Arabus Signature coffee now at myNEWS
Dutch Mill’s Arabus coffee brand latest Arabus Signature is now available at myNEWS convenience store in Malaysia. Available in two new flavours – Americano and Espresso.
Potato Corner launches Overload Fries featuring Lay’s Max Double Cheeseburger
Potato Corner in Thailand has launched the new Overload Fries in partnership with Lay’s Max. The fries are loaded with Lay’s Max Double Cheeseburger with the extra crunchy deep ridged chips and Cheeseburger flavour. The Overload Fries are also topped with bacon and cheese sauce.
OT new Teh Gelas Big 2,000 is the talk of the town
Orang Tua (OT) has unveiled its latest Teh Gelas Big 2,000. This ‘crop top’ drink is available in a new packaging format and in a new flavour – peach. This is a good example of how unique packaging innovation can create conversation around the brand.
Hurix’s rolls out healthy Madu Kurma
Hurix’s has recently launched its latest honey product with kurma in Malaysia. The new Hurix’s Madu Kurma was launched to coincide with Ramadan 2023 to help consumers break the fast, while making them stay hydrated and healthy. Hurix’s Madu Kurma is available in individual sachet (15g) or in bigger plastic bottle (175g and 400g).
Carlsberg beats the heat with Somersby Passionfruit and Orange
Carlsberg Singapore has launched the new Somersby Passionfruit and Orange with a special Somersby Wonderful Garden Pop-Up Event. The 12-day event saw the attendance of over 5,000 people and they were served with Somersby Passionfruit and Orange slushie to beat the heat. There were also exclusive merchandise illustrated by local artist Oak and Bindi.
New ete Kimhan Green Mango with Sweet Chili Fish Sauce for the summer season
ėtė ice cream Thailand by Perfect Companion Group has unveiled its latest summer creation featuring mango. The new Ete Kimhan Green Mango with Sweet Chili Fish Sauce is priced at THB 25 and is available at 7-Eleven. The brand launched Ete Kimhan Pickled Bao Mango with Chili Salt Sauce for a sour and delicious tasting ice cream in 2021.
ėtė ice cream also has a new lime flavoured sherbet and lime flavoured ice cream for the hot summer months.
Black Label Thailand auditions now open
K-pop agency The Black Label has set up a new Thai-based unit The Black SEA in a joint venture with the Thai conglomerate CP Group, reported NME.com. The Black Label Thailand auditions are open to individuals aged 13 years old and above with permanent residency in Thailand. The auditions end on 7 June 2023.
“CP Group aims to inspire a new generation of cultural evolution and transform the way the world experiences Thai and Asian culture,” added the press release.
We have seen how Thai companies are using local Thai celebrities to win over the hearts and minds of consumers in the Southeast Asian region. The prefect example is Ichitan using Bright Vachirawit to promote its RTD beverages in Indonesia.
We feel that such marketing works and is effective in targeting the younger generation. There is also the potential to elevate T-pop or Thai pop into the next big thing after K-pop.
Puro Pea Protein Isolate Chocolate debuts in Indonesia
In Indoensia, Puro Pea Protein finally has a chocolate flavour to make pea protein drink tasty to consume. The new Puro Pea Protein Isolate Chocolate has 21g of protein per serving. It is free from cholesterol and sugar. Each serving is 30g and each pack has 10 servings. Pea protein isolate accounts for 92% of the content.
Ayam Brand offers new sardines in mala sauce, pulled chicken
Ayam Brand Singapore has released a series of new products including the new Ayam Brand Sardines in Mala Sauce. The new sardine is the perfect combination of savoury sardines topped off with a unique spicy mala flavour.
The brand, known for its processed seafood, has also unveiled its latest Ayam Brand Pulled Chicken as the answer to a delicious and satisfying meal. Ayam Brand Pulled Chicken is available in Hot Chilli and Mayonnaise.
In addition to mala sardines and pulled chicken, Ayam Brand has recently introduced its pasta sauce range featuring unique flavours – Black Truffle Creamy Pasta Sauce (120g), Crab Creamy Tomato Pasta Sauce (120g), Salmon Creamy Pasta Sauce (120g) and Vongole Pasta Sauce (120g).
What we are seeing here is Ayam Brand is looking at capturing more meal occasions by offering different sources of protein such chicken and having pasta sauces for convenient cooking. The objective is to offer a wide varieties of products to help consumers prepare their meals more easily.
New First Pride Salted Egg Chicken Nuggets now in Malaysia
Tyson Foods has unveiled its latest First Pride Salted Egg Chicken Nuggets in Malaysia. The new Salted Egg Chicken Nuggets Tempura are made from chicken breast meat.
The new product comes with a new redesigned First Pride logo, which suggests the company is refreshing the brand image of its First Pride range.
Click here to purchase it on Tyson Foods’ official store on Lazada.
