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ASICS Sportstyle unveils the Malaysian-inspired ASICS GEL-LYTE™ III “Teh Tarik”

By
Tan Heng Hong
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December 1, 2022 – KUALA LUMPUR,  Following the success of the GEL-Kayano™ 5 OG “Nasi Lemak” (2019) and GEL-LYTE™ III “Kuala Lumpur Twin Towers” (2020), Malaysian streetwear store HUNDRED% together with SneakerLAH, Malaysia’s biggest sneaker event as well as ASICS Malaysia join forces to reveal yet another locally inspired sneaker, honouring the Malaysian roots.

This year, the concept behind the collaboration for ASICS’s most prominent silhouette, the GEL-LYTE™ III, was inspired by Malaysia’s most popular drink, the Teh Tarik. Literally translated as “pulled tea”, the popular beverage is made from a strong brew of black tea blended with condensed milk that is most commonly found in mamak stalls, restaurants as well as kopitiams around the country.

The GEL-LYTE™ III “Teh Tarik” colourway draws inspiration from the national drink, with bold caramel suede to resemble the variant shades of milk tea, and a debossed “LAH” branding presenting itself on the upper to commemorate the pair as a true Malaysian collaboration. The sneaker features inter-changeable eye-catching stripes that mimic the splashes made by the process of the pulled tea. The speckles and imprints on the insole represent the stain left behind by the glass of Teh Tarik, while the white translucent sole mirrors the gleaming surface of the tables usually found in the mamaks or kopitiams. 

“The Teh Tarik is a national drink that draws Malaysians together from all walks of life, connecting people from different races, cultures, and religion. Available at any time of the day, this popular drink is made by continuously pouring (or “pulling”) a strong, hot tea mixture blended with sweet and creamy condensed milk between two cups or mugs until it becomes a thick, frothy tea heaven. The milk tea is “pulled” in a theatrical display to aerate as well as enhance the deep flavours of the tea, which served as our inspiration in the overall design for this unique masterpiece. With the GEL-LYTE™ III “Teh Tarik”, we hope to share Malaysia’s multicultural diversity with the rest of the world, an icon that bridges the gap across generations,” said Boon Tib Soom Nik, Country Manager of ASICS Malaysia.

Pricing & Availability

The ASICS GEL-LYTE™ III “Teh Tarik” retails for RM 699 and will be launched for retail on 3rd December at HOME Concept Store and 4th December via online raffle on SneakerLAH.com.

New Aice Blueberry Cookies and Aice Milk Tea Boba featuring Lionel Messi

By
Tan Heng Hong
-

Aice Group has launched Aice Blueberry Cookies and Aice Milk Tea Boba. The two new ice cream products feature Lionel Messi on the packaging. Aice is the official pre-packaged ice cream brand in Southeast Asia for FIFA World Cup Qatar 2022.

Image credit: Minimeinsights.com

Thaitanium Power + Vitamin energy drink comes with vitamin B complex, vitamin C

By
Tan Heng Hong
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Thaitanium Power + Vitamin is a new energy drink in Thailand that contains taurine and vitamin B6, B12, B3, B5, B9 and C. The new vitamin-fortified energy drink focuses on sports, music and fashion.

The company behind Thaitanium Power aims to introduce 5 flavors by 2023 including grape, jasmine, honey lemon and orange.

Thaitanium Power + Vitamin (330ml PET bottle) is available at 7-Eleven.

Osotspa taking on a premiumisation strategy for its energy drink portfolio

By
Tan Heng Hong
-

Thailand’s Osotspa introduced new products, including M-150 Terpene at THB 12 and M-150 Honey at THB 10, to fortify total M-150 product portfolio in the third quarter of 2022. However, this premiumisation-led strategy has resulted in a 4.4% year-on-year fall in domestic energy drink sales in the first nine months of 2022. The company expects stabilisation in the fourth quarter of 2022 and a recovery in 2023.

From Osotspa Q3’2022 Financial Performance and Outlook

The premiumisation push (ie more products selling at THB 12 and beyond) is necessary for Osotspa to offset commodity cost and natural gas price increase to set the path for profitable and sustainable growth in the long run.

From Osotspa Q3’2022 Financial Performance and Outlook

To stimulate sales, Osotspa has launched “M’s cap gives away big rewards, both points and lucky draw” campaign as well as engaging in sports marketing and more collaboration at consumer touch points.

 

Coca-Cola And McDonald’s Invites Everyone To Give It A Shot At Their Coke Football Fiesta Tour 2022

By
Tan Heng Hong
-

KUALA LUMPUR, NOVEMBER 2022 – Coca-Cola and McDonald’s are inviting everyone to give it a shot to score a goal against their Football Fiesta Robot keeper at the Coke Football Fiesta Tour happening from 21 November to 4 December 2022 in front of Lot 10 at Bukit Bintang.

Anyone can participate in this activity by showing a receipt with Coca-Cola purchase from McDonald’s and stand to win fabulous prizes such as Coca-Cola jerseys, caps, and many more! Participants will have chances to score a goal against the Football Fiesta Robot Keeper with three level of difficulties. The harder the level, the better the prizes! The participants will need to score at least one goal to win a prize.

On top of scoring against the Football Fiesta Robot Keeper, there are many other activities to join to win more prizes! There is the Header Challenge where participants can challenge themselves to jump as high as Ronaldo’s famous leap of 2.56m to head the ball. Able doing so, they’ll stand a chance to win even more prizes.

Other activities include playing football game on PS5 for free or having some fun with the Coke foosball. Participants are invited to play with friends or challenge other players in short matches.

Need something to post on your social media? We come ready with a photobooth where everyone can join in and take some photos with fun props. Post the photos on social media and tag @cocacolamy along with the hashtag #myCokeFiestaTour to receive a free Coke Zero can drink.

The Coke Football Fiesta Tour 2022 will also be touring around Malaysia with two Coke Trucks from 18 November to 11 December 2022. The next Coke Truck will be at Putrajaya. Catch these Coke Trucks at selected McDonald’s Drive-Thru restaurants from Fridays to Sundays to play games and even try to score some goals at the penalty shoot-out game to win fantastic prizes. Follow McDonald’s https://www.facebook.com/My.McDonalds/ to find out where the next Coke Trucks will be!

Social media users can stand a chance to win a unit of PS5 in their “Juggle for Glory” Instagram Filter challenge. In order to be in the running to win the PS5, participants must scan a QR code to get the Instagram filter. Then, with the filter, the participants must record a video of themselves juggling or heading the items that appear above their heads, upload the video on their feed along with the hashtag #myCokeFiestaTour and tag @cocacolamy.

Prizes for this challenge include 1 unit of PS5, Coke Jerseys and official FIFA jerseys. The contest starts from 18 November to 19 December 2022. Check out their website at  https://cokefiestatour.com/ to find out more about the contest.

Last but not least, a recycling campaign is also underway where people can receive a free can of coke when they recycle 3 empty cans or pet bottles. The recycling campaign is happening at the roadshow and selected McDonald’s outlets with Coke Trucks.

Discover Everyday Wellbeing with Lipton’s New Range of Wellness Teas

By
Tan Heng Hong
-

The #GoodnessMadeDelicious teas are made with carefully selected herbs to help make wellness accessible for busy Malaysians as the year end approaches

Kuala Lumpur, 24 November 2022 – Lipton is helping make wellness more accessible for busy Malaysians with the launch of its new #GoodnessMadeDelicious range. The new range, made with carefully selected herbs helps make well-being a part of Malaysians’ everyday routine – in just 2-3 minutes of brew time. 

Lipton’s wellness range was crafted for those moments in life when Malaysian consumers need a little bit of self-care, especially amidst the year end period when everything gets busy and fast paced. Available in three variants, consumers can now enjoy the benefit of Lipton’s delicious wellness range which has zero calories per cup while supplementing to their varied balanced lifestyle. The new wellness range are: 

  • GET FIT: Be Fit & Stay Active with new Lipton Get Fit – It contains Green Tea and other key ingredients to help hydrate the body, promote alertness & fuel your body with energy. The perfect companion for an active lifestyle.
  • AFTER MEAL: Sip, Soothe & Settle with new Lipton After Meal – It contains warming ingredients like ginger that is traditionally used to aid in digestion & soothe your tummy. Added bonus is that it contains peppermint and fennel for a fresher breath after meals!
  • SWEET NIGHTS: Get Ready for Bedtime with new Lipton Sweet Nights – The robust combination of lavender and chamomile is perfect after a long day to unwind and calm the mind.

“The tea market has evolved dramatically in the past few years in line with our fast-paced lifestyles. Today consumers not only look at quality or benefit, but also need it to be delicious. The taste helps to keep them consistent in their wellness journey, which has driven the demand for green and functional teas,” said Reena Chong, General Manager of ekaterra Southeast Asia

She added, “We’re delighted to launch our new Lipton wellness range for fellow Malaysians- whatever your health and wellness needs are, we now have a product to help make wellbeing a part of your everyday routine. From GET FIT to SWEET NIGHTS, each variant has three key ingredients designed to benefit and supplement your everyday life. Not only are they delicious, but a daily cup or two can help complement a varied and balanced diet – anytime and anywhere.” 

(L-R) Karl Pereira, Marketing Lead of ekaterra Southeast Asia, Thomas Teo, Australasia Chief Financial Officer of ekaterra & Satoshi Miura, Australasia Supply Chain lead of ekaterra

Lipton’s #GoodnessMadeDelicious wellness teas can be found in all AEON supermarkets, as well as online on Shopee supermarket and Lazada Grocery starting today. In conjunction with the launch, Lipton has organised a roadshow at the concourse area of Sunway Pyramid until the 27th November offering consumers the opportunity to be amongst the first to try the new range while engaging in activities and the chance to take home exclusive Lipton’s #GoodnessMadeDelicious merchandise. 

(L-R) Arieff Yong, Ivor Xians, Charis Ow, Siu Lim

For more information on the new Lipton wellness range and the consumer event, do follow Lipton’s official social media on Facebook and Instagram. 

the Curve’s Nyum Nyum Fest Brings Family and Friends Together

By
Tan Heng Hong
-

PETALING JAYA, NOVEMBER 23 2022 – Foodies from near and far gathered at the Curve’s Nyum Nyum Food Fest recently.

Drawn by the lure of tantalising local, Asian, and Western food, Malaysians from all over turned up throughout the four days at the Centre Court which was transformed into a picnic-style setting, complete with multi-coloured mini hot air balloons and flag lines. To add to the festive atmosphere, there was free daily popcorn and cotton candy, while buskers performed live for the entertainment of visitors.

Returning for the seventh consecutive year, the Curve’s food festival this time around featured vendors like Dapur Tako with its tasty Japanese street food Takoyaki or octopus filled balls, Pedot Lamb Grill’s succulent lamb bites, AT Cupcakes & Bakery who served up sweet, decadent baked goodies, and Crazy Cheezy’s cheesy fried chicken, to name a few.

The highlight of the weekend was cooking demonstrations by Me’nate Steak Hub’s Chef Akbar who prepared a selection of easy-to-make dishes like Nasi Goreng Harimau Melalak, Pasta with Marinated Lamb, Carbonara Lamb Shabu, and the ever-popular Caesar Salad much to the delight of those present at the Centre Court.

Senior General Manager Property Management & Investment, Boustead Properties Berhad, Jazmi Kamarudin, said, “There is nothing quite like how food brings people together! In addition to the delicious, reasonably-priced bites from the vendors who participated, the Nyum Nyum Fest provided families, loved ones and friends with a wonderful opportunity to reconnect, as they enjoyed the good food and even better company.”

The event also had a daily Lucky Spin where visitors just had to eat, scan and win instant prizes. Eligible visitors with a minimum of one purchase from the vendors were rewarded with cash vouchers from the Curve and F&B discount vouchers from the Royale Chulan hotel group. The main Lucky Draw on the last day of the festival saw eligible visitors get the chance to win a 2-days 1-night hotel stay at a Royale Chulan hotel in Kuala Lumpur and Damansara as well as a 3-days 2-nights hotel stay at a Royale Chulan hotel in Cherating and Penang. In addition, the lucky draw also gave away beauty treatments from Bluunis.

Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

By
Tan Heng Hong
-

Shopee Celebrity Squad brands grew 59% in revenue year-on-year; 55% increase in orders

KUALA LUMPUR, 24 NOVEMBER 2022 – Shopee unveils that Malaysian celebrity-and
influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato’ Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active livestream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Shopee Celebrity Squad sellers actively engage with their viewers on livestream by offering interactive content, bringing a more personal touch for their audience. Sellers that conduct livestream sessions had over 166,000 cumulative unique viewers joining the sessions and over 20,000 peak continuous users watching the stream at any one point of time, over the past year. Sellers create fun content, play games and quizzes, and casually chat with their audiences to foster relationships. Viewers feel closer to the celebrities and influencers that they admire when these local talents bond with them through the livestreams.

Shopee hosts weekly exclusive launches for Shopee Celebrity Squad brands every Sunday, where the celebrities and influencers have a dedicated platform to showcase their new store or latest product to new and existing audiences. Through these launches, buyers feel excited to be one of the first to know about and purchase their favourite personality’s new releases on the microsite and receive better brand experiences when tuning into their live streams. These brands also saw 55% year-on-year growth in orders as a testament to their efforts.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “As the retail sector
opens up with the loosening of the pandemic restrictions, Shopee’s community of local
celebrities and influencers have innovated their marketing tactics using technology to reach their audiences online. Shopee Celebrity Squad brands have about 80% Big Campaign participation rate throughout the year in their commitment to strengthen their online presence. It is estimated that 1 in 4 users claim vouchers with these brands during Big Campaigns. We hope to continuously empower our Shopee Celebrity Squad by connecting them to new users in Shopee’s growing and highly-engaged online community.”

Celebrity-and influencer-owned brands bring value, accessibility and convenience with
authentic, quality local products on the platform. These sellers meet their audience’s lifestyle needs, from locally branded beauty essentials to affordable and specially crafted grocery items. Shopee Celebrity Squad brands, which offer proudly Malaysian-made products, saw a 54% year-on-year growth in gross merchandise value as they understand their audiences’ purchasing values. Consumers enjoy supporting their favourite local brands by making thoughtful purchases aligned with their needs.

Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES

Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES said, “There are many features I use to market my products on the platform, such as Shopee Live where I do daily livestreams, sometimes up to 3 times a day! When I participate in Big Campaigns, I realise that my exposure to new audiences and sales growth has also increased. Shopee’s networking events have also helped me to learn from other Shopee Celebrity Squad members and their growth strategies. In the future, MIKASERIES will be producing more high quality locally-made cosmetics that are comparable to international brands.

The platform continuously encourages Shopee Celebrity Squad sellers to innovate and produce new brand experiences for their buyers through various in-app functions. Shopee will be recognising and celebrating the best and brightest Shopee Celebrity Squad members of 2022 at the upcoming Shopee Super Awards on 15 December.

Research Methodology*

1. The 2022 “Shopee Super Awards Milestone” study was conducted by Shopee Marketplace,
taking research data from October 2020-September 2021 and October 2021-September
2022.
2. Look for your favourite celebrities and influencers on Shopee Celebrity Squad here:
https://shopee.com.my/m/Shopee-Celebrity-Squad
3. For more information on Shopee Super Awards and how to vote for your favourite sellers,
brands, and talents here: https://shopee.com.my/m/shopeesuperawards2022. Voting
period ends on 30 November.

CP Foods awarded Superbrands status in 2022, recognition of its global food brand leadership

By
Tan Heng Hong
-

CP brand from Charoen Pokphand Foods Public Company Limited (CP Foods) is honored with a “Superbrands” status at the 12th annual Superbrands tribute event, held in Bangkok. The company received this prestigious award for its world-class quality food products that earned consumer trust.

This significant award is given based on a survey by 15,000 consumers, marketer, PR agencies, and other relevant parties nationwide, assessing various brands in term of Brand Quality, Brand Affinity and Brand Personality.

CP Foods Senior Vice President Anarkawee Chooratn

CP Foods Senior Vice President Anarkawee Chooratn, said that the company believes every healthy life starts with quality food. Therefore, it strives to develop innovations that raise the quality of products with better nutrition from a sustainable value chain and serve the needs of all ages. At present, CP Foods exports its products to 40 countries on 5 continents worldwide covering more than 4,000 million consumers. The company is proud of helping consumers across the globe improve their quality of life with healthy food.

“CP Foods will continue to provide new food experiences for consumers. We will also connect and building engagement with consumers through various form of communications, especially digital platform,” she said, explaining that the company has made multiple successful online marketing campaigns , especially during the COVID-19 lockdown, such as ‘CP Bologna MewTaverse’, which become No.1 twitter trending topic in Thailand and No.3 in the world.

Anarkawee also pointed out five major trends for the food sector in the post-covid-19. First of all, Consumers will focus more on food that boosts their health and well-being. Secondly, they are looking for food products that are convenient and fresh. Thirdly, the new generation of consumers prefer innovative products and channels. Also, they are happy to pay a premium price for the quality food. Aside from quality and food safety, they are looking for products that are made from a sustainable value chain.

The Mattress You Have Been Waiting For, is Finally Here

By
Tan Heng Hong
-

Coway unveils its latest Eco Lite Series Mattress that ticks every box; Comfort, quality and affordability, all that you will ever need

KUALA LUMPUR, 24 November 2022 – The Best Life Solution Company, Coway, has unveiled its revolutionary Eco Lite Series Mattress that is affordable yet highly comfortable, in a bid to help stressed-out young Malaysians drift off into dreamland effortlessly. Suitable for all young working adults and those on a budget, this mattress is perfect for you!

Sleep is often something that is taken for granted, especially for young adults who have a never-ending list of things to do. Often, we find it hard just to switch off our minds for the day and catch up on some good-quality snooze. A night of quality sleep can often be fulfilling or even life-changing in more ways than one.

Each night, our body needs to rest and recuperate in order to regenerate strength and focus on taking on a brand-new day. Getting good sleep every night will help keep our energy levels up, improve concentration, boost a healthier immune system and improve our overall mood.

The Eco Lite Series Mattress features cooling ticking, head-to-toe single zone pocket springs and a changeable topper for better sleep hygiene. It comes in either the King or Queen sizes on top of a light blue body. Designed to be aesthetically pleasing with a minimalist concept that speaks to the younger crowd, its light blue fabric bed frame not only fits the current design trends but will also easily match any décor in the bedroom.

The mattress is made of 100% natural latex that is medium firm with a foam topper, providing incredible multi-layer support and minimising movement disturbance on the bed. With Malaysia’s humid weather, you can say goodbye to sweaty nights as Coway’s innovative cooling ticking has been designed to provide a cooling sleep surface, you can snuggle up for a restful night!

With Coway’s affordable Eco Lite Series Mattress, get a luxurious night’s sleep on a top-notch quality mattress from only RM109/month with Coway’s mattress easy payment plan.

“It has always been Coway’s goal to come up with revolutionary innovations to improve everyone’s lifestyle and with our latest mattress series, we are hoping to reach out to those in their mid-20s to mid-40s who are looking for quality products that are affordable, practical and able to fit into their lifestyle and improve their wellbeing. I believe that the Eco Lite Series Mattress is just the right option for them!,” said Kyle Choi, Managing Director of Coway Malaysia.

He added that with Coway, a company that truly cares for the well-being of their customers, this mattress deal also comes with their value-added Mattress Care Service on top of the changeable mattress topper to promote better sleep hygiene. Now, Malaysians can sleep in peace knowing that their mattress is free from dust, bed bugs, dead skin cells, mites and other harmful particles that cannot be seen with the naked eye. This is highly beneficial for those who love to binge-watch movies and snack in the comfort of their own beds.

Coway’s routine Mattress Care Service is performed by its very own professional Homecare Technicians once every four months, using the latest hi-tech equipment to clean and care for the mattress. It is cleaned following a 7-Step Mattress Care Service that includes dust level measuring, frame cleaning, frame wiping, side edge cleaning, mattress cleaning, dust mite repellent and UV sterilisation.

This service and changeable mattress topper are what truly sets Coway’s mattresses apart from others, not to mention its highly affordable price point for a premium quality product. “It truly is an amazing deal as you not only get quality and proper hygiene care but all at an affordable price that a majority of young Malaysians can afford. With this mattress, there is no longer a need to compromise on good sleep that should be a basic necessity for all,” said Choi.

To experience a peaceful night’s sleep unlike any other, visit www.coway.com.my now to learn more about the Eco Lite Series Mattress.

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