressive fan and media following its launch in 2003. Firmly established as Asia’s premier international one-make racing series, 2023 sees a formidable international field made up of brilliant professional and dedicated privateers. A proven testing ground for young talent, as well as a high-profile showcase for the world’s leading GT competitors, today the Porsche Carrera Cup Asia is the choice for the region’s finest drivers. 

About Sime Darby Auto Performance Sdn. Bhd.

Sime Darby Auto Performance (SDAP) is a subsidiary of the Motors division of Sime Darby Berhad. SDAP has been the authorised importer of Porsche in Malaysia since 2010, and distributes Porsche vehicles and parts, as well as provides after-sales services for Porsche vehicles in Malaysia through its four Porsche Centres nationwide, namely Porsche Centre Ara Damansara, the largest Porsche Centre in a single facility within Porsche Asia Pacific, Porsche Centre Sungai Besi, Porsche Centre Penang, and Porsche Centre Johor Bahru.

FWD Insurance collaborate with Chef Chumpol Jangprai to introduce special menu from assam tea leaves

By
Tan Heng Hong
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FWD Insurance collaborate with Chef Chumpol Jangprai to introduce special menu from assam tea leaves, local product from the Lahu Doi Pu Meun Community Development Project

Thursday 27 April 2023 – FWD Life Insurance Plc (“FWD Insurance”), led by Ms. Pavarisa Chumvigrant, Chief Branding and Communications Officer, has partnered with Chef Chumpol Jangprai, a 2-Michelin-star chef and UN-appointed “sustainable food ambassador”, to launch special food and beverage menu featuring Assam tea leaves as the main ingredient.

These menus are part of the Lahu Doi Pu Meun Community Development Project, consisting of 3 menu items: Yum Yod Assam Tea and Fried Fish with Herbs, Braised Pork Rice with Assam Red Tea, and Gyoza Yod Cha Pu Muen, along with 2 beverages, namely White Tea Peach Lemon Soda and White Tea Mixed Berry Mojito. These menus will be served at Waan Thai restaurant (Thonglor Soi 9) until June 30, 2023.

The Lahu Doi Pu Meun Community Development Project in Mae Ai District, Chiang Mai Province, aims to promote sustainable growth in society, economy, and environment. FWD Insurance collaborate with the School of Bioresources and Technology of King Mongkut’s University of Technology Thonburi and the Designated Areas for Sustainable Tourism Administration (DASTA) to enhance the economy by improving quality and standardization, and by promoting Assam tea from Doi Pu Muen. This initiative aims to establish a solid foundation for the community’s sustainable development across society, economy, and environment.

Shopee Express Couriers Drive Community Inclusion and Business Success

By
Tan Heng Hong
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Backbone of Community Enablers: Almost 90% of Couriers Driving Change Beyond Deliveries

KUALA LUMPUR, 27 APRIL 2023 – A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, which contributes to their growth and creates new job opportunities.

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, they are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of parcels due to other commitments.

Given their intention to deliver parcels safely to the customers they value, 80% of couriers prioritise customer needs by considering factors such as urgency, location, and timing, while the other 20% take into account their own capabilities, such as parcel size, weight, and order received, when evaluating the feasibility of delivering parcels. 

When asked ”What do you enjoy most about working as a Shopee Express courier?” – 56% of couriers enjoy the job’s flexibility and breaks, 25% value the opportunity to take ownership of their successes and hard work, and 19% appreciate the teamwork and training courses that come with being part of the community. Couriers also have been able to support their households by scheduling work trips at their convenience, which allows them to maintain their standard of living while continuing to develop their skills.

With countless deliveries to complete everyday, these couriers believe that having certain qualities is helpful in making them more efficient and productive. 80% of couriers surveyed identified honesty and reliability as crucial – they are responsible for delivering parcels safely, on time, and securely to customers. 20% think that possessing a positive mindset and ample knowledge is essential, which means being able to adapt to changes and staying calm in difficult situations.

All couriers know that customers want their parcels to arrive safely. 8 out of 10 couriers recalled pushing through circumstances to deliver in bad weather or remote areas, whereas the remaining couriers remembered playing a role in making someone feel valued by delivering for special occasions. These experiences motivate couriers to keep doing their job as it reminds them of the positive impact they have on people’s lives.

Cheah Lee Sun, Head of Shopee Express, said, “Our couriers clearly play a crucial role in the communities they serve. We appreciate their tireless efforts to complete deliveries on time and build stronger connections with customers. As the backbone of our business, we are here listening to their needs and accommodating them as much as we can. This is just one of the ways we provide a better peace of mind not just to our couriers, but also to our customers who rely on us to deliver their parcels with utmost care and efficiency.”

When asked how being a Shopee Express courier impacted their lives, 34% of couriers had improved their time management skills by prioritising their tasks effectively. For 27% of them, their work allowed them to provide meaningful support to their families. 23% learned about the importance of being accountable in delivering parcels, and 16% felt a sense of purpose in life and saw opportunities for career advancement.

“We are happy to see that many of them have a better understanding of how to communicate with customers, build rapport, and become more skilled over time in managing a consistent stream of work and balancing personal responsibilities,” Cheah concluded.

  1. Shopee Express’ 2023 Expressing Local Love study was conducted between 9 March 2023 and 31 March 2023. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in.

FedEx Lights Up Malaysia’s Iconic Kuala Lumpur Tower to Celebrate Milestone Anniversary

By
Tan Heng Hong
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FedEx Lights Up Malaysia's Iconic Kuala Lumpur Tower to Celebrate Milestone Anniversary

KUALA LUMPUR, Malaysia, April 27, 2023 – FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, celebrated its anniversary by lighting up the Kuala Lumpur Tower, one of the tallest structures in Southeast Asia, in shades of the official FedEx colors purple and orange on April 17.

This year marks the 50th anniversary of FedEx worldwide and the 30th anniversary of FedEx in Malaysia. To celebrate this significant milestone, the company had the Kuala Lumpur Tower lit up to express its commitment to its customers and its gratitude for being welcomed as a member of the community for decades.

FedEx began its operations on April 17, 1973, in Memphis, Tennessee, with 389 team members and 14 aircrafts. On that first night, the company delivered 186 packages to 25 cities across the United States. Now, the company employs nearly 530,000 employees worldwide and ships 16.5 million packages daily across the globe.

Over time, FedEx expanded its services to include international destinations, launching its first international services in Asia and Europe in 1984. In 1993, the company introduced direct services to customers in Malaysia, further expanding its global reach and capabilities. FedEx in Malaysia launched a transpacific next day service for Penang in 1997 and opened a facility in Batu Kawan to strengthen the network and meet local customer demand in 2020.

At this important milestone, FedEx is committed to stay ahead of the supply chain curve by focusing on best-in-class innovations that will pave the way for the future.

FedEx team members across Asia Pacific, Middle East and Africa (AMEA) including Malaysia came together with those across the globe to celebrate the company’s 50th anniversary through 50 Days of Caring. Team members supported the communities they serve every day by volunteering their time and donating items to agencies in need. Whether it was through refurbishing schools and hospitals or cleaning up parks and beaches, giving back is part of the company’s culture. FedEx also recently announced it exceeded its FedEx Cares 50 by 50 goal of helping 50 million people by its 50th birthday.

THAIFEX – Anuga Asia, the region’s largest food and beverage trade show on track to generate 70,000 million baht in revenue this May

By
Tan Heng Hong
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  • Organised by The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, THAIFEX – Anuga Asia set to attract over 3,000 exhibitors from 43 countries and 60,000 trade visitors, buyers and decision-makers from over 120 countries at IMPACT Muang Thong Thani, Bangkok from 23 to 27 May, 2023
  • Themed, Beyond Food Experience, the trade show will be held over 11 exhibition halls grossing a total exhibition area of 130,000 square metres with over 5,500 booth

Bangkok, Thailand, 26 April 2023 – The Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, in collaboration with the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) is set to host THAIFEX – Anuga Asia 2023 from 23 to 27 May 2023, at Impact Muang Thong Thani, Bangkok, Thailand. THAIFEX – Anuga Asia 2023, Asia’s largest and most comprehensive food and beverage trade show, will gather more than 3,000 exhibitors to engage in business discussions with buyers from across the globe, with a targeted total transaction value of 70,000 million baht.

Ms. Natiya Suchinda, Director of the Office of Agricultural and Industrial Trade Promotion, DITP, stated that the COVID-19 pandemic had impacted the THAIFEX – Anuga Asia events from 2019-2022. However, with the situation returning to normal this year, the three organisers are preparing for a fully organised event, bigger than before the outbreak. This upcoming trade show will be the largest and most comprehensive in Asia for the food and beverage industry, providing entrepreneurs with a global platform to negotiate deals, be inspired, discover innovations and technologies, while creating marketing opportunities. The event aims to further emphasise Thailand’s potential as a leader in producing and exporting world-class quality food, in line with the Ministry of Commerce’s policy to promote Thai cuisine.

“This year, more than 3,000 companies from 43 countries, including 1,200 Thai businesses, will showcase their products and services across 5,500 booths. The participating countries include East Asia, ASEAN, Europe, the United States, Australia, Latin America, and the Middle East. The event anticipates an attendance of over 60,000 trade visitors from 120 countries, fueled by a strong global interest in Thai food and beverages. The primary goal of THAIFEX – Anuga Asia 2023 is to generate immediate orders, and it is estimated to facilitate business transactions worth over 70 billion baht, with online purchases exceeding 1.5 billion baht,” revealed Ms. Natiya.

The trade show will feature 11 zones, showcasing a diverse range of food and beverage products, including coffee and tea, drinks, fine food, food service, food technology, frozen food, fruits and vegetables, meat, rice, seafood, and sweets and confectionery. There will be special activities including the Thailand Ultimate Chef Challenge competition, knowledge sharing seminars and the Export Clinic, a trade fair activity with commercial attachés. The trade fair will also host a variety of special zones to create an immersive experience for visitors and provide insights into the latest food and beverage trends. The zones include THAIFEX – Anuga Halal Market, THAIFEX – Anuga Organic Market, THAIFEX – Anuga Future Food Market, Future Food Experience+, THAIFEX – Anuga tasteInnovation Show, and Thai SELECT pavilion. It will also host interesting exhibitions, including The DITP Service Center, Thai herbal products, “Thailand: The Land of Tropical Fruits”, THAIFEX – Anuga Halal Pavilion, and information kiosks from various agencies. Additionally, this trade show will launch THAIFEX – HOREC Asia, a new trade show aimed at industry players in the HoReCa industry.

In addition to the on-ground event, the THAIFEX – Virtual Trade Show has been organised to cater to the needs of those who are unable to travel. This virtual trade show enables attendees to browse and select product categories of interest, while viewing 3D models, videos, product catalogues, and product images. They can also negotiate trade deals via video calls, chat, or messaging.

Mr. Kitsana Vachekrilas, Secretary General of the TCC, emphasised Thailand’s strong position as a food and beverage producer in the region. In 2022, Thailand was the 15th largest food exporter in the world, with a value of 1.36 trillion baht, representing an increase of 22.7% compared to the previous year. This growth was driven by the increasing demand for food products across global markets, as many countries gradually reopened their borders in early 2022.

“The THAIFEX – Anuga Asia event is important for Thai entrepreneurs, including large businesses, SMEs, and startups to bring their products and services to domestic and international markets. The full-scale return of the event this year has met with positive responses from many large business operators, as it allows operators to test market viability and create business opportunities on a global level. We believe that this event will help promote the growth of Thailand’s food and beverage industry significantly.” said Mr. Kitsana.

In addition, THAIFEX – Anuga Asia will present innovative and environmentally conscious production methods, including Carbon Footprint and Eco Score labeling, while highlighting Zero Waste and Food Waste products to promote sustainable practices across the value chain. The organisers will demonstrate that the advances in sustainability are not just a fleeting trend but are rapidly becoming a reality that must be embraced by all stakeholders.

Mr.Phusit Sasitaranondha, Co-founder and Managing Director of KM Thailand, expounded on the integration of sustainability initiatives at THAIFEX – Anuga Asia 2023. “As we work towards a more sustainable trade show, the organisers are taking measured steps to reduce its environmental impact. We’re amplifying our use of digital screens and mobile apps, while reducing printed materials such as show guides and brochures. Other significant strides in our sustainability efforts at THAIFEX – Anuga Asia include eliminating carpets along the aisles, and by rolling out e-badges, we’ve successfully saved over 70,000 lanyards from being issued. Furthermore, we’re committed to recycling by repurposing our banners into reusable bags that will be donated to schools and charity organisations. We understand the importance of responsible resource management and are consistently setting clearer goals to execute a resource-friendly trade show. Our ultimate goal is to lead the way and inspire others to join us on this journey towards a greener future.”

Those interested can inquire about THAIFEX – Anuga Asia 2023 at the Department of International Trade Promotion (DITP) by calling 1169. For more details and to register for the event, please visit www.thaifex-anuga.com. Trade days will take place during 23–27 May, 2023 (10.00 AM – 6.00 PM), while public day will be 27 May, 2023 (10.00 AM – 8.00 PM) at the IMPACT Challenger Halls 1-3 and Exhibition Halls 5-12 located in the IMPACT Exhibition and Conference Center, Muang Thong Thani, Bangkok, Thailand.

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